Barfresh Food Group, Inc. (NASDAQ: BRFH) is a U.S.-based developer and manufacturer of single-serve, refrigerated blended beverage cups, specializing in smoothies, protein shakes and energy drinks. Founded in 2000 and headquartered in Pleasanton, California, the company’s products cater to both retail and foodservice customers. Barfresh pioneered the concept of fresh, ready-to-blend smoothie cups using real fruits, vegetables and proteins, and has expanded its portfolio to include private label, co-packaging and turnkey manufacturing solutions for consumer and institutional clients.
Barfresh’s production facility in Northern California is equipped for high-volume, cold-chain manufacturing, ensuring product integrity from blending to distribution. The company supplies major grocery chains, convenience stores, corporate cafeterias and hospitality partners across North America, while exploring strategic export initiatives in select international markets. Its emphasis on recyclable packaging and clean-label ingredients aligns with current consumer trends for health-oriented, sustainable offerings.
Throughout its history, Barfresh has pursued product innovation and strategic partnerships to diversify its customer base. In addition to its core retail smoothie cups, the company has launched protein-fortified blends, energy-boost formulations and functional beverage varieties. Barfresh also offers white-label solutions, collaborating with wellness brands and foodservice operators seeking customized, ready-to-blend beverages.
Under the leadership of Chief Executive Officer Ashish Gupta and a management team with deep experience in consumer packaged goods and food manufacturing, Barfresh continues to refine its operations, invest in quality control and expand its distribution footprint. The company’s focus on fresh ingredients, convenience and cold-chain expertise positions it as a notable player in the refrigerated blended beverage market.
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