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Ibotta (IBTA) Competitors

Ibotta logo
$35.97 +1.72 (+5.02%)
As of 06/1/2026 03:58 PM Eastern

IBTA vs. KR, PAGS, CARG, RAMP, and VVX

Should you buy Ibotta stock or one of its competitors? MarketBeat compares Ibotta with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Ibotta include Kroger (KR), PagSeguro Digital (PAGS), CarGurus (CARG), LiveRamp (RAMP), and V2X (VVX).

How does Ibotta compare to Kroger?

Ibotta (NYSE:IBTA) and Kroger (NYSE:KR) are related companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, risk, valuation, dividends, analyst recommendations, profitability, media sentiment and earnings.

In the previous week, Kroger had 43 more articles in the media than Ibotta. MarketBeat recorded 44 mentions for Kroger and 1 mentions for Ibotta. Ibotta's average media sentiment score of 1.19 beat Kroger's score of 0.61 indicating that Ibotta is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ibotta
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Kroger
18 Very Positive mention(s)
5 Positive mention(s)
16 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Positive

80.9% of Kroger shares are owned by institutional investors. 20.9% of Ibotta shares are owned by company insiders. Comparatively, 0.4% of Kroger shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Ibotta pays an annual dividend of $0.02 per share and has a dividend yield of 0.1%. Kroger pays an annual dividend of $1.40 per share and has a dividend yield of 2.3%. Ibotta pays out -5.9% of its earnings in the form of a dividend. Kroger pays out 91.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kroger has increased its dividend for 19 consecutive years. Kroger is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Kroger has a net margin of 0.69% compared to Ibotta's net margin of -2.15%. Kroger's return on equity of 41.08% beat Ibotta's return on equity.

Company Net Margins Return on Equity Return on Assets
Ibotta-2.15% -2.39% -1.34%
Kroger 0.69%41.08%6.15%

Kroger has higher revenue and earnings than Ibotta. Ibotta is trading at a lower price-to-earnings ratio than Kroger, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ibotta$340.30M2.13$3.58M-$0.34N/A
Kroger$147.64B0.26$1.02B$1.5340.38

Ibotta presently has a consensus target price of $33.00, indicating a potential downside of 8.26%. Kroger has a consensus target price of $74.87, indicating a potential upside of 21.18%. Given Kroger's stronger consensus rating and higher probable upside, analysts clearly believe Kroger is more favorable than Ibotta.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ibotta
4 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.70
Kroger
0 Sell rating(s)
8 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.53

Ibotta has a beta of -0.59, meaning that its share price is 159% less volatile than the broader market. Comparatively, Kroger has a beta of 0.43, meaning that its share price is 57% less volatile than the broader market.

Summary

Kroger beats Ibotta on 15 of the 19 factors compared between the two stocks.

How does Ibotta compare to PagSeguro Digital?

Ibotta (NYSE:IBTA) and PagSeguro Digital (NYSE:PAGS) are both business services companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, risk, dividends, profitability, earnings, institutional ownership, media sentiment and valuation.

45.9% of PagSeguro Digital shares are owned by institutional investors. 20.9% of Ibotta shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Ibotta presently has a consensus target price of $33.00, suggesting a potential downside of 8.26%. PagSeguro Digital has a consensus target price of $12.00, suggesting a potential upside of 30.22%. Given PagSeguro Digital's stronger consensus rating and higher possible upside, analysts plainly believe PagSeguro Digital is more favorable than Ibotta.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ibotta
4 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.70
PagSeguro Digital
1 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.25

Ibotta pays an annual dividend of $0.02 per share and has a dividend yield of 0.1%. PagSeguro Digital pays an annual dividend of $1.04 per share and has a dividend yield of 11.3%. Ibotta pays out -5.9% of its earnings in the form of a dividend. PagSeguro Digital pays out 76.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

In the previous week, Ibotta had 1 more articles in the media than PagSeguro Digital. MarketBeat recorded 1 mentions for Ibotta and 0 mentions for PagSeguro Digital. Ibotta's average media sentiment score of 1.19 beat PagSeguro Digital's score of 0.00 indicating that Ibotta is being referred to more favorably in the media.

Company Overall Sentiment
Ibotta Positive
PagSeguro Digital Neutral

Ibotta has a beta of -0.59, meaning that its stock price is 159% less volatile than the broader market. Comparatively, PagSeguro Digital has a beta of 1.37, meaning that its stock price is 37% more volatile than the broader market.

PagSeguro Digital has higher revenue and earnings than Ibotta. Ibotta is trading at a lower price-to-earnings ratio than PagSeguro Digital, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ibotta$340.30M2.13$3.58M-$0.34N/A
PagSeguro Digital$20.57B0.13$379.40M$1.366.78

PagSeguro Digital has a net margin of 10.40% compared to Ibotta's net margin of -2.15%. PagSeguro Digital's return on equity of 16.44% beat Ibotta's return on equity.

Company Net Margins Return on Equity Return on Assets
Ibotta-2.15% -2.39% -1.34%
PagSeguro Digital 10.40%16.44%3.29%

Summary

PagSeguro Digital beats Ibotta on 13 of the 18 factors compared between the two stocks.

How does Ibotta compare to CarGurus?

CarGurus (NASDAQ:CARG) and Ibotta (NYSE:IBTA) are both business services companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, dividends, media sentiment, risk, profitability, earnings and institutional ownership.

CarGurus has a beta of 1.28, meaning that its stock price is 28% more volatile than the broader market. Comparatively, Ibotta has a beta of -0.59, meaning that its stock price is 159% less volatile than the broader market.

CarGurus has higher revenue and earnings than Ibotta. Ibotta is trading at a lower price-to-earnings ratio than CarGurus, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CarGurus$938.30M2.74$155.90M$1.5218.76
Ibotta$340.30M2.13$3.58M-$0.34N/A

In the previous week, CarGurus had 5 more articles in the media than Ibotta. MarketBeat recorded 6 mentions for CarGurus and 1 mentions for Ibotta. Ibotta's average media sentiment score of 1.19 beat CarGurus' score of 1.05 indicating that Ibotta is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CarGurus
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Ibotta
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

CarGurus currently has a consensus price target of $37.79, suggesting a potential upside of 32.51%. Ibotta has a consensus price target of $33.00, suggesting a potential downside of 8.26%. Given CarGurus' stronger consensus rating and higher probable upside, research analysts clearly believe CarGurus is more favorable than Ibotta.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CarGurus
0 Sell rating(s)
8 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.43
Ibotta
4 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.70

86.9% of CarGurus shares are owned by institutional investors. 17.0% of CarGurus shares are owned by insiders. Comparatively, 20.9% of Ibotta shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

CarGurus has a net margin of 15.57% compared to Ibotta's net margin of -2.15%. CarGurus' return on equity of 54.42% beat Ibotta's return on equity.

Company Net Margins Return on Equity Return on Assets
CarGurus15.57% 54.42% 30.14%
Ibotta -2.15%-2.39%-1.34%

Summary

CarGurus beats Ibotta on 14 of the 16 factors compared between the two stocks.

How does Ibotta compare to LiveRamp?

LiveRamp (NYSE:RAMP) and Ibotta (NYSE:IBTA) are both business services companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, media sentiment, risk, institutional ownership, analyst recommendations, earnings, valuation and profitability.

LiveRamp has a beta of 1.19, meaning that its share price is 19% more volatile than the broader market. Comparatively, Ibotta has a beta of -0.59, meaning that its share price is 159% less volatile than the broader market.

93.8% of LiveRamp shares are held by institutional investors. 3.3% of LiveRamp shares are held by company insiders. Comparatively, 20.9% of Ibotta shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

LiveRamp has higher revenue and earnings than Ibotta. Ibotta is trading at a lower price-to-earnings ratio than LiveRamp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
LiveRamp$812.94M2.78$145.95M$2.2816.48
Ibotta$340.30M2.13$3.58M-$0.34N/A

LiveRamp has a net margin of 17.95% compared to Ibotta's net margin of -2.15%. LiveRamp's return on equity of 8.28% beat Ibotta's return on equity.

Company Net Margins Return on Equity Return on Assets
LiveRamp17.95% 8.28% 6.29%
Ibotta -2.15%-2.39%-1.34%

LiveRamp currently has a consensus target price of $40.21, indicating a potential upside of 7.02%. Ibotta has a consensus target price of $33.00, indicating a potential downside of 8.26%. Given LiveRamp's stronger consensus rating and higher probable upside, equities analysts plainly believe LiveRamp is more favorable than Ibotta.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LiveRamp
0 Sell rating(s)
6 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
Ibotta
4 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.70

In the previous week, LiveRamp and LiveRamp both had 1 articles in the media. Ibotta's average media sentiment score of 1.19 beat LiveRamp's score of -0.27 indicating that Ibotta is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
LiveRamp
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Ibotta
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

LiveRamp beats Ibotta on 13 of the 15 factors compared between the two stocks.

How does Ibotta compare to V2X?

V2X (NYSE:VVX) and Ibotta (NYSE:IBTA) are both business services companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, media sentiment, earnings, dividends, profitability, valuation and risk.

V2X presently has a consensus price target of $80.60, indicating a potential downside of 2.80%. Ibotta has a consensus price target of $33.00, indicating a potential downside of 8.26%. Given V2X's stronger consensus rating and higher possible upside, equities research analysts clearly believe V2X is more favorable than Ibotta.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
V2X
1 Sell rating(s)
3 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.67
Ibotta
4 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.70

V2X has a net margin of 1.88% compared to Ibotta's net margin of -2.15%. V2X's return on equity of 16.94% beat Ibotta's return on equity.

Company Net Margins Return on Equity Return on Assets
V2X1.88% 16.94% 5.74%
Ibotta -2.15%-2.39%-1.34%

V2X has a beta of 0.19, meaning that its stock price is 81% less volatile than the broader market. Comparatively, Ibotta has a beta of -0.59, meaning that its stock price is 159% less volatile than the broader market.

95.2% of V2X shares are held by institutional investors. 1.0% of V2X shares are held by insiders. Comparatively, 20.9% of Ibotta shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

V2X has higher revenue and earnings than Ibotta. Ibotta is trading at a lower price-to-earnings ratio than V2X, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
V2X$4.48B0.58$77.88M$2.7929.72
Ibotta$340.30M2.13$3.58M-$0.34N/A

In the previous week, V2X had 2 more articles in the media than Ibotta. MarketBeat recorded 3 mentions for V2X and 1 mentions for Ibotta. Ibotta's average media sentiment score of 1.19 beat V2X's score of 0.81 indicating that Ibotta is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
V2X
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Ibotta
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

V2X beats Ibotta on 14 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding IBTA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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IBTA vs. The Competition

MetricIbottaTechnology Services IndustryBusiness SectorNYSE Exchange
Market Cap$724.91M$4.39B$6.82B$23.16B
Dividend YieldN/A2.06%3.02%4.07%
P/E Ratio-105.7947.9430.0730.85
Price / Sales2.1353.20425.7281.48
Price / Cash66.6639.4623.1219.43
Price / Book2.935.146.034.74
Net Income$3.58M$31.79M$204.93M$1.07B
7 Day Performance11.16%4.65%4.10%0.68%
1 Month Performance1.96%4.09%3.98%1.51%
1 Year Performance-27.25%41.93%40.71%28.81%

Ibotta Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
IBTA
Ibotta
1.6887 of 5 stars
$35.97
+5.0%
$33.00
-8.3%
-28.2%$724.91M$340.30MN/AN/A
KR
Kroger
4.2925 of 5 stars
$67.32
+0.1%
$74.87
+11.2%
-9.7%$41.24B$147.64B44.00403,000
PAGS
PagSeguro Digital
4.8985 of 5 stars
$9.14
-0.1%
$12.00
+31.4%
+5.5%$2.56B$3.65B6.729,772
CARG
CarGurus
4.8584 of 5 stars
$28.24
flat
$38.23
+35.4%
-4.7%$2.55B$906.98M18.581,218
RAMP
LiveRamp
2.5254 of 5 stars
$37.70
+0.0%
$40.21
+6.7%
+15.3%$2.38B$812.94M16.541,300

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This page (NYSE:IBTA) was last updated on 6/2/2026 by MarketBeat.com Staff.
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