The Singing Machine Company (NASDAQ: MICS) is a developer, manufacturer and marketer of at-home karaoke entertainment products and content. The company’s core offerings include plug-and-play karaoke systems, CD+G players, wireless microphones, portable Bluetooth-enabled speakers and accessories designed to deliver interactive singing experiences for consumers of all ages. Through strategic relationships with major music rights holders, the company curates an extensive library of licensed songs and lyrical content.
In addition to hardware, The Singing Machine Company distributes proprietary and third-party karaoke content in various formats, including CD+G discs, DVD+G discs and digital downloads. The company’s Karaoke Cloud subscription service provides users with access to a growing online catalog of streaming karaoke tracks via desktop and mobile applications. This digital platform is complemented by periodic physical releases of themed compilations, catering to both casual users and karaoke enthusiasts.
Founded in 1982 and headquartered in Miramar, Florida, The Singing Machine Company has expanded its global footprint through partnerships with major retail chains, e-commerce platforms and specialty distributors across North America, Europe and Asia-Pacific. The company’s products are commonly found in big-box stores, consumer electronics retailers and online marketplaces, positioning it as a leading name in consumer karaoke entertainment.
Under the leadership of President and CEO David A. Brower, The Singing Machine Company continues to explore new technologies and content partnerships to enhance the user experience. The management team focuses on maintaining strong supplier relationships, extending licensing agreements and innovating portable and home-based karaoke solutions to meet evolving consumer preferences.
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