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CarGurus (CARG) Competitors

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$36.85 -0.04 (-0.11%)
As of 08/21/2026 04:00 PM Eastern

CARG vs. SNAP, MTCH, ZG, Z, and BILI

Should you buy CarGurus stock or one of its competitors? CarGurus's main competitors and comparable companies include Snap (SNAP), Match Group (MTCH), Zillow Group (ZG), Zillow Group (Z), and Bilibili (BILI). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "interactive media & services" industry.

How does CarGurus compare to Snap?

Snap (NYSE:SNAP) and CarGurus (NASDAQ:CARG) are both mid-cap communication services companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, media sentiment, earnings, institutional ownership, risk, profitability and valuation.

Snap has a beta of 1.03, indicating that its share price is 3% more volatile than the broader market. Comparatively, CarGurus has a beta of 1.17, indicating that its share price is 17% more volatile than the broader market.

Snap presently has a consensus price target of $7.65, indicating a potential upside of 45.96%. CarGurus has a consensus price target of $40.75, indicating a potential upside of 10.58%. Given Snap's higher possible upside, analysts plainly believe Snap is more favorable than CarGurus.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Snap
3 Sell rating(s)
23 Hold rating(s)
8 Buy rating(s)
2 Strong Buy rating(s)
2.25
CarGurus
0 Sell rating(s)
7 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.60

CarGurus has a net margin of 18.06% compared to Snap's net margin of -4.90%. CarGurus' return on equity of 62.88% beat Snap's return on equity.

Company Net Margins Return on Equity Return on Assets
Snap-4.90% -14.61% -4.12%
CarGurus 18.06%62.88%32.82%

47.5% of Snap shares are owned by institutional investors. Comparatively, 86.9% of CarGurus shares are owned by institutional investors. 22.7% of Snap shares are owned by company insiders. Comparatively, 18.2% of CarGurus shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

In the previous week, Snap had 10 more articles in the media than CarGurus. MarketBeat recorded 14 mentions for Snap and 4 mentions for CarGurus. CarGurus' average media sentiment score of 0.83 beat Snap's score of 0.06 indicating that CarGurus is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Snap
7 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
CarGurus
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

CarGurus has lower revenue, but higher earnings than Snap. Snap is trading at a lower price-to-earnings ratio than CarGurus, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Snap$5.93B1.49-$460.49M-$0.18N/A
CarGurus$906.98M3.62$155.90M$1.8420.03

Summary

CarGurus beats Snap on 11 of the 17 factors compared between the two stocks.

How does CarGurus compare to Match Group?

Match Group (NASDAQ:MTCH) and CarGurus (NASDAQ:CARG) are both mid-cap communication services companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, profitability, valuation, analyst recommendations, dividends, media sentiment, earnings and risk.

Match Group has a beta of 1.3, suggesting that its share price is 30% more volatile than the broader market. Comparatively, CarGurus has a beta of 1.17, suggesting that its share price is 17% more volatile than the broader market.

Match Group has higher revenue and earnings than CarGurus. Match Group is trading at a lower price-to-earnings ratio than CarGurus, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Match Group$3.49B2.69$613.45M$2.8314.44
CarGurus$906.98M3.62$155.90M$1.8420.03

Match Group currently has a consensus target price of $41.54, suggesting a potential upside of 1.64%. CarGurus has a consensus target price of $40.75, suggesting a potential upside of 10.58%. Given CarGurus' stronger consensus rating and higher probable upside, analysts clearly believe CarGurus is more favorable than Match Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Match Group
0 Sell rating(s)
9 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.50
CarGurus
0 Sell rating(s)
7 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.60

94.1% of Match Group shares are owned by institutional investors. Comparatively, 86.9% of CarGurus shares are owned by institutional investors. 0.7% of Match Group shares are owned by insiders. Comparatively, 18.2% of CarGurus shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Match Group has a net margin of 20.17% compared to CarGurus' net margin of 18.06%. CarGurus' return on equity of 62.88% beat Match Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Match Group20.17% -324.82% 17.36%
CarGurus 18.06%62.88%32.82%

In the previous week, Match Group had 14 more articles in the media than CarGurus. MarketBeat recorded 18 mentions for Match Group and 4 mentions for CarGurus. Match Group's average media sentiment score of 1.01 beat CarGurus' score of 0.83 indicating that Match Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Match Group
13 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
CarGurus
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Match Group and CarGurus tied by winning 8 of the 16 factors compared between the two stocks.

How does CarGurus compare to Zillow Group?

CarGurus (NASDAQ:CARG) and Zillow Group (NASDAQ:ZG) are both mid-cap communication services companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, earnings, media sentiment, analyst recommendations, dividends, valuation, profitability and institutional ownership.

CarGurus has higher earnings, but lower revenue than Zillow Group. CarGurus is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CarGurus$906.98M3.62$155.90M$1.8420.03
Zillow Group$2.58B3.20$23M$0.22167.18

CarGurus has a net margin of 18.06% compared to Zillow Group's net margin of 1.96%. CarGurus' return on equity of 62.88% beat Zillow Group's return on equity.

Company Net Margins Return on Equity Return on Assets
CarGurus18.06% 62.88% 32.82%
Zillow Group 1.96%2.32%1.97%

In the previous week, Zillow Group had 20 more articles in the media than CarGurus. MarketBeat recorded 24 mentions for Zillow Group and 4 mentions for CarGurus. CarGurus' average media sentiment score of 0.83 beat Zillow Group's score of 0.35 indicating that CarGurus is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CarGurus
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Zillow Group
13 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

CarGurus currently has a consensus price target of $40.75, suggesting a potential upside of 10.58%. Zillow Group has a consensus price target of $52.29, suggesting a potential upside of 42.16%. Given Zillow Group's higher probable upside, analysts plainly believe Zillow Group is more favorable than CarGurus.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CarGurus
0 Sell rating(s)
7 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.60
Zillow Group
1 Sell rating(s)
13 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.40

86.9% of CarGurus shares are held by institutional investors. Comparatively, 20.3% of Zillow Group shares are held by institutional investors. 18.2% of CarGurus shares are held by company insiders. Comparatively, 29.9% of Zillow Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

CarGurus has a beta of 1.17, indicating that its share price is 17% more volatile than the broader market. Comparatively, Zillow Group has a beta of 1.95, indicating that its share price is 95% more volatile than the broader market.

Summary

CarGurus beats Zillow Group on 10 of the 17 factors compared between the two stocks.

How does CarGurus compare to Zillow Group?

CarGurus (NASDAQ:CARG) and Zillow Group (NASDAQ:Z) are both mid-cap communication services companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, valuation, earnings, profitability, institutional ownership, media sentiment, risk and dividends.

CarGurus has higher earnings, but lower revenue than Zillow Group. CarGurus is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CarGurus$906.98M3.62$155.90M$1.8420.03
Zillow Group$2.58B3.12$23M$0.22163.09

CarGurus has a beta of 1.17, indicating that its stock price is 17% more volatile than the broader market. Comparatively, Zillow Group has a beta of 1.98, indicating that its stock price is 98% more volatile than the broader market.

CarGurus presently has a consensus target price of $40.75, indicating a potential upside of 10.58%. Zillow Group has a consensus target price of $66.75, indicating a potential upside of 86.04%. Given Zillow Group's higher probable upside, analysts plainly believe Zillow Group is more favorable than CarGurus.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CarGurus
0 Sell rating(s)
7 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.60
Zillow Group
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
2 Strong Buy rating(s)
2.50

CarGurus has a net margin of 18.06% compared to Zillow Group's net margin of 1.96%. CarGurus' return on equity of 62.88% beat Zillow Group's return on equity.

Company Net Margins Return on Equity Return on Assets
CarGurus18.06% 62.88% 32.82%
Zillow Group 1.96%2.32%1.97%

In the previous week, Zillow Group had 18 more articles in the media than CarGurus. MarketBeat recorded 22 mentions for Zillow Group and 4 mentions for CarGurus. CarGurus' average media sentiment score of 0.83 beat Zillow Group's score of 0.12 indicating that CarGurus is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CarGurus
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Zillow Group
11 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

86.9% of CarGurus shares are owned by institutional investors. Comparatively, 71.0% of Zillow Group shares are owned by institutional investors. 18.2% of CarGurus shares are owned by company insiders. Comparatively, 25.0% of Zillow Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

CarGurus beats Zillow Group on 10 of the 17 factors compared between the two stocks.

How does CarGurus compare to Bilibili?

CarGurus (NASDAQ:CARG) and Bilibili (NASDAQ:BILI) are both mid-cap communication services companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, dividends, analyst recommendations, valuation, profitability, risk, institutional ownership and media sentiment.

CarGurus has a beta of 1.17, suggesting that its share price is 17% more volatile than the broader market. Comparatively, Bilibili has a beta of 0.72, suggesting that its share price is 28% less volatile than the broader market.

86.9% of CarGurus shares are owned by institutional investors. Comparatively, 16.1% of Bilibili shares are owned by institutional investors. 18.2% of CarGurus shares are owned by company insiders. Comparatively, 22.2% of Bilibili shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

CarGurus presently has a consensus target price of $40.75, suggesting a potential upside of 10.58%. Bilibili has a consensus target price of $31.13, suggesting a potential upside of 82.44%. Given Bilibili's stronger consensus rating and higher probable upside, analysts plainly believe Bilibili is more favorable than CarGurus.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CarGurus
0 Sell rating(s)
7 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.60
Bilibili
1 Sell rating(s)
0 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.78

CarGurus has a net margin of 18.06% compared to Bilibili's net margin of 4.58%. CarGurus' return on equity of 62.88% beat Bilibili's return on equity.

Company Net Margins Return on Equity Return on Assets
CarGurus18.06% 62.88% 32.82%
Bilibili 4.58%10.81%4.04%

In the previous week, Bilibili had 6 more articles in the media than CarGurus. MarketBeat recorded 10 mentions for Bilibili and 4 mentions for CarGurus. CarGurus' average media sentiment score of 0.83 beat Bilibili's score of 0.21 indicating that CarGurus is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CarGurus
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Bilibili
2 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Bilibili has higher revenue and earnings than CarGurus. CarGurus is trading at a lower price-to-earnings ratio than Bilibili, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CarGurus$906.98M3.62$155.90M$1.8420.03
Bilibili$4.34B1.63$170.67M$0.4537.91

Summary

CarGurus beats Bilibili on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CARG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CARG vs. The Competition

MetricCarGurusInteractive Media & Services IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$3.28B$94.45B$33.00B$12.85B
Dividend YieldN/A3.73%5.35%11.08%
P/E Ratio20.03987.07232.3424.25
Price / Sales3.62119.3062.24101.47
Price / Cash14.3918.0820.7053.99
Price / Book12.4127.0111.416.20
Net Income$155.90M$3.55B$1.10B$348.59M
7 Day Performance-1.58%-0.75%-1.15%0.08%
1 Month Performance11.80%2.89%2.43%3.88%
1 Year Performance7.81%-14.19%0.05%16.98%

CarGurus Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CARG
CarGurus
3.9324 of 5 stars
$36.85
-0.1%
$40.75
+10.6%
+7.8%$3.28B$906.98M20.031,218
SNAP
Snap
3.515 of 5 stars
$5.17
-4.4%
$7.65
+47.9%
-27.1%$9.15B$5.93BN/A5,261
MTCH
Match Group
4.8565 of 5 stars
$37.22
-1.9%
$41.54
+11.6%
+9.6%$8.71B$3.49B13.152,209
ZG
Zillow Group
4.4516 of 5 stars
$34.32
-2.4%
$52.29
+52.3%
-56.2%$8.04B$2.81B156.017,068
Z
Zillow Group
4.5857 of 5 stars
$33.72
-3.0%
$66.75
+98.0%
-59.0%$7.82B$2.58B153.285,720

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This page (NASDAQ:CARG) was last updated on 8/23/2026 by MarketBeat.com Staff.
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