American Rebel (AREB) Stock Price, News & Analysis

Company Overview

American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company's safes are offered in various sizes and shapes for home, office, and personal use, as well as provides vault doors, handgun vaults, and inventory control safes under the American Rebel brand. It also offers accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, mag minders, moisture guards, and rifle rod kits and rods. In addition, the company's personal security and self-defense products include concealed carry backpacks; and concealed carry jackets, vests, and coats, as well as T-shirts for men and women under the American Rebel brand. Further, it offers beer under the American Rebel Light Beer brand. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.

Key Stats

• Today's Range: $2.64 to $2.98
• 50-Day Range: $1.34 to $19.50
• 52-Week Range: $1.10 to $231.75
• Volume: 967,951 shs
• Average Volume: 2.07 million shs
• Market Capitalization: $3.00 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: N/A

American Rebel Stock Analysis - MarketRank™

American Rebel scored higher than 21% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for American Rebel.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Book Value per Share Ratio

American Rebel has a P/B Ratio of 0.40. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

34.25% of the float of American Rebel has been sold short.

Short Interest Ratio / Days to Cover

American Rebel has a short interest ratio ("days to cover") of 0.1, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in American Rebel has recently increased by 76.18%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

American Rebel does not currently pay a dividend.

Dividend Growth

American Rebel does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

34.25% of the float of American Rebel has been sold short.

Short Interest Ratio / Days to Cover

American Rebel has a short interest ratio ("days to cover") of 0.1, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in American Rebel has recently increased by 76.18%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.6 / 5
• News Sentiment: 0.62

News Sentiment

American Rebel has a news sentiment score of 0.62. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.73 average news sentiment score of Industrials companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for American Rebel this week, compared to 2 articles on an average week.

Search Interest

16 people have searched for AREB on MarketBeat in the last 30 days. This is an increase of 129% compared to the previous 30 days.

MarketBeat Follows

Only 3 people have added American Rebel to their MarketBeat watchlist in the last 30 days. This is a decrease of -70% compared to the previous 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, American Rebel insiders have bought 14.84% more of their company's stock than they have sold. Specifically, they have bought $2,776,489.00 in company stock and sold $2,417,788.00 in company stock.

Percentage Held by Insiders

91.56% of the stock of American Rebel is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 13.60% of the stock of American Rebel is held by institutions.

AREB Stock Analysis - Frequently Asked Questions

How have AREB shares performed this year?

American Rebel's stock was trading at $45.25 at the beginning of 2025. Since then, AREB stock has decreased by 93.5% and is now trading at $2.92.
View the best growth stocks for 2025 here.

How were American Rebel's earnings last quarter?

American Rebel Holdings, Inc. (NASDAQ:AREB) announced its quarterly earnings data on Friday, February, 7th. The company reported ($16.75) earnings per share for the quarter. American Rebel had a negative trailing twelve-month return on equity of 772.51% and a negative net margin of 111.30%.

When did American Rebel's stock split?

American Rebel's stock reverse split before market open on Tuesday, June 27th 2023. The 1-25 reverse split was announced on Tuesday, June 27th 2023. The number of shares owned by shareholders was adjusted after the closing bell on Tuesday, June 27th 2023. An investor that had 100 shares of stock prior to the reverse split would have 4 shares after the split.

How do I buy shares of American Rebel?

Shares of AREB stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of American Rebel own?

Based on aggregate information from My MarketBeat watchlists, some other companies that American Rebel investors own include Pacific Biosciences of California (PACB), DocuSign (DOCU), SuperCom (SPCB), Zion Oil & Gas (ZNOG), Energy Transfer (ET), Alaunos Therapeutics (TCRT) and Workhorse Group (WKHS).

Company Calendar

• Last Earnings: 2/07/2025
• Today: 5/13/2025
• Next Earnings (Estimated): 6/13/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Industrials
• Industry: Miscellaneous fabricated metal products
• Sub-Industry: Construction Materials
• Current Symbol: NASDAQ:AREB
• CIK: 1648087
• Web: www.americanrebel.com
• Phone: (833) 267-3235
• Fax: N/A
• Employees: N/A
• Year Founded: N/A

Profitability

• EPS (Most Recent Fiscal Year): N/A
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: $-9,730,000.00
• Net Margins: -111.30%
• Pretax Margin: -111.30%
• Return on Equity: -772.51%
• Return on Assets: -131.11%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.61
• Quick Ratio: 0.17

Sales & Book Value

• Annual Sales: $11.42 million
• Price / Sales: 0.26
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $7.30 per share
• Price / Book: 0.40

Miscellaneous

• Outstanding Shares: 1,027,000
• Free Float: 157,000
• Market Cap: $3.00 million
• Optionable: Not Optionable
• Beta: 1.59