Fitbit Company Profile (NYSE:FIT)

About Fitbit

Fitbit logoFitbit, Inc. is a provider of health and fitness devices. The Company's platform combines connected health and fitness devices with software and services, including an online dashboard and mobile applications, data analytics, motivational and social tools, personalized insights and virtual coaching through customized fitness plans and interactive workouts. It offers various fitness devices, including Fitbit Zip, Fitbit One, Fitbit Flex, Fitbit Charge, Fitbit Blaze, Fitbit Charge HR, Fitbit Surge and Aria. Its platform includes wearable connected health and fitness trackers, which are wrist-based and clippable devices that automatically track users daily steps, calories burned, distance traveled, and active minutes and display real-time feedback. Its trackers also measure sleep duration and quality, and its products track heart rate and global positioning system-based information. It also offers a wireless fidelity connected scale that records weight, body fat and body mass index.

Industry, Sector and Symbol:
  • Sector: Computer and Technology
  • Industry: Scientific & Technical Instruments
  • Sub-Industry: N/A
  • Exchange: NYSE
  • Symbol: FIT
  • CUSIP:
Key Metrics:
  • Previous Close: $7.92
  • 50 Day Moving Average: $10.05
  • 200 Day Moving Average: $13.18
  • 52-Week Range: $7.76 - $31.85
  • Trailing P/E Ratio: 19.22
  • Foreward P/E Ratio: 22.63
  • P/E Growth: -25.96
  • Market Cap: $1.77B
  • Outstanding Shares: 223,748,000
  • Beta: 2.67
Profitability:
  • Net Margins: 4.67%
  • Return on Equity: 11.94%
  • Return on Assets: 7.78%
Debt:
  • Current Ratio: 2.76%
  • Quick Ratio: 2.35%
Additional Links:
Companies Related to Fitbit:

Analyst Ratings

Consensus Ratings for Fitbit (NYSE:FIT) (?)
Ratings Breakdown: 3 Sell Ratings, 17 Hold Ratings, 3 Buy Ratings
Consensus Rating:Hold (Score: 2.00)
Consensus Price Target: $13.81 (74.36% upside)

Analysts' Ratings History for Fitbit (NYSE:FIT)
Show:
DateFirmActionRatingPrice TargetDetails
12/8/2016Deutsche Bank AGDowngradeBuy -> Hold$18.00 -> $9.00View Rating Details
12/7/2016Oppenheimer Holdings Inc.Reiterated RatingOutperform$12.00View Rating Details
12/7/2016MizuhoSet Price TargetHold$9.00View Rating Details
12/7/2016Dougherty & CoReiterated RatingNeutralView Rating Details
12/4/2016Pacific CrestUpgradeUnderperform$8.00View Rating Details
11/29/2016Longbow ResearchReiterated RatingNeutralView Rating Details
11/11/2016Wells Fargo & Co.Reiterated RatingMarket Weight$14.50 -> $10.00View Rating Details
11/4/2016Barclays PLCDowngradeOverweight -> Equal Weight$24.00 -> $10.00View Rating Details
11/3/2016Cowen and CompanyLower Price TargetMarket Perform$18.00 -> $9.00View Rating Details
11/3/2016Leerink SwannReiterated RatingMarket Perform$16.00 -> $9.00View Rating Details
11/3/2016Stifel NicolausLower Price TargetHold$15.00 -> $10.00View Rating Details
11/3/2016Bank of America Corp.DowngradeBuy -> Underperform$9.00View Rating Details
11/3/2016Citigroup Inc.DowngradeBuy -> Neutral$20.00 -> $10.00View Rating Details
11/3/2016SunTrust Banks Inc.DowngradeBuy -> Hold$17.00 -> $10.00View Rating Details
11/3/2016Piper Jaffray Cos.DowngradeNeutral -> Underweight$14.00 -> $8.00View Rating Details
11/3/2016WedbushDowngradeOutperform -> Neutral$18.00 -> $10.00View Rating Details
11/3/2016Morgan StanleyDowngradeOverweight -> Equal Weight$31.00 -> $11.00View Rating Details
7/26/2016Robert W. BairdReiterated RatingNeutral$16.00View Rating Details
6/22/2016Raymond James Financial Inc.Reiterated RatingBuyView Rating Details
6/1/2016Royal Bank Of CanadaLower Price TargetOutperform$45.00 -> $40.00View Rating Details
2/24/2016William BlairReiterated RatingHoldView Rating Details
2/24/2016Sterne Agee CRTReiterated RatingNeutral$18.00View Rating Details
12/9/2015Ladenburg ThalmannInitiated CoverageNeutral$29.00View Rating Details
9/15/2015Cleveland ResearchInitiated CoverageNeutral$38.00View Rating Details
9/9/2015FBN SecuritiesInitiated CoverageOutperform$50.00View Rating Details
(Data available from 12/9/2014 forward)

Earnings

Earnings History for Fitbit (NYSE:FIT)
DateQuarterConsensus EstimateActual EPSRevenue EstimateActual RevenueRelease LinkConference CallDetails
11/2/2016        
11/2/2016Q316$0.19$0.19$506.93 million$503.80 millionViewN/AView Earnings Details
8/2/2016Q216$0.11$0.12$578.48 million$586.50 millionViewN/AView Earnings Details
5/4/2016Q116$0.03$0.10$442.28 million$505.40 millionViewN/AView Earnings Details
2/22/2016Q415$0.25$0.35$647.94 million$711.60 millionViewListenView Earnings Details
11/2/2015Q315$0.10$0.24$350.97 million$409.30 millionViewN/AView Earnings Details
8/5/2015Q215$0.08$0.21$319.02 million$400.00 millionViewN/AView Earnings Details
(Data available from 1/1/2011 forward)

Estimates

Earnings Estimates for Fitbit (NYSE:FIT)
Current Year EPS Consensus Estimate: $0.35 EPS
Next Year EPS Consensus Estimate: $0.35 EPS
QuarterNumber of EstimatesLow EstimateHigh EstimateAverage Estimate
Q1 20165($0.06)($0.03)($0.05)
Q2 20162$0.07$0.19$0.13
Q3 20164$0.08$0.12$0.11
Q4 20164$0.44$0.74$0.65
Q1 20171$0.09$0.09$0.09
Q2 20171$0.10$0.10$0.10
Q3 20171$0.13$0.13$0.13
Q4 20171$0.74$0.74$0.74
(Data provided by Zacks Investment Research)

Dividends

Dividend History for Fitbit (NYSE:FIT)
No dividend announcements for this company have been tracked by MarketBeat.com

Insider Trades

Insider Trading History for Fitbit (NYSE:FIT)
Insider Ownership Percentage: 37.29%
Institutional Ownership Percentage: 64.78%
Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionDetails
12/5/2016True Venture Partners Ii, L.L.Major ShareholderSell860,000$8.17$7,026,200.00View SEC Filing  
12/1/2016Jon CallaghanDirectorSell15,000$8.51$127,650.00View SEC Filing  
11/7/2016Philip Douglas BlackMajor ShareholderSell50,000$8.73$436,500.00View SEC Filing  
11/1/2016Jon CallaghanDirectorSell15,000$13.07$196,050.00View SEC Filing  
10/6/2016Andy MissanEVPSell10,000$14.60$146,000.00View SEC Filing  
10/3/2016Jon CallaghanDirectorSell15,000$14.84$222,600.00View SEC Filing  
9/6/2016Andy MissanEVPSell15,000$15.14$227,100.00View SEC Filing  
9/1/2016Jon CallaghanDirectorSell15,000$14.91$223,650.00View SEC Filing  
8/30/2016Steven Joseph MurrayDirectorSell151,912$15.07$2,289,313.84View SEC Filing  
8/24/2016Steven Joseph MurrayDirectorSell848,088$15.14$12,840,052.32View SEC Filing  
8/8/2016Andy MissanEVPSell15,000$15.61$234,150.00View SEC Filing  
8/4/2016Jon CallaghanDirectorSell15,000$15.44$231,600.00View SEC Filing  
8/4/2016Philip Douglas BlackMajor ShareholderSell50,000$15.62$781,000.00View SEC Filing  
8/3/2016Andy MissanEVPSell15,000$15.00$225,000.00View SEC Filing  
7/6/2016Andy MissanEVPSell10,000$12.35$123,500.00View SEC Filing  
6/6/2016Andy MissanEVPSell10,000$14.35$143,500.00View SEC Filing  
5/31/2016Steven Joseph MurrayMajor ShareholderSell1,000,000$14.21$14,210,000.00View SEC Filing  
5/25/2016Philip Douglas BlackMajor ShareholderSell25,000$14.01$350,250.00View SEC Filing  
5/16/2016Andy MissanEVPSell2,500$13.87$34,675.00View SEC Filing  
5/6/2016Andy MissanEVPSell10,000$13.32$133,200.00View SEC Filing  
5/3/2016Group Select Fund L.P FoundryMajor ShareholderSell640,032$17.27$11,053,352.64View SEC Filing  
5/2/2016Timothy M RobertsEVPSell47,470$18.10$859,207.00View SEC Filing  
4/18/2016Hansgregory C HartmannCOOSell150,000$17.19$2,578,500.00View SEC Filing  
4/6/2016Andy MissanEVPSell15,000$15.36$230,400.00View SEC Filing  
4/4/2016Timothy M RobertsEVPSell47,470$15.00$712,050.00View SEC Filing  
3/29/2016Group Select Fund L.P FoundryMajor ShareholderSell1,203,932$13.20$15,891,902.40View SEC Filing  
3/7/2016Steven Joseph MurrayMajor ShareholderSell1,000,000$13.07$13,070,000.00View SEC Filing  
2/24/2016Hansgregory C HartmannCOOSell70,000$12.31$861,700.00View SEC Filing  
2/11/2016Group Select Fund L.P FoundryMajor ShareholderSell1,111,850$13.46$14,965,501.00View SEC Filing  
12/9/2015Steven Joseph MurrayDirectorSell266,938$28.13$7,508,965.94View SEC Filing  
12/9/2015True Venture Partners Ii, L.L.Major ShareholderSell1,077,957$28.13$30,322,930.41View SEC Filing  
11/18/2015Andy MissanEVPSell88,500$28.13$2,489,505.00View SEC Filing  
11/18/2015Edward M. ScalinsiderSell707,400$28.13$19,899,162.00View SEC Filing  
11/18/2015Eric N. Friedmanmajor shareholderSell1,113,490$28.13$31,322,473.70View SEC Filing  
11/18/2015Hansgregory C. HartmannCOOSell336,649$28.13$9,469,936.37View SEC Filing  
11/18/2015James ParkCEOSell2,226,980$28.13$62,644,947.40View SEC Filing  
11/18/2015Steven Joseph MurrayDirectorSell936,641$28.13$26,347,711.33View SEC Filing  
11/18/2015William ZerellaCFOSell216,000$28.13$6,076,080.00View SEC Filing  
6/23/2015Eric N FriedmanMajor ShareholderSell1,095,817$18.80$20,601,359.60View SEC Filing  
6/23/2015Jon CallaghanDirectorSell3,133,707$18.80$58,913,691.60View SEC Filing  
(Data available from 1/1/2013 forward)

Headlines

Latest Headlines for Fitbit (NYSE:FIT)
DateHeadline
News Icon3 stocks that could bounce back in 2017 (NYSE:FIT)
www.businessinsider.com - December 8 at 5:50 PM
News IconFitbit, Inc. Acquires Assets from Pebble (NYSE:FIT)
www.broadwayworld.com - December 8 at 5:50 PM
News IconFitbit acquires smartwatch maker Pebble's software assets (NYSE:FIT)
www.gizmodo.in - December 8 at 5:50 PM
fool.com logoBetter Buy: Under Armour Inc vs. Fitbit Inc (NYSE:FIT)
www.fool.com - December 8 at 5:50 PM
us.rd.yahoo.com logoFitbit looks to buy software assets from Pebble as it moves beyond fitness trackers (NYSE:FIT)
us.rd.yahoo.com - December 8 at 5:50 PM
thestreet.com logoPebble Acquisition Won't Be Material to Fitbit's Results: Deutsche Bank (NYSE:FIT)
us.rd.yahoo.com - December 8 at 5:50 PM
us.rd.yahoo.com logoFitbit downgraded by Deutsche Bank (NYSE:FIT)
us.rd.yahoo.com - December 8 at 5:50 PM
marketwatch.com logoFitbit falls as demand for wearables wanes (NYSE:FIT)
us.rd.yahoo.com - December 8 at 5:50 PM
us.rd.yahoo.com logoFitbit Buys Pebble; Should You Buy Fitbit? (NYSE:FIT)
us.rd.yahoo.com - December 8 at 5:50 PM
investors.com logoFitbit Stock Hits All-Time Low On Downgrade, Price-Target Cut (NYSE:FIT)
www.investors.com - December 8 at 5:50 PM
fool.com logoFitbit Draws Deals but Not Respect (NYSE:FIT)
www.fool.com - December 8 at 5:50 PM
barrons.com logoFitbit Loses Another Wall Street Supporter (NYSE:FIT)
www.barrons.com - December 8 at 5:50 PM
feeds.benzinga.com logoFitbit Shares Underperform As Deutsche Bank Downgrades To Hold (NYSE:FIT)
feeds.benzinga.com - December 8 at 2:03 PM
investorplace.com logoFitbit Inc (FIT) Stock Will Never Be More Than a Fad (NYSE:FIT)
investorplace.com - December 8 at 1:19 PM
feeds.benzinga.com logoOppenheimer On Why Fitbit's Pebble Acquisition Works (NYSE:FIT)
feeds.benzinga.com - December 8 at 12:41 PM
insidermonkey.com logoHere is What Hedge Funds Think About Fitbit Inc (FIT) (NYSE:FIT)
www.insidermonkey.com - December 8 at 1:58 AM
News IconFitbit acquires smartwatch maker Pebble (NYSE:FIT)
www.asianage.com - December 8 at 1:58 AM
reuters.com logoCORRECTED-BRIEF-Fitbit acquires assets from Pebble (NYSE:FIT)
www.reuters.com - December 8 at 1:58 AM
smarteranalyst.com logoMizuho Comments on Fitbit Inc (FIT) Following Pebble Takeover Deal (NYSE:FIT)
www.smarteranalyst.com - December 8 at 1:58 AM
marketexclusive.com logoWhy Fitbit Inc (NYSE:FIT) Prospects Look Bright This Holiday (NYSE:FIT)
marketexclusive.com - December 8 at 1:58 AM
business.financialpost.com logoFitbit Inc buys Pebble software, calls time on smartwatch pioneer with Canadian roots (NYSE:FIT)
business.financialpost.com - December 8 at 1:58 AM
bizjournals.com logoFitbit buys Pebble's software, doesn't want the watches (NYSE:FIT)
us.rd.yahoo.com - December 8 at 1:58 AM
us.rd.yahoo.com logoOne of the most exciting products of 2016 just got cancelled (NYSE:FIT)
us.rd.yahoo.com - December 8 at 1:58 AM
uk.finance.yahoo.com logoTime runs out for smartwatch pioneer Pebble (NYSE:FIT)
us.rd.yahoo.com - December 8 at 1:58 AM
us.rd.yahoo.com logoSTOCKS HIT ALL-TIME HIGH AGAIN: Here's what you need to know (NYSE:FIT)
us.rd.yahoo.com - December 8 at 1:58 AM
us.rd.yahoo.com logoDon’t believe your own hype: How Pebble went from being worth $740 million to less than $40 million (NYSE:FIT)
us.rd.yahoo.com - December 8 at 1:58 AM
us.rd.yahoo.com logoFitbit Buys Pebble Smartwatch Assets (NYSE:FIT)
us.rd.yahoo.com - December 8 at 1:57 AM
News IconQuarterly Sales Analysis of Fitbit, Inc. (NYSE:FIT) - The Newburgh Press (NYSE:FIT)
newburghpress.com - December 7 at 3:49 PM
smarteranalyst.com logoCompany Update (NYSE:FIT): Fitbit Inc and Medtronic Partner to Integrate Health and Activity Data into New CGM ... - Smarter Analyst (NYSE:FIT)
www.smarteranalyst.com - December 7 at 3:49 PM
News IconWhat are the Levels Indicating for This Stock: Fitbit Inc (FIT) - Yankee Analysts (NYSE:FIT)
yankeeanalysts.com - December 7 at 3:49 PM
fool.com logoWhy Fitbit Inc's Shares Dropped 37% in November - Motley Fool (NYSE:FIT)
www.fool.com - December 7 at 3:49 PM
nasdaq.com logoIt's Official: Fitbit, Inc. Buys Pebble's Leftovers - Nasdaq (NYSE:FIT)
www.nasdaq.com - December 7 at 3:48 PM
News IconFitbit is acquiring Kickstarter darling Pebble to keep afloat (NYSE:FIT)
qz.com - December 7 at 3:48 PM
investors.com logoFitbit Buys Pebble Smartwatch Assets; Stock Rocks (NYSE:FIT)
www.investors.com - December 7 at 3:48 PM
fool.com logoIt's Official: Fitbit, Inc. Buys Pebble's Leftovers (NYSE:FIT)
www.fool.com - December 7 at 3:48 PM
fool.com logoWhy Fitbit Inc's Shares Dropped 37% in November (NYSE:FIT)
www.fool.com - December 7 at 11:39 AM
insidermonkey.com logoHere is What Hedge Funds Think About Fitbit Inc (FIT) - Insider Monkey (blog) (NYSE:FIT)
www.insidermonkey.com - December 7 at 10:54 AM
thecountrycaller.com logoFitbit Inc's (FIT) Corporate Wellness Program Expected to Stimulate Growth - TCC (NYSE:FIT)
www.thecountrycaller.com - December 7 at 10:54 AM
marketexclusive.com logoWhy Fitbit Inc (NYSE:FIT) Prospects Look Bright This Holiday - Market Exclusive (NYSE:FIT)
marketexclusive.com - December 7 at 10:54 AM
investorplace.com logoFitbit Inc (FIT) Plans to Kill Pebble Off Completely - Investorplace.com (NYSE:FIT)
investorplace.com - December 7 at 10:54 AM
investorplace.com logoFitbit Inc (FIT) Plans to Kill Pebble Off Completely (NYSE:FIT)
investorplace.com - December 7 at 10:24 AM
feeds.reuters.com logoBRIEF-Fitbita acquires assets from Pebble (NYSE:FIT)
feeds.reuters.com - December 7 at 9:36 AM
feeds.reuters.com logoFitbit buys smartwatch maker Pebble's software assets (NYSE:FIT)
feeds.reuters.com - December 7 at 9:36 AM
News IconHave Fitbit and GoPro Peaked? (NYSE:FIT)
www.dealerscope.com - December 6 at 10:24 PM
fool.com logoFitbit Stock Goes From Cool to Coal This Christmas (NYSE:FIT)
us.rd.yahoo.com - December 6 at 10:24 PM
thecountrycaller.com logoFitbit Inc's (FIT) Corporate Wellness Program Expected to Stimulate Growth (NYSE:FIT)
www.thecountrycaller.com - December 6 at 5:23 PM
us.rd.yahoo.com logoFitbit: Dougherty Sees Deceleration in Google Search Trends (NYSE:FIT)
us.rd.yahoo.com - December 6 at 5:23 PM
wsj.com logo[$$] Wearable Tech Looking Worse for Wear (NYSE:FIT)
us.rd.yahoo.com - December 6 at 5:23 PM
News IconFitbit Inc (FIT) Dominates Wearables Market (NYSE:FIT)
learnbonds.com - December 6 at 11:04 AM
News IconReady for a Breakout? Stock Update on Fitbit Inc (FIT) - Yankee Analysts (NYSE:FIT)
yankeeanalysts.com - December 5 at 5:50 PM

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Fitbit (NYSE:FIT) Chart for Friday, December, 9, 2016


Last Updated on 12/9/2016 by MarketBeat.com Staff