Fitbit Company Profile (NYSE:FIT)

About Fitbit

Fitbit logoFitbit, Inc. is a provider of health and fitness devices. The Company's platform combines connected health and fitness devices with software and services, including an online dashboard and mobile applications, data analytics, motivational and social tools, personalized insights and virtual coaching through customized fitness plans and interactive workouts. It offers various fitness devices, including Fitbit Zip, Fitbit One, Fitbit Flex, Fitbit Charge, Fitbit Blaze, Fitbit Charge HR, Fitbit Surge and Aria. Its platform includes wearable connected health and fitness trackers, which are wrist-based and clippable devices that automatically track users daily steps, calories burned, distance traveled, and active minutes and display real-time feedback. Its trackers also measure sleep duration and quality, and its products track heart rate and global positioning system-based information. It also offers a wireless fidelity connected scale that records weight, body fat and body mass index.

Industry, Sector and Symbol:
  • Sector: Computer and Technology
  • Industry: Scientific & Technical Instruments
  • Sub-Industry: N/A
  • Exchange: NYSE
  • Symbol: FIT
  • CUSIP:
Key Metrics:
  • Previous Close: $16.48
  • 50 Day Moving Average: $15.25
  • 200 Day Moving Average: $14.59
  • 52-Week Range: $11.65 - $41.97
  • Trailing P/E Ratio: 34.77
  • Foreward P/E Ratio: 11.52
  • P/E Growth: 0.70
  • Market Cap: $3.66B
  • Outstanding Shares: 222,153,000
  • Beta: 3.3
  • Net Margins: 5.76%
  • Return on Equity: 14.55%
  • Return on Assets: 9.35%
  • Current Ratio: 2.73%
  • Quick Ratio: 2.35%
Additional Links:
Companies Related to Fitbit:

Analyst Ratings

Consensus Ratings for Fitbit (NYSE:FIT) (?)
Ratings Breakdown: 11 Hold Ratings, 12 Buy Ratings
Consensus Rating:Buy (Score: 2.52)
Consensus Price Target: $23.03 (39.73% upside)

Analysts' Ratings History for Fitbit (NYSE:FIT)
DateFirmActionRatingPrice TargetDetails
9/19/2016Longbow ResearchUpgradeBuy$20.00View Rating Details
9/15/2016MizuhoSet Price TargetBuy$20.00View Rating Details
9/1/2016Bank of America Corp.Reiterated RatingBuy$24.00View Rating Details
8/31/2016Oppenheimer Holdings Inc.Reiterated RatingOutperform$25.00View Rating Details
8/31/2016Morgan StanleyReiterated RatingOverweight$31.00View Rating Details
8/31/2016WedbushReiterated RatingOutperform$18.00View Rating Details
8/31/2016Piper Jaffray Cos.Reiterated RatingNeutral$14.00View Rating Details
8/30/2016Barclays PLCReiterated RatingOverweight$24.00View Rating Details
8/30/2016Leerink SwannReiterated RatingMarket Perform$16.00View Rating Details
8/17/2016Dougherty & CoReiterated RatingNeutralView Rating Details
8/3/2016Citigroup Inc.Set Price TargetBuy$20.00View Rating Details
8/3/2016SunTrust Banks Inc.Reiterated RatingBuy$17.00View Rating Details
8/3/2016Deutsche Bank AGBoost Price TargetBuy$28.00 -> $29.00View Rating Details
7/26/2016Robert W. BairdReiterated RatingNeutral$16.00View Rating Details
7/12/2016Wells Fargo & Co.Initiated CoverageMarket Perform$13.68 -> $13.58View Rating Details
6/22/2016Raymond James Financial Inc.Reiterated RatingBuyView Rating Details
6/22/2016Pacific CrestReiterated RatingHoldView Rating Details
6/1/2016Royal Bank Of CanadaLower Price TargetOutperform$45.00 -> $40.00View Rating Details
4/21/2016Cowen and CompanyBoost Price TargetMarket Perform$19.00 -> $20.00View Rating Details
2/24/2016William BlairReiterated RatingHoldView Rating Details
2/24/2016Sterne Agee CRTReiterated RatingNeutral$18.00View Rating Details
2/23/2016Stifel NicolausDowngradeBuy -> HoldView Rating Details
12/9/2015Ladenburg ThalmannInitiated CoverageNeutral$29.00View Rating Details
9/15/2015Cleveland ResearchInitiated CoverageNeutral$38.00View Rating Details
9/9/2015FBN SecuritiesInitiated CoverageOutperform$50.00View Rating Details
(Data available from 9/26/2014 forward)


Earnings History for Fitbit (NYSE:FIT)
DateQuarterConsensus EstimateActual EPSRevenue EstimateActual RevenueRelease LinkConference CallDetails
8/2/2016Q216$0.11$0.12$578.48 million$586.50 millionViewN/AView Earnings Details
5/4/2016Q116$0.03$0.10$442.28 million$505.40 millionViewN/AView Earnings Details
2/22/2016Q415$0.25$0.35$647.94 million$711.60 millionViewListenView Earnings Details
11/2/2015Q315$0.10$0.24$350.97 million$409.30 millionViewN/AView Earnings Details
8/5/2015Q215$0.08$0.21$319.02 million$400.00 millionViewN/AView Earnings Details
(Data available from 1/1/2011 forward)


Earnings Estimates for Fitbit (NYSE:FIT)
Current Year EPS Consensus Estimate: $1.18 EPS
Next Year EPS Consensus Estimate: $1.43 EPS
QuarterNumber of EstimatesLow EstimateHigh EstimateAverage Estimate
Q1 20165($0.06)($0.03)($0.05)
Q2 20162$0.07$0.19$0.13
Q3 20164$0.08$0.12$0.11
Q4 20164$0.44$0.74$0.65
Q1 20171$0.09$0.09$0.09
Q2 20171$0.10$0.10$0.10
Q3 20171$0.13$0.13$0.13
Q4 20171$0.74$0.74$0.74
(Data provided by Zacks Investment Research)


Dividend History for Fitbit (NYSE:FIT)
No dividend announcements for this company have been tracked by

Insider Trades

Insider Trading History for Fitbit (NYSE:FIT)
Insider Ownership Percentage: 37.29%
Institutional Ownership Percentage: 55.41%
Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionDetails
9/6/2016Andy MissanEVPSell15,000$15.14$227,100.00View SEC Filing  
9/1/2016Jon CallaghanDirectorSell15,000$14.91$223,650.00View SEC Filing  
8/30/2016Steven Joseph MurrayDirectorSell151,912$15.07$2,289,313.84View SEC Filing  
8/24/2016Steven Joseph MurrayDirectorSell848,088$15.14$12,840,052.32View SEC Filing  
8/8/2016Andy MissanEVPSell15,000$15.61$234,150.00View SEC Filing  
8/4/2016Jon CallaghanDirectorSell15,000$15.44$231,600.00View SEC Filing  
8/4/2016Philip Douglas BlackMajor ShareholderSell50,000$15.62$781,000.00View SEC Filing  
8/3/2016Andy MissanEVPSell15,000$15.00$225,000.00View SEC Filing  
7/6/2016Andy MissanEVPSell10,000$12.35$123,500.00View SEC Filing  
6/6/2016Andy MissanEVPSell10,000$14.35$143,500.00View SEC Filing  
5/31/2016Steven Joseph MurrayMajor ShareholderSell1,000,000$14.21$14,210,000.00View SEC Filing  
5/25/2016Philip Douglas BlackMajor ShareholderSell25,000$14.01$350,250.00View SEC Filing  
5/16/2016Andy MissanEVPSell2,500$13.87$34,675.00View SEC Filing  
5/6/2016Andy MissanEVPSell10,000$13.32$133,200.00View SEC Filing  
5/3/2016Group Select Fund L.P FoundryMajor ShareholderSell640,032$17.27$11,053,352.64View SEC Filing  
5/2/2016Timothy M RobertsEVPSell47,470$18.10$859,207.00View SEC Filing  
4/18/2016Hansgregory C HartmannCOOSell150,000$17.19$2,578,500.00View SEC Filing  
4/6/2016Andy MissanEVPSell15,000$15.36$230,400.00View SEC Filing  
4/4/2016Timothy M RobertsEVPSell47,470$15.00$712,050.00View SEC Filing  
3/29/2016Group Select Fund L.P FoundryMajor ShareholderSell1,203,932$13.20$15,891,902.40View SEC Filing  
3/7/2016Steven Joseph MurrayMajor ShareholderSell1,000,000$13.07$13,070,000.00View SEC Filing  
2/24/2016Hansgregory C HartmannCOOSell70,000$12.31$861,700.00View SEC Filing  
2/11/2016Group Select Fund L.P FoundryMajor ShareholderSell1,111,850$13.46$14,965,501.00View SEC Filing  
12/9/2015Steven Joseph MurrayDirectorSell266,938$28.13$7,508,965.94View SEC Filing  
12/9/2015True Venture Partners Ii, L.L.Major ShareholderSell1,077,957$28.13$30,322,930.41View SEC Filing  
11/18/2015Andy MissanEVPSell88,500$28.13$2,489,505.00View SEC Filing  
11/18/2015Edward M. ScalinsiderSell707,400$28.13$19,899,162.00View SEC Filing  
11/18/2015Eric N. Friedmanmajor shareholderSell1,113,490$28.13$31,322,473.70View SEC Filing  
11/18/2015Hansgregory C. HartmannCOOSell336,649$28.13$9,469,936.37View SEC Filing  
11/18/2015James ParkCEOSell2,226,980$28.13$62,644,947.40View SEC Filing  
11/18/2015Steven Joseph MurrayDirectorSell936,641$28.13$26,347,711.33View SEC Filing  
11/18/2015William ZerellaCFOSell216,000$28.13$6,076,080.00View SEC Filing  
6/23/2015Eric N FriedmanMajor ShareholderSell1,095,817$18.80$20,601,359.60View SEC Filing  
6/23/2015Jon CallaghanDirectorSell3,133,707$18.80$58,913,691.60View SEC Filing  
(Data available from 1/1/2013 forward)


Latest Headlines for Fitbit (NYSE:FIT)
DateHeadline logoStock Update (NYSE:FIT): Fitbit Inc Announces Global Availability of Highly Anticipated Fitbit Charge 2 (NYSE:FIT) - September 26 at 5:09 PM logoFibit Gets in Shape for Upside Move (NYSE:FIT) - September 26 at 5:09 PM logoFitbit Charge 2 Begins Shipping Worldwide (FIT) (NYSE:FIT) - September 26 at 5:09 PM logoFitbit : Leading Mobile App Awards Announced by 10 Best App for September 2016 (NYSE:FIT) - September 26 at 9:44 AM logoFitbit Announces Global Availability of Highly Anticipated Fitbit Charge 2 (NYSE:FIT) - September 26 at 9:44 AM
News IconAnalysts Valuations For Two Stocks: Fitbit Inc (NYSE:FIT), Huntsman ... - The Voice Registrar (NYSE:FIT) - September 24 at 4:46 PM
News IconFitbit Inc: Could These New Devices Help FIT Stock Surge? - Profit Confidential (NYSE:FIT) - September 24 at 4:46 PM logoThe Fitbit Inc and Jawbone Legal Battle Continues -- The Motley Fool - Motley Fool (NYSE:FIT) - September 24 at 4:46 PM logoIs It Time to Buy Fitbit Inc (FIT) Call Options? (NYSE:FIT) - September 23 at 4:46 PM logoTime To Check On Fitbit (NYSE:FIT) - September 23 at 10:02 AM logoFitbit Stock: Next Stop $20? (NYSE:FIT) - September 23 at 10:02 AM logoWest Food is investing to develop compay own materials area (NYSE:FIT) - September 23 at 10:02 AM logoGains for Both Wearables and Fitbit Stock (FIT) (NYSE:FIT) - September 23 at 10:02 AM logo3 Big Stock Charts: Fitbit Inc (FIT), J M Smucker Co (SJM) and Six Flags Entertainment Corp (SIX) (NYSE:FIT) - September 23 at 9:52 AM logoFitbit : Alibaba, SPDR Gold Trust, Google, Fitbit, and ConocoPhillips and more offer option-trading opportunities that offer returns of more than 20% (NYSE:FIT) - September 22 at 5:06 PM logoFitbit Runs Higher As Fitness Wearables Market Grows (NYSE:FIT) - September 22 at 5:06 PM logoThe Fitbit Inc and Jawbone Legal Battle Continues (NYSE:FIT) - September 22 at 3:13 PM
News IconFitbit Inc: Why Traders Are Going Crazy Over Fitbit Stock (NYSE:FIT) - September 22 at 10:36 AM
News IconFitbit Inc: Could These New Devices Help FIT Stock Surge? (NYSE:FIT) - September 22 at 10:36 AM logoFitbit Inc (FIT) Stock Is in Tip-Top Shape (NYSE:FIT) - September 22 at 8:23 AM
News IconAnalysts Valuations For Two Stocks: LendingClub Corp (NYSE:LC), Fitbit Inc (NYSE:FIT) - The Voice Registrar (NYSE:FIT) - September 21 at 5:32 PM
News IconFitbit Inc: Why Traders Are Going Crazy Over Fitbit Stock - Profit Confidential (NYSE:FIT) - September 21 at 5:32 PM logoFitbit Is Set to Breakout (NYSE:FIT) - September 21 at 5:32 PM
News IconApple Inc. (AAPL) Watch 2 vs. Fitbit Inc. (FIT) Flex 2: Which One Comes Out On Top? - Smаrt Stоck Nеws (NYSE:FIT) - September 21 at 9:16 AM
News IconTech Stocks Zone! Activision Blizzard, Inc. (ATVI), Fitbit Inc (NYSE:FIT) - share market updates (press release) (NYSE:FIT) - September 21 at 9:16 AM
News IconFitbit Inc: If FIT Stock Can Do THIS, It Will Take Off - Profit Confidential (NYSE:FIT) - September 21 at 9:16 AM logoJawbone's Legal Troubles Aren't Going Away (NYSE:FIT) - September 21 at 9:16 AM logoOne Reason Why Fitbit (FIT) Stock Is Advancing Today (NYSE:FIT) - September 20 at 8:53 AM logoGoPro Ascends On New Drone; Fitbit, Intel, Apple Make Moves (NYSE:FIT) - September 20 at 8:53 AM logoVikoda: Efforts to enhance Vietnamese brand (NYSE:FIT) - September 20 at 8:53 AM logo3 Stocks That Have Been Cut in Half in The Past Year (NYSE:FIT) - September 19 at 3:57 PM logoFitbit: Longbow likes the Upgrade Trends for 'Charge 2′ (NYSE:FIT) - September 19 at 3:57 PM
News IconNews Analysis Report: Fitbit Inc (NYSE:FIT), CVR Refining LP (NYSE:CVRR), Coty Inc (NYSE:COTY) - NYSE Journal (press release) (NYSE:FIT) - September 19 at 9:41 AM
News IconFitbit Inc.'s (FIT): Buyers and Sellers Alert - Hot Stocks Point (NYSE:FIT) - September 19 at 9:41 AM
News IconAnalysts Valuations For Two Stocks: CONSOL Energy Inc. (NYSE:CNX), Fitbit Inc (NYSE:FIT) - The Voice Registrar (NYSE:FIT) - September 19 at 9:41 AM logoWhy the Pentagon Is Investing in Sweat Gland Technology (FIT) (NYSE:FIT) - September 19 at 9:41 AM logoFMCG growth highest in urban areas 3 years (NYSE:FIT) - September 19 at 9:41 AM logoCan Fitbit Keep Going After Last Week's 9% Pop? (NYSE:FIT) - September 19 at 9:41 AM logoBetter Buy: Fitbit Inc. vs. Garmin Ltd. - Motley Fool (NYSE:FIT) - September 18 at 4:49 PM logoFitbit Inc: A Short Squeeze Candidate (NYSE:FIT) - September 18 at 9:37 AM logoWhy the Air Force Wants to See Pilots’ Sweat (NYSE:FIT) - September 16 at 4:54 PM logoFitbit : New York Fashion Week By the Numbers (NYSE:FIT) - September 16 at 4:54 PM logoFitbit Shares Gain On Positive Analyst Note (FIT) (NYSE:FIT) - September 16 at 4:54 PM logoThe Apple Watch: A Roundup of the Reviews So Far (NYSE:FIT) - September 16 at 4:54 PM
News IconTech Stocks Updates! Nokia Corp (NOK), Fitbit Inc (NYSE:FIT) - share market updates (press release) (NYSE:FIT) - September 16 at 8:46 AM
News IconApple is punching down (NYSE:FIT) - September 16 at 8:46 AM logoFIT bought 1 million additional shares of DCL (NYSE:FIT) - September 16 at 8:46 AM logoFIT, TSC pricing is very ridiculous (NYSE:FIT) - September 16 at 8:46 AM
News IconShares of United Technologies Corporation (NYSE:UTX) & Fitbit Inc ... - Money News (NYSE:FIT) - September 15 at 5:23 PM logoWhy Bluebird Bio Inc (BLUE), Fitbit Inc (FIT) and Goodyear Tire & Rubber Co (GT) Are 3 of Today’s Best Stocks (NYSE:FIT) - September 15 at 5:18 PM


Fitbit (NYSE:FIT) Chart for Monday, September, 26, 2016

Last Updated on 9/26/2016 by Staff