SpringBig is a software-as-a-service (SaaS) company that specializes in loyalty and marketing solutions for the regulated cannabis industry. Its cloud-based platform enables cannabis retailers and brands to build customer relationships through targeted SMS and email campaigns, digital loyalty programs, and automated customer engagement workflows. The platform integrates directly with leading point-of-sale (POS) systems, allowing operators to collect consumer data, track purchase behavior, and deliver personalized promotions in real time.
Founded in 2017 by Michael Sosnick and Conrad Ford, SpringBig has grown its footprint across North America, serving both U.S. states with legal adult-use markets and Canadian provinces. The company went public in mid-2021 through a merger with a special-purpose acquisition company and now trades on the Nasdaq under the symbol SBIGW. Since its inception, SpringBig has focused on enhancing compliance, data security, and user experience to meet the strict regulatory requirements of cannabis operators.
SpringBig’s feature suite includes customizable loyalty tiers, automated birthday rewards, rich analytics dashboards and dynamic message segmentation. Clients leverage these tools to increase customer retention, boost basket size and improve lifetime value. The company also offers campaign consulting and onboarding services to accelerate adoption and ensure operators realize measurable ROI from their marketing efforts.
Led by Chief Executive Officer Conrad Ford, SpringBig’s management team combines deep experience in technology, data analytics and cannabis retail operations. Headquartered in Toronto, with additional offices in the United States, SpringBig continues to enhance its product roadmap and expand partnerships with both independent dispensaries and multi-state operators.
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