Global Interactive Technologies (NASDAQ:GITS) is a provider of digital marketing and technology solutions primarily serving franchised automotive dealerships across North America. The company develops integrated platforms that enable dealers to attract, engage and retain customers through a combination of website design, search engine optimization (SEO), pay-per-click advertising (PPC) and social media marketing. Its offerings are tailored to the unique needs of the automotive retail industry, helping clients optimize online presence and drive traffic to both digital and physical showrooms.
At the heart of Global Interactive Technologies’ product suite is a scalable, cloud-based content management system that supports custom dealership websites, inventory management and lead-capture tools. Complementing the web platform are data analytics and reporting modules that provide real-time insights into customer behavior, campaign performance and lead conversion rates. The company also offers customer relationship management (CRM) integrations, digital retailing workflows and remarketing services designed to streamline the sales process and enhance the overall buying experience.
Founded in 2010 and headquartered in Austin, Texas, Global Interactive Technologies has steadily expanded its footprint to serve more than 2,500 dealership locations across the United States and Canada. Over the years, the company has pursued strategic acquisitions and partnerships to broaden its technology stack, integrating third-party applications for finance and insurance (F&I) tools, service scheduling and parts ordering. This growth trajectory reflects the firm’s commitment to delivering end-to-end digital solutions that address evolving market demands and consumer buying behaviors.
Global Interactive Technologies is led by CEO Jennifer Gray, whose background in automotive marketing and software development has guided the company’s product innovation and customer-centric approach. Alongside CFO Daniel Kim and chief technology officer Maria Lopez, Gray directs a senior management team focused on operational excellence, strategic partnerships and continuous enhancement of the user experience. Under this leadership, the company aims to reinforce its position as a leading digital partner for automotive dealers navigating the shift toward online retailing.
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