ATIF, trading under the ticker ZBAI on the NASDAQ, operates as a digital commerce solutions provider catering primarily to global brand owners seeking to establish or expand their presence in the Chinese online marketplace. The company delivers a comprehensive end-to-end service model, integrating proprietary technology platforms with operational support to manage clients’ e-commerce storefronts on major domestic channels. ATIF’s core mission is to streamline the complexities of cross-border retail by combining localized expertise with scalable infrastructure.
The firm’s service portfolio encompasses website and mobile platform development, order and inventory management, marketing and promotional strategy execution, customer service, and logistics coordination. Through its in-house order management system and data analytics tools, ATIF enables real-time insights into sales performance, consumer trends and inventory levels. Complementing these digital capabilities is a network of fulfillment centers and third-party logistics partners, which support timely delivery and reverse logistics across mainland China and neighboring markets.
Founded in 2007 and headquartered in Shanghai, ATIF has evolved from a boutique web-development agency into a full-service e-commerce operator. Over more than a decade of expansion, the company has opened satellite offices in key commercial hubs such as Guangzhou and Beijing, and established strategic alliances in North America and Europe to facilitate global brand entry into Asian markets. This international footprint allows ATIF to offer cross-border shipping solutions and advisory support on regulatory compliance, payment processing and localized marketing tactics.
ATIF’s leadership team brings together seasoned executives with backgrounds in technology, retail and consumer-brand management. The co-founders, one of whom serves as chief executive officer, have overseen the company’s transition to a publicly listed entity, while the finance and operations heads have driven efficiency improvements and strategic investments in automation. Looking ahead, ATIF continues to focus on platform innovation, data-driven marketing services and expanded cross-border capabilities to meet the evolving needs of global brands targeting China’s digital economy.
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