Sonder (SOND) Stock Price, News & Analysis

Company Overview

Sonder, Inc. (NASDAQ:SOND) is a modern hospitality company that leases, designs, and operates short-term rental accommodations in urban markets worldwide. Leveraging a proprietary technology platform, the company provides guests with a fully managed experience that combines the consistency and convenience of a hotel with the space and comfort of a residential apartment. Through this asset-light model, Sonder controls guest experience from booking to checkout, offering features such as 24/7 customer support, automated check-ins, and digital concierge services.

Founded in 2012 under the original name Flatbook, Sonder rebranded in 2014 to reflect its focus on “special stays” and tech-enabled operations. Since its inception, the company has scaled rapidly by partnering with property owners to convert existing units into design-led Sonder suites. In June 2021, Sonder completed its transition to a publicly traded company through a business combination with a special purpose acquisition company, providing capital to fuel further expansion and technology development.

Headquartered in San Francisco, Sonder serves guests in more than 30 cities across North America, Europe, and the Middle East. Key markets include New York, Los Angeles, Toronto, London, Paris, and Dubai, where the company adapts local design elements and service standards to reflect each destination’s character. Sonder’s centralized operations center monitors property performance and guest feedback in real time, allowing for rapid response to maintenance needs and service requests.

The company was co-founded by Francis Davidson and Lucas Pellan, with Davidson continuing to lead Sonder as Chief Executive Officer. Under this leadership, Sonder has focused on strengthening its technology infrastructure, expanding its global footprint, and driving operational efficiencies. By blending real estate partnerships with in-house design and customer care, Sonder aims to redefine the short-term rental landscape for both guests and property owners.

Key Stats

• Today's Range: $0.95 to $1.00
• 50-Day Range: $0.96 to $2.08
• 52-Week Range: $0.95 to $4.99
• Volume: 166,851 shs
• Average Volume: 85,621 shs
• Market Capitalization: $12.75 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Sell

Sonder Stock Analysis - MarketRank™

Sonder scored higher than 3% of companies evaluated by MarketBeat, and ranked 294th out of 297 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for Sonder.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Sonder is -0.06, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Sonder is -0.06, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

11.75% of the float of Sonder has been sold short.

Short Interest Ratio / Days to Cover

Sonder has a short interest ratio ("days to cover") of 9.

Change versus previous month

Short interest in Sonder has recently increased by 0.85%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Sonder does not currently pay a dividend.

Dividend Growth

Sonder does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

11.75% of the float of Sonder has been sold short.

Short Interest Ratio / Days to Cover

Sonder has a short interest ratio ("days to cover") of 9.

Change versus previous month

Short interest in Sonder has recently increased by 0.85%, indicating that investor sentiment is decreasing.

News and Social Media

• Score: 3.0 / 5
• News Sentiment: 0.47

News Sentiment

Sonder has a news sentiment score of 0.47. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.68 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 6 news articles for Sonder this week, compared to 2 articles on an average week.

Search Interest

1 people have searched for SOND on MarketBeat in the last 30 days.

MarketBeat Follows

1 people have added Sonder to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Sonder insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 3.80% of the stock of Sonder is held by insiders.

Percentage Held by Institutions

45.94% of the stock of Sonder is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

SOND Stock Analysis - Frequently Asked Questions

How have SOND shares performed this year?

Sonder's stock was trading at $3.18 at the beginning of 2025. Since then, SOND stock has decreased by 69.9% and is now trading at $0.9577.

How were Sonder's earnings last quarter?

Sonder Holdings Inc. (NASDAQ:SOND) announced its quarterly earnings data on Tuesday, October, 14th. The company reported ($3.96) earnings per share (EPS) for the quarter.

When did Sonder's stock split?

Sonder's stock reverse split before market open on Thursday, September 21st 2023.The 1-20 reverse split was announced on Thursday, September 21st 2023. The number of shares owned by shareholders was adjusted after the closing bell on Thursday, September 21st 2023. An investor that had 100 shares of stock prior to the reverse split would have 5 shares after the split.

How do I buy shares of Sonder?

Shares of SOND stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Sonder own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Sonder investors own include RWS (RWS), NIO (NIO), Sunworks (SUNW), Applied DNA Sciences (APDN), Energy Transfer (ET), Intel (INTC) and Meta Platforms (META).

Company Calendar

• Today: 10/14/2025
• Last Earnings: 10/14/2025
• Next Earnings (Estimated): 11/03/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: LEISURE&REC SVS
• Sub-Industry: Restaurants, Hotels, Motels
• Current Symbol: NASDAQ:SOND
• CIK: 1819395
• Web: www.gores.com
• Phone: 617-300-0956
• Fax: N/A
• Employees: 1,600
• Year Founded: 2012

Profitability

• EPS (Trailing Twelve Months): ($15.18)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$224.09 million
• Net Margins: -28.31%
• Pretax Margin: -38.17%
• Return on Equity: N/A
• Return on Assets: -14.94%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.23
• Quick Ratio: 0.23

Sales & Book Value

• Annual Sales: $621.27 million
• Price / Sales: 0.02
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: ($54.12) per share
• Price / Book: -0.02

Miscellaneous

• Outstanding Shares: 13,310,000
• Free Float: 12,802,000
• Market Cap: $12.75 million
• Optionable: Optionable
• Beta: 1.76