NuZee, Inc. (NASDAQ: NUZE) is a specialty beverage solutions company headquartered in San Marcos, California. The company develops and manufactures a range of rapid-dissolve beverage enhancers, serving both consumer retail and commercial clients. NuZee’s core offerings include powder-based flavor concentrates and proprietary dissolvable film strips designed for instant beverage preparation, as well as custom formulations for foodservice and manufacturing partners.
NuZee’s product portfolio spans single-serve packets, multi-serve pouches and private-label programs, enabling customers to tailor sweetness, flavor profiles and nutritional additives in water, tea, coffee or sports drinks. The company’s patented encapsulation and rapid-dissolution technology allows for consistent taste delivery, extended shelf life and simplified supply-chain logistics. Beyond standard flavors, NuZee provides value-added formulations that incorporate vitamins, electrolytes and natural sweeteners.
Founded in 2010 by a team of food-science entrepreneurs, NuZee began as a contract manufacturer for emerging beverage brands. Since its initial public offering, the company has invested in expanded production capacity and research-and-development capabilities at its California facility, while establishing distribution partnerships across North America, Europe and Asia. NuZee’s global footprint also includes a co-packing plant in the U.S. Midwest, which supports growing demand from retail chains and foodservice operators.
Under the leadership of Chief Executive Officer Jane A. Smith, appointed in 2018, NuZee has focused on innovation in clean-label solutions and strategic licensing agreements with major beverage companies. The company’s executive team combines experience in food technology, consumer marketing and international supply chain management. NuZee continues to pursue growth through new product introductions, expanded private-label arrangements and partnerships that leverage its rapid-dissolve technology.
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