Muscle Maker, Inc. (NASDAQ: GRIL), doing business as Muscle Maker Grill, is a fast‐casual restaurant operator and franchisor specializing in health‐focused, high‐protein meal options. The company’s menus feature grilled chicken, lean wraps, salads, bowls, and smoothies designed to appeal to fitness‐minded consumers and those seeking balanced, calorie‐conscious dining alternatives. Muscle Maker Grill outlets offer made‐to‐order entrees using whole ingredients, with an emphasis on customization and transparent nutrition information.
In addition to its corporate‐owned locations, Muscle Maker Grill operates a franchise network in the United States and select international markets, including partnerships in the Middle East. The company has pursued growth through strategic licensing agreements that place outlets in nontraditional venues such as fitness centers, grocery stores and university campuses. This multi‐channel approach enables Muscle Maker to reach health‐oriented customers in diverse settings and drive brand visibility among active lifestyle communities.
Originally founded in 1995 as Next Generation Restaurants, the company rebranded to Muscle Maker Grill in 2015 to better reflect its focus on lean, protein‐driven cuisine. Headquartered in Newington, Connecticut, Muscle Maker continues to develop new menu items and streamline its franchise model to support consistent guest experiences. Ongoing initiatives include digital ordering platforms and loyalty programs aimed at enhancing customer engagement and operational efficiency.
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