Boqii Holding Limited (NYSE:BQ) operates as an integrated pet services platform in the People’s Republic of China, providing consumers with a one-stop solution for pet care needs. Through its proprietary online marketplace, Boqii offers thousands of SKUs ranging from premium pet food and nutritional supplements to grooming products, toys and accessories. The company extends its reach beyond traditional e-commerce by integrating preventive healthcare services, on-demand grooming, boarding and day-care solutions, creating a seamless ecosystem that connects pet owners with service providers and veterinary professionals.
Central to Boqii’s model is its network of vertically integrated service offerings. The platform supports a growing chain of veterinary clinics and pet hospitals, where users can schedule appointments for routine check-ups, diagnostic testing and specialist consultations. In parallel, Boqii’s O2O (online-to-offline) capabilities enable same-day or scheduled delivery of both retail products and service vouchers. By partnering with leading international suppliers and domestic brands alike, the company ensures consistent access to quality goods while leveraging data analytics to tailor recommendations and loyalty programs that enhance customer retention.
Founded in 2014 and headquartered in Hangzhou, Boqii has expanded its footprint across major tier-1 and tier-2 cities in China, including Beijing, Shanghai and Guangzhou. The company completed its initial public offering on the New York Stock Exchange in December 2019, a milestone that underscores its ambition to lead China’s pet care industry during a period of rapid market growth. Under the leadership of CEO Xiaofeng Qin and a management team with extensive experience in e-commerce, retail and veterinary services, Boqii continues to invest in platform upgrades, strategic partnerships and new service lines to address the evolving needs of China’s pet owner community.
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