Ibotta (IBTA) Competitors

$33.63 +0.50 (+1.51%)

As of 12:57 PM Eastern

IBTA vs. KR, XMTR, STNE, FA, and CTOS

Should you be buying Ibotta stock or one of its competitors? The main competitors of Ibotta include Kroger (KR), Xometry (XMTR), StoneCo (STNE), First Advantage (FA), and Custom Truck One Source (CTOS).

How does Ibotta compare to Kroger?

Ibotta (NYSE:IBTA) and Kroger (NYSE:KR) are related companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, risk, institutional ownership, analyst recommendations, earnings, profitability, media sentiment and dividends.

In the previous week, Kroger had 10 more articles in the media than Ibotta. MarketBeat recorded 27 mentions for Kroger and 17 mentions for Ibotta. Kroger's average media sentiment score of 0.53 beat Ibotta's score of 0.37 indicating that Kroger is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Ibotta	2 Very Positive mention(s)	1 Positive mention(s)	9 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Kroger	10 Very Positive mention(s)	7 Positive mention(s)	8 Neutral mention(s)	0 Negative mention(s)	2 Very Negative mention(s)	Positive

80.9% of Kroger shares are owned by institutional investors. 20.9% of Ibotta shares are owned by company insiders. Comparatively, 0.4% of Kroger shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Kroger has a net margin of 0.69% compared to Ibotta's net margin of -2.15%. Kroger's return on equity of 41.08% beat Ibotta's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Ibotta	-2.15%	-2.39%	-1.34%
Kroger	0.69%	41.08%	6.15%

Ibotta has a beta of -0.61, indicating that its stock price is 161% less volatile than the broader market. Comparatively, Kroger has a beta of 0.46, indicating that its stock price is 54% less volatile than the broader market.

Ibotta currently has a consensus target price of $36.57, suggesting a potential upside of 8.75%. Kroger has a consensus target price of $74.56, suggesting a potential upside of 15.01%. Given Kroger's stronger consensus rating and higher probable upside, analysts plainly believe Kroger is more favorable than Ibotta.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Ibotta	4 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.70
Kroger	0 Sell rating(s)	9 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.47

Kroger has higher revenue and earnings than Ibotta. Ibotta is trading at a lower price-to-earnings ratio than Kroger, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Ibotta	$342.39M	1.98	$3.58M	-$0.34	N/A
Kroger	$147.64B	0.27	$1.02B	$1.53	42.37

Summary

Kroger beats Ibotta on 14 of the 16 factors compared between the two stocks.

How does Ibotta compare to Xometry?

Xometry (NASDAQ:XMTR) and Ibotta (NYSE:IBTA) are both business services companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, dividends, profitability, earnings, valuation, institutional ownership, analyst recommendations and media sentiment.

Ibotta has a net margin of -2.15% compared to Xometry's net margin of -7.01%. Ibotta's return on equity of -2.39% beat Xometry's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Xometry	-7.01%	-4.37%	-1.71%
Ibotta	-2.15%	-2.39%	-1.34%

Xometry has a beta of 1.01, indicating that its stock price is 1% more volatile than the broader market. Comparatively, Ibotta has a beta of -0.61, indicating that its stock price is 161% less volatile than the broader market.

Ibotta has lower revenue, but higher earnings than Xometry. Ibotta is trading at a lower price-to-earnings ratio than Xometry, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Xometry	$686.63M	5.95	-$61.74M	-$1.02	N/A
Ibotta	$342.39M	1.98	$3.58M	-$0.34	N/A

In the previous week, Xometry had 4 more articles in the media than Ibotta. MarketBeat recorded 21 mentions for Xometry and 17 mentions for Ibotta. Xometry's average media sentiment score of 0.72 beat Ibotta's score of 0.37 indicating that Xometry is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Xometry	5 Very Positive mention(s)	5 Positive mention(s)	6 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive
Ibotta	2 Very Positive mention(s)	1 Positive mention(s)	9 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

97.3% of Xometry shares are owned by institutional investors. 9.1% of Xometry shares are owned by insiders. Comparatively, 20.9% of Ibotta shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Xometry currently has a consensus price target of $71.88, indicating a potential downside of 8.91%. Ibotta has a consensus price target of $36.57, indicating a potential upside of 8.75%. Given Ibotta's higher probable upside, analysts clearly believe Ibotta is more favorable than Xometry.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Xometry	1 Sell rating(s)	4 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.45
Ibotta	4 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.70

Summary

Xometry beats Ibotta on 9 of the 16 factors compared between the two stocks.

How does Ibotta compare to StoneCo?

Ibotta (NYSE:IBTA) and StoneCo (NASDAQ:STNE) are both business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, profitability, media sentiment, earnings, risk and valuation.

StoneCo has a net margin of 15.38% compared to Ibotta's net margin of -2.15%. StoneCo's return on equity of 21.55% beat Ibotta's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Ibotta	-2.15%	-2.39%	-1.34%
StoneCo	15.38%	21.55%	4.30%

Ibotta currently has a consensus target price of $36.57, indicating a potential upside of 8.75%. StoneCo has a consensus target price of $21.00, indicating a potential upside of 103.75%. Given StoneCo's stronger consensus rating and higher probable upside, analysts plainly believe StoneCo is more favorable than Ibotta.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Ibotta	4 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.70
StoneCo	0 Sell rating(s)	3 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.63

73.2% of StoneCo shares are owned by institutional investors. 20.9% of Ibotta shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Ibotta has a beta of -0.61, suggesting that its share price is 161% less volatile than the broader market. Comparatively, StoneCo has a beta of 1.73, suggesting that its share price is 73% more volatile than the broader market.

In the previous week, Ibotta had 12 more articles in the media than StoneCo. MarketBeat recorded 17 mentions for Ibotta and 5 mentions for StoneCo. StoneCo's average media sentiment score of 0.88 beat Ibotta's score of 0.37 indicating that StoneCo is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Ibotta	2 Very Positive mention(s)	1 Positive mention(s)	9 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
StoneCo	1 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive

StoneCo has higher revenue and earnings than Ibotta. Ibotta is trading at a lower price-to-earnings ratio than StoneCo, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Ibotta	$342.39M	1.98	$3.58M	-$0.34	N/A
StoneCo	$2.53B	1.01	$425.73M	$1.53	6.74

Summary

StoneCo beats Ibotta on 13 of the 16 factors compared between the two stocks.

How does Ibotta compare to First Advantage?

First Advantage (NYSE:FA) and Ibotta (NYSE:IBTA) are both business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, valuation, media sentiment, earnings, dividends and risk.

94.9% of First Advantage shares are owned by institutional investors. 4.4% of First Advantage shares are owned by company insiders. Comparatively, 20.9% of Ibotta shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

First Advantage has a beta of 1.13, meaning that its stock price is 13% more volatile than the broader market. Comparatively, Ibotta has a beta of -0.61, meaning that its stock price is 161% less volatile than the broader market.

First Advantage has a net margin of 0.65% compared to Ibotta's net margin of -2.15%. First Advantage's return on equity of 13.16% beat Ibotta's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
First Advantage	0.65%	13.16%	7.33%
Ibotta	-2.15%	-2.39%	-1.34%

In the previous week, First Advantage had 4 more articles in the media than Ibotta. MarketBeat recorded 21 mentions for First Advantage and 17 mentions for Ibotta. First Advantage's average media sentiment score of 0.82 beat Ibotta's score of 0.37 indicating that First Advantage is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
First Advantage	5 Very Positive mention(s)	10 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Ibotta	2 Very Positive mention(s)	1 Positive mention(s)	9 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

First Advantage currently has a consensus price target of $18.50, indicating a potential upside of 17.11%. Ibotta has a consensus price target of $36.57, indicating a potential upside of 8.75%. Given First Advantage's stronger consensus rating and higher probable upside, equities analysts clearly believe First Advantage is more favorable than Ibotta.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
First Advantage	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40
Ibotta	4 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.70

First Advantage has higher revenue and earnings than Ibotta. Ibotta is trading at a lower price-to-earnings ratio than First Advantage, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
First Advantage	$1.61B	1.70	$37.29M	$0.04	394.93
Ibotta	$342.39M	1.98	$3.58M	-$0.34	N/A

Summary

First Advantage beats Ibotta on 14 of the 16 factors compared between the two stocks.

How does Ibotta compare to Custom Truck One Source?

Custom Truck One Source (NYSE:CTOS) and Ibotta (NYSE:IBTA) are both business services companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, analyst recommendations, valuation, profitability, dividends, risk, media sentiment and institutional ownership.

Custom Truck One Source has a net margin of -0.88% compared to Ibotta's net margin of -2.15%. Custom Truck One Source's return on equity of -2.18% beat Ibotta's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Custom Truck One Source	-0.88%	-2.18%	-0.49%
Ibotta	-2.15%	-2.39%	-1.34%

In the previous week, Ibotta had 16 more articles in the media than Custom Truck One Source. MarketBeat recorded 17 mentions for Ibotta and 1 mentions for Custom Truck One Source. Custom Truck One Source's average media sentiment score of 0.64 beat Ibotta's score of 0.37 indicating that Custom Truck One Source is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Custom Truck One Source	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Ibotta	2 Very Positive mention(s)	1 Positive mention(s)	9 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Custom Truck One Source has a beta of 1.4, meaning that its share price is 40% more volatile than the broader market. Comparatively, Ibotta has a beta of -0.61, meaning that its share price is 161% less volatile than the broader market.

Ibotta has lower revenue, but higher earnings than Custom Truck One Source. Custom Truck One Source is trading at a lower price-to-earnings ratio than Ibotta, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Custom Truck One Source	$1.98B	1.13	-$31.05M	-$0.09	N/A
Ibotta	$342.39M	1.98	$3.58M	-$0.34	N/A

90.1% of Custom Truck One Source shares are held by institutional investors. 4.5% of Custom Truck One Source shares are held by insiders. Comparatively, 20.9% of Ibotta shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Custom Truck One Source presently has a consensus price target of $9.33, indicating a potential downside of 5.78%. Ibotta has a consensus price target of $36.57, indicating a potential upside of 8.75%. Given Ibotta's higher possible upside, analysts clearly believe Ibotta is more favorable than Custom Truck One Source.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Custom Truck One Source	2 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.29
Ibotta	4 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.70

Summary

Custom Truck One Source beats Ibotta on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding IBTA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

IBTA vs. The Competition

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Metric	Ibotta	Technology Services Industry	Business Sector	NYSE Exchange
Market Cap	$679.33M	$3.80B	$6.34B	$22.84B
Dividend Yield	N/A	1.99%	3.04%	4.03%
P/E Ratio	-98.91	50.29	29.97	28.57
Price / Sales	1.98	49.44	440.56	103.59
Price / Cash	69.09	39.02	22.61	19.21
Price / Book	2.74	5.65	6.09	4.60
Net Income	$3.58M	$31.15M	$200.03M	$1.07B
7 Day Performance	-8.42%	-1.96%	-1.66%	-0.94%
1 Month Performance	5.06%	7.62%	4.41%	3.05%
1 Year Performance	-32.35%	33.62%	39.12%	23.91%

Ibotta Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
IBTA Ibotta	1.5088 of 5 stars	$33.63 +1.5%	$36.57 +8.7%	-31.4%	$679.33M	$342.39M	N/A	N/A	Earnings Report Analyst Upgrade
KR Kroger	4.1431 of 5 stars	$67.56 -0.3%	$74.56 +10.4%	-10.0%	$41.40B	$147.64B	44.17	403,000	Trending News
XMTR Xometry	2.0479 of 5 stars	$54.37 +1.3%	$62.25 +14.5%	+164.8%	$2.82B	$686.63M	N/A	1,174	Earnings Report
STNE StoneCo	4.9409 of 5 stars	$11.18 +0.8%	$20.00 +79.0%	-23.7%	$2.78B	$2.53B	7.30	16,793	Upcoming Earnings
FA First Advantage	2.5799 of 5 stars	$13.10 +1.0%	$16.75 +27.9%	-9.2%	$2.26B	$1.57B	436.50	5,500	Earnings Report Analyst Forecast

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This page (NYSE:IBTA) was last updated on 5/12/2026 by MarketBeat.com Staff.

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Ibotta (IBTA) Competitors