Bruush Oral Care, Inc. (NASDAQ: BRSH) is a consumer-focused dental health company that offers premium electric toothbrushes and related oral care products through a direct-to-consumer subscription model. The company’s core mission is to simplify and enhance daily dental hygiene by combining sleek design with advanced sonic vibration technology. Since its founding, Bruush has positioned itself as an innovative alternative to traditional manual brushing and in-office dental treatments, offering an at-home solution that aims to deliver clinical-grade cleaning and whitening.
At the center of Bruush’s product line is its rechargeable electric toothbrush, which features customizable brushing modes, waterproof casing, and replaceable brush heads. Customers receive fresh brush heads at regular intervals, ensuring optimal performance and hygiene. In addition to toothbrushes, the company markets oral care accessories such as whitening toothpaste, interdental flossers, and travel cases, all designed to complement its sonic brushing system and maintain oral health between dental visits.
Since its establishment, Bruush has leveraged digital marketing and e-commerce channels to grow its subscriber base across North America and select international markets. The company’s user-friendly website and mobile app facilitate seamless subscription management, personalized brushing schedules, and access to oral care educational content. Through targeted social media campaigns and partnerships with dental professionals, Bruush has cultivated a community of users who value convenience, performance, and affordability in dental care.
Bruush’s leadership team, led by Founder and Chief Executive Officer David Sabourin, brings expertise in consumer products, digital retail, and healthcare services. Under their guidance, the company went public on the Nasdaq exchange, expanding its capital base to support product research, supply chain enhancements, and market expansion. Looking ahead, Bruush Oral Care aims to introduce new oral health innovations, deepen its presence in existing regions, and explore collaborations that advance preventive dental care on a global scale.
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