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Bilibili (BILI) Competitors

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$15.49 +0.64 (+4.31%)
Closing price 10/9/2026 04:00 PM Eastern
Extended Trading
$15.52 +0.03 (+0.21%)
As of 10/9/2026 08:00 PM Eastern
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BILI vs. PINS, MTCH, SNAP, ZG, and Z

Should you buy Bilibili stock or one of its competitors? Bilibili's main competitors and comparable companies include Pinterest (PINS), Match Group (MTCH), Snap (SNAP), Zillow Group (ZG), and Zillow Group (Z). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "interactive media & services" industry.

How does Bilibili compare to Pinterest?

Pinterest (NYSE:PINS) and Bilibili (NASDAQ:BILI) are both communication services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, valuation, risk, institutional ownership, profitability, media sentiment and dividends.

88.8% of Pinterest shares are owned by institutional investors. Comparatively, 16.1% of Bilibili shares are owned by institutional investors. 8.1% of Pinterest shares are owned by insiders. Comparatively, 22.2% of Bilibili shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Pinterest has a net margin of 5.46% compared to Bilibili's net margin of 4.88%. Bilibili's return on equity of 11.42% beat Pinterest's return on equity.

Company Net Margins Return on Equity Return on Assets
Pinterest5.46% 7.49% 5.62%
Bilibili 4.88%11.42%4.29%

In the previous week, Pinterest had 19 more articles in the media than Bilibili. MarketBeat recorded 26 mentions for Pinterest and 7 mentions for Bilibili. Pinterest's average media sentiment score of 0.50 beat Bilibili's score of 0.35 indicating that Pinterest is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Pinterest
11 Very Positive mention(s)
2 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Bilibili
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Pinterest has a beta of 0.9, indicating that its stock price is 10% less volatile than the broader market. Comparatively, Bilibili has a beta of 0.65, indicating that its stock price is 35% less volatile than the broader market.

Pinterest has higher earnings, but lower revenue than Bilibili. Bilibili is trading at a lower price-to-earnings ratio than Pinterest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Pinterest$4.22B2.84$416.86M$0.3462.89
Bilibili$4.34B1.48$170.67M$0.4931.61

Pinterest currently has a consensus target price of $27.90, indicating a potential upside of 30.48%. Bilibili has a consensus target price of $29.70, indicating a potential upside of 91.74%. Given Bilibili's stronger consensus rating and higher probable upside, analysts clearly believe Bilibili is more favorable than Pinterest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Pinterest
0 Sell rating(s)
19 Hold rating(s)
18 Buy rating(s)
0 Strong Buy rating(s)
2.49
Bilibili
0 Sell rating(s)
1 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.90

Summary

Pinterest beats Bilibili on 10 of the 16 factors compared between the two stocks.

How does Bilibili compare to Match Group?

Bilibili (NASDAQ:BILI) and Match Group (NASDAQ:MTCH) are both mid-cap communication services companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, dividends, profitability, earnings, media sentiment, institutional ownership, risk and analyst recommendations.

Bilibili currently has a consensus price target of $29.70, suggesting a potential upside of 91.74%. Match Group has a consensus price target of $42.46, suggesting a potential upside of 3.34%. Given Bilibili's stronger consensus rating and higher probable upside, analysts clearly believe Bilibili is more favorable than Match Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bilibili
0 Sell rating(s)
1 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.90
Match Group
0 Sell rating(s)
9 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.44

16.1% of Bilibili shares are held by institutional investors. Comparatively, 94.1% of Match Group shares are held by institutional investors. 22.2% of Bilibili shares are held by company insiders. Comparatively, 0.7% of Match Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Bilibili has a beta of 0.65, meaning that its stock price is 35% less volatile than the broader market. Comparatively, Match Group has a beta of 1.43, meaning that its stock price is 43% more volatile than the broader market.

Match Group has lower revenue, but higher earnings than Bilibili. Match Group is trading at a lower price-to-earnings ratio than Bilibili, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bilibili$4.34B1.48$170.67M$0.4931.61
Match Group$3.49B2.70$613.45M$2.8314.52

Match Group has a net margin of 20.17% compared to Bilibili's net margin of 4.88%. Bilibili's return on equity of 11.42% beat Match Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Bilibili4.88% 11.42% 4.29%
Match Group 20.17%-324.82%17.36%

In the previous week, Match Group had 1 more articles in the media than Bilibili. MarketBeat recorded 8 mentions for Match Group and 7 mentions for Bilibili. Bilibili's average media sentiment score of 0.35 beat Match Group's score of 0.23 indicating that Bilibili is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bilibili
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Match Group
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Bilibili and Match Group tied by winning 8 of the 16 factors compared between the two stocks.

How does Bilibili compare to Snap?

Bilibili (NASDAQ:BILI) and Snap (NYSE:SNAP) are both mid-cap communication services companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, dividends, risk, profitability, analyst recommendations, media sentiment, earnings and institutional ownership.

Bilibili has a beta of 0.65, indicating that its share price is 35% less volatile than the broader market. Comparatively, Snap has a beta of 1.07, indicating that its share price is 7% more volatile than the broader market.

16.1% of Bilibili shares are owned by institutional investors. Comparatively, 47.5% of Snap shares are owned by institutional investors. 22.2% of Bilibili shares are owned by insiders. Comparatively, 22.7% of Snap shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Bilibili has a net margin of 4.88% compared to Snap's net margin of -4.90%. Bilibili's return on equity of 11.42% beat Snap's return on equity.

Company Net Margins Return on Equity Return on Assets
Bilibili4.88% 11.42% 4.29%
Snap -4.90%-14.61%-4.12%

Bilibili presently has a consensus target price of $29.70, suggesting a potential upside of 91.74%. Snap has a consensus target price of $7.65, suggesting a potential upside of 22.65%. Given Bilibili's stronger consensus rating and higher possible upside, analysts clearly believe Bilibili is more favorable than Snap.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bilibili
0 Sell rating(s)
1 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.90
Snap
2 Sell rating(s)
24 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.25

In the previous week, Snap had 2 more articles in the media than Bilibili. MarketBeat recorded 9 mentions for Snap and 7 mentions for Bilibili. Snap's average media sentiment score of 0.56 beat Bilibili's score of 0.35 indicating that Snap is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bilibili
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Snap
3 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Bilibili has higher earnings, but lower revenue than Snap. Snap is trading at a lower price-to-earnings ratio than Bilibili, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bilibili$4.34B1.48$170.67M$0.4931.61
Snap$5.93B1.78-$460.49M-$0.18N/A

Summary

Bilibili and Snap tied by winning 8 of the 16 factors compared between the two stocks.

How does Bilibili compare to Zillow Group?

Zillow Group (NASDAQ:ZG) and Bilibili (NASDAQ:BILI) are both mid-cap communication services companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, analyst recommendations, media sentiment, dividends, risk, earnings, valuation and institutional ownership.

Zillow Group presently has a consensus target price of $51.38, suggesting a potential upside of 72.02%. Bilibili has a consensus target price of $29.70, suggesting a potential upside of 91.74%. Given Bilibili's stronger consensus rating and higher possible upside, analysts plainly believe Bilibili is more favorable than Zillow Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zillow Group
1 Sell rating(s)
12 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.39
Bilibili
0 Sell rating(s)
1 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.90

20.3% of Zillow Group shares are held by institutional investors. Comparatively, 16.1% of Bilibili shares are held by institutional investors. 29.9% of Zillow Group shares are held by insiders. Comparatively, 22.2% of Bilibili shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Zillow Group has a beta of 2.02, suggesting that its stock price is 102% more volatile than the broader market. Comparatively, Bilibili has a beta of 0.65, suggesting that its stock price is 35% less volatile than the broader market.

Bilibili has a net margin of 4.88% compared to Zillow Group's net margin of 1.96%. Bilibili's return on equity of 11.42% beat Zillow Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Zillow Group1.96% 2.32% 1.97%
Bilibili 4.88%11.42%4.29%

In the previous week, Zillow Group had 1 more articles in the media than Bilibili. MarketBeat recorded 8 mentions for Zillow Group and 7 mentions for Bilibili. Zillow Group's average media sentiment score of 0.38 beat Bilibili's score of 0.35 indicating that Zillow Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zillow Group
2 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Bilibili
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Bilibili has higher revenue and earnings than Zillow Group. Bilibili is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zillow Group$2.58B2.60$23M$0.22135.77
Bilibili$4.34B1.48$170.67M$0.4931.61

Summary

Zillow Group and Bilibili tied by winning 8 of the 16 factors compared between the two stocks.

How does Bilibili compare to Zillow Group?

Bilibili (NASDAQ:BILI) and Zillow Group (NASDAQ:Z) are both mid-cap communication services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, profitability, earnings, institutional ownership, media sentiment, valuation and risk.

Bilibili has higher revenue and earnings than Zillow Group. Bilibili is trading at a lower price-to-earnings ratio than Zillow Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bilibili$4.34B1.48$170.67M$0.4931.61
Zillow Group$2.58B2.53$23M$0.22131.86

16.1% of Bilibili shares are held by institutional investors. Comparatively, 71.0% of Zillow Group shares are held by institutional investors. 22.2% of Bilibili shares are held by insiders. Comparatively, 25.0% of Zillow Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Bilibili has a beta of 0.65, suggesting that its share price is 35% less volatile than the broader market. Comparatively, Zillow Group has a beta of 2.04, suggesting that its share price is 104% more volatile than the broader market.

In the previous week, Bilibili had 3 more articles in the media than Zillow Group. MarketBeat recorded 7 mentions for Bilibili and 4 mentions for Zillow Group. Bilibili's average media sentiment score of 0.35 beat Zillow Group's score of -0.31 indicating that Bilibili is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bilibili
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Zillow Group
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Bilibili presently has a consensus target price of $29.70, indicating a potential upside of 91.74%. Zillow Group has a consensus target price of $61.29, indicating a potential upside of 111.26%. Given Zillow Group's higher probable upside, analysts plainly believe Zillow Group is more favorable than Bilibili.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bilibili
0 Sell rating(s)
1 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.90
Zillow Group
1 Sell rating(s)
7 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.43

Bilibili has a net margin of 4.88% compared to Zillow Group's net margin of 1.96%. Bilibili's return on equity of 11.42% beat Zillow Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Bilibili4.88% 11.42% 4.29%
Zillow Group 1.96%2.32%1.97%

Summary

Bilibili beats Zillow Group on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BILI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BILI vs. The Competition

MetricBilibiliInteractive Media & Services IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$6.16B$98.44B$34.32B$13.21B
Dividend YieldN/A4.08%5.51%16.37%
P/E Ratio31.6126.8620.6226.16
Price / Sales1.48315.46111.7894.50
Price / Cash11.9217.2520.4453.09
Price / Book2.8927.1512.416.34
Net Income$170.67M$3.55B$1.12B$381.90M
7 Day Performance7.27%2.07%-0.52%-1.41%
1 Month Performance0.13%0.25%-3.50%-3.48%
1 Year Performance-41.64%-15.00%-7.41%1.16%

Bilibili Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BILI
Bilibili
3.9273 of 5 stars
$15.49
+4.3%
$29.70
+91.7%
-47.2%$6.16B$4.34B31.618,423
PINS
Pinterest
4.3863 of 5 stars
$18.41
-2.6%
$27.90
+51.6%
-32.8%$10.59B$4.22B54.145,265
MTCH
Match Group
4.4672 of 5 stars
$39.51
-2.6%
$42.46
+7.5%
+26.5%$9.31B$3.49B13.962,209
SNAP
Snap
3.1494 of 5 stars
$5.22
-3.8%
$7.65
+46.7%
-25.8%$9.17B$5.93BN/A5,261
ZG
Zillow Group
4.1954 of 5 stars
$28.15
-3.9%
$53.14
+88.8%
-56.2%$6.59B$2.58B127.967,068

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This page (NASDAQ:BILI) was last updated on 10/10/2026 by MarketBeat.com Staff.
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