Marin Software, trading on NASDAQ under the symbol MRIN, is a performance-driven digital advertising management platform designed to help marketers optimize campaigns across search, social, and e-commerce channels. Founded in 2006 and headquartered in San Francisco, the company has evolved its offering to provide sophisticated bidding, budget management, and reporting tools that enable advertisers to improve return on ad spend and drive measurable growth.
The core product suite, MarinOne, integrates with major online advertising ecosystems including Google Ads, Microsoft Advertising, Facebook, Instagram, LinkedIn, Twitter, Amazon Advertising, and emerging retail media networks. Through automated bidding algorithms, cross-channel attribution, and real-time analytics, MarinOne empowers agencies and in-house teams to streamline operations, allocate budgets more effectively, and identify high-impact opportunities across multiple digital channels.
Marin Software serves a diverse global client base spanning North America, Europe, Asia-Pacific, and Latin America. The company operates offices in key markets such as London, Sydney, Singapore, and Toronto, supporting multinational brands, large agencies, and fast-growing e-commerce retailers. By providing localized support and strategic guidance, Marin helps customers navigate evolving media landscapes and leverage cutting-edge ad technologies to meet regional performance goals.
Under the leadership of co-founder and Chief Executive Officer Chris Lien, Marin Software continues to invest in product innovation and platform integrations. The executive team draws on decades of experience in digital marketing and technology, guiding the company through its 2013 initial public offering and subsequent expansion into new advertising channels. As digital advertising becomes increasingly complex, Marin remains focused on delivering transparent insights and automated solutions that drive efficiency and growth for performance-oriented marketers.
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