Xcel Brands, Inc. is a brand management company focused on the design, development and marketing of consumer products across diverse lifestyle categories. Founded in 2007 and headquartered in New York City, the company works with both proprietary and licensed brands to deliver fashion apparel, accessories, beauty products, home décor and art to a global audience.
The core of Xcel Brands’ operations lies in its licensing and brand development platform. The company partners with celebrity designers, influencers and established fashion houses to create collections under licensed agreements, while also nurturing its own in-house labels. Xcel Brands oversees product design, sourcing and quality control, then coordinates manufacturing through a network of third-party suppliers to ensure consistency and scalability.
Products developed by Xcel Brands are distributed through a mix of wholesale channels, department stores, specialty retailers, e-commerce sites, catalogs and direct-to-consumer platforms. The company leverages digital marketing, social media and strategic retail partnerships to build brand awareness and drive sales. Its reach extends across North America, with growing distribution arrangements in Europe and Asia that support international expansion.
Xcel Brands’ leadership team combines experience in licensing, retail and consumer marketing. Peter M. Cook serves as Chairman and Chief Executive Officer, guiding corporate strategy and brand portfolio growth. Reade Tilley holds the role of President and Chief Operating Officer, overseeing day-to-day operations, while Michael H. Cooley acts as Chief Financial Officer, managing finance, accounting and investor relations. This executive group is supported by a management team dedicated to fostering innovation and expanding the company’s brand footprint.
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