SmileDirectClub, Inc. (NASDAQ: SDCCQ) is a teledentistry company specializing in clear aligner therapy designed to straighten teeth without traditional braces. Founded in 2014 by Jordan Katzman and Alex Fenkell, the company introduced a direct-to-consumer model that enables patients to complete orthodontic treatment remotely. SmileDirectClub offers a digital workflow in which customers either visit one of the company’s SmileShops for a 3D scan of their teeth or use an at-home impression kit to capture dental impressions. These scans or molds are then reviewed by licensed dental professionals who create a custom treatment plan leveraging a series of clear, removable aligners.
In addition to its flagship clear aligner service, SmileDirectClub provides complementary oral care products such as retainers and whitening kits. The company’s telehealth platform incorporates regular virtual check-ins, allowing customers to track progress, receive guidance from denturists and orthodontists, and make adjustments as needed. SmileDirectClub’s integrated supply chain—from lab production of aligners to direct shipping—supports its objective of offering a more accessible and affordable alternative to in-office orthodontics.
SmileDirectClub operates across North America, Europe, Australia and New Zealand, serving hundreds of thousands of customers worldwide. The company is headquartered in Nashville, Tennessee, and maintains fulfillment centers and SmileShops in major metropolitan areas. Leadership is anchored by co-founders Jordan Katzman, who serves as Executive Chairman, and Alex Fenkell, who holds the role of President. Together with a senior management team of dental professionals, SmileDirectClub continues to expand its telehealth infrastructure and refine its digital treatment offerings.
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