Venus Concept Ltd. is a global medical aesthetic device company specializing in non‐invasive solutions for body contouring, skin tightening, cellulite reduction and facial rejuvenation. Founded in 2006 and headquartered in Toronto, Canada, the company develops, manufactures and markets a portfolio of energy‐based platforms that leverage technologies such as radiofrequency, pulsed electromagnetic fields and ultrasound. Venus Concept’s systems are designed to address a broad range of aesthetic concerns, enabling practitioners to offer customizable treatment protocols to meet individual patient needs.
The company’s primary product lines include platforms such as Venus Legacy, Venus Versa and Venus Viva, each offering distinct delivery modalities and applicator options. These devices support treatments ranging from circumferential reduction and skin laxity improvement to resurfacing and vascular lesion management. Venus Concept continually expands its offering through research and development, securing patents for applicator designs and energy delivery methods that enhance patient comfort and procedural efficiency.
Venus Concept serves a diverse array of medical and aesthetic practitioners, including dermatologists, plastic surgeons, medical spas and specialty clinics. Its global footprint spans North America, Latin America, Europe, the Middle East and Asia, achieved through a hybrid commercial model of direct sales teams in key markets and distribution partnerships elsewhere. The company complements device sales with procedural training, marketing support and ongoing clinical education to drive adoption and optimize treatment outcomes.
Under the leadership of President and Chief Executive Officer Sheldon Birnkrant, Venus Concept has pursued a strategy of geographic expansion, platform innovation and recurring revenue growth through consumable applicators and service agreements. Supported by a board of directors with expertise in medical technology, life sciences and operations, the company continues to invest in product enhancements and market development to reinforce its position in the competitive aesthetic device sector.
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