Baiya International Group, Inc. operates as a diversified provider of supply chain management, distribution and brand development services for consumer electronics, household appliances and lifestyle products. Through its network of strategic partnerships with OEM and ODM manufacturers, the company sources a wide range of products—from smartphones and smart home devices to kitchen appliances and personal care items—and delivers them to retail, e-commerce and wholesale channels across North America, Europe and Asia. Baiya leverages inventory management systems and logistics infrastructure to coordinate import, warehousing and last-mile fulfillment for its brand and private-label offerings.
In addition to traditional distribution, Baiya International offers after-sales support, warranty administration and technical service programs designed to enhance customer satisfaction and drive repeat business. The company’s value-added services include product design consultation, quality assurance testing, customs clearance assistance and multi-channel marketing support. By integrating these capabilities into a single platform, Baiya aims to streamline the path to market for both established consumer brands and emerging innovators seeking global reach.
Founded in 2017 and headquartered in Shenzhen, China, Baiya International Group expanded its footprint through the 2020 acquisitions of a California-based logistics firm and a European import specialist. These transactions bolstered its cross-border distribution network and enabled entry into new retail ecosystems. Since completing its NASDAQ listing under the ticker BIYA in 2021, the company has pursued digital transformation initiatives, deploying data analytics tools to optimize inventory turns, reduce lead times and improve demand forecasting.
Under the leadership of Chief Executive Officer John Wu and Chief Financial Officer Emily Tong, Baiya International continues to focus on geographic expansion, channel diversification and technology-driven efficiencies. With regional offices in Dallas, Amsterdam and Singapore, the company is positioned to capitalize on growing consumer demand for connected devices and lifestyle products in both mature and emerging markets.
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