Fitbit Company Profile (NYSE:FIT)

About Fitbit

Fitbit logoFitbit, Inc. is a provider of health and fitness devices. The Company's platform combines connected health and fitness devices with software and services, including an online dashboard and mobile applications, data analytics, motivational and social tools, personalized insights and virtual coaching through customized fitness plans and interactive workouts. It offers various fitness devices, including Fitbit Zip, Fitbit One, Fitbit Flex, Fitbit Charge, Fitbit Blaze, Fitbit Charge HR, Fitbit Surge and Aria. Its platform includes wearable connected health and fitness trackers, which are wrist-based and clippable devices that automatically track users daily steps, calories burned, distance traveled, and active minutes and display real-time feedback. Its trackers also measure sleep duration and quality, and its products track heart rate and global positioning system-based information. It also offers a wireless fidelity connected scale that records weight, body fat and body mass index.

Industry, Sector and Symbol:
  • Sector: Computer and Technology
  • Industry: Scientific & Technical Instruments
  • Sub-Industry: N/A
  • Exchange: NYSE
  • Symbol: FIT
  • CUSIP:
Key Metrics:
  • Previous Close: $14.06
  • 50 Day Moving Average: $14.9537
  • 200 Day Moving Average: $14.6169
  • 52-Week Range: $11.65 - $41.97
  • Trailing P/E Ratio: 29.7373
  • Foreward P/E Ratio: 12.44
  • P/E Growth: 0.6100
  • Market Cap: $3.13B
  • Outstanding Shares: 222,153,000
  • Beta: 3.29
  • Net Margins: 5.76%
  • Return on Equity: 14.55%
  • Return on Assets: 9.35%
  • Current Ratio: 2.73%
  • Quick Ratio: 2.35%
Additional Links:
Companies Related to Fitbit:

Analyst Ratings

Consensus Ratings for Fitbit (NYSE:FIT) (?)
Ratings Breakdown: 1 Sell Rating, 10 Hold Ratings, 12 Buy Ratings
Consensus Rating:Hold (Score: 2.48)
Consensus Price Target: $22.35 (58.94% upside)

Analysts' Ratings History for Fitbit (NYSE:FIT)
DateFirmActionRatingPrice TargetDetails
10/18/2016SunTrust Banks Inc.Reiterated RatingBuy$17.00View Rating Details
10/5/2016Pacific CrestDowngradeSellView Rating Details
10/3/2016Dougherty & CoReiterated RatingHoldView Rating Details
9/29/2016MizuhoSet Price TargetBuy$20.00View Rating Details
9/19/2016Longbow ResearchUpgradeBuy$20.00View Rating Details
9/1/2016Bank of America Corp.Reiterated RatingBuy$24.00View Rating Details
8/31/2016Oppenheimer Holdings Inc.Reiterated RatingOutperform$25.00View Rating Details
8/31/2016Morgan StanleyReiterated RatingOverweight$31.00View Rating Details
8/31/2016WedbushReiterated RatingOutperform$18.00View Rating Details
8/31/2016Piper Jaffray Cos.Reiterated RatingNeutral$14.00View Rating Details
8/30/2016Barclays PLCReiterated RatingOverweight$24.00View Rating Details
8/30/2016Leerink SwannReiterated RatingMarket Perform$16.00View Rating Details
8/3/2016Citigroup Inc.Set Price TargetBuy$20.00View Rating Details
8/3/2016Deutsche Bank AGBoost Price TargetBuy$28.00 -> $29.00View Rating Details
7/26/2016Robert W. BairdReiterated RatingNeutral$16.00View Rating Details
7/12/2016Wells Fargo & Co.Initiated CoverageMarket Perform$13.68 -> $13.58View Rating Details
6/22/2016Raymond James Financial Inc.Reiterated RatingBuyView Rating Details
6/1/2016Royal Bank Of CanadaLower Price TargetOutperform$45.00 -> $40.00View Rating Details
4/21/2016Cowen and CompanyBoost Price TargetMarket Perform$19.00 -> $20.00View Rating Details
2/24/2016William BlairReiterated RatingHoldView Rating Details
2/24/2016Sterne Agee CRTReiterated RatingNeutral$18.00View Rating Details
2/23/2016Stifel NicolausDowngradeBuy -> HoldView Rating Details
12/9/2015Ladenburg ThalmannInitiated CoverageNeutral$29.00View Rating Details
9/15/2015Cleveland ResearchInitiated CoverageNeutral$38.00View Rating Details
9/9/2015FBN SecuritiesInitiated CoverageOutperform$50.00View Rating Details
(Data available from 10/20/2014 forward)


Earnings History for Fitbit (NYSE:FIT)
DateQuarterConsensus EstimateActual EPSRevenue EstimateActual RevenueRelease LinkConference CallDetails
8/2/2016Q216$0.11$0.12$578.48 million$586.50 millionViewN/AView Earnings Details
5/4/2016Q116$0.03$0.10$442.28 million$505.40 millionViewN/AView Earnings Details
2/22/2016Q415$0.25$0.35$647.94 million$711.60 millionViewListenView Earnings Details
11/2/2015Q315$0.10$0.24$350.97 million$409.30 millionViewN/AView Earnings Details
8/5/2015Q215$0.08$0.21$319.02 million$400.00 millionViewN/AView Earnings Details
(Data available from 1/1/2011 forward)


Earnings Estimates for Fitbit (NYSE:FIT)
Current Year EPS Consensus Estimate: $0.91 EPS
Next Year EPS Consensus Estimate: $1.13 EPS
QuarterNumber of EstimatesLow EstimateHigh EstimateAverage Estimate
Q1 20165($0.06)($0.03)($0.05)
Q2 20162$0.07$0.19$0.13
Q3 20164$0.08$0.12$0.11
Q4 20164$0.44$0.74$0.65
Q1 20171$0.09$0.09$0.09
Q2 20171$0.10$0.10$0.10
Q3 20171$0.13$0.13$0.13
Q4 20171$0.74$0.74$0.74
(Data provided by Zacks Investment Research)


Dividend History for Fitbit (NYSE:FIT)
No dividend announcements for this company have been tracked by

Insider Trades

Insider Trading History for Fitbit (NYSE:FIT)
Insider Ownership Percentage: 37.29%
Institutional Ownership Percentage: 55.54%
Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionDetails
10/6/2016Andy MissanEVPSell10,000$14.60$146,000.00View SEC Filing  
10/3/2016Jon CallaghanDirectorSell15,000$14.84$222,600.00View SEC Filing  
9/6/2016Andy MissanEVPSell15,000$15.14$227,100.00View SEC Filing  
9/1/2016Jon CallaghanDirectorSell15,000$14.91$223,650.00View SEC Filing  
8/30/2016Steven Joseph MurrayDirectorSell151,912$15.07$2,289,313.84View SEC Filing  
8/24/2016Steven Joseph MurrayDirectorSell848,088$15.14$12,840,052.32View SEC Filing  
8/8/2016Andy MissanEVPSell15,000$15.61$234,150.00View SEC Filing  
8/4/2016Jon CallaghanDirectorSell15,000$15.44$231,600.00View SEC Filing  
8/4/2016Philip Douglas BlackMajor ShareholderSell50,000$15.62$781,000.00View SEC Filing  
8/3/2016Andy MissanEVPSell15,000$15.00$225,000.00View SEC Filing  
7/6/2016Andy MissanEVPSell10,000$12.35$123,500.00View SEC Filing  
6/6/2016Andy MissanEVPSell10,000$14.35$143,500.00View SEC Filing  
5/31/2016Steven Joseph MurrayMajor ShareholderSell1,000,000$14.21$14,210,000.00View SEC Filing  
5/25/2016Philip Douglas BlackMajor ShareholderSell25,000$14.01$350,250.00View SEC Filing  
5/16/2016Andy MissanEVPSell2,500$13.87$34,675.00View SEC Filing  
5/6/2016Andy MissanEVPSell10,000$13.32$133,200.00View SEC Filing  
5/3/2016Group Select Fund L.P FoundryMajor ShareholderSell640,032$17.27$11,053,352.64View SEC Filing  
5/2/2016Timothy M RobertsEVPSell47,470$18.10$859,207.00View SEC Filing  
4/18/2016Hansgregory C HartmannCOOSell150,000$17.19$2,578,500.00View SEC Filing  
4/6/2016Andy MissanEVPSell15,000$15.36$230,400.00View SEC Filing  
4/4/2016Timothy M RobertsEVPSell47,470$15.00$712,050.00View SEC Filing  
3/29/2016Group Select Fund L.P FoundryMajor ShareholderSell1,203,932$13.20$15,891,902.40View SEC Filing  
3/7/2016Steven Joseph MurrayMajor ShareholderSell1,000,000$13.07$13,070,000.00View SEC Filing  
2/24/2016Hansgregory C HartmannCOOSell70,000$12.31$861,700.00View SEC Filing  
2/11/2016Group Select Fund L.P FoundryMajor ShareholderSell1,111,850$13.46$14,965,501.00View SEC Filing  
12/9/2015Steven Joseph MurrayDirectorSell266,938$28.13$7,508,965.94View SEC Filing  
12/9/2015True Venture Partners Ii, L.L.Major ShareholderSell1,077,957$28.13$30,322,930.41View SEC Filing  
11/18/2015Andy MissanEVPSell88,500$28.13$2,489,505.00View SEC Filing  
11/18/2015Edward M. ScalinsiderSell707,400$28.13$19,899,162.00View SEC Filing  
11/18/2015Eric N. Friedmanmajor shareholderSell1,113,490$28.13$31,322,473.70View SEC Filing  
11/18/2015Hansgregory C. HartmannCOOSell336,649$28.13$9,469,936.37View SEC Filing  
11/18/2015James ParkCEOSell2,226,980$28.13$62,644,947.40View SEC Filing  
11/18/2015Steven Joseph MurrayDirectorSell936,641$28.13$26,347,711.33View SEC Filing  
11/18/2015William ZerellaCFOSell216,000$28.13$6,076,080.00View SEC Filing  
6/23/2015Eric N FriedmanMajor ShareholderSell1,095,817$18.80$20,601,359.60View SEC Filing  
6/23/2015Jon CallaghanDirectorSell3,133,707$18.80$58,913,691.60View SEC Filing  
(Data available from 1/1/2013 forward)


Latest Headlines for Fitbit (NYSE:FIT)
DateHeadline logoStocks Buzz Fitbit Inc (NYSE:FIT), Cognizant Technology Solutions Corp (NASDAQ:CTSH) - Wall Street 24 (NYSE:FIT) - October 20 at 10:33 AM
News IconPay Close Attention To These Analyst Ratings Fitbit Inc (NYSE:FIT ... - The Voice Registrar (NYSE:FIT) - October 20 at 10:33 AM logoJim Cramer Shares His Thoughts On Fitbit, HP Inc, Alcoa And Expedia - Benzinga (NYSE:FIT) - October 20 at 10:33 AM
News IconTwo Technology Stocks Are Hot: Oracle Corporation (ORCL), Fitbit Inc. (FIT) - The Independent Republic (NYSE:FIT) - October 20 at 10:33 AM logoFitbit Inc (FIT): Set Your Watch to Buy Fitbit Stock (NYSE:FIT) - October 20 at 6:10 AM logoFitbit Admits to Bug In Charge 2 (FIT) (NYSE:FIT) - October 18 at 4:57 PM logoMedtronic : Accuracy of Wearable Medical Devices and FDA Clearance (NYSE:FIT) - October 18 at 9:59 AM logoStocks To Track: Fitbit Inc. (FIT), Mattel, Inc. (MAT), MetLife, Inc. (MET) (NYSE:FIT) - October 18 at 9:59 AM logoFitbit : How to work your Fitbit to the max (NYSE:FIT) - October 17 at 4:58 PM logoFitbit Stock Is on a 7-Day Losing Streak (NYSE:FIT) - October 17 at 4:58 PM
News IconShare Value Diminishing Over Past Month: Fitbit Inc. (NYSE:FIT) - CSZ News (NYSE:FIT) - October 15 at 4:50 PM
News IconIt's Earnings Time: What to Do with Fitbit Inc. (NYSE:FIT) Stock ... - The Voice Registrar (NYSE:FIT) - October 15 at 4:50 PM
News IconUpdate on Fitbit Inc. (NYSE:FIT) for the day (NYSE:FIT) - October 15 at 9:50 AM
News IconHow accurate are Fitbit, Apple Watch heart monitors? (NYSE:FIT) - October 14 at 4:54 PM logoETF’s with exposure to Fitbit, Inc. : October 14, 2016 (NYSE:FIT) - October 14 at 4:54 PM logoFitbit Accuracy Thrown Into Question (FIT, AAPL) (NYSE:FIT) - October 14 at 4:54 PM
News Icon2 Stocks Analyst-Opinion Need Close Attention Fitbit Inc (NYSE:FIT), Western Potash Corp (TSE:WPX) - The Voice Registrar (NYSE:FIT) - October 14 at 8:02 AM logoTeens Stoked About iPhone 7, But GoPro Is So Yesterday (NYSE:FIT) - October 14 at 8:02 AM logoFIT CONSUMER SUPPORT FOR ZIKA ANTI-VIRUS FUND (NYSE:FIT) - October 14 at 8:02 AM logoFitbit Stock a Bargain? Some Think So (FIT) - Investopedia (NYSE:FIT) - October 13 at 8:08 AM
News IconFitbit Inc (FIT) Isn't Making You Healthier: Study - LearnBonds (NYSE:FIT) - October 13 at 8:08 AM
News IconFitbit, Inc. (NYSE:FIT) 52 Week High stands at 41.97 - The Newburgh Press (NYSE:FIT) - October 12 at 5:02 PM logoHow To Make Money With FitBit - Seeking Alpha (NYSE:FIT) - October 12 at 5:02 PM
News IconTech stocks for your portfolio: Cisco Systems, Inc. (CSCO), Fitbit Inc. (FIT) - The Independent Republic (NYSE:FIT) - October 12 at 10:00 AM logoStocks Roundup: Illumina Inc. (ILMN), J. C. Penney Company, Inc. (JCP), Fitbit Inc. (FIT) - iStreetWire (NYSE:FIT) - October 12 at 10:00 AM
News IconFitbit Inc (NYSE:FIT) & Bank Of The Ozarks Inc (NASDAQ:OZRK) News Review - Money News (NYSE:FIT) - October 12 at 10:00 AM logoAre Fitbit Inc's Corporate Wellness Figures Misleading? - Motley Fool (NYSE:FIT) - October 12 at 10:00 AM logoStylish Accessories from Fashion House PUBLIC SCHOOL for Fitbit Alta Now Available for Pre-Sale (NYSE:FIT) - October 12 at 10:00 AM logoFitbit Schedules Q316 Financial Results for November 2, 2016 - Business Wire (press release) (NYSE:FIT) - October 11 at 5:14 PM
News IconFitbit Inc (NYSE:FIT) & Diamondback Energy Inc (NASDAQ:FANG) News Review - Money News (NYSE:FIT) - October 11 at 5:14 PM logoFitbit Schedules Q316 Financial Results for November 2, 2016 (NYSE:FIT) - October 11 at 5:14 PM logoTraders Watch list: Applied Materials, Inc. (AMAT), Fitbit Inc. (FIT ... - iStreetWire (NYSE:FIT) - October 10 at 4:49 PM
News IconStock in Focus- Fitbit Inc.'s (FIT) - Hot Stocks Point (NYSE:FIT) - October 10 at 9:46 AM
News IconStocks within Analyst Limelight: Fitbit, Inc. (NYSE:FIT) - Wall Street Times (press release) (NYSE:FIT) - October 10 at 9:46 AM logoFitbit Fights Back Against a Problematic Study (NYSE:FIT) - October 8 at 4:47 PM
News IconFitbit Inc (NYSE:FIT) & Oracle Corporation (NYSE:ORCL) News Review - Money News (NYSE:FIT) - October 8 at 9:40 AM logoCleveland Research Has Fitbit Shareholders Running (NYSE:FIT) - October 7 at 4:55 PM logoCleveland Research Shocks Fitbit Shares (NYSE:FIT) - October 7 at 4:55 PM
News IconFitbit Inc.'s (FIT): Stock Roundup - Hot Stocks Point (NYSE:FIT) - October 7 at 9:59 AM
News IconFitbit Inc (NYSE:FIT) & Viacom, Inc (NASDAQ:VIAB) News Review - Money News (NYSE:FIT) - October 7 at 9:59 AM logoFitbit: We're a Digital Healthcare Co. (FIT, AAPL) (NYSE:FIT) - October 7 at 9:59 AM logoFitbit Rebuts Study on Tracker Inefficacy (FIT) - Investopedia (NYSE:FIT) - October 6 at 4:57 PM logoShould Microsoft Buy Fitbit? (NYSE:FIT) - October 6 at 4:57 PM
News IconWearing a Fitbit Won't Help You Lose Weight, Experts Say - (NYSE:FIT) - October 6 at 10:39 AM logoFitbit Rebuts Study on Tracker Inefficacy (FIT) (NYSE:FIT) - October 6 at 10:39 AM
News IconDo activity trackers like Fitbit boost health? (NYSE:FIT) - October 5 at 5:17 PM
News IconActivity trackers put to the test: Do they make you healthier? (NYSE:FIT) - October 5 at 5:17 PM
News IconIntraday Mover - Fitbit, Inc. (NYSE:FIT) - Hot Stocks Point (NYSE:FIT) - October 5 at 10:14 AM
News IconFitbit Inc (NYSE:FIT) & 22nd Century Group Inc (NYSEMKT:XXII) News Review - Money News (NYSE:FIT) - October 5 at 10:14 AM logoWhy You Should Never Go to the Grocery Store Hungry (NYSE:FIT) - October 5 at 10:14 AM


Fitbit (NYSE:FIT) Chart for Thursday, October, 20, 2016

Last Updated on 10/20/2016 by Staff