Fitbit Company Profile (NYSE:FIT)

About Fitbit

Fitbit, Inc. is a provider of health and fitness devices. The Company's platform combines connected health and fitness devices with software and services, including an online dashboard and mobile applications, data analytics, motivational and social tools, personalized insights and virtual coaching through customized fitness plans and interactive workouts. It offers various fitness devices, including Fitbit Zip, Fitbit One, Fitbit Flex, Fitbit Charge, Fitbit Blaze, Fitbit Charge HR, Fitbit Surge and Aria. Its platform includes wearable connected health and fitness trackers, which are wrist-based and clippable devices that automatically track users daily steps, calories burned, distance traveled, and active minutes and display real-time feedback. Its trackers also measure sleep duration and quality, and its products track heart rate and global positioning system-based information. It also offers a wireless fidelity connected scale that records weight, body fat and body mass index.

Industry, Sector and Symbol:

Sector: Computer and Technology
Industry: Scientific & Technical Instruments
Sub-Industry: N/A
Exchange: NYSE
Symbol: FIT
CUSIP:

Key Metrics:

Previous Close: $16.48
50 Day Moving Average: $15.25
200 Day Moving Average: $14.59
52-Week Range: $11.65 - $41.97
Trailing P/E Ratio: 34.77
Foreward P/E Ratio: 11.52
P/E Growth: 0.70
Market Cap: $3.66B
Outstanding Shares: 222,153,000
Beta: 3.3

Profitability:

Net Margins: 5.76%
Return on Equity: 14.55%
Return on Assets: 9.35%

Debt:

Current Ratio: 2.73%
Quick Ratio: 2.35%

Additional Links:

Companies Related to Fitbit:

Consensus Ratings for Fitbit (NYSE:FIT) (?)

Ratings Breakdown:	11 Hold Ratings, 12 Buy Ratings
Consensus Rating:	Buy (Score: 2.52)
Consensus Price Target:	$23.03 (39.73% upside)

Analysts' Ratings History for Fitbit (NYSE:FIT)

Show:

Date	Firm	Action	Rating	Price Target
9/19/2016	Longbow Research	Upgrade	Buy	$20.00
9/15/2016	Mizuho	Set Price Target	Buy	$20.00
9/1/2016	Bank of America Corp.	Reiterated Rating	Buy	$24.00
8/31/2016	Oppenheimer Holdings Inc.	Reiterated Rating	Outperform	$25.00
8/31/2016	Morgan Stanley	Reiterated Rating	Overweight	$31.00
8/31/2016	Wedbush	Reiterated Rating	Outperform	$18.00
8/31/2016	Piper Jaffray Cos.	Reiterated Rating	Neutral	$14.00
8/30/2016	Barclays PLC	Reiterated Rating	Overweight	$24.00
8/30/2016	Leerink Swann	Reiterated Rating	Market Perform	$16.00
8/17/2016	Dougherty & Co	Reiterated Rating	Neutral
8/3/2016	Citigroup Inc.	Set Price Target	Buy	$20.00
8/3/2016	SunTrust Banks Inc.	Reiterated Rating	Buy	$17.00
8/3/2016	Deutsche Bank AG	Boost Price Target	Buy	$28.00 -> $29.00
7/26/2016	Robert W. Baird	Reiterated Rating	Neutral	$16.00
7/12/2016	Wells Fargo & Co.	Initiated Coverage	Market Perform	$13.68 -> $13.58
6/22/2016	Raymond James Financial Inc.	Reiterated Rating	Buy
6/22/2016	Pacific Crest	Reiterated Rating	Hold
6/1/2016	Royal Bank Of Canada	Lower Price Target	Outperform	$45.00 -> $40.00
4/21/2016	Cowen and Company	Boost Price Target	Market Perform	$19.00 -> $20.00
2/24/2016	William Blair	Reiterated Rating	Hold
2/24/2016	Sterne Agee CRT	Reiterated Rating	Neutral	$18.00
2/23/2016	Stifel Nicolaus	Downgrade	Buy -> Hold
12/9/2015	Ladenburg Thalmann	Initiated Coverage	Neutral	$29.00
9/15/2015	Cleveland Research	Initiated Coverage	Neutral	$38.00
9/9/2015	FBN Securities	Initiated Coverage	Outperform	$50.00

(Data available from 9/26/2014 forward)

Earnings History for Fitbit (NYSE:FIT)

Date	Quarter	Consensus Estimate	Actual EPS	Revenue Estimate	Actual Revenue	Release Link	Conference Call
8/2/2016
8/2/2016	Q216	$0.11	$0.12	$578.48 million	$586.50 million	View	N/A
5/4/2016	Q116	$0.03	$0.10	$442.28 million	$505.40 million	View	N/A
2/22/2016	Q415	$0.25	$0.35	$647.94 million	$711.60 million	View	Listen
11/2/2015	Q315	$0.10	$0.24	$350.97 million	$409.30 million	View	N/A
8/5/2015	Q215	$0.08	$0.21	$319.02 million	$400.00 million	View	N/A

(Data available from 1/1/2011 forward)

Earnings Estimates for Fitbit (NYSE:FIT)

Current Year EPS Consensus Estimate: $1.18 EPS
Next Year EPS Consensus Estimate: $1.43 EPS

Quarter	Number of Estimates	Low Estimate	High Estimate	Average Estimate
Q1 2016	5	($0.06)	($0.03)	($0.05)
Q2 2016	2	$0.07	$0.19	$0.13
Q3 2016	4	$0.08	$0.12	$0.11
Q4 2016	4	$0.44	$0.74	$0.65
Q1 2017	1	$0.09	$0.09	$0.09
Q2 2017	1	$0.10	$0.10	$0.10
Q3 2017	1	$0.13	$0.13	$0.13
Q4 2017	1	$0.74	$0.74	$0.74

(Data provided by Zacks Investment Research)

Dividend History for Fitbit (NYSE:FIT)
No dividend announcements for this company have been tracked by MarketBeat.com

Insider Trading History for Fitbit (NYSE:FIT)

Insider Ownership Percentage: 37.29%
Institutional Ownership Percentage: 55.41%

Transaction Date	Insider Name	Title	Buy/Sell	Number of Shares	Average Share Price	Total Transaction
9/6/2016	Andy Missan	EVP	Sell	15,000	$15.14	$227,100.00
9/1/2016	Jon Callaghan	Director	Sell	15,000	$14.91	$223,650.00
8/30/2016	Steven Joseph Murray	Director	Sell	151,912	$15.07	$2,289,313.84
8/24/2016	Steven Joseph Murray	Director	Sell	848,088	$15.14	$12,840,052.32
8/8/2016	Andy Missan	EVP	Sell	15,000	$15.61	$234,150.00
8/4/2016	Jon Callaghan	Director	Sell	15,000	$15.44	$231,600.00
8/4/2016	Philip Douglas Black	Major Shareholder	Sell	50,000	$15.62	$781,000.00
8/3/2016	Andy Missan	EVP	Sell	15,000	$15.00	$225,000.00
7/6/2016	Andy Missan	EVP	Sell	10,000	$12.35	$123,500.00
6/6/2016	Andy Missan	EVP	Sell	10,000	$14.35	$143,500.00
5/31/2016	Steven Joseph Murray	Major Shareholder	Sell	1,000,000	$14.21	$14,210,000.00
5/25/2016	Philip Douglas Black	Major Shareholder	Sell	25,000	$14.01	$350,250.00
5/16/2016	Andy Missan	EVP	Sell	2,500	$13.87	$34,675.00
5/6/2016	Andy Missan	EVP	Sell	10,000	$13.32	$133,200.00
5/3/2016	Group Select Fund L.P Foundry	Major Shareholder	Sell	640,032	$17.27	$11,053,352.64
5/2/2016	Timothy M Roberts	EVP	Sell	47,470	$18.10	$859,207.00
4/18/2016	Hansgregory C Hartmann	COO	Sell	150,000	$17.19	$2,578,500.00
4/6/2016	Andy Missan	EVP	Sell	15,000	$15.36	$230,400.00
4/4/2016	Timothy M Roberts	EVP	Sell	47,470	$15.00	$712,050.00
3/29/2016	Group Select Fund L.P Foundry	Major Shareholder	Sell	1,203,932	$13.20	$15,891,902.40
3/7/2016	Steven Joseph Murray	Major Shareholder	Sell	1,000,000	$13.07	$13,070,000.00
2/24/2016	Hansgregory C Hartmann	COO	Sell	70,000	$12.31	$861,700.00
2/11/2016	Group Select Fund L.P Foundry	Major Shareholder	Sell	1,111,850	$13.46	$14,965,501.00
12/9/2015	Steven Joseph Murray	Director	Sell	266,938	$28.13	$7,508,965.94
12/9/2015	True Venture Partners Ii, L.L.	Major Shareholder	Sell	1,077,957	$28.13	$30,322,930.41
11/18/2015	Andy Missan	EVP	Sell	88,500	$28.13	$2,489,505.00
11/18/2015	Edward M. Scal	insider	Sell	707,400	$28.13	$19,899,162.00
11/18/2015	Eric N. Friedman	major shareholder	Sell	1,113,490	$28.13	$31,322,473.70
11/18/2015	Hansgregory C. Hartmann	COO	Sell	336,649	$28.13	$9,469,936.37
11/18/2015	James Park	CEO	Sell	2,226,980	$28.13	$62,644,947.40
11/18/2015	Steven Joseph Murray	Director	Sell	936,641	$28.13	$26,347,711.33
11/18/2015	William Zerella	CFO	Sell	216,000	$28.13	$6,076,080.00
6/23/2015	Eric N Friedman	Major Shareholder	Sell	1,095,817	$18.80	$20,601,359.60
6/23/2015	Jon Callaghan	Director	Sell	3,133,707	$18.80	$58,913,691.60

(Data available from 1/1/2013 forward)

Latest Headlines for Fitbit (NYSE:FIT)

Date	Headline
	Stock Update (NYSE:FIT): Fitbit Inc Announces Global Availability of Highly Anticipated Fitbit Charge 2 (NYSE:FIT) www.smarteranalyst.com - September 26 at 5:09 PM
	Fibit Gets in Shape for Upside Move (NYSE:FIT) realmoney.thestreet.com - September 26 at 5:09 PM
	Fitbit Charge 2 Begins Shipping Worldwide (FIT) (NYSE:FIT) www.investopedia.com - September 26 at 5:09 PM
	Fitbit : Leading Mobile App Awards Announced by 10 Best App for September 2016 (NYSE:FIT) www.4-traders.com - September 26 at 9:44 AM
	Fitbit Announces Global Availability of Highly Anticipated Fitbit Charge 2 (NYSE:FIT) www.publicnow.com - September 26 at 9:44 AM
	Analysts Valuations For Two Stocks: Fitbit Inc (NYSE:FIT), Huntsman ... - The Voice Registrar (NYSE:FIT) voiceregistrar.com - September 24 at 4:46 PM
	Fitbit Inc: Could These New Devices Help FIT Stock Surge? - Profit Confidential (NYSE:FIT) www.profitconfidential.com - September 24 at 4:46 PM
	The Fitbit Inc and Jawbone Legal Battle Continues -- The Motley Fool - Motley Fool (NYSE:FIT) www.fool.com - September 24 at 4:46 PM
	Is It Time to Buy Fitbit Inc (FIT) Call Options? (NYSE:FIT) www.schaeffersresearch.com - September 23 at 4:46 PM
	Time To Check On Fitbit (NYSE:FIT) www.investing.com - September 23 at 10:02 AM
	Fitbit Stock: Next Stop $20? (NYSE:FIT) www.fool.com - September 23 at 10:02 AM
	West Food is investing to develop compay own materials area (NYSE:FIT) www.publicnow.com - September 23 at 10:02 AM
	Gains for Both Wearables and Fitbit Stock (FIT) (NYSE:FIT) www.investopedia.com - September 23 at 10:02 AM
	3 Big Stock Charts: Fitbit Inc (FIT), J M Smucker Co (SJM) and Six Flags Entertainment Corp (SIX) (NYSE:FIT) investorplace.com - September 23 at 9:52 AM
	Fitbit : Alibaba, SPDR Gold Trust, Google, Fitbit, and ConocoPhillips and more offer option-trading opportunities that offer returns of more than 20% (NYSE:FIT) www.4-traders.com - September 22 at 5:06 PM
	Fitbit Runs Higher As Fitness Wearables Market Grows (NYSE:FIT) www.investors.com - September 22 at 5:06 PM
	The Fitbit Inc and Jawbone Legal Battle Continues (NYSE:FIT) www.fool.com - September 22 at 3:13 PM
	Fitbit Inc: Why Traders Are Going Crazy Over Fitbit Stock (NYSE:FIT) www.bignewsnetwork.com - September 22 at 10:36 AM
	Fitbit Inc: Could These New Devices Help FIT Stock Surge? (NYSE:FIT) www.profitconfidential.com - September 22 at 10:36 AM
	Fitbit Inc (FIT) Stock Is in Tip-Top Shape (NYSE:FIT) investorplace.com - September 22 at 8:23 AM
	Analysts Valuations For Two Stocks: LendingClub Corp (NYSE:LC), Fitbit Inc (NYSE:FIT) - The Voice Registrar (NYSE:FIT) voiceregistrar.com - September 21 at 5:32 PM
	Fitbit Inc: Why Traders Are Going Crazy Over Fitbit Stock - Profit Confidential (NYSE:FIT) www.profitconfidential.com - September 21 at 5:32 PM
	Fitbit Is Set to Breakout (NYSE:FIT) finance.yahoo.com - September 21 at 5:32 PM
	Apple Inc. (AAPL) Watch 2 vs. Fitbit Inc. (FIT) Flex 2: Which One Comes Out On Top? - Smаrt Stоck Nеws (NYSE:FIT) www.smartstocknews.com - September 21 at 9:16 AM
	Tech Stocks Zone! Activision Blizzard, Inc. (ATVI), Fitbit Inc (NYSE:FIT) - share market updates (press release) (NYSE:FIT) sharemarketupdates.com - September 21 at 9:16 AM
	Fitbit Inc: If FIT Stock Can Do THIS, It Will Take Off - Profit Confidential (NYSE:FIT) www.profitconfidential.com - September 21 at 9:16 AM
	Jawbone's Legal Troubles Aren't Going Away (NYSE:FIT) www.fool.com - September 21 at 9:16 AM
	One Reason Why Fitbit (FIT) Stock Is Advancing Today (NYSE:FIT) www.thestreet.com - September 20 at 8:53 AM
	GoPro Ascends On New Drone; Fitbit, Intel, Apple Make Moves (NYSE:FIT) finance.yahoo.com - September 20 at 8:53 AM
	Vikoda: Efforts to enhance Vietnamese brand (NYSE:FIT) www.publicnow.com - September 20 at 8:53 AM
	3 Stocks That Have Been Cut in Half in The Past Year (NYSE:FIT) www.fool.com - September 19 at 3:57 PM
	Fitbit: Longbow likes the Upgrade Trends for 'Charge 2′ (NYSE:FIT) blogs.barrons.com - September 19 at 3:57 PM
	News Analysis Report: Fitbit Inc (NYSE:FIT), CVR Refining LP (NYSE:CVRR), Coty Inc (NYSE:COTY) - NYSE Journal (press release) (NYSE:FIT) stockznews.com - September 19 at 9:41 AM
	Fitbit Inc.'s (FIT): Buyers and Sellers Alert - Hot Stocks Point (NYSE:FIT) www.hotstockspoint.com - September 19 at 9:41 AM
	Analysts Valuations For Two Stocks: CONSOL Energy Inc. (NYSE:CNX), Fitbit Inc (NYSE:FIT) - The Voice Registrar (NYSE:FIT) voiceregistrar.com - September 19 at 9:41 AM
	Why the Pentagon Is Investing in Sweat Gland Technology (FIT) (NYSE:FIT) www.investopedia.com - September 19 at 9:41 AM
	FMCG growth highest in urban areas 3 years (NYSE:FIT) www.publicnow.com - September 19 at 9:41 AM
	Can Fitbit Keep Going After Last Week's 9% Pop? (NYSE:FIT) www.fool.com - September 19 at 9:41 AM
	Better Buy: Fitbit Inc. vs. Garmin Ltd. - Motley Fool (NYSE:FIT) www.fool.com - September 18 at 4:49 PM
	Fitbit Inc: A Short Squeeze Candidate (NYSE:FIT) www.investing.com - September 18 at 9:37 AM
	Why the Air Force Wants to See Pilots’ Sweat (NYSE:FIT) washpost.bloomberg.com - September 16 at 4:54 PM
	Fitbit : New York Fashion Week By the Numbers (NYSE:FIT) www.4-traders.com - September 16 at 4:54 PM
	Fitbit Shares Gain On Positive Analyst Note (FIT) (NYSE:FIT) www.investopedia.com - September 16 at 4:54 PM
	The Apple Watch: A Roundup of the Reviews So Far (NYSE:FIT) www.investopedia.com - September 16 at 4:54 PM
	Tech Stocks Updates! Nokia Corp (NOK), Fitbit Inc (NYSE:FIT) - share market updates (press release) (NYSE:FIT) sharemarketupdates.com - September 16 at 8:46 AM
	Apple is punching down (NYSE:FIT) qz.com - September 16 at 8:46 AM
	FIT bought 1 million additional shares of DCL (NYSE:FIT) www.publicnow.com - September 16 at 8:46 AM
	FIT, TSC pricing is very ridiculous (NYSE:FIT) www.publicnow.com - September 16 at 8:46 AM
	Shares of United Technologies Corporation (NYSE:UTX) & Fitbit Inc ... - Money News (NYSE:FIT) www.newsismoney.com - September 15 at 5:23 PM
	Why Bluebird Bio Inc (BLUE), Fitbit Inc (FIT) and Goodyear Tire & Rubber Co (GT) Are 3 of Today’s Best Stocks (NYSE:FIT) investorplace.com - September 15 at 5:18 PM