Advantex Marketing International Inc. operates in the marketing services industry. The company develops and manages merchant-based loyalty programs for financial institutions and other organizations through which their customers earn flyer miles or points on purchases at participating merchants. Its programs and services include the Advance Purchase Marketing program that purchases various months of future transaction credits on behalf of its customers from selected merchants at a discount, and markets the merchants together with special cardholder incentives through the Canadian Imperial Bank of Commerce (CIBC) Bonus Rewards program. The company also offers the CIBC Bonus Rewards program, an integrated feature of CIBC credit cards that offers cardholders with bonus rewards and other card-specific bonuses on their purchases at various establishments in Canada. In addition, it provides the Aeroplan Fashion program to earn Aeroplan Miles when customers shop for clothing, footwear, jewelry, and fashion accessories. The company has partnerships with approximately 950 merchants in Canada and the United States. Its merchant partners operate in various business segments, including restaurants; golf courses; independent inns, resorts, and selected hotels; spas; retailers of men's and ladies fashion, footwear, and accessories; retailers of sporting goods; florists and garden centers; health and beauty centers; dry cleaners; gift stores; and home décor. The company was founded in 1994 and is headquartered in Markham, Canada.
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