American Rebel (AREB) Stock Price, News & Analysis

Company Overview

American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company's safes are offered in various sizes and shapes for home, office, and personal use, as well as provides vault doors, handgun vaults, and inventory control safes under the American Rebel brand. It also offers accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, mag minders, moisture guards, and rifle rod kits and rods. In addition, the company's personal security and self-defense products include concealed carry backpacks; and concealed carry jackets, vests, and coats, as well as T-shirts for men and women under the American Rebel brand. Further, it offers beer under the American Rebel Light Beer brand. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.

Key Stats

• Today's Range: $1.37 to $1.47
• 50-Day Range: $1.42 to $6.59
• 52-Week Range: $1.10 to $231.75
• Volume: 187,528 shs
• Average Volume: 2.18 million shs
• Market Capitalization: $1.49 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: N/A

AREB Stock Analysis - Frequently Asked Questions

How have AREB shares performed this year?

American Rebel's stock was trading at $45.25 at the beginning of 2025. Since then, AREB stock has decreased by 96.8% and is now trading at $1.45.
View the best growth stocks for 2025 here.

How were American Rebel's earnings last quarter?

American Rebel Holdings, Inc. (NASDAQ:AREB) posted its quarterly earnings data on Thursday, May, 15th. The company reported ($23.45) earnings per share (EPS) for the quarter. The business had revenue of $2.51 million for the quarter. American Rebel had a negative net margin of 201.90% and a negative trailing twelve-month return on equity of 772.51%.

When did American Rebel's stock split?

American Rebel's stock reverse split on the morning of Tuesday, June 27th 2023.The 1-25 reverse split was announced on Tuesday, June 27th 2023. The number of shares owned by shareholders was adjusted after the closing bell on Tuesday, June 27th 2023. An investor that had 100 shares of stock prior to the reverse split would have 4 shares after the split.

How do I buy shares of American Rebel?

Shares of AREB stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of American Rebel own?

Based on aggregate information from My MarketBeat watchlists, some other companies that American Rebel investors own include Pacific Biosciences of California (PACB), Docusign (DOCU), SuperCom (SPCB), Zion Oil & Gas (ZNOG), Energy Transfer (ET), Alaunos Therapeutics (TCRT) and Workhorse Group (WKHS).

Company Calendar

• Last Earnings: 5/15/2025
• Today: 6/24/2025
• Next Earnings (Estimated): 8/12/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Industrials
• Industry: PROTECTION - SFTY
• Sub-Industry: Construction Materials
• Current Symbol: NASDAQ:AREB
• CIK: 1648087
• Web: www.americanrebel.com
• Phone: (833) 267-3235
• Fax: N/A
• Employees: N/A
• Year Founded: N/A

Profitability

• EPS (Most Recent Fiscal Year): N/A
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$17.60 million
• Net Margins: -201.90%
• Pretax Margin: -201.90%
• Return on Equity: -772.51%
• Return on Assets: -191.37%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.40
• Quick Ratio: 0.13

Sales & Book Value

• Annual Sales: $11.42 million
• Price / Sales: 0.13
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: ($99.75) per share
• Price / Book: -0.01

Miscellaneous

• Outstanding Shares: 1,030,000
• Free Float: 157,000
• Market Cap: $1.49 million
• Optionable: Not Optionable
• Beta: 1.27