DLG vs. ADM, RSA, HSX, HSTG, HUW, PGH, FBH, LGEN, SMT, and BIRG
Should you be buying Direct Line Insurance Group stock or one of its competitors? The main competitors of Direct Line Insurance Group include Admiral Group (ADM), RSA Insurance Group (RSA), Hiscox (HSX), Hastings Group Holdings plc (HSTG.L) (HSTG), Helios Underwriting (HUW), Personal Group (PGH), FBD (FBH), Legal & General Group (LGEN), Scottish Mortgage (SMT), and Bank of Ireland Group (BIRG).
Direct Line Insurance Group vs. Its Competitors
Admiral Group (LON:ADM) and Direct Line Insurance Group (LON:DLG) are both financial services companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, risk, profitability, media sentiment, valuation, dividends, institutional ownership and analyst recommendations.
Direct Line Insurance Group has a consensus price target of GBX 240, suggesting a potential downside of 21.31%. Given Direct Line Insurance Group's stronger consensus rating and higher probable upside, analysts plainly believe Direct Line Insurance Group is more favorable than Admiral Group.
Admiral Group has a beta of 0.18, indicating that its share price is 82% less volatile than the S&P 500. Comparatively, Direct Line Insurance Group has a beta of 0.42, indicating that its share price is 58% less volatile than the S&P 500.
Admiral Group has a net margin of 8.82% compared to Direct Line Insurance Group's net margin of 8.18%. Admiral Group's return on equity of 38.14% beat Direct Line Insurance Group's return on equity.
60.3% of Admiral Group shares are owned by institutional investors. Comparatively, 103.4% of Direct Line Insurance Group shares are owned by institutional investors. 18.3% of Admiral Group shares are owned by company insiders. Comparatively, 0.9% of Direct Line Insurance Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Admiral Group pays an annual dividend of GBX 87 per share and has a dividend yield of 2.6%. Direct Line Insurance Group pays an annual dividend of GBX 6 per share and has a dividend yield of 2.0%. Admiral Group pays out 66.4% of its earnings in the form of a dividend. Direct Line Insurance Group pays out 31.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.
Admiral Group has higher revenue and earnings than Direct Line Insurance Group. Direct Line Insurance Group is trading at a lower price-to-earnings ratio than Admiral Group, indicating that it is currently the more affordable of the two stocks.
In the previous week, Direct Line Insurance Group had 1 more articles in the media than Admiral Group. MarketBeat recorded 3 mentions for Direct Line Insurance Group and 2 mentions for Admiral Group. Admiral Group's average media sentiment score of 0.57 beat Direct Line Insurance Group's score of 0.29 indicating that Admiral Group is being referred to more favorably in the media.
Summary
Admiral Group beats Direct Line Insurance Group on 11 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding DLG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Direct Line Insurance Group Competitors List
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This page (LON:DLG) was last updated on 7/3/2025 by MarketBeat.com Staff
