Baosheng Media Group (BAOS) Stock Price, News & Analysis

Company Overview

Baosheng Media Group (NASDAQ: BAOS) is a China-based holding company specializing in integrated advertising and marketing services across television, wireless and digital platforms. The company’s core business encompasses content distribution, location-based value-added services, short-form video production and mobile messaging campaigns. Baosheng Media leverages its multimedia network to design and execute targeted marketing solutions for a broad range of industries.

Founded in 2007 and headquartered in Shanghai, Baosheng Media has grown from a regional TV advertising operator to a diversified media service provider. The company’s wireless marketing arm delivers interactive promotions and location-based services through partnerships with major mobile carriers. Its digital division focuses on online content aggregation, short video production and customized e-marketing initiatives designed to engage tech-savvy audiences.

With operations spanning key urban centers across Mainland China, Baosheng Media serves clients in consumer goods, retail, automotive, entertainment and other sectors. By combining traditional broadcast channels with mobile and online platforms, the company offers end-to-end campaign management—from creative development and media placement to performance tracking and analytics. Strategic alliances with local broadcasters and digital partners strengthen its capability to reach targeted demographics.

Led by a seasoned management team with deep expertise in media, telecommunications and digital technology, Baosheng Media Group emphasizes innovation and data-driven decision making. The company continues to pursue strategic collaborations and technological enhancements aimed at expanding its digital footprint and reinforcing its position as a one-stop provider of integrated marketing solutions in China’s rapidly evolving media landscape.

Key Stats

• Today's Range: $2.64 to $2.88
• 50-Day Range: $1.91 to $3.85
• 52-Week Range: $1.44 to $13.66
• Volume: 63,806 shs
• Average Volume: 701,760 shs
• Market Capitalization: N/A
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: N/A

Baosheng Media Group Stock Analysis - MarketRank™

Baosheng Media Group scored higher than 32% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for Baosheng Media Group.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Book Value per Share Ratio

Baosheng Media Group has a P/B Ratio of 0.28. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.52% of the float of Baosheng Media Group has been sold short.

Short Interest Ratio / Days to Cover

Baosheng Media Group has a short interest ratio ("days to cover") of 0, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Baosheng Media Group has recently decreased by 62.13%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Baosheng Media Group does not currently pay a dividend.

Dividend Growth

Baosheng Media Group does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

2.52% of the float of Baosheng Media Group has been sold short.

Short Interest Ratio / Days to Cover

Baosheng Media Group has a short interest ratio ("days to cover") of 0, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Baosheng Media Group has recently decreased by 62.13%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 2.6 / 5
• News Sentiment: 0.72

News Sentiment

Baosheng Media Group has a news sentiment score of 0.72. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.95 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Baosheng Media Group this week, compared to 0 articles on an average week.

MarketBeat Follows

2 people have added Baosheng Media Group to their MarketBeat watchlist in the last 30 days. This is an increase of 100% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Baosheng Media Group insiders have not sold or bought any company stock.

Percentage Held by Insiders

22.56% of the stock of Baosheng Media Group is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 6.34% of the stock of Baosheng Media Group is held by institutions.

BAOS Stock Analysis - Frequently Asked Questions

How have BAOS shares performed this year?

Baosheng Media Group's stock was trading at $2.56 at the start of the year. Since then, BAOS stock has increased by 4.5% and is now trading at $2.6750.

When did Baosheng Media Group's stock split?

Shares of Baosheng Media Group reverse split before market open on Wednesday, May 25th 2022.The 1-3.200000 reverse split was announced on Wednesday, May 25th 2022. The number of shares owned by shareholders was adjusted after the closing bell on Wednesday, May 25th 2022. An investor that had 100 shares of stock prior to the reverse split would have 31 shares after the split.

When did Baosheng Media Group IPO?

Baosheng Media Group (BAOS) raised $30 million in an IPO on the week of February 8th 2021. The company issued 6,000,000 shares at $5.00 per share. Univest Securities served as the underwriter for the IPO.

How do I buy shares of Baosheng Media Group?

Shares of BAOS stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Baosheng Media Group own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Baosheng Media Group investors own include Zomedica (ZOM), Jumia Technologies (JMIA), Nano Dimension (NNDM), AST SpaceMobile (ASTS), NVIDIA (NVDA), Disc Medicine (IRON) and Builders FirstSource (BLDR).

Company Calendar

• Today: 7/14/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: ADVERTISING/MKTG SVCS
• Sub-Industry: Business Services
• Current Symbol: NASDAQ:BAOS
• CIK: 1811216
• Web: www.bsacme.com
• Phone: 86-134-8888-6502
• Fax: N/A
• Employees: 130
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.98
• Quick Ratio: 1.98

Sales & Book Value

• Annual Sales: $620 thousand
• Price / Sales: N/A
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $9.66 per share
• Price / Book: 0.28

Miscellaneous

• Outstanding Shares: N/A
• Free Float: N/A
• Market Cap: N/A
• Optionable: Not Optionable
• Beta: 1.49