iQIYI, Inc. (NASDAQ: IQ) is a leading online video platform headquartered in Beijing, China. Founded in 2010 as a subsidiary of Baidu, the company officially launched its streaming service in 2011 and has grown to become one of the largest subscription-based entertainment platforms in Asia. iQIYI offers a wide range of video content, including licensed movies and television series, original dramas, variety shows, anime, documentaries and children’s programming.
The company’s core business model combines subscription fees with advertising revenue to monetize its extensive content library. iQIYI Originals—proprietary productions developed in collaboration with leading studios and talent—have become a significant growth driver, helping to differentiate the platform from competitors. Advanced technology, such as AI-driven recommendation engines, adaptive streaming and interactive features, further enhances user engagement and supports seamless content delivery across mobile devices, smart TVs and web browsers.
While iQIYI’s primary market is Mainland China, the company has expanded its footprint internationally through iQIYI International, offering a curated selection of content to subscribers in regions such as Southeast Asia, North America and Europe. Strategic partnerships with global studios and content distributors enable cross-border licensing, while subtitling and dubbing services cater to diverse audiences. These efforts support iQIYI’s ambitions to strengthen its position in the fast-growing global streaming industry.
Under the leadership of CEO Gong Yu, iQIYI continues to innovate in areas such as virtual reality, cloud gaming and interactive storytelling. The management team places strong emphasis on data analytics and user behavior insights to guide programming decisions and platform enhancements. As the streaming market evolves, iQIYI remains focused on expanding its original content slate, improving monetization frameworks and exploring new growth opportunities at the intersection of technology and entertainment.
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