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Ibotta (IBTA) Competitors

Ibotta logo
$30.76 -1.00 (-3.15%)
As of 07/10/2026 03:58 PM Eastern

IBTA vs. KR, STNE, TNET, PAGS, and VVX

Should you buy Ibotta stock or one of its competitors? MarketBeat compares Ibotta with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Ibotta include Kroger (KR), StoneCo (STNE), TriNet Group (TNET), PagSeguro Digital (PAGS), and V2X (VVX).

How does Ibotta compare to Kroger?

Ibotta (NYSE:IBTA) and Kroger (NYSE:KR) are related companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, risk, analyst recommendations, dividends, valuation, earnings and profitability.

Ibotta has a beta of -0.59, meaning that its share price is 159% less volatile than the broader market. Comparatively, Kroger has a beta of 0.44, meaning that its share price is 56% less volatile than the broader market.

Kroger has higher revenue and earnings than Ibotta. Ibotta is trading at a lower price-to-earnings ratio than Kroger, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ibotta$340.30M1.83$3.58M-$0.34N/A
Kroger$148.65B0.25$1.02B$1.7035.64

In the previous week, Kroger had 22 more articles in the media than Ibotta. MarketBeat recorded 34 mentions for Kroger and 12 mentions for Ibotta. Kroger's average media sentiment score of 0.49 beat Ibotta's score of 0.35 indicating that Kroger is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ibotta
5 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Kroger
10 Very Positive mention(s)
5 Positive mention(s)
14 Neutral mention(s)
2 Negative mention(s)
2 Very Negative mention(s)
Neutral

Ibotta presently has a consensus target price of $33.83, suggesting a potential upside of 9.99%. Kroger has a consensus target price of $72.00, suggesting a potential upside of 18.85%. Given Kroger's stronger consensus rating and higher possible upside, analysts clearly believe Kroger is more favorable than Ibotta.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ibotta
3 Sell rating(s)
6 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.80
Kroger
0 Sell rating(s)
9 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.53

Ibotta pays an annual dividend of $0.02 per share and has a dividend yield of 0.1%. Kroger pays an annual dividend of $1.56 per share and has a dividend yield of 2.6%. Ibotta pays out -5.9% of its earnings in the form of a dividend. Kroger pays out 91.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kroger has increased its dividend for 19 consecutive years. Kroger is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

80.9% of Kroger shares are held by institutional investors. 20.9% of Ibotta shares are held by insiders. Comparatively, 0.4% of Kroger shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Kroger has a net margin of 0.71% compared to Ibotta's net margin of -2.15%. Kroger's return on equity of 44.33% beat Ibotta's return on equity.

Company Net Margins Return on Equity Return on Assets
Ibotta-2.15% -2.39% -1.34%
Kroger 0.71%44.33%6.20%

Summary

Kroger beats Ibotta on 16 of the 19 factors compared between the two stocks.

How does Ibotta compare to StoneCo?

Ibotta (NYSE:IBTA) and StoneCo (NASDAQ:STNE) are both business services companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, risk, profitability, dividends, earnings, valuation, institutional ownership and media sentiment.

Ibotta presently has a consensus price target of $33.83, indicating a potential upside of 9.99%. StoneCo has a consensus price target of $17.58, indicating a potential upside of 56.85%. Given StoneCo's stronger consensus rating and higher probable upside, analysts clearly believe StoneCo is more favorable than Ibotta.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ibotta
3 Sell rating(s)
6 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.80
StoneCo
0 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.56

StoneCo has higher revenue and earnings than Ibotta. Ibotta is trading at a lower price-to-earnings ratio than StoneCo, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ibotta$340.30M1.83$3.58M-$0.34N/A
StoneCo$2.53B1.10$425.73M$2.504.48

In the previous week, Ibotta had 5 more articles in the media than StoneCo. MarketBeat recorded 12 mentions for Ibotta and 7 mentions for StoneCo. StoneCo's average media sentiment score of 0.56 beat Ibotta's score of 0.35 indicating that StoneCo is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ibotta
5 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
StoneCo
1 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

73.2% of StoneCo shares are owned by institutional investors. 20.9% of Ibotta shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

StoneCo has a net margin of 23.82% compared to Ibotta's net margin of -2.15%. StoneCo's return on equity of 21.05% beat Ibotta's return on equity.

Company Net Margins Return on Equity Return on Assets
Ibotta-2.15% -2.39% -1.34%
StoneCo 23.82%21.05%4.17%

Ibotta has a beta of -0.59, suggesting that its stock price is 159% less volatile than the broader market. Comparatively, StoneCo has a beta of 1.73, suggesting that its stock price is 73% more volatile than the broader market.

Summary

StoneCo beats Ibotta on 13 of the 16 factors compared between the two stocks.

How does Ibotta compare to TriNet Group?

TriNet Group (NYSE:TNET) and Ibotta (NYSE:IBTA) are both business services companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, media sentiment, earnings, risk, valuation, institutional ownership and profitability.

TriNet Group pays an annual dividend of $1.16 per share and has a dividend yield of 2.1%. Ibotta pays an annual dividend of $0.02 per share and has a dividend yield of 0.1%. TriNet Group pays out 34.6% of its earnings in the form of a dividend. Ibotta pays out -5.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. TriNet Group has increased its dividend for 1 consecutive years. TriNet Group is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

TriNet Group has higher revenue and earnings than Ibotta. Ibotta is trading at a lower price-to-earnings ratio than TriNet Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
TriNet Group$5.01B0.51$155M$3.3516.57
Ibotta$340.30M1.83$3.58M-$0.34N/A

96.8% of TriNet Group shares are held by institutional investors. 40.0% of TriNet Group shares are held by company insiders. Comparatively, 20.9% of Ibotta shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

TriNet Group currently has a consensus price target of $55.80, suggesting a potential upside of 0.51%. Ibotta has a consensus price target of $33.83, suggesting a potential upside of 9.99%. Given Ibotta's higher possible upside, analysts clearly believe Ibotta is more favorable than TriNet Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TriNet Group
2 Sell rating(s)
4 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.86
Ibotta
3 Sell rating(s)
6 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.80

TriNet Group has a beta of 0.99, indicating that its share price is 1% less volatile than the broader market. Comparatively, Ibotta has a beta of -0.59, indicating that its share price is 159% less volatile than the broader market.

In the previous week, Ibotta had 11 more articles in the media than TriNet Group. MarketBeat recorded 12 mentions for Ibotta and 1 mentions for TriNet Group. TriNet Group's average media sentiment score of 1.54 beat Ibotta's score of 0.35 indicating that TriNet Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
TriNet Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Ibotta
5 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

TriNet Group has a net margin of 3.22% compared to Ibotta's net margin of -2.15%. TriNet Group's return on equity of 219.54% beat Ibotta's return on equity.

Company Net Margins Return on Equity Return on Assets
TriNet Group3.22% 219.54% 5.42%
Ibotta -2.15%-2.39%-1.34%

Summary

TriNet Group beats Ibotta on 14 of the 18 factors compared between the two stocks.

How does Ibotta compare to PagSeguro Digital?

PagSeguro Digital (NYSE:PAGS) and Ibotta (NYSE:IBTA) are both business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, profitability, dividends, media sentiment, risk, institutional ownership, earnings and analyst recommendations.

45.9% of PagSeguro Digital shares are held by institutional investors. 20.9% of Ibotta shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Ibotta had 10 more articles in the media than PagSeguro Digital. MarketBeat recorded 12 mentions for Ibotta and 2 mentions for PagSeguro Digital. PagSeguro Digital's average media sentiment score of 0.85 beat Ibotta's score of 0.35 indicating that PagSeguro Digital is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PagSeguro Digital
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Ibotta
5 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

PagSeguro Digital pays an annual dividend of $1.04 per share and has a dividend yield of 11.2%. Ibotta pays an annual dividend of $0.02 per share and has a dividend yield of 0.1%. PagSeguro Digital pays out 76.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Ibotta pays out -5.9% of its earnings in the form of a dividend.

PagSeguro Digital has a beta of 1.32, indicating that its share price is 32% more volatile than the broader market. Comparatively, Ibotta has a beta of -0.59, indicating that its share price is 159% less volatile than the broader market.

PagSeguro Digital currently has a consensus target price of $12.00, suggesting a potential upside of 29.66%. Ibotta has a consensus target price of $33.83, suggesting a potential upside of 9.99%. Given PagSeguro Digital's stronger consensus rating and higher possible upside, analysts clearly believe PagSeguro Digital is more favorable than Ibotta.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PagSeguro Digital
1 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.25
Ibotta
3 Sell rating(s)
6 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.80

PagSeguro Digital has a net margin of 10.40% compared to Ibotta's net margin of -2.15%. PagSeguro Digital's return on equity of 16.44% beat Ibotta's return on equity.

Company Net Margins Return on Equity Return on Assets
PagSeguro Digital10.40% 16.44% 3.29%
Ibotta -2.15%-2.39%-1.34%

PagSeguro Digital has higher revenue and earnings than Ibotta. Ibotta is trading at a lower price-to-earnings ratio than PagSeguro Digital, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PagSeguro Digital$3.65B0.71$379.40M$1.366.81
Ibotta$340.30M1.83$3.58M-$0.34N/A

Summary

PagSeguro Digital beats Ibotta on 14 of the 18 factors compared between the two stocks.

How does Ibotta compare to V2X?

Ibotta (NYSE:IBTA) and V2X (NYSE:VVX) are both business services companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, earnings, profitability, institutional ownership, media sentiment, valuation and risk.

95.2% of V2X shares are held by institutional investors. 20.9% of Ibotta shares are held by insiders. Comparatively, 1.0% of V2X shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

In the previous week, Ibotta had 9 more articles in the media than V2X. MarketBeat recorded 12 mentions for Ibotta and 3 mentions for V2X. V2X's average media sentiment score of 0.67 beat Ibotta's score of 0.35 indicating that V2X is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ibotta
5 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
V2X
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

V2X has higher revenue and earnings than Ibotta. Ibotta is trading at a lower price-to-earnings ratio than V2X, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ibotta$340.30M1.83$3.58M-$0.34N/A
V2X$4.48B0.52$77.88M$2.7926.91

Ibotta has a beta of -0.59, suggesting that its share price is 159% less volatile than the broader market. Comparatively, V2X has a beta of 0.22, suggesting that its share price is 78% less volatile than the broader market.

Ibotta presently has a consensus target price of $33.83, suggesting a potential upside of 9.99%. V2X has a consensus target price of $80.90, suggesting a potential upside of 7.74%. Given Ibotta's higher possible upside, research analysts clearly believe Ibotta is more favorable than V2X.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ibotta
3 Sell rating(s)
6 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.80
V2X
1 Sell rating(s)
6 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.46

V2X has a net margin of 1.88% compared to Ibotta's net margin of -2.15%. V2X's return on equity of 16.94% beat Ibotta's return on equity.

Company Net Margins Return on Equity Return on Assets
Ibotta-2.15% -2.39% -1.34%
V2X 1.88%16.94%5.74%

Summary

V2X beats Ibotta on 13 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding IBTA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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IBTA vs. The Competition

MetricIbottaTechnology Services IndustryBusiness SectorNYSE Exchange
Market Cap$623.31M$4.09B$6.91B$23.48B
Dividend YieldN/A2.21%3.13%4.02%
P/E Ratio-90.4737.3329.2731.38
Price / Sales1.8346.01347.1986.05
Price / Cash60.0636.8823.2118.65
Price / Book2.514.315.764.77
Net Income$3.58M$31.76M$204.80M$1.06B
7 Day Performance-13.28%-1.88%-1.41%-0.50%
1 Month Performance-1.66%-5.41%1.46%0.06%
1 Year Performance-17.40%6.34%16.36%17.02%

Ibotta Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
IBTA
Ibotta
2.0516 of 5 stars
$30.76
-3.1%
$33.83
+10.0%
-17.4%$623.31M$340.30MN/AN/A
KR
Kroger
4.6664 of 5 stars
$57.59
-1.1%
$71.94
+24.9%
-14.0%$35.28B$147.64B33.87403,000
STNE
StoneCo
4.7101 of 5 stars
$10.73
-4.0%
$17.58
+63.9%
-27.5%$2.67B$2.53B4.2916,367
TNET
TriNet Group
3.0178 of 5 stars
$54.60
-1.1%
$55.80
+2.2%
-19.1%$2.51B$5.01B16.293,400
PAGS
PagSeguro Digital
4.7417 of 5 stars
$8.86
-2.9%
$12.00
+35.5%
+6.1%$2.47B$3.65B6.509,772

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This page (NYSE:IBTA) was last updated on 7/12/2026 by MarketBeat.com Staff.
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