LiveRamp Holdings, Inc. is a leading provider of data connectivity and identity resolution services for marketers, publishers and platforms. The company’s core technology enables organizations to link disparate data sources—such as CRM systems, web engagements and offline transaction records—into a single, privacy-safe view of individual consumers. By standardizing and anonymizing identifiers, LiveRamp’s platform facilitates targeted media activation, measurement and analytics across digital, mobile, addressable TV and offline channels.
The company offers a suite of products designed to support every stage of the data lifecycle. Its IdentityLink™ service provides a persistent identifier that connects customer data to digital and offline touchpoints without exposing personal information. The Data Marketplace gives clients access to third-party data sets for audience enrichment, while Safe Haven enables secure data collaboration between brands, media partners and data owners. Complementary solutions, such as Authenticated Traffic Solution (ATS) and Onboarding, help advertisers maintain addressability in a cookieless environment and onboard offline data for use in programmatic campaigns.
Founded in 2011 as a spin-out of Acxiom Corporation, LiveRamp is headquartered in San Francisco and maintains offices across North America, Europe and the Asia-Pacific region. The company went public in 2019 and has expanded its platform through strategic partnerships with leading ad tech, martech and measurement providers. Under the leadership of CEO Scott Howe, LiveRamp continues to invest in product innovation, privacy compliance and global expansion to support a growing roster of enterprise clients seeking to activate consumer data in a rapidly evolving digital ecosystem.
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