Puma (PUM) News Today €19.00 +0.01 (+0.03%) As of 09/12/2025 Add Compare Share Share Headlines Stock AnalysisChartHeadlinesBuy This Stock Why Is Puma Up Today?Toggle Visibility of Why Is Puma Up Today?Puma SE (PUM): Shares have decreased amid a flurry of product launches, athlete endorsements, high-profile partnerships and a major shareholder’s commitment. Investors remain focused on the company’s innovation roadmap and lifestyle collaborations. Positive Sentiment: Puma unveils its running innovation vision for the Tokyo World Athletics Championships, showcasing advanced performance gear designed for elite athletes. Puma unveils running innovation Positive Sentiment: A study reveals Usain Bolt could have run faster with modern Puma technology, underscoring the impact of the brand’s performance advancements. Bolt technology study Positive Sentiment: PUMA & Borussia Dortmund unveil an eye-catching away kit for the 2025/26 season, reinforcing its high-visibility football partnerships. BVB away kit Positive Sentiment: Dortmund takes a bold step with its new away kit collaboration, driving fan engagement ahead of the season. Dortmund kit preview Positive Sentiment: BVB and Puma jointly present the 2025/26 away kit in a coordinated launch, highlighting consistency in their long-term partnership. Yahoo: Kit launch Positive Sentiment: Usain Bolt says he “would have run way faster” with today’s tech, amplifying Puma’s brand value and innovation narrative. Bolt tech comments Positive Sentiment: Puma’s Fast-XP collection debuts bold, avant-garde running gear, underlining the brand’s commitment to pushing design and performance boundaries. Fast-XP collection Positive Sentiment: Exclusive report indicates Artemis Capital will not sell its Puma stake at current valuations, signaling sustained confidence from a key investor. Artemis stake report Positive Sentiment: Rihanna debuts her rarest Puma sneakers to date within the track-pants trend, enhancing the brand’s lifestyle and streetwear appeal. Rihanna sneaker debut Neutral Sentiment: The Ford Focus Hatch is discontinued and may return as an EV crossover, an automotive update unrelated to Puma’s core apparel business. Ford Focus report Neutral Sentiment: Carter Puma’s two second-half touchdown passes lead Horizon past Cactus, a sports result with no direct bearing on Puma SE. Carter Puma game Posted 1+ days agoAI Generated. May Contain Errors. PUM Latest News All Sources Trusted Sources MarketBeat Barchart Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent September 2025 August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 Time Period Puma unveils its running innovation vision for the Tokyo World Athletics Championships, ahead of Woo...September 12 at 3:17 PM | msn.comCarter Puma's two second-half TD passes lead Horizon past CactusSeptember 12 at 10:15 AM | msn.comBVB and PUMA present the away kit for the 2025/26 seasonSeptember 12 at 10:15 AM | sports.yahoo.comUsain Bolt says he ‘would have run way faster’ world record 100m with today’s techSeptember 11 at 2:57 PM | sports.yahoo.comPuma’s Fast-XP collection might be the boldest (and most bizarre) running innovation yetSeptember 11 at 2:57 PM | msn.comExclusive-France's Artemis won't exit Puma stake at current value, source saysSeptember 11 at 2:57 PM | msn.comRihanna Debuts Her Rarest Puma Sneakers Yet in the Track Pants TrendSeptember 11 at 9:56 AM | yahoo.comRihanna Debuts Her Rarest Puma Sneakers Yet With the Pregnancy-Friendly Track Pants TrendSeptember 10, 2025 | msn.comMeteorologist Joe Puma discusses potential changes to Carolina leaf seasonSeptember 9, 2025 | yahoo.comBlackpink's Rosé Stops by Shanghai Before VMAs for PumaSeptember 8, 2025 | msn.com'I stopped car for 'puma' as big cat crossed road like it was in safari park'September 7, 2025 | msn.comPuma reimagines the H-Street with country-inspired editions from Japan, USA, and ItalySeptember 7, 2025 | msn.com$75 Puma Sneakers Are Now Just $20 at Finish LineSeptember 6, 2025 | msn.comNBA Trainer Chris Brickley's PUMA Basketball Shoes Honor New YorkSeptember 6, 2025 | msn.comMan City and PUMA launch 2025/26 Esports rangeSeptember 5, 2025 | sports.yahoo.comPuma (ETR:PUM) Stock Price Up 3.9% - What's Next?September 3, 2025 | marketbeat.comEuropean sporting goods: JPM places Adidas on positive catalyst watch, cuts PumaSeptember 3, 2025 | za.investing.comKidSuper transforms a PUMA classic with bold colors and texturesSeptember 3, 2025 | msn.comNew Balance, Puma, Bombas and More Popular Brands Leading the Sneaker Trends This FallSeptember 3, 2025 | msn.comPuma downgraded to Underweight from Neutral at JPMorganSeptember 3, 2025 | msn.comRosé Reimagines Puma Classics in First Collab - Here's What's Still in StockSeptember 2, 2025 | msn.comBLACKPINK’s Rosé Just Dropped Her First Full Collection With Puma – Here’s How to Shop the CollaborationSeptember 2, 2025 | yahoo.comBlackpink’s Rosé Unveils New Puma ‘Speedcat’ SneakerSeptember 1, 2025 | forbes.comMeet Kovacic at NYC PUMA store event!August 31, 2025 | sports.yahoo.comTake the Track to the Streets with PUMA H-StreetAugust 29, 2025 | msn.comLaMelo Ball And PUMA Hoops Introduce MB.05 At Los Angeles Pop-UpAugust 29, 2025 | sports.yahoo.comRosé’s Debut Collection With Puma Is Here—And the Inspiration Is Deeply PersonalAugust 29, 2025 | msn.comFord Puma Gen-E first to get full £3,750 discount under government’s new EV grantAugust 29, 2025 | yahoo.comBlackpink's Rosé's First Puma Collection Releases This WeekAugust 28, 2025 | yahoo.comPinault family is exploring options for Puma, including a sale, Bloomberg reportsAugust 26, 2025 | bostonglobe.comBPuma, Nissan, Wayfair: Trending StocksAugust 26, 2025 | finance.yahoo.comStruggling Puma sees stock surge on reports of potential saleAugust 26, 2025 | msn.comPinault Family Said to Be Considering Sale of Puma BrandAugust 25, 2025 | finance.yahoo.comPuma Shares Soar on News That Pinault Family’s Artémis Could Sell StakeAugust 25, 2025 | msn.comPinault Family Is Exploring Options for Puma, Including a SaleAugust 25, 2025 | msn.comPinault family evaluating options for Puma, including sale - BloombergAugust 25, 2025 | msn.comPinault Family Explores Sale of Puma, Bloomberg News ReportsAugust 25, 2025 | money.usnews.comPuma shares jump 19% on report it could be put up for saleAugust 25, 2025 | msn.comPuma shares soar on report Pinault family exploring sale of 29% stakeAugust 25, 2025 | reuters.comPuma Retro Sneakers Drop to Just $27August 23, 2025 | msn.comTMNT x Puma Collab Shoes – Pure Nostalgia for FansAugust 22, 2025 | msn.comRihanna Elevates a White T-Shirt With a Rare Fendi Baguette Bag and Fenty x Puma Flip-FlopsAugust 22, 2025 | msn.comUK Drive: Ford’s Puma Gen-E electrifies this crossover’s characterAugust 21, 2025 | msn.comPuma King Ultimate Boots review: Not for beginners playing on AstroTurfAugust 17, 2025 | msn.comTyrese Haliburton shows off new colorway of the PUMA Hali 1s at his hometown campAugust 16, 2025 | msn.comKids Sneakers at Walmart Just $7 — Buyers Compare Them to Adidas and PumaAugust 16, 2025 | msn.comCity and PUMA launch third kit pre-match collectionAugust 16, 2025 | sports.yahoo.comSophie Turner Nails Rihanna's Travel Uniform With a Rare Louis Vuitton Bag and Puma SpeedcatsAugust 16, 2025 | msn.comSophie Turner Pairs a Rare Louis Vuitton Speedy Bag With Must-Have Puma SneakersAugust 16, 2025 | yahoo.comPUMA Unleashes New Running Shoes for Faster Runs This FallAugust 14, 2025 | msn.com Get Puma News Delivered to You Automatically Sign up to receive the latest news and ratings for PUM and its competitors with MarketBeat's FREE daily newsletter. 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Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. PUM News Sentiment▼0.180.43▲Average Consumer Cyclical News Sentiment PUM News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. PUM Articles This Week▼1013▲PUM Articles Average Week Get the Latest News and Ratings for PUM and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Puma and its competitors. 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