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Bilibili (BILI) Competitors

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$16.60 -0.16 (-0.95%)
As of 08/28/2026 04:00 PM Eastern

BILI vs. PINS, MTCH, SNAP, ZG, and Z

Should you buy Bilibili stock or one of its competitors? Bilibili's main competitors and comparable companies include Pinterest (PINS), Match Group (MTCH), Snap (SNAP), Zillow Group (ZG), and Zillow Group (Z). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "interactive media & services" industry.

How does Bilibili compare to Pinterest?

Pinterest (NYSE:PINS) and Bilibili (NASDAQ:BILI) are both communication services companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, profitability, dividends, valuation, analyst recommendations, media sentiment, risk and earnings.

In the previous week, Pinterest had 8 more articles in the media than Bilibili. MarketBeat recorded 28 mentions for Pinterest and 20 mentions for Bilibili. Bilibili's average media sentiment score of 0.38 beat Pinterest's score of 0.13 indicating that Bilibili is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Pinterest
9 Very Positive mention(s)
3 Positive mention(s)
0 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Neutral
Bilibili
5 Very Positive mention(s)
6 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Pinterest has a net margin of 5.46% compared to Bilibili's net margin of 4.88%. Bilibili's return on equity of 11.62% beat Pinterest's return on equity.

Company Net Margins Return on Equity Return on Assets
Pinterest5.46% 7.49% 5.62%
Bilibili 4.88%11.62%4.37%

Pinterest has higher earnings, but lower revenue than Bilibili. Bilibili is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Pinterest$4.56B2.85$416.86M$0.3468.24
Bilibili$31.42B0.22$170.67M$0.4933.88

Pinterest currently has a consensus target price of $27.90, suggesting a potential upside of 20.26%. Bilibili has a consensus target price of $30.44, suggesting a potential upside of 83.40%. Given Bilibili's stronger consensus rating and higher possible upside, analysts clearly believe Bilibili is more favorable than Pinterest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Pinterest
0 Sell rating(s)
19 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.47
Bilibili
1 Sell rating(s)
0 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.78

88.8% of Pinterest shares are held by institutional investors. Comparatively, 16.1% of Bilibili shares are held by institutional investors. 8.1% of Pinterest shares are held by company insiders. Comparatively, 22.2% of Bilibili shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Pinterest has a beta of 0.9, suggesting that its stock price is 10% less volatile than the broader market. Comparatively, Bilibili has a beta of 0.72, suggesting that its stock price is 28% less volatile than the broader market.

Summary

Pinterest beats Bilibili on 9 of the 16 factors compared between the two stocks.

How does Bilibili compare to Match Group?

Bilibili (NASDAQ:BILI) and Match Group (NASDAQ:MTCH) are both mid-cap communication services companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, analyst recommendations, institutional ownership, profitability, valuation, media sentiment, dividends and risk.

Bilibili has a beta of 0.72, meaning that its share price is 28% less volatile than the broader market. Comparatively, Match Group has a beta of 1.3, meaning that its share price is 30% more volatile than the broader market.

16.1% of Bilibili shares are owned by institutional investors. Comparatively, 94.1% of Match Group shares are owned by institutional investors. 22.2% of Bilibili shares are owned by insiders. Comparatively, 0.7% of Match Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, Match Group had 16 more articles in the media than Bilibili. MarketBeat recorded 36 mentions for Match Group and 20 mentions for Bilibili. Match Group's average media sentiment score of 1.01 beat Bilibili's score of 0.38 indicating that Match Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bilibili
5 Very Positive mention(s)
6 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Match Group
21 Very Positive mention(s)
4 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Bilibili presently has a consensus price target of $30.44, suggesting a potential upside of 83.40%. Match Group has a consensus price target of $42.46, suggesting a potential upside of 2.12%. Given Bilibili's stronger consensus rating and higher probable upside, equities analysts plainly believe Bilibili is more favorable than Match Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bilibili
1 Sell rating(s)
0 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.78
Match Group
0 Sell rating(s)
9 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.50

Match Group has a net margin of 20.17% compared to Bilibili's net margin of 4.88%. Bilibili's return on equity of 11.62% beat Match Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Bilibili4.88% 11.62% 4.37%
Match Group 20.17%-324.82%17.36%

Match Group has lower revenue, but higher earnings than Bilibili. Match Group is trading at a lower price-to-earnings ratio than Bilibili, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bilibili$31.42B0.22$170.67M$0.4933.88
Match Group$3.49B2.74$613.45M$2.8314.69

Summary

Match Group beats Bilibili on 10 of the 17 factors compared between the two stocks.

How does Bilibili compare to Snap?

Bilibili (NASDAQ:BILI) and Snap (NYSE:SNAP) are both mid-cap communication services companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, profitability, dividends, institutional ownership, earnings, analyst recommendations, valuation and risk.

Bilibili currently has a consensus target price of $30.44, indicating a potential upside of 83.40%. Snap has a consensus target price of $7.65, indicating a potential upside of 40.85%. Given Bilibili's stronger consensus rating and higher probable upside, research analysts clearly believe Bilibili is more favorable than Snap.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bilibili
1 Sell rating(s)
0 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.78
Snap
3 Sell rating(s)
23 Hold rating(s)
8 Buy rating(s)
2 Strong Buy rating(s)
2.25

16.1% of Bilibili shares are owned by institutional investors. Comparatively, 47.5% of Snap shares are owned by institutional investors. 22.2% of Bilibili shares are owned by company insiders. Comparatively, 22.7% of Snap shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Bilibili has a beta of 0.72, meaning that its stock price is 28% less volatile than the broader market. Comparatively, Snap has a beta of 1.03, meaning that its stock price is 3% more volatile than the broader market.

In the previous week, Bilibili had 1 more articles in the media than Snap. MarketBeat recorded 20 mentions for Bilibili and 19 mentions for Snap. Snap's average media sentiment score of 0.88 beat Bilibili's score of 0.38 indicating that Snap is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bilibili
5 Very Positive mention(s)
6 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Snap
5 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Bilibili has a net margin of 4.88% compared to Snap's net margin of -4.90%. Bilibili's return on equity of 11.62% beat Snap's return on equity.

Company Net Margins Return on Equity Return on Assets
Bilibili4.88% 11.62% 4.37%
Snap -4.90%-14.61%-4.12%

Bilibili has higher revenue and earnings than Snap. Snap is trading at a lower price-to-earnings ratio than Bilibili, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bilibili$31.42B0.22$170.67M$0.4933.88
Snap$6.35B1.45-$460.49M-$0.18N/A

Summary

Bilibili beats Snap on 10 of the 16 factors compared between the two stocks.

How does Bilibili compare to Zillow Group?

Zillow Group (NASDAQ:ZG) and Bilibili (NASDAQ:BILI) are both mid-cap communication services companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, institutional ownership, valuation, analyst recommendations, media sentiment, risk, earnings and profitability.

20.3% of Zillow Group shares are owned by institutional investors. Comparatively, 16.1% of Bilibili shares are owned by institutional investors. 29.9% of Zillow Group shares are owned by insiders. Comparatively, 22.2% of Bilibili shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Zillow Group presently has a consensus target price of $53.14, suggesting a potential upside of 45.14%. Bilibili has a consensus target price of $30.44, suggesting a potential upside of 83.40%. Given Bilibili's stronger consensus rating and higher probable upside, analysts clearly believe Bilibili is more favorable than Zillow Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
13 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.40
Bilibili
1 Sell rating(s)
0 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.78

Bilibili has higher revenue and earnings than Zillow Group. Bilibili is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.81B2.93$23M$0.22166.41
Bilibili$31.42B0.22$170.67M$0.4933.88

In the previous week, Bilibili had 11 more articles in the media than Zillow Group. MarketBeat recorded 20 mentions for Bilibili and 9 mentions for Zillow Group. Zillow Group's average media sentiment score of 0.96 beat Bilibili's score of 0.38 indicating that Zillow Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
5 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Bilibili
5 Very Positive mention(s)
6 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Bilibili has a net margin of 4.88% compared to Zillow Group's net margin of 1.96%. Bilibili's return on equity of 11.62% beat Zillow Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Zillow Group1.96% 2.32% 1.97%
Bilibili 4.88%11.62%4.37%

Zillow Group has a beta of 1.95, meaning that its stock price is 95% more volatile than the broader market. Comparatively, Bilibili has a beta of 0.72, meaning that its stock price is 28% less volatile than the broader market.

Summary

Bilibili beats Zillow Group on 9 of the 16 factors compared between the two stocks.

How does Bilibili compare to Zillow Group?

Zillow Group (NASDAQ:Z) and Bilibili (NASDAQ:BILI) are both mid-cap communication services companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, valuation, media sentiment, profitability, institutional ownership, risk, dividends and earnings.

In the previous week, Bilibili had 13 more articles in the media than Zillow Group. MarketBeat recorded 20 mentions for Bilibili and 7 mentions for Zillow Group. Zillow Group's average media sentiment score of 0.88 beat Bilibili's score of 0.38 indicating that Zillow Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
2 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Bilibili
5 Very Positive mention(s)
6 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Bilibili has a net margin of 4.88% compared to Zillow Group's net margin of 1.96%. Bilibili's return on equity of 11.62% beat Zillow Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Zillow Group1.96% 2.32% 1.97%
Bilibili 4.88%11.62%4.37%

Zillow Group has a beta of 1.98, suggesting that its stock price is 98% more volatile than the broader market. Comparatively, Bilibili has a beta of 0.72, suggesting that its stock price is 28% less volatile than the broader market.

Zillow Group presently has a consensus target price of $66.75, suggesting a potential upside of 87.18%. Bilibili has a consensus target price of $30.44, suggesting a potential upside of 83.40%. Given Zillow Group's higher possible upside, equities research analysts plainly believe Zillow Group is more favorable than Bilibili.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
2 Strong Buy rating(s)
2.50
Bilibili
1 Sell rating(s)
0 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.78

71.0% of Zillow Group shares are held by institutional investors. Comparatively, 16.1% of Bilibili shares are held by institutional investors. 25.0% of Zillow Group shares are held by insiders. Comparatively, 22.2% of Bilibili shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Bilibili has higher revenue and earnings than Zillow Group. Bilibili is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.81B2.85$23M$0.22162.09
Bilibili$31.42B0.22$170.67M$0.4933.88

Summary

Bilibili beats Zillow Group on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BILI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BILI vs. The Competition

MetricBilibiliInteractive Media & Services IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$6.88B$94.58B$33.28B$12.90B
Dividend YieldN/A3.63%5.35%11.28%
P/E Ratio33.88996.85233.6325.45
Price / Sales0.22115.6064.0071.88
Price / Cash13.3318.1020.4753.00
Price / Book3.1027.0311.476.14
Net Income$170.67M$3.55B$1.10B$348.86M
7 Day Performance-2.70%0.55%0.38%-0.80%
1 Month Performance-11.28%0.66%1.88%4.13%
1 Year Performance-28.63%-14.67%-2.78%15.17%

Bilibili Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BILI
Bilibili
3.8839 of 5 stars
$16.60
-1.0%
$30.44
+83.4%
-28.6%$6.88B$31.42B33.888,423
PINS
Pinterest
4.4083 of 5 stars
$23.46
+0.2%
$27.90
+18.9%
-36.8%$13.11B$4.22B68.995,265
MTCH
Match Group
4.6901 of 5 stars
$41.73
+2.1%
$42.46
+1.8%
+11.4%$9.38B$3.49B14.752,209
SNAP
Snap
3.6442 of 5 stars
$5.54
+5.7%
$7.65
+38.1%
-24.0%$8.86B$5.93BN/A5,261
ZG
Zillow Group
4.6853 of 5 stars
$37.95
+3.2%
$53.55
+41.1%
-55.1%$8.27B$2.58B172.517,068

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This page (NASDAQ:BILI) was last updated on 8/30/2026 by MarketBeat.com Staff.
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