GAP (GAP) News Today $19.70 -0.73 (-3.55%) Closing price 10/10/2025 03:59 PM EasternExtended Trading$19.55 -0.14 (-0.73%) As of 10/10/2025 07:56 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock Why Is GAP Down Today?Toggle Visibility of Why Is GAP Down Today?The Gap, Inc. (NYSE: GAP) shares are trading lower today after a mix of strategic initiatives and a neutral analyst stance. Investors are digesting the company’s AI partnerships and brand collaborations alongside a “hold” rating, which may be capping upside. Positive Sentiment: Gap Inc. announced a multi-year partnership with Google Cloud to integrate AI across its brands—including Old Navy, Gap, Banana Republic and Athleta—to modernize inventory, supply chain and customer-facing experiences. Gap Inc. Sets Out to Reimagine Retail Positive Sentiment: Building on that tie-up, Gap is deploying Google Cloud’s unified AI platform for real-time personalization and demand forecasting across all its retail brands—aiming to boost sales efficiency and customer loyalty. MarketWatch: Gap Signs Partnership with Google Cloud Positive Sentiment: The high-profile Sandy Liang x Gap capsule has finally dropped, and Gap’s fall essentials sale (up to 60% off) is driving increased online traffic and footfall in stores. E! Online: Gap’s Fall Staples Sale Positive Sentiment: Gap inked a Japan-exclusive, vintage-inspired collaboration with the NBA ahead of the new season—another targeted effort to tap fandom-driven demand and premium pricing. Hypebeast: Gap x NBA Collaboration Neutral Sentiment: Weiss Ratings reaffirmed its “Hold (C+)” rating on GAP shares, reflecting neither an upgrade nor further downgrade of the stock despite the company’s strategic moves. Weiss Ratings Posted 16h agoAI Generated. May Contain Errors. GAP Latest News All Sources Trusted Sources MarketBeat Barchart Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent October 2025 September 2025 August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 Time Period Douglas County case reveals gap in Colorado regulations for tow truck driver to sell dozens of stolen vehiclesOctober 11 at 4:45 AM | msn.comGap X Sandy Liang Is Finally Here, and It’s Already My Favorite Collab of 2025October 10 at 11:45 PM | msn.comNew campsite fills 28-mile gap on Connecticut River for paddlersOctober 10 at 8:42 AM | msn.com11 gay movies with age-gap romances & where to watch themOctober 10 at 8:42 AM | yahoo.comThis adorable Gap ad needs to be a full TV seriesOctober 10 at 3:41 AM | msn.comGap Signs Partnership with Google Cloud to Use AI ToolsOctober 10 at 3:41 AM | marketwatch.comThe 'swag gap' is TikTok's latest dating fixation — and it's about more than just outfitsOctober 10 at 3:41 AM | msn.comGap looks to boost its retail brands through a unified AI platform powered by Google CloudOctober 9 at 9:44 AM | msn.comGap Inc. Sets Out to Reimagine Retail Powered by Google Cloud's AIOctober 9 at 8:00 AM | prnewswire.comGAP (NYSE:GAP) Receives Hold (C+) Rating from Weiss RatingsOctober 9 at 2:26 AM | marketbeat.comGap Inc. recruits micro-influencers for new affiliate programOctober 8 at 6:31 PM | yahoo.comExclusive: Gap Inc. Launches ‘Creator Affiliate and Advocacy' ProgramOctober 8 at 6:31 PM | msn.comGap Taps Into the New York ‘It Girl’ in New Collection With Cult Favorite Designer Sandy LiangOctober 8 at 6:31 PM | yahoo.comGap Inc. Debuts Cross-Brand Content Creator and Social Media Advocacy ProgramOctober 8 at 9:00 AM | prnewswire.comGap Is Giving the Girls What They Want: A Sandy Liang CollabOctober 7, 2025 | msn.comGap and Sandy Liang Launch Collaboration Reimagining Gap Icons with Downtown EdgeOctober 7, 2025 | msn.comGap x Sandy Liang Drops Soon, But It’s Already My Favorite Collab of 2025October 7, 2025 | msn.comBridging The Gap: 4 Essential Fundraising Strategies For Women Leading Health Tech StartupsOctober 7, 2025 | forbes.comThe Trust Gap: Winning Consumer Loyalty Requires More Than Great TechOctober 7, 2025 | forbes.comSandy Liang Leans Into Early Aughts Nostalgia With Her New Gap CollectionOctober 7, 2025 | msn.comState police looking for suspects in theft of ATM in Delaware Water GapOctober 7, 2025 | usatoday.comWhere is The Gap Inc. (GAP) Headed According to Analysts?October 7, 2025 | insidermonkey.comCruz Beckham's girlfriend slams 10 year age gap concerns as she cosies up to VictoriaOctober 6, 2025 | mirror.co.ukMClosing The Chip Talent Gap: How Agentic AI Redefines Semiconductor InnovationOctober 6, 2025 | forbes.comWomen are more likely to outlive men, but a new study says men can close the gapOctober 6, 2025 | npr.orgN111 Capital Takes Position in The Gap, Inc. $GAPOctober 6, 2025 | marketbeat.comDoes your relationship have a swag gap, and is that always a bad thing?October 5, 2025 | msn.comCruz Beckham’s girlfriend Jackie Apostel defends their almost 10-year age gapOctober 5, 2025 | msn.comDapper Dan Talks Gucci, Gap and Why Fashion Is Like Swimming in the Harlem RiverOctober 5, 2025 | msn.comI'm 5-Foot-4 and Refuse to Go to the Tailor, So I'm Grabbing Gap's Easy Wide-Leg Pants and More Petite Fall StyleOctober 5, 2025 | msn.comStrange Things About George & Amal Clooney's Age-Gap MarriageOctober 4, 2025 | msn.comCruz Beckham’s Girlfriend Jackie Apostel Reacts to Comment Calling Couple’s Almost 10-Year Age Gap 'Weird'October 4, 2025 | msn.comGap Is Selling a 'Beautiful' $80 Cable-Knit Cardigan for Just $25October 4, 2025 | msn.comErika Kirk Had A Bigger Age Gap With Her Husband Charlie Than We RealizedOctober 4, 2025 | msn.comWho Will Build America’s Future? Closing the Manufacturing Youth Gap | OpinionOctober 4, 2025 | newsweek.comNExpecting Couple in 19-Year Age Gap Marriage Clap Back at Critics Who Claim They're 'Doing a Disservice' to Their Baby (Exclusive)October 4, 2025 | msn.com3 strategies to close the Social Security income gapOctober 4, 2025 | usatoday.comSelena Gomez & Benny Blanco's Financial Gap Called A 'Unique Risk' By ExpertOctober 4, 2025 | yahoo.comAmazon just slashed prices on the GAP hoodie everyone on your FYP is wearingOctober 4, 2025 | nj.comNBrij Survey Finds AI Fluency Gap Costing Retailers Millions in Missed Offline-to-Online EngagementOctober 3, 2025 | usatoday.comGwyneth Paltrow's Gap collection is finally here – and it's full of forever piecesOctober 3, 2025 | msn.comAmerica's Hidden Wealth Crisis: the Massive Gap Between Owners and RentersOctober 3, 2025 | msn.comI Braved the Gap Fitting Room to Try the New Zac Posen Collection Before Everyone Else—Here’s What’s 100% Worth GettingOctober 2, 2025 | msn.comHow to get an extra 20% discount during Gap’s latest 60% off saleOctober 2, 2025 | nj.comNKatseye’s Manon and Sophia tease Kelis collab after viral ‘Milkshake’ Gap campaignOctober 1, 2025 | yahoo.comApple Martin Joins Mom Gwyneth Paltrow for a Stylish New GAP CampaignOctober 1, 2025 | msn.comGwyneth Paltrow and Daughter Apple Martin Revealed as Faces of New Gap CampaignOctober 1, 2025 | yahoo.comGap, Macy’s, V.S. could see $6B in AI cost savings, 20% rise in 2026 EBIT estimatesOctober 1, 2025 | msn.comApple Martin Makes Her Gap Debut Alongside Mom Gwyneth PaltrowOctober 1, 2025 | yahoo.comDon’t mind the age gap: Gwyneth and Apple are the latest mom-daughter celeb duo in starry ad campaignsSeptember 30, 2025 | yahoo.com Get GAP News Delivered to You Automatically Sign up to receive the latest news and ratings for GAP and its competitors with MarketBeat's FREE daily newsletter. 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Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. GAP News Sentiment▼0.150.74▲Average Retail/Wholesale News Sentiment GAP News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. GAP Articles This Week▼3834▲GAP Articles Average Week Get the Latest News and Ratings for GAP and Related Stocks Enter your email address to receive the latest news and analysts' ratings for GAP and its competitors. 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