Free Trial
→ Before you buy SpaceX shares, consider this alternative approach (From Weiss Ratings) (Ad)tc pixel Free KR Stock Alerts

Kroger (KR) Competitors

Kroger logo
$62.25 -1.41 (-2.21%)
Closing price 05/29/2026 03:59 PM Eastern
Extended Trading
$62.38 +0.13 (+0.21%)
As of 05/29/2026 07:57 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.
Compare

KR vs. CASY, COST, SFM, ULTA, and WMT

Should you buy Kroger stock or one of its competitors? MarketBeat compares Kroger with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Kroger include Casey's General Stores (CASY), Costco Wholesale (COST), Sprouts Farmers Market (SFM), Ulta Beauty (ULTA), and Walmart (WMT). These companies are all part of the "retail/wholesale" sector.

How does Kroger compare to Casey's General Stores?

Casey's General Stores (NASDAQ:CASY) and Kroger (NYSE:KR) are both large-cap retail/wholesale companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, profitability, institutional ownership, analyst recommendations, risk, media sentiment, earnings and dividends.

Kroger has higher revenue and earnings than Casey's General Stores. Kroger is trading at a lower price-to-earnings ratio than Casey's General Stores, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Casey's General Stores$15.94B1.78$546.52M$17.4244.04
Kroger$147.64B0.26$1.02B$1.5340.69

In the previous week, Kroger had 24 more articles in the media than Casey's General Stores. MarketBeat recorded 41 mentions for Kroger and 17 mentions for Casey's General Stores. Casey's General Stores' average media sentiment score of 1.12 beat Kroger's score of 0.57 indicating that Casey's General Stores is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Casey's General Stores
10 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Kroger
19 Very Positive mention(s)
4 Positive mention(s)
12 Neutral mention(s)
3 Negative mention(s)
3 Very Negative mention(s)
Positive

Casey's General Stores has a net margin of 3.83% compared to Kroger's net margin of 0.69%. Kroger's return on equity of 41.08% beat Casey's General Stores' return on equity.

Company Net Margins Return on Equity Return on Assets
Casey's General Stores3.83% 17.56% 7.70%
Kroger 0.69%41.08%6.15%

Casey's General Stores currently has a consensus price target of $752.36, suggesting a potential downside of 1.93%. Kroger has a consensus price target of $74.87, suggesting a potential upside of 20.26%. Given Kroger's higher possible upside, analysts clearly believe Kroger is more favorable than Casey's General Stores.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Casey's General Stores
0 Sell rating(s)
6 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.69
Kroger
0 Sell rating(s)
8 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50

85.6% of Casey's General Stores shares are held by institutional investors. Comparatively, 80.9% of Kroger shares are held by institutional investors. 0.5% of Casey's General Stores shares are held by company insiders. Comparatively, 0.4% of Kroger shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Casey's General Stores pays an annual dividend of $2.28 per share and has a dividend yield of 0.3%. Kroger pays an annual dividend of $1.40 per share and has a dividend yield of 2.2%. Casey's General Stores pays out 13.1% of its earnings in the form of a dividend. Kroger pays out 91.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Casey's General Stores has raised its dividend for 24 consecutive years and Kroger has raised its dividend for 19 consecutive years.

Casey's General Stores has a beta of 0.65, suggesting that its share price is 35% less volatile than the broader market. Comparatively, Kroger has a beta of 0.46, suggesting that its share price is 54% less volatile than the broader market.

Summary

Casey's General Stores beats Kroger on 14 of the 20 factors compared between the two stocks.

How does Kroger compare to Costco Wholesale?

Kroger (NYSE:KR) and Costco Wholesale (NASDAQ:COST) are both large-cap retail/wholesale companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, media sentiment, earnings, valuation, institutional ownership, risk and dividends.

80.9% of Kroger shares are owned by institutional investors. Comparatively, 68.5% of Costco Wholesale shares are owned by institutional investors. 0.4% of Kroger shares are owned by insiders. Comparatively, 0.1% of Costco Wholesale shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Kroger pays an annual dividend of $1.40 per share and has a dividend yield of 2.2%. Costco Wholesale pays an annual dividend of $5.88 per share and has a dividend yield of 0.6%. Kroger pays out 91.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Costco Wholesale pays out 30.6% of its earnings in the form of a dividend. Kroger has raised its dividend for 19 consecutive years and Costco Wholesale has raised its dividend for 22 consecutive years.

Kroger has a beta of 0.46, meaning that its stock price is 54% less volatile than the broader market. Comparatively, Costco Wholesale has a beta of 0.92, meaning that its stock price is 8% less volatile than the broader market.

Costco Wholesale has higher revenue and earnings than Kroger. Kroger is trading at a lower price-to-earnings ratio than Costco Wholesale, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kroger$147.64B0.26$1.02B$1.5340.69
Costco Wholesale$293.59B1.45$8.10B$19.2349.73

In the previous week, Costco Wholesale had 150 more articles in the media than Kroger. MarketBeat recorded 191 mentions for Costco Wholesale and 41 mentions for Kroger. Costco Wholesale's average media sentiment score of 0.82 beat Kroger's score of 0.57 indicating that Costco Wholesale is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kroger
19 Very Positive mention(s)
4 Positive mention(s)
12 Neutral mention(s)
3 Negative mention(s)
3 Very Negative mention(s)
Positive
Costco Wholesale
104 Very Positive mention(s)
25 Positive mention(s)
38 Neutral mention(s)
13 Negative mention(s)
2 Very Negative mention(s)
Positive

Costco Wholesale has a net margin of 2.99% compared to Kroger's net margin of 0.69%. Kroger's return on equity of 41.08% beat Costco Wholesale's return on equity.

Company Net Margins Return on Equity Return on Assets
Kroger0.69% 41.08% 6.15%
Costco Wholesale 2.99%28.57%10.63%

Kroger presently has a consensus target price of $74.87, suggesting a potential upside of 20.26%. Costco Wholesale has a consensus target price of $1,056.32, suggesting a potential upside of 10.46%. Given Kroger's higher possible upside, analysts plainly believe Kroger is more favorable than Costco Wholesale.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kroger
0 Sell rating(s)
8 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50
Costco Wholesale
1 Sell rating(s)
11 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.61

Summary

Costco Wholesale beats Kroger on 14 of the 19 factors compared between the two stocks.

How does Kroger compare to Sprouts Farmers Market?

Kroger (NYSE:KR) and Sprouts Farmers Market (NASDAQ:SFM) are both retail/wholesale companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, institutional ownership, earnings, media sentiment, profitability, analyst recommendations, risk and valuation.

In the previous week, Kroger had 32 more articles in the media than Sprouts Farmers Market. MarketBeat recorded 41 mentions for Kroger and 9 mentions for Sprouts Farmers Market. Sprouts Farmers Market's average media sentiment score of 1.21 beat Kroger's score of 0.57 indicating that Sprouts Farmers Market is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kroger
19 Very Positive mention(s)
4 Positive mention(s)
12 Neutral mention(s)
3 Negative mention(s)
3 Very Negative mention(s)
Positive
Sprouts Farmers Market
5 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Kroger has a beta of 0.46, indicating that its share price is 54% less volatile than the broader market. Comparatively, Sprouts Farmers Market has a beta of 0.68, indicating that its share price is 32% less volatile than the broader market.

Sprouts Farmers Market has a net margin of 5.70% compared to Kroger's net margin of 0.69%. Kroger's return on equity of 41.08% beat Sprouts Farmers Market's return on equity.

Company Net Margins Return on Equity Return on Assets
Kroger0.69% 41.08% 6.15%
Sprouts Farmers Market 5.70%36.06%12.51%

Kroger has higher revenue and earnings than Sprouts Farmers Market. Sprouts Farmers Market is trading at a lower price-to-earnings ratio than Kroger, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kroger$147.64B0.26$1.02B$1.5340.69
Sprouts Farmers Market$8.81B0.88$523.67M$5.2015.89

80.9% of Kroger shares are owned by institutional investors. 0.4% of Kroger shares are owned by company insiders. Comparatively, 1.3% of Sprouts Farmers Market shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Kroger currently has a consensus target price of $74.87, indicating a potential upside of 20.26%. Sprouts Farmers Market has a consensus target price of $96.08, indicating a potential upside of 16.29%. Given Kroger's stronger consensus rating and higher possible upside, equities analysts plainly believe Kroger is more favorable than Sprouts Farmers Market.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kroger
0 Sell rating(s)
8 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50
Sprouts Farmers Market
1 Sell rating(s)
7 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.40

Summary

Kroger beats Sprouts Farmers Market on 9 of the 16 factors compared between the two stocks.

How does Kroger compare to Ulta Beauty?

Ulta Beauty (NASDAQ:ULTA) and Kroger (NYSE:KR) are both large-cap retail/wholesale companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, valuation, institutional ownership, earnings, profitability, risk, analyst recommendations and dividends.

90.4% of Ulta Beauty shares are owned by institutional investors. Comparatively, 80.9% of Kroger shares are owned by institutional investors. 0.2% of Ulta Beauty shares are owned by insiders. Comparatively, 0.4% of Kroger shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Ulta Beauty has a beta of 0.89, indicating that its stock price is 11% less volatile than the broader market. Comparatively, Kroger has a beta of 0.46, indicating that its stock price is 54% less volatile than the broader market.

Ulta Beauty presently has a consensus price target of $687.95, indicating a potential upside of 35.20%. Kroger has a consensus price target of $74.87, indicating a potential upside of 20.26%. Given Ulta Beauty's stronger consensus rating and higher possible upside, equities research analysts clearly believe Ulta Beauty is more favorable than Kroger.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ulta Beauty
1 Sell rating(s)
6 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.74
Kroger
0 Sell rating(s)
8 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50

In the previous week, Kroger had 22 more articles in the media than Ulta Beauty. MarketBeat recorded 41 mentions for Kroger and 19 mentions for Ulta Beauty. Ulta Beauty's average media sentiment score of 1.35 beat Kroger's score of 0.57 indicating that Ulta Beauty is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ulta Beauty
16 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Kroger
19 Very Positive mention(s)
4 Positive mention(s)
12 Neutral mention(s)
3 Negative mention(s)
3 Very Negative mention(s)
Positive

Ulta Beauty has a net margin of 9.31% compared to Kroger's net margin of 0.69%. Ulta Beauty's return on equity of 43.56% beat Kroger's return on equity.

Company Net Margins Return on Equity Return on Assets
Ulta Beauty9.31% 43.56% 17.33%
Kroger 0.69%41.08%6.15%

Ulta Beauty has higher earnings, but lower revenue than Kroger. Ulta Beauty is trading at a lower price-to-earnings ratio than Kroger, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ulta Beauty$12.39B1.79$1.15B$25.6319.85
Kroger$147.64B0.26$1.02B$1.5340.69

Summary

Ulta Beauty beats Kroger on 13 of the 17 factors compared between the two stocks.

How does Kroger compare to Walmart?

Kroger (NYSE:KR) and Walmart (NASDAQ:WMT) are both large-cap retail/wholesale companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, media sentiment, valuation, institutional ownership, analyst recommendations, profitability, dividends and earnings.

In the previous week, Walmart had 45 more articles in the media than Kroger. MarketBeat recorded 86 mentions for Walmart and 41 mentions for Kroger. Walmart's average media sentiment score of 0.97 beat Kroger's score of 0.57 indicating that Walmart is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kroger
19 Very Positive mention(s)
4 Positive mention(s)
12 Neutral mention(s)
3 Negative mention(s)
3 Very Negative mention(s)
Positive
Walmart
54 Very Positive mention(s)
9 Positive mention(s)
11 Neutral mention(s)
8 Negative mention(s)
1 Very Negative mention(s)
Positive

80.9% of Kroger shares are held by institutional investors. Comparatively, 26.8% of Walmart shares are held by institutional investors. 0.4% of Kroger shares are held by company insiders. Comparatively, 0.1% of Walmart shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Walmart has a net margin of 3.13% compared to Kroger's net margin of 0.69%. Kroger's return on equity of 41.08% beat Walmart's return on equity.

Company Net Margins Return on Equity Return on Assets
Kroger0.69% 41.08% 6.15%
Walmart 3.13%21.25%7.60%

Kroger presently has a consensus target price of $74.87, suggesting a potential upside of 20.26%. Walmart has a consensus target price of $138.85, suggesting a potential upside of 19.96%. Given Kroger's higher probable upside, equities research analysts clearly believe Kroger is more favorable than Walmart.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kroger
0 Sell rating(s)
8 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50
Walmart
0 Sell rating(s)
3 Hold rating(s)
31 Buy rating(s)
2 Strong Buy rating(s)
2.97

Kroger pays an annual dividend of $1.40 per share and has a dividend yield of 2.2%. Walmart pays an annual dividend of $0.99 per share and has a dividend yield of 0.9%. Kroger pays out 91.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Walmart pays out 34.7% of its earnings in the form of a dividend. Kroger has raised its dividend for 19 consecutive years and Walmart has raised its dividend for 53 consecutive years.

Kroger has a beta of 0.46, meaning that its share price is 54% less volatile than the broader market. Comparatively, Walmart has a beta of 0.65, meaning that its share price is 35% less volatile than the broader market.

Walmart has higher revenue and earnings than Kroger. Walmart is trading at a lower price-to-earnings ratio than Kroger, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kroger$147.64B0.26$1.02B$1.5340.69
Walmart$713.16B1.29$21.89B$2.8540.61

Summary

Walmart beats Kroger on 14 of the 20 factors compared between the two stocks.

Get Kroger News Delivered to You Automatically

Sign up to receive the latest news and ratings for KR and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding KR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

KR vs. The Competition

Export
MetricKrogerRETAIL IndustryRetail SectorNYSE Exchange
Market Cap$38.08B$91.68B$27.65B$22.74B
Dividend Yield2.25%2.04%178.34%4.08%
P/E Ratio40.6928.1920.5830.62
Price / Sales0.260.424.1015.47
Price / Cash5.528.7315.1625.14
Price / Book6.642.955.434.79
Net Income$1.02B$2.51B$965.38M$1.07B
7 Day Performance-7.52%-2.53%2.25%1.14%
1 Month Performance-8.62%-5.10%0.49%1.26%
1 Year Performance-8.59%5.44%2.35%28.06%

Kroger Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
KR
Kroger
4.446 of 5 stars		$62.25
-2.2%		$74.87
+20.3%		-8.6%$38.08B$147.64B40.69403,000
CASY
Casey's General Stores
4.2275 of 5 stars		$852.15
-0.4%		$737.36
-13.5%		+73.9%$31.63B$15.94B48.9249,272
COST
Costco Wholesale
4.0473 of 5 stars		$1,094.32
+1.7%		$1,049.27
-4.1%		-8.8%$477.58B$275.24B56.91341,000
SFM
Sprouts Farmers Market
3.6711 of 5 stars		$90.02
+1.8%		$96.08
+6.7%		-52.4%$8.31B$8.90B17.3136,000
ULTA
Ulta Beauty
4.5915 of 5 stars		$481.56
+0.4%		$687.95
+42.9%		+8.3%$20.90B$12.39B18.7965,000

Related Companies and Tools

Related Companies
Top 10 Stock Comparisons

This page (NYSE:KR) was last updated on 5/31/2026 by MarketBeat.com Staff.
From Our Partners
Your book attached
Your Download Link (Expiring) If you still haven't downloaded the free Simple Options Trading For Beginners...
Profits Run | Sponsoredtc pixel
My feud with Zohran Mamdani
Emmy-winning analyst releases his next big story Whitney Tilson shocked the nation on 60 Minutes when he ac...
Stansberry Research | Sponsoredtc pixel
SpaceX just filed. The clock is ticking.
Reuters reports Elon Musk filed secretly. Barron's says it's being finalized behind closed doors. CNBC just re...
The Oxford Club | Sponsoredtc pixel
SpaceX will mint billionaires. You won't be one of them.
By the time a company goes public, 95% of profits have already been made. Insiders bought SpaceX at $20 billio...
Behind the Markets | Sponsoredtc pixel
June 12: $100 Turns Into $100,000?
The SpaceX IPO is scheduled for June 12, and former tech executive Jeff Brown - who identified Bitcoin, Tesla,...
Brownstone Research | Sponsoredtc pixel
Read now. Do not delete. You’ve been warned.
Three Nobel Prize Winners expose this once-in-a-generation wealth shift: “Don’t Say I Didn’t Warn You” P...
Porter & Company | Sponsoredtc pixel
Elon’s AI supercomputer just went live. Here’s my #1 stock.
Is Elon about to trigger another 315X opportunity? Elon gave Tesla investors the chance to make more than 3...
InvestorPlace | Sponsoredtc pixel
Hey, it's Jon Najarian. The SpaceX IPO is right around the corner. But I discovered Elon may have something BIGGER planned. Check this out before June 9th...
After being invited to the SpaceX launch headquarters in Cape Canaveral from one of Elon's top lobbyists… Hall...
Banyan Hill Publishing | Sponsoredtc pixel