Creative Realities (CREX) Stock Price, News & Analysis

Company Overview

Creative Realities, Inc. (NASDAQ: CREX) provides digital signage and in-store technology solutions that help businesses create, manage and measure customer experiences across physical locations. Its services span strategy, creative development, content production, software, hardware deployment, systems integration and ongoing managed services.

The company’s solutions include digital menu boards, interactive kiosks, video walls, product displays, wayfinding systems, retail media networks and other connected digital experiences. Creative Realities also provides content management, audience analytics and technology support intended to help customers improve engagement, communications and operational efficiency.

Creative Realities serves organizations in industries such as retail, restaurants, financial services, automotive, healthcare, sports and entertainment. The company has developed its capabilities through organic growth and acquisitions, including the 2021 acquisition of Reflect Systems, a digital signage and customer-experience technology provider. Its leadership team includes Chief Executive Officer Rick Mills.

Key Stats

• Today's Range: $2.07 to $2.57
• 50-Day Range: $2.03 to $2.90
• 52-Week Range: $1.94 to $4.42
• Volume: 219,457 shs
• Average Volume: 28,064 shs
• Market Capitalization: $29.09 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $8.00
• Consensus Rating: Hold

Creative Realities Stock Analysis - MarketRank™

Creative Realities scored higher than 85% of companies evaluated by MarketBeat, and ranked 49th out of 230 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.7 / 5
• Analyst Rating: Hold

Consensus Rating

Creative Realities has received a consensus rating of Hold. The company's average rating score is 2.25, and is based on no strong buy ratings, 2 buy ratings, 1 hold rating, and 1 sell rating.

Upside Potential

Creative Realities has a consensus price target of $8.00, representing about 272.1% upside from its current price of $2.15.

Amount of Analyst Coverage

Creative Realities has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 209.68%

Earnings Growth

Earnings for Creative Realities are expected to grow by 209.68% in the coming year, from $0.31 to $0.96 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Creative Realities is -1.02, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Creative Realities is -1.02, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Creative Realities has a P/B Ratio of 1.05. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.29% of the float of Creative Realities has been sold short.

Short Interest Ratio / Days to Cover

Creative Realities has a short interest ratio ("days to cover") of 1.35, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Creative Realities has recently decreased by 36.60%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Creative Realities does not currently pay a dividend.

Dividend Growth

Creative Realities does not have a long track record of dividend growth.

News and Social Media

• Score: 3.1 / 5
• News Sentiment: 0.93

News Sentiment

Creative Realities has a news sentiment score of 0.93. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.52 average news sentiment score of Communication Services companies.

News Coverage This Week

MarketBeat has tracked 4 news articles for Creative Realities this week, compared to 2 articles on an average week.

Company Ownership

• Score: 1.2 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Creative Realities insiders have not sold or bought any company stock.

Percentage Held by Insiders

26.77% of the stock of Creative Realities is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

41.32% of the stock of Creative Realities is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/12/2026
• Today: 11/12/2026
• Next Earnings (Estimated): 11/16/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Communication Services
• Industry: Media
• Sub-Industry: Advertising
• Current Symbol: NASDAQ:CREX
• CIK: 1356093
• Web: www.cri.com
• Phone: (502) 791-8800
• Fax: 952-974-7887
• Employees: 238
• Year Founded: 1997

Price Target and Rating

• Average Price Target for Creative Realities: $8.00
• High Price Target: $8.00
• Low Price Target: $8.00
• Potential Upside/Downside: +272.1%
• Consensus Rating: Hold
• Rating Score (0-4): 2.25
• Research Coverage: 4 Analysts

Profitability

• EPS (Trailing Twelve Months): ($2.11)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 2.24
• P/E Growth: N/A
• Net Income: -$8.28 million
• Net Margins: -29.29%
• Pretax Margin: -28.95%
• Return on Equity: -88.21%
• Return on Assets: -13.51%

Debt

• Debt-to-Equity Ratio: 2.35
• Current Ratio: 0.90
• Quick Ratio: 0.75

Sales & Book Value

• Annual Sales: $57.23 million
• Price / Sales: 0.51
• Cash Flow: $0.28 per share
• Price / Cash Flow: 7.64
• Book Value: $2.04 per share
• Price / Book: 1.05

Miscellaneous

• Outstanding Shares: 13,530,000
• Free Float: 9,906,000
• Market Cap: $29.09 million
• Optionable: Not Optionable
• Beta: 1.53