Global Blue Group Holding AG, operating as Global Blue, is a technology-driven provider of cross-border shopper services. The company’s core offerings include value-added solutions such as VAT/GST tax refunds, dynamic currency conversion (DCC) at the point of sale, and a range of digital shopper marketing tools. Through its integrated platform, Global Blue enables retailers and financial institutions to enhance the spending experience of international visitors and streamline post-purchase processes.
Founded in 1980 to facilitate VAT refunds for travelers visiting Europe, Global Blue has evolved into a global commerce enabler. In 2018, private equity firm Silver Lake acquired a majority stake, supporting the company’s digital transformation and expansion into new markets. In July 2021, Global Blue completed its initial public offering on the New York Stock Exchange under the ticker “GB,” marking a significant milestone in its corporate history.
Global Blue’s suite of services is designed to capture, process and analyze cross-border transactions. Its Tax Free shopping platform processes refunds in more than 50 markets, while its OneTouch solution digitizes the refund journey via mobile devices. The company’s DCC service allows travelers to view and transact in their home currency at over 300,000 merchant terminals worldwide. Complementing these services, Global Blue offers real-time analytics to help partners understand tourist spending patterns and optimize their global retail strategies.
Headquartered in Switzerland with regional operations spanning Europe, the Americas, Asia Pacific, the Middle East and Africa, Global Blue serves major retail and duty-free partners as well as leading banks and payment providers. By combining physical refund infrastructures with cloud-based software and data insights, the company delivers an end-to-end solution that enhances the cross-border shopping experience for both merchants and international shoppers.
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