Bilibili (BILI) Stock Price, News & Analysis

Company Overview

Bilibili (NASDAQ: BILI) is a leading Chinese online entertainment platform renowned for its focus on animation, comics and games (ACG) content. The company operates a video-sharing website where users can view, upload and comment on a wide range of content, from full-length anime episodes to user-generated short videos. In addition to on-demand streaming, Bilibili offers live broadcasting services that connect creators with fans through real-time interaction features such as “bullet comments” that flow across the screen.

Beyond its core video community, Bilibili generates revenue through multiple value-added services. The platform publishes and distributes mobile games, operates an e-commerce marketplace featuring branded merchandise and tickets for pop-culture events, and provides advertising solutions tailored to the youth demographic. Bilibili’s suite of premium membership programs grants users early access to exclusive content, higher-quality streams and other perks designed to foster long-term engagement.

Founded in Shanghai in 2009 by Xu Yi, Bilibili transitioned from an enthusiast hobby project to a major public company when it listed on the NASDAQ in March 2018. Under the leadership of Chairman and Chief Executive Officer Chen Rui, the company has pursued strategic investments in original content production and technology infrastructure, including cloud services and recommendation algorithms, to support its rapidly expanding user base.

While Bilibili’s primary operations are concentrated in Mainland China, the company has gradually extended its presence overseas through localized apps and content partnerships in Southeast Asia, North America and Japan. It continues to forge alliances with global entertainment and gaming companies to enrich its content library and diversify its offerings, positioning itself as a dynamic hub for youth culture and digital entertainment worldwide.

Key Stats

• Today's Range: $17.22 to $17.64
• 50-Day Range: $17.22 to $25.50
• 52-Week Range: $16.92 to $36.40
• Volume: 1.51 million shs
• Average Volume: 2.97 million shs
• Market Capitalization: $7.21 billion
• P/E Ratio: 38.62
• Dividend Yield: N/A
• Price Target: $30.78
• Consensus Rating: Moderate Buy

Bilibili Stock Analysis - MarketRank™

Bilibili scored higher than 88% of companies evaluated by MarketBeat, and ranked 44th out of 275 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.5 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Bilibili has received a consensus rating of Moderate Buy. The company's average rating score is 2.90, and is based on no strong buy ratings, 9 buy ratings, 1 hold rating, and no sell ratings.

Upside Potential

Bilibili has a consensus price target of $30.78, representing about 76.5% upside from its current price of $17.43.

Amount of Analyst Coverage

Bilibili has been the subject of 6 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 64.06%

Earnings Growth

Earnings for Bilibili are expected to grow by 64.06% in the coming year, from $0.64 to $1.05 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Bilibili is 38.75, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.18.

Price to Earnings Ratio vs. Sector

The P/E ratio of Bilibili is 38.75, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 21.77.

Price to Book Value per Share Ratio

Bilibili has a P/B Ratio of 3.21. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

4.70% of the float of Bilibili has been sold short.

Short Interest Ratio / Days to Cover

Bilibili has a short interest ratio ("days to cover") of 5.53.

Change versus previous month

Short interest in Bilibili has recently decreased by 3.47%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Bilibili does not currently pay a dividend.

Dividend Growth

Bilibili does not have a long track record of dividend growth.

News and Social Media

• Score: 2.8 / 5
• News Sentiment: 0.49

News Sentiment

Bilibili has a news sentiment score of 0.49. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.72 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 8 news articles for Bilibili this week, compared to 5 articles on an average week.

Search Interest

16 people have searched for BILI on MarketBeat in the last 30 days. This is an increase of 78% compared to the previous 30 days.

Company Ownership

• Score: 0.9 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Bilibili insiders have not sold or bought any company stock.

Percentage Held by Insiders

22.20% of the stock of Bilibili is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

16.08% of the stock of Bilibili is held by institutions.

Company Calendar

• Last Earnings: 5/19/2026
• Today: 5/29/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: BRDCST - RADIO/TV
• Sub-Industry: Business Services
• Current Symbol: NASDAQ:BILI
• CIK: 1723690
• Web: www.bilibili.com
• Phone: 862125099255
• Fax: N/A
• Employees: 8,423
• Year Founded: 2009

Price Target and Rating

• Average Price Target for Bilibili: $30.78
• High Price Target: $35.00
• Low Price Target: $27.00
• Potential Upside/Downside: +76.5%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.90
• Research Coverage: 10 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.45
• Trailing P/E Ratio: 38.72
• Forward P/E Ratio: 27.24
• P/E Growth: N/A
• Net Income: $170.67 million
• Net Margins: 4.58%
• Pretax Margin: 4.68%
• Return on Equity: 10.81%
• Return on Assets: 4.04%

Debt

• Debt-to-Equity Ratio: 0.30
• Current Ratio: 1.35
• Quick Ratio: 1.35

Sales & Book Value

• Annual Sales: $4.34 billion
• Price / Sales: 1.67
• Cash Flow: $1.24 per share
• Price / Cash Flow: 14.11
• Book Value: $5.43 per share
• Price / Book: 3.21

Miscellaneous

• Outstanding Shares: 414,720,000
• Free Float: 322,651,000
• Market Cap: $7.23 billion
• Optionable: Optionable
• Beta: 0.79