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Costco Wholesale (COST) Competitors

Costco Wholesale logo
$935.03 +8.97 (+0.97%)
Closing price 07/24/2026 04:00 PM Eastern
Extended Trading
$934.00 -1.03 (-0.11%)
As of 07/24/2026 07:34 PM Eastern
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COST vs. AAPL, AMZN, CASY, LULU, and ROST

Should you buy Costco Wholesale stock or one of its competitors? MarketBeat compares Costco Wholesale with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Costco Wholesale include Apple (AAPL), Amazon.com (AMZN), Casey's General Stores (CASY), lululemon athletica (LULU), and Ross Stores (ROST).

How does Costco Wholesale compare to Apple?

Costco Wholesale (NASDAQ:COST) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, valuation, profitability, media sentiment, analyst recommendations, earnings, institutional ownership and dividends.

68.5% of Costco Wholesale shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 0.1% of Costco Wholesale shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Apple has higher revenue and earnings than Costco Wholesale. Apple is trading at a lower price-to-earnings ratio than Costco Wholesale, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Costco Wholesale$275.24B1.51$8.10B$19.8847.03
Apple$416.16B11.75$112.01B$8.2740.27

Costco Wholesale currently has a consensus target price of $1,059.07, suggesting a potential upside of 13.27%. Apple has a consensus target price of $327.40, suggesting a potential downside of 1.69%. Given Costco Wholesale's higher possible upside, equities research analysts clearly believe Costco Wholesale is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Costco Wholesale
1 Sell rating(s)
12 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.60
Apple
2 Sell rating(s)
9 Hold rating(s)
23 Buy rating(s)
1 Strong Buy rating(s)
2.66

Apple has a net margin of 27.15% compared to Costco Wholesale's net margin of 3.01%. Apple's return on equity of 146.69% beat Costco Wholesale's return on equity.

Company Net Margins Return on Equity Return on Assets
Costco Wholesale3.01% 28.04% 10.63%
Apple 27.15%146.69%34.02%

In the previous week, Apple had 217 more articles in the media than Costco Wholesale. MarketBeat recorded 299 mentions for Apple and 82 mentions for Costco Wholesale. Costco Wholesale's average media sentiment score of 1.08 beat Apple's score of 0.86 indicating that Costco Wholesale is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Costco Wholesale
59 Very Positive mention(s)
6 Positive mention(s)
12 Neutral mention(s)
2 Negative mention(s)
2 Very Negative mention(s)
Positive
Apple
183 Very Positive mention(s)
37 Positive mention(s)
44 Neutral mention(s)
23 Negative mention(s)
10 Very Negative mention(s)
Positive

Costco Wholesale pays an annual dividend of $5.88 per share and has a dividend yield of 0.6%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Costco Wholesale pays out 29.6% of its earnings in the form of a dividend. Apple pays out 13.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Costco Wholesale has increased its dividend for 22 consecutive years and Apple has increased its dividend for 14 consecutive years. Costco Wholesale is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Costco Wholesale has a beta of 0.88, suggesting that its share price is 12% less volatile than the broader market. Comparatively, Apple has a beta of 1.1, suggesting that its share price is 10% more volatile than the broader market.

Summary

Apple beats Costco Wholesale on 12 of the 20 factors compared between the two stocks.

How does Costco Wholesale compare to Amazon.com?

Costco Wholesale (NASDAQ:COST) and Amazon.com (NASDAQ:AMZN) are both large-cap retail/wholesale companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, risk, earnings, profitability, institutional ownership, media sentiment, valuation and dividends.

Costco Wholesale currently has a consensus target price of $1,059.07, indicating a potential upside of 13.27%. Amazon.com has a consensus target price of $312.91, indicating a potential upside of 34.81%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts clearly believe Amazon.com is more favorable than Costco Wholesale.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Costco Wholesale
1 Sell rating(s)
12 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.60
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95

68.5% of Costco Wholesale shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 0.1% of Costco Wholesale shares are owned by company insiders. Comparatively, 8.9% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Amazon.com has a net margin of 12.22% compared to Costco Wholesale's net margin of 3.01%. Costco Wholesale's return on equity of 28.04% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Costco Wholesale3.01% 28.04% 10.63%
Amazon.com 12.22%19.92%9.86%

Costco Wholesale has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market. Comparatively, Amazon.com has a beta of 1.46, indicating that its share price is 46% more volatile than the broader market.

In the previous week, Amazon.com had 187 more articles in the media than Costco Wholesale. MarketBeat recorded 269 mentions for Amazon.com and 82 mentions for Costco Wholesale. Costco Wholesale's average media sentiment score of 1.08 beat Amazon.com's score of 0.73 indicating that Costco Wholesale is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Costco Wholesale
59 Very Positive mention(s)
6 Positive mention(s)
12 Neutral mention(s)
2 Negative mention(s)
2 Very Negative mention(s)
Positive
Amazon.com
154 Very Positive mention(s)
41 Positive mention(s)
32 Neutral mention(s)
31 Negative mention(s)
9 Very Negative mention(s)
Positive

Amazon.com has higher revenue and earnings than Costco Wholesale. Amazon.com is trading at a lower price-to-earnings ratio than Costco Wholesale, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Costco Wholesale$275.24B1.51$8.10B$19.8847.03
Amazon.com$716.92B3.48$77.67B$8.3627.76

Summary

Amazon.com beats Costco Wholesale on 11 of the 16 factors compared between the two stocks.

How does Costco Wholesale compare to Casey's General Stores?

Casey's General Stores (NASDAQ:CASY) and Costco Wholesale (NASDAQ:COST) are both large-cap retail/wholesale companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, risk, institutional ownership, valuation, analyst recommendations, dividends and media sentiment.

Casey's General Stores has a beta of 0.62, meaning that its stock price is 38% less volatile than the broader market. Comparatively, Costco Wholesale has a beta of 0.88, meaning that its stock price is 12% less volatile than the broader market.

85.6% of Casey's General Stores shares are held by institutional investors. Comparatively, 68.5% of Costco Wholesale shares are held by institutional investors. 0.5% of Casey's General Stores shares are held by insiders. Comparatively, 0.1% of Costco Wholesale shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Casey's General Stores pays an annual dividend of $2.28 per share and has a dividend yield of 0.3%. Costco Wholesale pays an annual dividend of $5.88 per share and has a dividend yield of 0.6%. Casey's General Stores pays out 11.9% of its earnings in the form of a dividend. Costco Wholesale pays out 29.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Casey's General Stores has raised its dividend for 24 consecutive years and Costco Wholesale has raised its dividend for 22 consecutive years.

Costco Wholesale has higher revenue and earnings than Casey's General Stores. Casey's General Stores is trading at a lower price-to-earnings ratio than Costco Wholesale, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Casey's General Stores$17.56B1.82$714.45M$19.1644.97
Costco Wholesale$275.24B1.51$8.10B$19.8847.03

Casey's General Stores presently has a consensus target price of $940.00, suggesting a potential upside of 9.10%. Costco Wholesale has a consensus target price of $1,059.07, suggesting a potential upside of 13.27%. Given Costco Wholesale's higher probable upside, analysts clearly believe Costco Wholesale is more favorable than Casey's General Stores.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Casey's General Stores
0 Sell rating(s)
6 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.70
Costco Wholesale
1 Sell rating(s)
12 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.60

Casey's General Stores has a net margin of 4.07% compared to Costco Wholesale's net margin of 3.01%. Costco Wholesale's return on equity of 28.04% beat Casey's General Stores' return on equity.

Company Net Margins Return on Equity Return on Assets
Casey's General Stores4.07% 18.73% 8.29%
Costco Wholesale 3.01%28.04%10.63%

In the previous week, Costco Wholesale had 65 more articles in the media than Casey's General Stores. MarketBeat recorded 82 mentions for Costco Wholesale and 17 mentions for Casey's General Stores. Casey's General Stores' average media sentiment score of 1.38 beat Costco Wholesale's score of 1.08 indicating that Casey's General Stores is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Casey's General Stores
14 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Costco Wholesale
59 Very Positive mention(s)
6 Positive mention(s)
12 Neutral mention(s)
2 Negative mention(s)
2 Very Negative mention(s)
Positive

Summary

Costco Wholesale beats Casey's General Stores on 11 of the 19 factors compared between the two stocks.

How does Costco Wholesale compare to lululemon athletica?

Costco Wholesale (NASDAQ:COST) and lululemon athletica (NASDAQ:LULU) are related large-cap companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, institutional ownership, media sentiment, analyst recommendations, earnings, profitability, dividends and valuation.

Costco Wholesale currently has a consensus target price of $1,059.07, suggesting a potential upside of 13.27%. lululemon athletica has a consensus target price of $148.35, suggesting a potential upside of 29.81%. Given lululemon athletica's higher possible upside, analysts clearly believe lululemon athletica is more favorable than Costco Wholesale.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Costco Wholesale
1 Sell rating(s)
12 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.60
lululemon athletica
6 Sell rating(s)
24 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
1.91

Costco Wholesale has higher revenue and earnings than lululemon athletica. lululemon athletica is trading at a lower price-to-earnings ratio than Costco Wholesale, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Costco Wholesale$275.24B1.51$8.10B$19.8847.03
lululemon athletica$11.10B1.22$1.58B$12.399.22

Costco Wholesale has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market. Comparatively, lululemon athletica has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market.

In the previous week, Costco Wholesale had 58 more articles in the media than lululemon athletica. MarketBeat recorded 82 mentions for Costco Wholesale and 24 mentions for lululemon athletica. Costco Wholesale's average media sentiment score of 1.08 beat lululemon athletica's score of 0.86 indicating that Costco Wholesale is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Costco Wholesale
59 Very Positive mention(s)
6 Positive mention(s)
12 Neutral mention(s)
2 Negative mention(s)
2 Very Negative mention(s)
Positive
lululemon athletica
15 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

lululemon athletica has a net margin of 13.03% compared to Costco Wholesale's net margin of 3.01%. lululemon athletica's return on equity of 31.26% beat Costco Wholesale's return on equity.

Company Net Margins Return on Equity Return on Assets
Costco Wholesale3.01% 28.04% 10.63%
lululemon athletica 13.03%31.26%17.98%

68.5% of Costco Wholesale shares are owned by institutional investors. Comparatively, 85.2% of lululemon athletica shares are owned by institutional investors. 0.1% of Costco Wholesale shares are owned by company insiders. Comparatively, 0.5% of lululemon athletica shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

Costco Wholesale beats lululemon athletica on 9 of the 16 factors compared between the two stocks.

How does Costco Wholesale compare to Ross Stores?

Costco Wholesale (NASDAQ:COST) and Ross Stores (NASDAQ:ROST) are both large-cap retail/wholesale companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, media sentiment, valuation, risk, dividends, analyst recommendations, institutional ownership and earnings.

Costco Wholesale has higher revenue and earnings than Ross Stores. Ross Stores is trading at a lower price-to-earnings ratio than Costco Wholesale, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Costco Wholesale$275.24B1.51$8.10B$19.8847.03
Ross Stores$22.75B3.37$2.15B$7.1633.36

Costco Wholesale pays an annual dividend of $5.88 per share and has a dividend yield of 0.6%. Ross Stores pays an annual dividend of $1.78 per share and has a dividend yield of 0.7%. Costco Wholesale pays out 29.6% of its earnings in the form of a dividend. Ross Stores pays out 24.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Costco Wholesale has raised its dividend for 22 consecutive years and Ross Stores has raised its dividend for 6 consecutive years. Ross Stores is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Costco Wholesale had 59 more articles in the media than Ross Stores. MarketBeat recorded 82 mentions for Costco Wholesale and 23 mentions for Ross Stores. Ross Stores' average media sentiment score of 1.47 beat Costco Wholesale's score of 1.08 indicating that Ross Stores is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Costco Wholesale
59 Very Positive mention(s)
6 Positive mention(s)
12 Neutral mention(s)
2 Negative mention(s)
2 Very Negative mention(s)
Positive
Ross Stores
19 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

68.5% of Costco Wholesale shares are owned by institutional investors. Comparatively, 86.9% of Ross Stores shares are owned by institutional investors. 0.1% of Costco Wholesale shares are owned by company insiders. Comparatively, 2.1% of Ross Stores shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Ross Stores has a net margin of 9.74% compared to Costco Wholesale's net margin of 3.01%. Ross Stores' return on equity of 38.42% beat Costco Wholesale's return on equity.

Company Net Margins Return on Equity Return on Assets
Costco Wholesale3.01% 28.04% 10.63%
Ross Stores 9.74%38.42%15.18%

Costco Wholesale presently has a consensus target price of $1,059.07, suggesting a potential upside of 13.27%. Ross Stores has a consensus target price of $233.18, suggesting a potential downside of 2.39%. Given Costco Wholesale's higher probable upside, research analysts plainly believe Costco Wholesale is more favorable than Ross Stores.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Costco Wholesale
1 Sell rating(s)
12 Hold rating(s)
22 Buy rating(s)
0 Strong Buy rating(s)
2.60
Ross Stores
0 Sell rating(s)
5 Hold rating(s)
15 Buy rating(s)
1 Strong Buy rating(s)
2.81

Costco Wholesale has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market. Comparatively, Ross Stores has a beta of 0.87, indicating that its share price is 13% less volatile than the broader market.

Summary

Ross Stores beats Costco Wholesale on 11 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding COST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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COST vs. The Competition

MetricCostco WholesaleRETAIL IndustryRetail SectorNASDAQ Exchange
Market Cap$414.67B$100.07B$26.50B$12.20B
Dividend Yield0.63%1.45%176.91%9.41%
P/E Ratio47.0326.1722.2123.63
Price / Sales1.511.633.44111.98
Price / Cash39.7821.4917.4358.78
Price / Book12.378.906.306.01
Net Income$8.10B$2.87B$954.23M$331.99M
7 Day Performance-0.62%-1.31%-2.15%-0.63%
1 Month Performance-1.84%0.77%-2.91%-3.04%
1 Year Performance-0.05%29.62%-5.06%13.30%

Costco Wholesale Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
COST
Costco Wholesale
4.4535 of 5 stars
$935.03
+1.0%
$1,059.07
+13.3%
0.0%$414.67B$275.24B47.03341,000
AAPL
Apple
4.0034 of 5 stars
$326.59
-2.1%
$322.43
-1.3%
+55.7%$4.80T$416.16B39.49166,000
AMZN
Amazon.com
4.7726 of 5 stars
$249.99
+1.1%
$312.76
+25.1%
+0.3%$2.69T$716.92B29.901,576,000
CASY
Casey's General Stores
4.7012 of 5 stars
$866.46
+0.9%
$940.00
+8.5%
+63.3%$32.07B$17.56B45.2249,848
LULU
lululemon athletica
4.1643 of 5 stars
$116.67
+0.3%
$148.54
+27.3%
-47.9%$13.85B$11.10B9.4239,000

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This page (NASDAQ:COST) was last updated on 7/26/2026 by MarketBeat.com Staff.
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