Experian plc, an information services company, provides data, analytics, and software solutions to businesses and organizations. The company operates through four segments: Credit Services, Decision Analytics, Marketing Services, and Consumer Services. The Credit Services segment holds, protects, and manages data that help businesses and organizations to lend, as well as prevent fraud. This segment also holds information of people and businesses that have repaid credit in the past; and provides credit reports used by businesses, such as banks, automotive dealers, healthcare providers, and retailers. The Decision Analytics segment provides software, analytics, and fraud prevention services that help clients to detect and minimize fraud, and to comply with legal requirements. The Marketing Services segment provides data management and analytics that enable businesses to plan, build, and deliver their marketing campaigns. The Consumer Services segment provides online services that help people to understand and better manage their financial position, while protecting themselves from identity theft and fraud. It serves its customers in financial service, direct-to-consumer, retail, healthcare, automotive, telecom and utility, insurance, media and technology, government and public, and other sectors in North America, Latin America, the United Kingdom, and Ireland, as well as Europe, the Middle East, Africa, and the Asia Pacific. The company was formerly known as Experian Group Limited and changed its name to Experian plc in July 2008. Experian plc was founded in 1803 and is headquartered in Dublin, Ireland.