GAP (GAP) News Today

The Gap, Inc. (NYSE: GAP) shares moved higher as investors digested a mix of upbeat analyst revisions, better-than-expected earnings and concerns over tariff headwinds and soft sales at Athleta.

• Positive Sentiment: JPMorgan Chase raised its price target on GAP from $29.00 to $32.00 and reiterated an “overweight” rating, implying roughly 45% upside. Benzinga
• Positive Sentiment: Evercore ISI upped its price target from $24.00 to $25.00 and maintained an “outperform” rating, suggesting about 13.5% upside. Benzinga
• Positive Sentiment: Gap beat Q2 EPS estimates with $0.57 per share and reported 1% comparable‐store sales growth, driven by strength at Old Navy, Gap and Banana Republic. Zacks Q2 Earnings
• Positive Sentiment: Gap’s CEO highlighted that the “Better in Denim” ad campaign garnered over 400 million views in three days—surpassing prior releases combined. Business Insider
• Neutral Sentiment: Bank of America lifted its price target to $23.00 (from $21.00) but kept an “neutral” rating, pointing to modest upside. Benzinga
• Negative Sentiment: Wells Fargo cut its price target on GAP to $22.00 (from $24.00) and moved to an “equal weight” rating, signaling little to no upside. Benzinga
• Negative Sentiment: Zacks Research downgraded GAP from “hold” to “strong sell,” reflecting concerns over near‐term headwinds. Zacks Downgrade
• Negative Sentiment: Gap outlined a $150 million–$175 million tariff headwind for FY2025, warning that trade costs could weigh on margins despite reaffirming 1–2% net-sales growth. MSN Tariff Headwind
• Negative Sentiment: Revenue fell short of expectations in Q2, driven by a decline at Athleta, and shares dropped around 10% post-earnings. CNBC Q2 Sales Miss