Kroger (KR) Competitors

Dollar Tree (NASDAQ:DLTR) and Kroger (NYSE:KR) are both large-cap retail/wholesale companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, community ranking, earnings, risk, institutional ownership, valuation, analyst recommendations, dividends and media sentiment.

Does the media prefer DLTR or KR?

In the previous week, Kroger had 1 more articles in the media than Dollar Tree. MarketBeat recorded 36 mentions for Kroger and 35 mentions for Dollar Tree. Kroger's average media sentiment score of 0.27 beat Dollar Tree's score of -0.02 indicating that Kroger is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Dollar Tree	5 Very Positive mention(s)	4 Positive mention(s)	8 Neutral mention(s)	8 Negative mention(s)	2 Very Negative mention(s)	Neutral
Kroger	4 Very Positive mention(s)	10 Positive mention(s)	11 Neutral mention(s)	8 Negative mention(s)	3 Very Negative mention(s)	Neutral

Is DLTR or KR more profitable?

Dollar Tree has a net margin of 4.79% compared to Kroger's net margin of 1.51%. Kroger's return on equity of 31.84% beat Dollar Tree's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Dollar Tree	4.79%	16.36%	6.12%
Kroger	1.51%	31.84%	6.28%

Does the MarketBeat Community prefer DLTR or KR?

Dollar Tree received 3 more outperform votes than Kroger when rated by MarketBeat users. Likewise, 68.44% of users gave Dollar Tree an outperform vote while only 65.11% of users gave Kroger an outperform vote.

Company	Underperform	Outperform
Dollar Tree	Outperform Votes 1080 68.44%	Underperform Votes 498 31.56%
Kroger	Outperform Votes 1077 65.11%	Underperform Votes 577 34.89%

Which has more volatility and risk, DLTR or KR?

Dollar Tree has a beta of 0.68, meaning that its stock price is 32% less volatile than the S&P 500. Comparatively, Kroger has a beta of 0.47, meaning that its stock price is 53% less volatile than the S&P 500.

Do institutionals & insiders have more ownership in DLTR or KR?

97.0% of Dollar Tree shares are held by institutional investors. Comparatively, 78.0% of Kroger shares are held by institutional investors. 6.0% of Dollar Tree shares are held by insiders. Comparatively, 1.4% of Kroger shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Which has better valuation & earnings, DLTR or KR?

Kroger has higher revenue and earnings than Dollar Tree. Kroger is trading at a lower price-to-earnings ratio than Dollar Tree, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Dollar Tree	$28.32 billion	1.04	$1.62 billion	$6.19	21.58
Kroger	$148.26 billion	0.22	$2.24 billion	$3.07	14.96

Do analysts rate DLTR or KR?

Dollar Tree presently has a consensus target price of $158.71, suggesting a potential upside of 18.79%. Kroger has a consensus target price of $52.31, suggesting a potential upside of 13.92%. Given Dollar Tree's stronger consensus rating and higher possible upside, research analysts plainly believe Dollar Tree is more favorable than Kroger.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Dollar Tree	0 Sell rating(s)	4 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.64
Kroger	1 Sell rating(s)	8 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.41

Summary

Dollar Tree beats Kroger on 11 of the 18 factors compared between the two stocks.