DLG vs. ADM, RSA, HSX, HSTG, HUW, PGH, FBH, LGEN, AIBG, and SMT
Should you be buying Direct Line Insurance Group stock or one of its competitors? The main competitors of Direct Line Insurance Group include Admiral Group (ADM), RSA Insurance Group (RSA), Hiscox (HSX), Hastings Group Holdings plc (HSTG.L) (HSTG), Helios Underwriting (HUW), Personal Group (PGH), FBD (FBH), Legal & General Group (LGEN), AIB Group (AIBG), and Scottish Mortgage (SMT).
Direct Line Insurance Group vs.
Admiral Group (LON:ADM) and Direct Line Insurance Group (LON:DLG) are both mid-cap financial services companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, community ranking, profitability, risk, earnings, institutional ownership, media sentiment, analyst recommendations and dividends.
60.3% of Admiral Group shares are owned by institutional investors. Comparatively, 103.4% of Direct Line Insurance Group shares are owned by institutional investors. 18.3% of Admiral Group shares are owned by insiders. Comparatively, 0.9% of Direct Line Insurance Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
In the previous week, Direct Line Insurance Group had 2 more articles in the media than Admiral Group. MarketBeat recorded 4 mentions for Direct Line Insurance Group and 2 mentions for Admiral Group. Direct Line Insurance Group's average media sentiment score of 1.42 beat Admiral Group's score of 0.68 indicating that Direct Line Insurance Group is being referred to more favorably in the news media.
Admiral Group has higher revenue and earnings than Direct Line Insurance Group. Direct Line Insurance Group is trading at a lower price-to-earnings ratio than Admiral Group, indicating that it is currently the more affordable of the two stocks.
Direct Line Insurance Group received 438 more outperform votes than Admiral Group when rated by MarketBeat users. Likewise, 63.67% of users gave Direct Line Insurance Group an outperform vote while only 37.74% of users gave Admiral Group an outperform vote.
Admiral Group has a net margin of 8.82% compared to Direct Line Insurance Group's net margin of 8.18%. Admiral Group's return on equity of 38.14% beat Direct Line Insurance Group's return on equity.
Admiral Group pays an annual dividend of GBX 87 per share and has a dividend yield of 2.7%. Direct Line Insurance Group pays an annual dividend of GBX 6 per share and has a dividend yield of 2.1%. Admiral Group pays out 66.4% of its earnings in the form of a dividend. Direct Line Insurance Group pays out 31.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.
Admiral Group has a beta of 0.18, suggesting that its share price is 82% less volatile than the S&P 500. Comparatively, Direct Line Insurance Group has a beta of 0.42, suggesting that its share price is 58% less volatile than the S&P 500.
Direct Line Insurance Group has a consensus price target of GBX 216.67, indicating a potential downside of 24.03%. Given Direct Line Insurance Group's stronger consensus rating and higher probable upside, analysts clearly believe Direct Line Insurance Group is more favorable than Admiral Group.
Summary
Admiral Group and Direct Line Insurance Group tied by winning 10 of the 20 factors compared between the two stocks.
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New MarketBeat Followers Over Time
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Media Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (LON:DLG) was last updated on 5/2/2025 by MarketBeat.com Staff
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