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CarGurus (CARG) Competitors

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$34.42 +1.12 (+3.36%)
Closing price 09/11/2026 04:00 PM Eastern
Extended Trading
$34.42 +0.00 (+0.01%)
As of 09/11/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

CARG vs. PINS, MTCH, SNAP, ZG, and Z

Should you buy CarGurus stock or one of its competitors? CarGurus's main competitors and comparable companies include Pinterest (PINS), Match Group (MTCH), Snap (SNAP), Zillow Group (ZG), and Zillow Group (Z). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "interactive media & services" industry.

How does CarGurus compare to Pinterest?

CarGurus (NASDAQ:CARG) and Pinterest (NYSE:PINS) are both communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, earnings, dividends, profitability, institutional ownership, risk and valuation.

CarGurus has a beta of 1.16, indicating that its stock price is 16% more volatile than the broader market. Comparatively, Pinterest has a beta of 0.9, indicating that its stock price is 10% less volatile than the broader market.

86.9% of CarGurus shares are held by institutional investors. Comparatively, 88.8% of Pinterest shares are held by institutional investors. 18.2% of CarGurus shares are held by company insiders. Comparatively, 8.1% of Pinterest shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, Pinterest had 12 more articles in the media than CarGurus. MarketBeat recorded 15 mentions for Pinterest and 3 mentions for CarGurus. CarGurus' average media sentiment score of 0.62 beat Pinterest's score of 0.39 indicating that CarGurus is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CarGurus
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Pinterest
8 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral

CarGurus presently has a consensus price target of $40.75, indicating a potential upside of 18.39%. Pinterest has a consensus price target of $27.90, indicating a potential upside of 47.23%. Given Pinterest's higher possible upside, analysts plainly believe Pinterest is more favorable than CarGurus.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CarGurus
0 Sell rating(s)
7 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.60
Pinterest
0 Sell rating(s)
19 Hold rating(s)
18 Buy rating(s)
0 Strong Buy rating(s)
2.49

CarGurus has a net margin of 18.06% compared to Pinterest's net margin of 5.46%. CarGurus' return on equity of 62.88% beat Pinterest's return on equity.

Company Net Margins Return on Equity Return on Assets
CarGurus18.06% 62.88% 32.82%
Pinterest 5.46%7.49%5.62%

Pinterest has higher revenue and earnings than CarGurus. CarGurus is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CarGurus$906.98M3.38$155.90M$1.8418.71
Pinterest$4.22B2.51$416.86M$0.3455.74

Summary

CarGurus beats Pinterest on 10 of the 17 factors compared between the two stocks.

How does CarGurus compare to Match Group?

CarGurus (NASDAQ:CARG) and Match Group (NASDAQ:MTCH) are both mid-cap communication services companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, profitability, dividends, institutional ownership, earnings, analyst recommendations, valuation and risk.

CarGurus currently has a consensus target price of $40.75, indicating a potential upside of 18.39%. Match Group has a consensus target price of $42.46, indicating a potential upside of 0.17%. Given CarGurus' stronger consensus rating and higher probable upside, research analysts clearly believe CarGurus is more favorable than Match Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CarGurus
0 Sell rating(s)
7 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.60
Match Group
0 Sell rating(s)
9 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.50

86.9% of CarGurus shares are owned by institutional investors. Comparatively, 94.1% of Match Group shares are owned by institutional investors. 18.2% of CarGurus shares are owned by company insiders. Comparatively, 0.7% of Match Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

CarGurus has a beta of 1.16, meaning that its stock price is 16% more volatile than the broader market. Comparatively, Match Group has a beta of 1.32, meaning that its stock price is 32% more volatile than the broader market.

In the previous week, Match Group had 19 more articles in the media than CarGurus. MarketBeat recorded 22 mentions for Match Group and 3 mentions for CarGurus. CarGurus' average media sentiment score of 0.62 beat Match Group's score of 0.48 indicating that CarGurus is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CarGurus
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Match Group
7 Very Positive mention(s)
2 Positive mention(s)
7 Neutral mention(s)
4 Negative mention(s)
1 Very Negative mention(s)
Neutral

Match Group has a net margin of 20.17% compared to CarGurus' net margin of 18.06%. CarGurus' return on equity of 62.88% beat Match Group's return on equity.

Company Net Margins Return on Equity Return on Assets
CarGurus18.06% 62.88% 32.82%
Match Group 20.17%-324.82%17.36%

Match Group has higher revenue and earnings than CarGurus. Match Group is trading at a lower price-to-earnings ratio than CarGurus, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CarGurus$906.98M3.38$155.90M$1.8418.71
Match Group$3.49B2.79$613.45M$2.8314.98

Summary

CarGurus beats Match Group on 9 of the 16 factors compared between the two stocks.

How does CarGurus compare to Snap?

Snap (NYSE:SNAP) and CarGurus (NASDAQ:CARG) are both mid-cap communication services companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, valuation, profitability, institutional ownership, media sentiment, earnings, risk and analyst recommendations.

47.5% of Snap shares are owned by institutional investors. Comparatively, 86.9% of CarGurus shares are owned by institutional investors. 22.7% of Snap shares are owned by insiders. Comparatively, 18.2% of CarGurus shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Snap has a beta of 1.05, meaning that its stock price is 5% more volatile than the broader market. Comparatively, CarGurus has a beta of 1.16, meaning that its stock price is 16% more volatile than the broader market.

In the previous week, Snap had 10 more articles in the media than CarGurus. MarketBeat recorded 13 mentions for Snap and 3 mentions for CarGurus. CarGurus' average media sentiment score of 0.62 beat Snap's score of 0.34 indicating that CarGurus is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Snap
6 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
CarGurus
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

CarGurus has a net margin of 18.06% compared to Snap's net margin of -4.90%. CarGurus' return on equity of 62.88% beat Snap's return on equity.

Company Net Margins Return on Equity Return on Assets
Snap-4.90% -14.61% -4.12%
CarGurus 18.06%62.88%32.82%

Snap presently has a consensus target price of $7.65, indicating a potential upside of 35.01%. CarGurus has a consensus target price of $40.75, indicating a potential upside of 18.39%. Given Snap's higher possible upside, analysts plainly believe Snap is more favorable than CarGurus.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Snap
2 Sell rating(s)
24 Hold rating(s)
8 Buy rating(s)
2 Strong Buy rating(s)
2.28
CarGurus
0 Sell rating(s)
7 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.60

CarGurus has lower revenue, but higher earnings than Snap. Snap is trading at a lower price-to-earnings ratio than CarGurus, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Snap$5.93B1.62-$460.49M-$0.18N/A
CarGurus$906.98M3.38$155.90M$1.8418.71

Summary

CarGurus beats Snap on 11 of the 17 factors compared between the two stocks.

How does CarGurus compare to Zillow Group?

CarGurus (NASDAQ:CARG) and Zillow Group (NASDAQ:ZG) are both mid-cap communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, risk, profitability, analyst recommendations, institutional ownership and media sentiment.

CarGurus has higher earnings, but lower revenue than Zillow Group. CarGurus is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CarGurus$906.98M3.38$155.90M$1.8418.71
Zillow Group$2.58B2.89$23M$0.22151.05

CarGurus has a beta of 1.16, indicating that its share price is 16% more volatile than the broader market. Comparatively, Zillow Group has a beta of 1.97, indicating that its share price is 97% more volatile than the broader market.

CarGurus currently has a consensus price target of $40.75, indicating a potential upside of 18.39%. Zillow Group has a consensus price target of $53.14, indicating a potential upside of 59.90%. Given Zillow Group's higher possible upside, analysts plainly believe Zillow Group is more favorable than CarGurus.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CarGurus
0 Sell rating(s)
7 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.60
Zillow Group
1 Sell rating(s)
13 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.40

In the previous week, Zillow Group had 6 more articles in the media than CarGurus. MarketBeat recorded 9 mentions for Zillow Group and 3 mentions for CarGurus. Zillow Group's average media sentiment score of 0.79 beat CarGurus' score of 0.62 indicating that Zillow Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CarGurus
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Zillow Group
2 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

CarGurus has a net margin of 18.06% compared to Zillow Group's net margin of 1.96%. CarGurus' return on equity of 62.88% beat Zillow Group's return on equity.

Company Net Margins Return on Equity Return on Assets
CarGurus18.06% 62.88% 32.82%
Zillow Group 1.96%2.32%1.97%

86.9% of CarGurus shares are owned by institutional investors. Comparatively, 20.3% of Zillow Group shares are owned by institutional investors. 18.2% of CarGurus shares are owned by company insiders. Comparatively, 29.9% of Zillow Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

CarGurus beats Zillow Group on 9 of the 17 factors compared between the two stocks.

How does CarGurus compare to Zillow Group?

CarGurus (NASDAQ:CARG) and Zillow Group (NASDAQ:Z) are both mid-cap communication services companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, media sentiment, risk, valuation, dividends, analyst recommendations, earnings and institutional ownership.

In the previous week, Zillow Group had 3 more articles in the media than CarGurus. MarketBeat recorded 6 mentions for Zillow Group and 3 mentions for CarGurus. Zillow Group's average media sentiment score of 0.89 beat CarGurus' score of 0.62 indicating that Zillow Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CarGurus
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Zillow Group
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

CarGurus has a beta of 1.16, suggesting that its stock price is 16% more volatile than the broader market. Comparatively, Zillow Group has a beta of 2, suggesting that its stock price is 100% more volatile than the broader market.

CarGurus has a net margin of 18.06% compared to Zillow Group's net margin of 1.96%. CarGurus' return on equity of 62.88% beat Zillow Group's return on equity.

Company Net Margins Return on Equity Return on Assets
CarGurus18.06% 62.88% 32.82%
Zillow Group 1.96%2.32%1.97%

CarGurus currently has a consensus target price of $40.75, indicating a potential upside of 18.39%. Zillow Group has a consensus target price of $66.75, indicating a potential upside of 105.38%. Given Zillow Group's higher probable upside, analysts plainly believe Zillow Group is more favorable than CarGurus.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CarGurus
0 Sell rating(s)
7 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.60
Zillow Group
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
2 Strong Buy rating(s)
2.50

86.9% of CarGurus shares are held by institutional investors. Comparatively, 71.0% of Zillow Group shares are held by institutional investors. 18.2% of CarGurus shares are held by insiders. Comparatively, 25.0% of Zillow Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

CarGurus has higher earnings, but lower revenue than Zillow Group. CarGurus is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CarGurus$906.98M3.38$155.90M$1.8418.71
Zillow Group$2.58B2.83$23M$0.22147.73

Summary

CarGurus beats Zillow Group on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CARG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CARG vs. The Competition

MetricCarGurusInteractive Media & Services IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$2.97B$94.39B$33.15B$12.71B
Dividend YieldN/A3.79%5.37%11.16%
P/E Ratio18.7128.8723.9725.27
Price / Sales3.38429.42129.3998.20
Price / Cash13.0117.6120.6951.44
Price / Book8.7427.2711.516.20
Net Income$155.90M$3.59B$1.11B$358.27M
7 Day Performance2.02%-2.29%-0.52%-2.36%
1 Month Performance-6.67%-2.01%-0.54%-2.77%
1 Year Performance-4.47%-18.36%-7.71%7.64%

CarGurus Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CARG
CarGurus
3.7813 of 5 stars
$34.42
+3.4%
$40.75
+18.4%
-5.2%$2.97B$906.98M18.711,218
PINS
Pinterest
3.6957 of 5 stars
$21.77
-6.1%
$27.90
+28.2%
-45.9%$12.99B$4.22B64.035,265
MTCH
Match Group
4.8191 of 5 stars
$40.65
-2.2%
$42.46
+4.5%
+11.5%$9.54B$3.49B14.362,209
SNAP
Snap
3.0512 of 5 stars
$5.58
+2.8%
$7.65
+37.1%
-22.3%$9.18B$5.93BN/A5,261
ZG
Zillow Group
3.961 of 5 stars
$35.79
-2.2%
$53.14
+48.5%
-61.2%$8.23B$2.58B162.697,068

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This page (NASDAQ:CARG) was last updated on 9/12/2026 by MarketBeat.com Staff.
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