Reborn Coffee (NASDAQ: REBN) is a specialty coffee company focused on producing, roasting and distributing sustainably sourced coffee products for both direct-to-consumer and commercial channels. The company operates a vertically integrated model encompassing green coffee sourcing, small-batch roasting, and packaging with an emphasis on minimizing environmental impact. Reborn Coffee’s product portfolio includes single-origin and blended roasted beans, ready-to-drink cold brews, nitro cold brews and cascara teas made from upcycled coffee cherry husks.
Reborn Coffee’s manufacturing facilities are strategically located to support national distribution, with roasting and cold-brew production centers in the Southwestern United States and a secondary hub in the Midwest to serve wholesale customers. Through its e-commerce platform, the company offers subscription services and one-time purchases for home delivery, while also partnering with cafés, restaurants and specialty retailers. The company’s ready-to-drink offerings have been introduced in key grocery and convenience store chains, positioning Reborn Coffee to capture growth in the rapidly expanding ready-to-drink coffee segment.
Founded in 2013 by Michael Gustin and John Zeltner, Reborn Coffee began as a small roastery in Phoenix, Arizona, before expanding regionally and ultimately completing a public listing via a merger in 2021. Over the years, management has emphasized a commitment to sustainability, pioneering efforts to upcycle coffee byproducts and reduce waste across its supply chain. Reborn Coffee has also pursued strategic partnerships with coffee cooperatives in Central and South America to secure quality beans while supporting economic development in growing regions.
Under the leadership of CEO Michael Gustin and CFO John Zeltner, Reborn Coffee is advancing a growth strategy that includes expanding its product lineup, scaling its direct-to-consumer business, and strengthening relationships with national retailers and foodservice operators. The company continues to invest in proprietary roasting technology and sustainable packaging solutions. As the specialty coffee market evolves, Reborn Coffee aims to differentiate itself through its eco-innovative approach and integrated supply-chain model.
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