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Bilibili (BILI) Competitors

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$18.74 0.00 (0.00%)
Closing price 08/7/2026 04:00 PM Eastern
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$18.80 +0.07 (+0.35%)
As of 07:35 AM Eastern
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BILI vs. RDDT, PINS, MTCH, ZG, and SNAP

Should you buy Bilibili stock or one of its competitors? MarketBeat compares Bilibili with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Bilibili include Reddit (RDDT), Pinterest (PINS), Match Group (MTCH), Zillow Group (ZG), and Snap (SNAP). These companies are all part of the "interactive media & services" industry.

How does Bilibili compare to Reddit?

Bilibili (NASDAQ:BILI) and Reddit (NYSE:RDDT) are both communication services companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, institutional ownership, earnings, media sentiment, analyst recommendations, risk, dividends and valuation.

16.1% of Bilibili shares are owned by institutional investors. 22.2% of Bilibili shares are owned by insiders. Comparatively, 28.5% of Reddit shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Bilibili has a beta of 0.71, suggesting that its share price is 29% less volatile than the broader market. Comparatively, Reddit has a beta of 2.04, suggesting that its share price is 104% more volatile than the broader market.

Reddit has a net margin of 31.35% compared to Bilibili's net margin of 4.58%. Reddit's return on equity of 29.02% beat Bilibili's return on equity.

Company Net Margins Return on Equity Return on Assets
Bilibili4.58% 10.81% 4.04%
Reddit 31.35%29.02%26.32%

Reddit has lower revenue, but higher earnings than Bilibili. Reddit is trading at a lower price-to-earnings ratio than Bilibili, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bilibili$4.34B1.79$170.67M$0.4541.64
Reddit$2.20B14.13$529.72M$4.3037.61

Bilibili presently has a consensus target price of $30.78, indicating a potential upside of 64.24%. Reddit has a consensus target price of $220.90, indicating a potential upside of 36.59%. Given Bilibili's stronger consensus rating and higher probable upside, research analysts plainly believe Bilibili is more favorable than Reddit.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bilibili
1 Sell rating(s)
0 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.78
Reddit
0 Sell rating(s)
11 Hold rating(s)
19 Buy rating(s)
2 Strong Buy rating(s)
2.72

In the previous week, Reddit had 26 more articles in the media than Bilibili. MarketBeat recorded 27 mentions for Reddit and 1 mentions for Bilibili. Reddit's average media sentiment score of 0.51 beat Bilibili's score of -0.56 indicating that Reddit is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bilibili
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Negative
Reddit
11 Very Positive mention(s)
1 Positive mention(s)
11 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Reddit beats Bilibili on 12 of the 17 factors compared between the two stocks.

How does Bilibili compare to Pinterest?

Pinterest (NYSE:PINS) and Bilibili (NASDAQ:BILI) are both communication services companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, media sentiment, dividends, profitability, earnings, analyst recommendations, valuation and institutional ownership.

Pinterest has a beta of 0.9, indicating that its share price is 10% less volatile than the broader market. Comparatively, Bilibili has a beta of 0.71, indicating that its share price is 29% less volatile than the broader market.

Pinterest currently has a consensus target price of $27.90, indicating a potential upside of 17.56%. Bilibili has a consensus target price of $30.78, indicating a potential upside of 64.24%. Given Bilibili's stronger consensus rating and higher probable upside, analysts clearly believe Bilibili is more favorable than Pinterest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Pinterest
0 Sell rating(s)
19 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.47
Bilibili
1 Sell rating(s)
0 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.78

88.8% of Pinterest shares are owned by institutional investors. Comparatively, 16.1% of Bilibili shares are owned by institutional investors. 8.1% of Pinterest shares are owned by company insiders. Comparatively, 22.2% of Bilibili shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Pinterest had 67 more articles in the media than Bilibili. MarketBeat recorded 68 mentions for Pinterest and 1 mentions for Bilibili. Pinterest's average media sentiment score of 0.70 beat Bilibili's score of -0.56 indicating that Pinterest is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Pinterest
25 Very Positive mention(s)
12 Positive mention(s)
13 Neutral mention(s)
4 Negative mention(s)
1 Very Negative mention(s)
Positive
Bilibili
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Negative

Pinterest has higher earnings, but lower revenue than Bilibili. Bilibili is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Pinterest$4.22B3.15$416.86M$0.3469.80
Bilibili$4.34B1.79$170.67M$0.4541.64

Pinterest has a net margin of 5.46% compared to Bilibili's net margin of 4.58%. Bilibili's return on equity of 10.81% beat Pinterest's return on equity.

Company Net Margins Return on Equity Return on Assets
Pinterest5.46% 7.49% 5.62%
Bilibili 4.58%10.81%4.04%

Summary

Pinterest beats Bilibili on 10 of the 16 factors compared between the two stocks.

How does Bilibili compare to Match Group?

Bilibili (NASDAQ:BILI) and Match Group (NASDAQ:MTCH) are both mid-cap communication services companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, profitability, valuation, dividends, earnings, analyst recommendations, institutional ownership and risk.

Bilibili currently has a consensus target price of $30.78, suggesting a potential upside of 64.24%. Match Group has a consensus target price of $41.54, suggesting a potential upside of 11.48%. Given Bilibili's stronger consensus rating and higher possible upside, analysts clearly believe Bilibili is more favorable than Match Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bilibili
1 Sell rating(s)
0 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.78
Match Group
0 Sell rating(s)
9 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.40

Match Group has lower revenue, but higher earnings than Bilibili. Match Group is trading at a lower price-to-earnings ratio than Bilibili, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bilibili$4.34B1.79$170.67M$0.4541.64
Match Group$3.49B2.49$613.45M$2.8313.17

In the previous week, Match Group had 45 more articles in the media than Bilibili. MarketBeat recorded 46 mentions for Match Group and 1 mentions for Bilibili. Match Group's average media sentiment score of 0.50 beat Bilibili's score of -0.56 indicating that Match Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bilibili
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Negative
Match Group
13 Very Positive mention(s)
10 Positive mention(s)
15 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Neutral

Bilibili has a beta of 0.71, indicating that its stock price is 29% less volatile than the broader market. Comparatively, Match Group has a beta of 1.3, indicating that its stock price is 30% more volatile than the broader market.

16.1% of Bilibili shares are owned by institutional investors. Comparatively, 94.1% of Match Group shares are owned by institutional investors. 22.2% of Bilibili shares are owned by insiders. Comparatively, 0.7% of Match Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Match Group has a net margin of 20.17% compared to Bilibili's net margin of 4.58%. Bilibili's return on equity of 10.81% beat Match Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Bilibili4.58% 10.81% 4.04%
Match Group 20.17%-324.82%17.36%

Summary

Match Group beats Bilibili on 9 of the 16 factors compared between the two stocks.

How does Bilibili compare to Zillow Group?

Zillow Group (NASDAQ:ZG) and Bilibili (NASDAQ:BILI) are both mid-cap communication services companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, risk, valuation, profitability, earnings, institutional ownership, dividends and media sentiment.

Zillow Group currently has a consensus target price of $53.86, suggesting a potential upside of 58.64%. Bilibili has a consensus target price of $30.78, suggesting a potential upside of 64.24%. Given Bilibili's stronger consensus rating and higher probable upside, analysts plainly believe Bilibili is more favorable than Zillow Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
13 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.40
Bilibili
1 Sell rating(s)
0 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.78

In the previous week, Zillow Group had 62 more articles in the media than Bilibili. MarketBeat recorded 63 mentions for Zillow Group and 1 mentions for Bilibili. Zillow Group's average media sentiment score of -0.14 beat Bilibili's score of -0.56 indicating that Zillow Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
4 Very Positive mention(s)
4 Positive mention(s)
22 Neutral mention(s)
20 Negative mention(s)
0 Very Negative mention(s)
Neutral
Bilibili
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Negative

20.3% of Zillow Group shares are owned by institutional investors. Comparatively, 16.1% of Bilibili shares are owned by institutional investors. 29.9% of Zillow Group shares are owned by company insiders. Comparatively, 22.2% of Bilibili shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Zillow Group has a beta of 1.95, meaning that its stock price is 95% more volatile than the broader market. Comparatively, Bilibili has a beta of 0.71, meaning that its stock price is 29% less volatile than the broader market.

Bilibili has higher revenue and earnings than Zillow Group. Bilibili is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.58B3.01$23M$0.22154.32
Bilibili$4.34B1.79$170.67M$0.4541.64

Bilibili has a net margin of 4.58% compared to Zillow Group's net margin of 1.96%. Bilibili's return on equity of 10.81% beat Zillow Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Zillow Group1.96% 2.32% 1.97%
Bilibili 4.58%10.81%4.04%

Summary

Zillow Group and Bilibili tied by winning 8 of the 16 factors compared between the two stocks.

How does Bilibili compare to Snap?

Bilibili (NASDAQ:BILI) and Snap (NYSE:SNAP) are both mid-cap communication services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, valuation, dividends, earnings, risk, media sentiment, analyst recommendations and institutional ownership.

Bilibili has a beta of 0.71, suggesting that its stock price is 29% less volatile than the broader market. Comparatively, Snap has a beta of 1.03, suggesting that its stock price is 3% more volatile than the broader market.

Bilibili presently has a consensus target price of $30.78, suggesting a potential upside of 64.24%. Snap has a consensus target price of $7.65, suggesting a potential upside of 43.63%. Given Bilibili's stronger consensus rating and higher possible upside, research analysts clearly believe Bilibili is more favorable than Snap.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bilibili
1 Sell rating(s)
0 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.78
Snap
3 Sell rating(s)
23 Hold rating(s)
8 Buy rating(s)
2 Strong Buy rating(s)
2.25

In the previous week, Snap had 56 more articles in the media than Bilibili. MarketBeat recorded 57 mentions for Snap and 1 mentions for Bilibili. Snap's average media sentiment score of 0.55 beat Bilibili's score of -0.56 indicating that Snap is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bilibili
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Negative
Snap
17 Very Positive mention(s)
6 Positive mention(s)
16 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Positive

Bilibili has higher earnings, but lower revenue than Snap. Snap is trading at a lower price-to-earnings ratio than Bilibili, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bilibili$4.34B1.79$170.67M$0.4541.64
Snap$5.93B1.52-$460.49M-$0.18N/A

16.1% of Bilibili shares are held by institutional investors. Comparatively, 47.5% of Snap shares are held by institutional investors. 22.2% of Bilibili shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Bilibili has a net margin of 4.58% compared to Snap's net margin of -4.90%. Bilibili's return on equity of 10.81% beat Snap's return on equity.

Company Net Margins Return on Equity Return on Assets
Bilibili4.58% 10.81% 4.04%
Snap -4.90%-14.61%-4.12%

Summary

Bilibili beats Snap on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BILI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BILI vs. The Competition

MetricBilibiliInteractive Media & Services IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$7.77B$98.10B$33.29B$12.99B
Dividend YieldN/A3.79%5.31%10.20%
P/E Ratio41.6531.5220.3225.05
Price / Sales1.79117.6561.52107.93
Price / Cash15.0518.2820.0437.44
Price / Book3.5027.1810.696.43
Net Income$170.67M$3.55B$1.09B$348.10M
7 Day Performance-2.60%0.38%1.57%2.66%
1 Month Performance5.88%0.90%0.32%-0.85%
1 Year Performance-17.63%-8.25%5.95%23.96%

Bilibili Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BILI
Bilibili
3.4553 of 5 stars
$18.74
flat
$30.78
+64.2%
-17.6%$7.77B$4.34B41.658,423
RDDT
Reddit
4.8653 of 5 stars
$155.31
+10.4%
$220.90
+42.2%
-25.0%$27.08B$2.20B36.122,555
PINS
Pinterest
3.9356 of 5 stars
$24.18
+0.7%
$27.69
+14.5%
-32.6%$13.45B$4.22B50.385,265
MTCH
Match Group
4.5844 of 5 stars
$40.54
+2.9%
$41.29
+1.8%
+3.2%$9.19B$3.49B15.472,209
ZG
Zillow Group
4.0004 of 5 stars
$35.80
+3.2%
$67.90
+89.7%
-56.2%$7.94B$2.58B143.207,068

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This page (NASDAQ:BILI) was last updated on 8/10/2026 by MarketBeat.com Staff.
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