Ibotta, Inc. (NYSE: IBTA) operates a leading mobile commerce platform that enables consumers to earn cash back on everyday purchases. Through its smartphone and browser applications, the company offers users personalized rebates on grocery, pharmacy, dining, travel, electronics and many other categories. Shoppers can unlock offers by browsing the Ibotta app or linking retailer loyalty accounts, then submit receipts or shop with linked cards to receive automated payments into their Ibotta wallets.
Since its founding in 2012 by University of Colorado students led by CEO Bryan Leach, Ibotta has expanded far beyond its grocery roots. The company leverages proprietary image‐recognition technology, digital wallet integration and real‐time merchant connectivity to streamline offer discovery and redemption. Brand and retail partners use Ibotta’s platform to deliver targeted promotions, while benefiting from actionable consumer‐behavior insights powered by the company’s analytics tools.
Headquartered in Denver, Colorado, Ibotta serves millions of shoppers across the United States and works with thousands of retail and consumer‐packaged goods partners. Its network includes major grocery chains, pharmacies, restaurants and e-commerce platforms. Strategic collaborations with digital‐wallet providers and point‐of‐sale systems further extend the reach and convenience of Ibotta’s cash‐back offerings.
In June 2024, Ibotta completed its initial public offering on the New York Stock Exchange under the ticker IBTA, marking a new phase of growth and public accountability. Under the guidance of Bryan Leach and an experienced executive team with backgrounds in consumer technology, marketing and finance, Ibotta continues to invest in platform innovation, data‐driven personalization and expanded partnerships to enhance shopper engagement and drive value for its retail allies.
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