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Bilibili (BILI) Competitors

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$14.90 +0.50 (+3.47%)
Closing price 09/18/2026 04:00 PM Eastern
Extended Trading
$14.98 +0.08 (+0.51%)
As of 09/18/2026 07:58 PM Eastern
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BILI vs. PINS, MTCH, SNAP, ZG, and Z

Should you buy Bilibili stock or one of its competitors? Bilibili's main competitors and comparable companies include Pinterest (PINS), Match Group (MTCH), Snap (SNAP), Zillow Group (ZG), and Zillow Group (Z). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "interactive media & services" industry.

How does Bilibili compare to Pinterest?

Bilibili (NASDAQ:BILI) and Pinterest (NYSE:PINS) are both communication services companies, but which is the better business? We will compare the two companies based on the strength of their earnings, risk, institutional ownership, profitability, valuation, analyst recommendations, media sentiment and dividends.

Bilibili presently has a consensus price target of $30.44, suggesting a potential upside of 104.33%. Pinterest has a consensus price target of $27.90, suggesting a potential upside of 50.63%. Given Bilibili's stronger consensus rating and higher possible upside, equities analysts plainly believe Bilibili is more favorable than Pinterest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bilibili
0 Sell rating(s)
1 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.89
Pinterest
0 Sell rating(s)
19 Hold rating(s)
18 Buy rating(s)
0 Strong Buy rating(s)
2.49

Pinterest has a net margin of 5.46% compared to Bilibili's net margin of 4.88%. Bilibili's return on equity of 11.42% beat Pinterest's return on equity.

Company Net Margins Return on Equity Return on Assets
Bilibili4.88% 11.42% 4.29%
Pinterest 5.46%7.49%5.62%

Bilibili has a beta of 0.71, meaning that its share price is 29% less volatile than the broader market. Comparatively, Pinterest has a beta of 0.9, meaning that its share price is 10% less volatile than the broader market.

In the previous week, Pinterest had 7 more articles in the media than Bilibili. MarketBeat recorded 13 mentions for Pinterest and 6 mentions for Bilibili. Pinterest's average media sentiment score of 0.63 beat Bilibili's score of 0.23 indicating that Pinterest is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bilibili
1 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
Pinterest
8 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

16.1% of Bilibili shares are owned by institutional investors. Comparatively, 88.8% of Pinterest shares are owned by institutional investors. 22.2% of Bilibili shares are owned by company insiders. Comparatively, 8.1% of Pinterest shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Pinterest has lower revenue, but higher earnings than Bilibili. Bilibili is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bilibili$4.34B1.42$170.67M$0.4930.41
Pinterest$4.22B2.46$416.86M$0.3454.48

Summary

Pinterest beats Bilibili on 10 of the 16 factors compared between the two stocks.

How does Bilibili compare to Match Group?

Bilibili (NASDAQ:BILI) and Match Group (NASDAQ:MTCH) are both mid-cap communication services companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, media sentiment, dividends, institutional ownership, valuation and profitability.

Match Group has a net margin of 20.17% compared to Bilibili's net margin of 4.88%. Bilibili's return on equity of 11.42% beat Match Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Bilibili4.88% 11.42% 4.29%
Match Group 20.17%-324.82%17.36%

Bilibili presently has a consensus price target of $30.44, indicating a potential upside of 104.33%. Match Group has a consensus price target of $42.46, indicating a potential downside of 1.71%. Given Bilibili's stronger consensus rating and higher probable upside, equities research analysts clearly believe Bilibili is more favorable than Match Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bilibili
0 Sell rating(s)
1 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.89
Match Group
0 Sell rating(s)
9 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.50

Bilibili has a beta of 0.71, meaning that its share price is 29% less volatile than the broader market. Comparatively, Match Group has a beta of 1.32, meaning that its share price is 32% more volatile than the broader market.

In the previous week, Match Group had 10 more articles in the media than Bilibili. MarketBeat recorded 16 mentions for Match Group and 6 mentions for Bilibili. Match Group's average media sentiment score of 0.86 beat Bilibili's score of 0.23 indicating that Match Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bilibili
1 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
Match Group
10 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

16.1% of Bilibili shares are held by institutional investors. Comparatively, 94.1% of Match Group shares are held by institutional investors. 22.2% of Bilibili shares are held by company insiders. Comparatively, 0.7% of Match Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Match Group has lower revenue, but higher earnings than Bilibili. Match Group is trading at a lower price-to-earnings ratio than Bilibili, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bilibili$4.34B1.42$170.67M$0.4930.41
Match Group$3.49B2.84$613.45M$2.8315.27

Summary

Match Group beats Bilibili on 10 of the 17 factors compared between the two stocks.

How does Bilibili compare to Snap?

Bilibili (NASDAQ:BILI) and Snap (NYSE:SNAP) are both mid-cap communication services companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, media sentiment, risk, analyst recommendations, earnings, dividends and profitability.

Bilibili has a beta of 0.71, indicating that its stock price is 29% less volatile than the broader market. Comparatively, Snap has a beta of 1.05, indicating that its stock price is 5% more volatile than the broader market.

Bilibili has a net margin of 4.88% compared to Snap's net margin of -4.90%. Bilibili's return on equity of 11.42% beat Snap's return on equity.

Company Net Margins Return on Equity Return on Assets
Bilibili4.88% 11.42% 4.29%
Snap -4.90%-14.61%-4.12%

16.1% of Bilibili shares are owned by institutional investors. Comparatively, 47.5% of Snap shares are owned by institutional investors. 22.2% of Bilibili shares are owned by company insiders. Comparatively, 22.7% of Snap shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, Snap had 8 more articles in the media than Bilibili. MarketBeat recorded 14 mentions for Snap and 6 mentions for Bilibili. Snap's average media sentiment score of 0.57 beat Bilibili's score of 0.23 indicating that Snap is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bilibili
1 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
Snap
6 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Bilibili has higher earnings, but lower revenue than Snap. Snap is trading at a lower price-to-earnings ratio than Bilibili, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bilibili$4.34B1.42$170.67M$0.4930.41
Snap$5.93B1.58-$460.49M-$0.18N/A

Bilibili presently has a consensus price target of $30.44, indicating a potential upside of 104.33%. Snap has a consensus price target of $7.65, indicating a potential upside of 38.43%. Given Bilibili's stronger consensus rating and higher probable upside, analysts plainly believe Bilibili is more favorable than Snap.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bilibili
0 Sell rating(s)
1 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.89
Snap
2 Sell rating(s)
24 Hold rating(s)
8 Buy rating(s)
2 Strong Buy rating(s)
2.28

Summary

Bilibili and Snap tied by winning 8 of the 16 factors compared between the two stocks.

How does Bilibili compare to Zillow Group?

Zillow Group (NASDAQ:ZG) and Bilibili (NASDAQ:BILI) are both mid-cap communication services companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, media sentiment, profitability, institutional ownership, earnings and risk.

Bilibili has higher revenue and earnings than Zillow Group. Bilibili is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.58B2.63$23M$0.22137.50
Bilibili$4.34B1.42$170.67M$0.4930.41

20.3% of Zillow Group shares are owned by institutional investors. Comparatively, 16.1% of Bilibili shares are owned by institutional investors. 29.9% of Zillow Group shares are owned by insiders. Comparatively, 22.2% of Bilibili shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Bilibili has a net margin of 4.88% compared to Zillow Group's net margin of 1.96%. Bilibili's return on equity of 11.42% beat Zillow Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Zillow Group1.96% 2.32% 1.97%
Bilibili 4.88%11.42%4.29%

Zillow Group presently has a consensus target price of $53.14, indicating a potential upside of 75.66%. Bilibili has a consensus target price of $30.44, indicating a potential upside of 104.33%. Given Bilibili's stronger consensus rating and higher probable upside, analysts plainly believe Bilibili is more favorable than Zillow Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
13 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.40
Bilibili
0 Sell rating(s)
1 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.89

Zillow Group has a beta of 1.97, meaning that its share price is 97% more volatile than the broader market. Comparatively, Bilibili has a beta of 0.71, meaning that its share price is 29% less volatile than the broader market.

In the previous week, Zillow Group had 4 more articles in the media than Bilibili. MarketBeat recorded 10 mentions for Zillow Group and 6 mentions for Bilibili. Bilibili's average media sentiment score of 0.23 beat Zillow Group's score of 0.13 indicating that Bilibili is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
2 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Bilibili
1 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral

Summary

Bilibili beats Zillow Group on 9 of the 16 factors compared between the two stocks.

How does Bilibili compare to Zillow Group?

Zillow Group (NASDAQ:Z) and Bilibili (NASDAQ:BILI) are both mid-cap communication services companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, dividends, valuation, media sentiment, earnings, risk, analyst recommendations and profitability.

Bilibili has a net margin of 4.88% compared to Zillow Group's net margin of 1.96%. Bilibili's return on equity of 11.42% beat Zillow Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Zillow Group1.96% 2.32% 1.97%
Bilibili 4.88%11.42%4.29%

71.0% of Zillow Group shares are owned by institutional investors. Comparatively, 16.1% of Bilibili shares are owned by institutional investors. 25.0% of Zillow Group shares are owned by company insiders. Comparatively, 22.2% of Bilibili shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Zillow Group has a beta of 2, meaning that its stock price is 100% more volatile than the broader market. Comparatively, Bilibili has a beta of 0.71, meaning that its stock price is 29% less volatile than the broader market.

In the previous week, Zillow Group had 1 more articles in the media than Bilibili. MarketBeat recorded 7 mentions for Zillow Group and 6 mentions for Bilibili. Bilibili's average media sentiment score of 0.23 beat Zillow Group's score of 0.01 indicating that Bilibili is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
Bilibili
1 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral

Bilibili has higher revenue and earnings than Zillow Group. Bilibili is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.58B2.60$23M$0.22135.50
Bilibili$4.34B1.42$170.67M$0.4930.41

Zillow Group currently has a consensus target price of $61.29, suggesting a potential upside of 105.59%. Bilibili has a consensus target price of $30.44, suggesting a potential upside of 104.33%. Given Zillow Group's higher probable upside, analysts plainly believe Zillow Group is more favorable than Bilibili.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
2 Strong Buy rating(s)
2.50
Bilibili
0 Sell rating(s)
1 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.89

Summary

Bilibili beats Zillow Group on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BILI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BILI vs. The Competition

MetricBilibiliInteractive Media & Services IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$6.18B$98.30B$33.92B$13.19B
Dividend YieldN/A3.88%5.41%12.81%
P/E Ratio30.41993.72232.6625.38
Price / Sales1.42108.0862.5789.45
Price / Cash11.9617.5820.9351.42
Price / Book2.7827.2511.936.33
Net Income$170.67M$3.59B$1.10B$358.33M
7 Day Performance-4.12%-0.25%-1.21%1.12%
1 Month Performance-13.92%-2.31%-1.91%-2.67%
1 Year Performance-45.12%-19.44%-8.59%6.01%

Bilibili Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BILI
Bilibili
3.6348 of 5 stars
$14.90
+3.5%
$30.44
+104.3%
-45.0%$6.18B$4.34B30.418,423
PINS
Pinterest
4.1912 of 5 stars
$19.66
+3.2%
$27.90
+41.9%
-49.0%$10.67B$4.22B57.845,265
MTCH
Match Group
4.8798 of 5 stars
$43.15
+1.8%
$42.46
-1.6%
+12.0%$9.73B$3.49B15.252,209
SNAP
Snap
3.1434 of 5 stars
$5.83
+2.6%
$7.65
+31.3%
-34.7%$9.61B$5.93BN/A5,261
ZG
Zillow Group
4.0397 of 5 stars
$33.83
+1.8%
$53.14
+57.1%
-65.0%$7.47B$2.58B153.787,068

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This page (NASDAQ:BILI) was last updated on 9/19/2026 by MarketBeat.com Staff.
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