Which has better valuation & earnings, IBTA or KR?

Kroger has higher revenue and earnings than Ibotta. Ibotta is trading at a lower price-to-earnings ratio than Kroger, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Ibotta $342.39M 2.22 $3.58M -$0.47 N/A Kroger $147.64B 0.24 $1.02B $1.70 34.04

Is IBTA or KR more profitable?

Kroger has a net margin of 0.71% compared to Ibotta's net margin of -3.21%. Kroger's return on equity of 44.33% beat Ibotta's return on equity. Company Net Margins Return on Equity Return on Assets Ibotta -3.21% -4.74% -2.55% Kroger 0.71% 44.33% 6.20%

Does the media refer more to IBTA or KR?

In the previous week, Kroger had 51 more articles in the media than Ibotta. MarketBeat recorded 58 mentions for Kroger and 7 mentions for Ibotta. Kroger's average media sentiment score of 0.52 beat Ibotta's score of -0.07 indicating that Kroger is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Ibotta 2 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Kroger 28 Very Positive mention(s) 5 Positive mention(s) 15 Neutral mention(s) 5 Negative mention(s) 5 Very Negative mention(s) Positive

Which has better earnings & valuation, IBTA or STGW?

Stagwell has higher revenue and earnings than Ibotta. Ibotta is trading at a lower price-to-earnings ratio than Stagwell, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Ibotta $342.39M 2.22 $3.58M -$0.47 N/A Stagwell $3.04B 0.70 $29.10M $0.06 145.50

Is IBTA or STGW more profitable?

Stagwell has a net margin of 0.53% compared to Ibotta's net margin of -3.21%. Stagwell's return on equity of 27.30% beat Ibotta's return on equity. Company Net Margins Return on Equity Return on Assets Ibotta -3.21% -4.74% -2.55% Stagwell 0.53% 27.30% 4.77%

Does the media favor IBTA or STGW?

In the previous week, Ibotta had 6 more articles in the media than Stagwell. MarketBeat recorded 7 mentions for Ibotta and 1 mentions for Stagwell. Stagwell's average media sentiment score of 0.14 beat Ibotta's score of -0.07 indicating that Stagwell is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Ibotta 2 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Stagwell 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Does the media favor CCO or IBTA?

In the previous week, Ibotta had 6 more articles in the media than Clear Channel Outdoor. MarketBeat recorded 7 mentions for Ibotta and 1 mentions for Clear Channel Outdoor. Clear Channel Outdoor's average media sentiment score of 1.80 beat Ibotta's score of -0.07 indicating that Clear Channel Outdoor is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Clear Channel Outdoor 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Ibotta 2 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Which has better earnings and valuation, EEX or IBTA?

Ibotta has lower revenue, but higher earnings than Emerald. Ibotta is trading at a lower price-to-earnings ratio than Emerald, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Emerald $471.10M 2.12 -$30.70M -$0.19 N/A Ibotta $342.39M 2.22 $3.58M -$0.47 N/A

Is EEX or IBTA more profitable?

Ibotta has a net margin of -3.21% compared to Emerald's net margin of -8.24%. Ibotta's return on equity of -4.74% beat Emerald's return on equity. Company Net Margins Return on Equity Return on Assets Emerald -8.24% -10.81% -3.18% Ibotta -3.21% -4.74% -2.55%

Which has higher valuation and earnings, TBLA or IBTA?

Taboola.com has higher revenue and earnings than Ibotta. Ibotta is trading at a lower price-to-earnings ratio than Taboola.com, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Taboola.com $1.91B 0.49 $42.28M $0.40 9.35 Ibotta $342.39M 2.22 $3.58M -$0.47 N/A

Is TBLA or IBTA more profitable?

Taboola.com has a net margin of 6.05% compared to Ibotta's net margin of -3.21%. Taboola.com's return on equity of 12.15% beat Ibotta's return on equity. Company Net Margins Return on Equity Return on Assets Taboola.com 6.05% 12.15% 7.22% Ibotta -3.21% -4.74% -2.55%

Does the media prefer TBLA or IBTA?

In the previous week, Ibotta had 4 more articles in the media than Taboola.com. MarketBeat recorded 7 mentions for Ibotta and 3 mentions for Taboola.com. Taboola.com's average media sentiment score of 0.00 beat Ibotta's score of -0.07 indicating that Taboola.com is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Taboola.com 0 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Ibotta 2 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Ibotta (IBTA) Competitors

$37.66 +1.18 (+3.23%)

As of 08/21/2026 03:58 PM Eastern

Compare

IBTA vs. KR, STGW, CCO, EEX, and TBLA

Should you buy Ibotta stock or one of its competitors? Ibotta's main competitors and comparable companies include Kroger (KR), Stagwell (STGW), Clear Channel Outdoor (CCO), Emerald (EEX), and Taboola.com (TBLA). Companies are selected based on similarities in market, industry, and size.

How does Ibotta compare to Kroger?

Ibotta (NYSE:IBTA) and Kroger (NYSE:KR) are related companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, profitability, dividends, analyst recommendations, earnings, institutional ownership, media sentiment and risk.

In the previous week, Kroger had 51 more articles in the media than Ibotta. MarketBeat recorded 58 mentions for Kroger and 7 mentions for Ibotta. Kroger's average media sentiment score of 0.52 beat Ibotta's score of -0.07 indicating that Kroger is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Ibotta	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Kroger	28 Very Positive mention(s)	5 Positive mention(s)	15 Neutral mention(s)	5 Negative mention(s)	5 Very Negative mention(s)	Positive

80.9% of Kroger shares are owned by institutional investors. 20.9% of Ibotta shares are owned by insiders. Comparatively, 0.4% of Kroger shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Kroger has a net margin of 0.71% compared to Ibotta's net margin of -3.21%. Kroger's return on equity of 44.33% beat Ibotta's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Ibotta	-3.21%	-4.74%	-2.55%
Kroger	0.71%	44.33%	6.20%

Ibotta presently has a consensus target price of $36.50, suggesting a potential downside of 3.08%. Kroger has a consensus target price of $72.00, suggesting a potential upside of 24.44%. Given Kroger's stronger consensus rating and higher probable upside, analysts plainly believe Kroger is more favorable than Ibotta.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Ibotta	3 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.75
Kroger	0 Sell rating(s)	9 Hold rating(s)	10 Buy rating(s)	0 Strong Buy rating(s)	2.53

Ibotta has a beta of -0.44, meaning that its share price is 144% less volatile than the broader market. Comparatively, Kroger has a beta of 0.43, meaning that its share price is 57% less volatile than the broader market.

Kroger has higher revenue and earnings than Ibotta. Ibotta is trading at a lower price-to-earnings ratio than Kroger, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Ibotta	$342.39M	2.22	$3.58M	-$0.47	N/A
Kroger	$147.64B	0.24	$1.02B	$1.70	34.04

Summary

Kroger beats Ibotta on 14 of the 16 factors compared between the two stocks.

How does Ibotta compare to Stagwell?

Ibotta (NYSE:IBTA) and Stagwell (NASDAQ:STGW) are both communication services companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, media sentiment, analyst recommendations, dividends, profitability, risk, institutional ownership and earnings.

Ibotta presently has a consensus target price of $36.50, suggesting a potential downside of 3.08%. Stagwell has a consensus target price of $9.60, suggesting a potential upside of 9.97%. Given Stagwell's stronger consensus rating and higher probable upside, analysts plainly believe Stagwell is more favorable than Ibotta.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Ibotta	3 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.75
Stagwell	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71

In the previous week, Ibotta had 6 more articles in the media than Stagwell. MarketBeat recorded 7 mentions for Ibotta and 1 mentions for Stagwell. Stagwell's average media sentiment score of 0.14 beat Ibotta's score of -0.07 indicating that Stagwell is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Ibotta	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Stagwell	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

35.6% of Stagwell shares are owned by institutional investors. 20.9% of Ibotta shares are owned by company insiders. Comparatively, 11.2% of Stagwell shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Stagwell has higher revenue and earnings than Ibotta. Ibotta is trading at a lower price-to-earnings ratio than Stagwell, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Ibotta	$342.39M	2.22	$3.58M	-$0.47	N/A
Stagwell	$3.04B	0.70	$29.10M	$0.06	145.50

Stagwell has a net margin of 0.53% compared to Ibotta's net margin of -3.21%. Stagwell's return on equity of 27.30% beat Ibotta's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Ibotta	-3.21%	-4.74%	-2.55%
Stagwell	0.53%	27.30%	4.77%

Ibotta has a beta of -0.44, indicating that its stock price is 144% less volatile than the broader market. Comparatively, Stagwell has a beta of 1.25, indicating that its stock price is 25% more volatile than the broader market.

Summary

Stagwell beats Ibotta on 13 of the 16 factors compared between the two stocks.

How does Ibotta compare to Clear Channel Outdoor?

Clear Channel Outdoor (NYSE:CCO) and Ibotta (NYSE:IBTA) are both small-cap communication services companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, risk, dividends, valuation, institutional ownership, profitability, earnings and analyst recommendations.

Clear Channel Outdoor has a beta of 1.95, suggesting that its stock price is 95% more volatile than the broader market. Comparatively, Ibotta has a beta of -0.44, suggesting that its stock price is 144% less volatile than the broader market.

Ibotta has a net margin of -3.21% compared to Clear Channel Outdoor's net margin of -6.31%. Clear Channel Outdoor's return on equity of 0.00% beat Ibotta's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Clear Channel Outdoor	-6.31%	N/A	-2.08%
Ibotta	-3.21%	-4.74%	-2.55%

Clear Channel Outdoor has higher revenue and earnings than Ibotta. Ibotta is trading at a lower price-to-earnings ratio than Clear Channel Outdoor, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Clear Channel Outdoor	$1.60B	0.76	$19.94M	-$0.21	N/A
Ibotta	$342.39M	2.22	$3.58M	-$0.47	N/A

Clear Channel Outdoor presently has a consensus price target of $2.29, indicating a potential downside of 3.70%. Ibotta has a consensus price target of $36.50, indicating a potential downside of 3.08%. Given Ibotta's stronger consensus rating and higher probable upside, analysts plainly believe Ibotta is more favorable than Clear Channel Outdoor.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Clear Channel Outdoor	2 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
Ibotta	3 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.75

85.5% of Clear Channel Outdoor shares are owned by institutional investors. 7.7% of Clear Channel Outdoor shares are owned by company insiders. Comparatively, 20.9% of Ibotta shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

In the previous week, Ibotta had 6 more articles in the media than Clear Channel Outdoor. MarketBeat recorded 7 mentions for Ibotta and 1 mentions for Clear Channel Outdoor. Clear Channel Outdoor's average media sentiment score of 1.80 beat Ibotta's score of -0.07 indicating that Clear Channel Outdoor is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Clear Channel Outdoor	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Ibotta	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Clear Channel Outdoor beats Ibotta on 9 of the 16 factors compared between the two stocks.

How does Ibotta compare to Emerald?

Emerald (NYSE:EEX) and Ibotta (NYSE:IBTA) are both small-cap communication services companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, valuation, analyst recommendations, earnings, institutional ownership, risk, dividends and media sentiment.

14.9% of Emerald shares are held by institutional investors. 5.3% of Emerald shares are held by company insiders. Comparatively, 20.9% of Ibotta shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Emerald presently has a consensus price target of $5.03, suggesting a potential downside of 0.18%. Ibotta has a consensus price target of $36.50, suggesting a potential downside of 3.08%. Given Emerald's higher probable upside, analysts clearly believe Emerald is more favorable than Ibotta.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Emerald	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
Ibotta	3 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.75

Ibotta has lower revenue, but higher earnings than Emerald. Ibotta is trading at a lower price-to-earnings ratio than Emerald, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Emerald	$471.10M	2.12	-$30.70M	-$0.19	N/A
Ibotta	$342.39M	2.22	$3.58M	-$0.47	N/A

In the previous week, Ibotta had 7 more articles in the media than Emerald. MarketBeat recorded 7 mentions for Ibotta and 0 mentions for Emerald. Emerald's average media sentiment score of 0.00 beat Ibotta's score of -0.07 indicating that Emerald is being referred to more favorably in the media.

Company	Overall Sentiment
Emerald	Neutral
Ibotta	Neutral

Ibotta has a net margin of -3.21% compared to Emerald's net margin of -8.24%. Ibotta's return on equity of -4.74% beat Emerald's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Emerald	-8.24%	-10.81%	-3.18%
Ibotta	-3.21%	-4.74%	-2.55%

Emerald has a beta of 0.57, indicating that its stock price is 43% less volatile than the broader market. Comparatively, Ibotta has a beta of -0.44, indicating that its stock price is 144% less volatile than the broader market.

Summary

Ibotta beats Emerald on 9 of the 16 factors compared between the two stocks.

How does Ibotta compare to Taboola.com?

Taboola.com (NASDAQ:TBLA) and Ibotta (NYSE:IBTA) are both small-cap communication services companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, risk, media sentiment, institutional ownership, earnings and profitability.

Taboola.com has higher revenue and earnings than Ibotta. Ibotta is trading at a lower price-to-earnings ratio than Taboola.com, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Taboola.com	$1.91B	0.49	$42.28M	$0.40	9.35
Ibotta	$342.39M	2.22	$3.58M	-$0.47	N/A

42.9% of Taboola.com shares are held by institutional investors. 20.6% of Taboola.com shares are held by insiders. Comparatively, 20.9% of Ibotta shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, Ibotta had 4 more articles in the media than Taboola.com. MarketBeat recorded 7 mentions for Ibotta and 3 mentions for Taboola.com. Taboola.com's average media sentiment score of 0.00 beat Ibotta's score of -0.07 indicating that Taboola.com is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Taboola.com	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Ibotta	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Taboola.com currently has a consensus target price of $5.75, suggesting a potential upside of 53.74%. Ibotta has a consensus target price of $36.50, suggesting a potential downside of 3.08%. Given Taboola.com's stronger consensus rating and higher possible upside, equities analysts plainly believe Taboola.com is more favorable than Ibotta.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Taboola.com	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57
Ibotta	3 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.75

Taboola.com has a beta of 1.5, indicating that its stock price is 50% more volatile than the broader market. Comparatively, Ibotta has a beta of -0.44, indicating that its stock price is 144% less volatile than the broader market.

Taboola.com has a net margin of 6.05% compared to Ibotta's net margin of -3.21%. Taboola.com's return on equity of 12.15% beat Ibotta's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Taboola.com	6.05%	12.15%	7.22%
Ibotta	-3.21%	-4.74%	-2.55%

Summary

Taboola.com beats Ibotta on 13 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding IBTA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

IBTA vs. The Competition

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Metric	Ibotta	Media Industry	Communication Services Sector	NYSE Exchange
Market Cap	$736.81M	$3.22B	$32.58B	$24.10B
Dividend Yield	N/A	5.43%	5.35%	3.71%
P/E Ratio	-80.13	32.26	24.59	30.31
Price / Sales	2.22	28.18	128.02	17.54
Price / Cash	71.00	16.17	20.56	32.44
Price / Book	3.15	8.94	11.41	6.77
Net Income	$3.58M	-$45.77M	$1.10B	$1.07B
7 Day Performance	-2.26%	-1.15%	-1.15%	-0.65%
1 Month Performance	38.15%	4.71%	1.63%	2.45%
1 Year Performance	37.35%	5.97%	-0.66%	14.87%

Ibotta Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
IBTA Ibotta	1.4837 of 5 stars	$37.66 +3.2%	$36.50 -3.1%	+38.6%	$736.81M	$342.39M	N/A	N/A
KR Kroger	4.6115 of 5 stars	$56.09 -1.1%	$72.00 +28.4%	-19.1%	$34.36B	$147.64B	32.99	403,000	Trending News
STGW Stagwell	2.8202 of 5 stars	$8.74 -4.2%	$9.60 +9.9%	+57.9%	$2.14B	$2.91B	145.58	12,629
CCO Clear Channel Outdoor	0.9978 of 5 stars	$2.32 -0.6%	$2.29 -1.0%	+99.2%	$1.18B	$1.60B	N/A	1,900	Positive News High Trading Volume
EEX Emerald	N/A	$5.04 0.0%	$5.03 -0.2%	+1.2%	$997.26M	$471.10M	N/A	600	High Trading Volume

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This page (NYSE:IBTA) was last updated on 8/22/2026 by MarketBeat.com Staff.

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Ibotta (IBTA) Competitors