Costco Wholesale (COST) News Today $1,071.85 -5.01 (-0.47%) Closing price 02/14/2025 04:00 PM EasternExtended Trading$1,071.75 -0.10 (-0.01%) As of 02/14/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends All Sources Trusted Sources MarketBeat Benzinga Bloomberg GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 August 2022 July 2022 June 2022 May 2022 April 2022 March 2022 Time Period Promising Toy Stocks To Research - February 17thCostco Wholesale, Walmart, and Target are the three Toy stocks to watch today, according to MarketBeat's stock screener tool. Toy stocks refer to the shares of companies that design, manufacture, and sell toys and games. Investors interested in toy stocks typically monitor the performance of companFebruary 17 at 4:10 PM | marketbeat.comApparel Stocks To Keep An Eye On - February 17thCostco Wholesale, Walmart, PDD, Berkshire Hathaway, Lululemon Athletica, Honeywell International, and NIKE are the seven Apparel stocks to watch today, according to MarketBeat's stock screener tool. Apparel stocks refer to shares of companies involved in the manufacturing, design, and distributionFebruary 17 at 2:01 PM | marketbeat.comCostco Wholesale (NASDAQ:COST) Stock Price Down 0.5% - Should You Sell?Costco Wholesale (NASDAQ:COST) Trading Down 0.5% - Should You Sell?February 17 at 11:42 AM | marketbeat.comSite for future Costco among more than 30 central Pa. real estate leases, salesFebruary 17 at 9:50 AM | msn.comAoris Sold Costco Wholesale Corporation (COST) Due to Valuation ReasonsFebruary 17 at 9:50 AM | msn.comAmericana Partners LLC Has $12.92 Million Holdings in Costco Wholesale Co. (NASDAQ:COST)Americana Partners LLC grew its position in shares of Costco Wholesale Co. (NASDAQ:COST - Free Report) by 15.6% during the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission. The institutional investor owned 14,101 shares of the retailer's stock aftFebruary 17 at 5:53 AM | marketbeat.comSierra Ocean LLC Purchases New Position in Costco Wholesale Co. (NASDAQ:COST)Sierra Ocean LLC purchased a new stake in Costco Wholesale Co. (NASDAQ:COST - Free Report) in the 4th quarter, according to the company in its most recent 13F filing with the SEC. The fund purchased 588 shares of the retailer's stock, valued at approximately $539,000. Costco Wholesale makes up 0.February 17 at 5:27 AM | marketbeat.comCostco Wholesale Co. (NASDAQ:COST) Holdings Cut by DDD Partners LLCDDD Partners LLC reduced its position in Costco Wholesale Co. (NASDAQ:COST - Free Report) by 7.7% in the fourth quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 26,147 shares of the retailer's stock after selling 2,192 shaFebruary 17 at 5:19 AM | marketbeat.comJFS Wealth Advisors LLC Cuts Stake in Costco Wholesale Co. (NASDAQ:COST)JFS Wealth Advisors LLC cut its holdings in Costco Wholesale Co. (NASDAQ:COST - Free Report) by 15.8% in the fourth quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The firm owned 2,629 shares of the retailer's stock after selling 49February 17 at 5:10 AM | marketbeat.comJ.W. Cole Advisors Inc. Acquires 1,751 Shares of Costco Wholesale Co. (NASDAQ:COST)J.W. Cole Advisors Inc. boosted its holdings in shares of Costco Wholesale Co. (NASDAQ:COST - Free Report) by 18.3% in the 4th quarter, according to its most recent Form 13F filing with the SEC. The firm owned 11,314 shares of the retailer's stock after buying an additional 1,751 shares during theFebruary 17 at 4:53 AM | marketbeat.com234 Shares in Costco Wholesale Co. (NASDAQ:COST) Acquired by Stanich Group LLCStanich Group LLC acquired a new stake in Costco Wholesale Co. (NASDAQ:COST - Free Report) in the 4th quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The firm acquired 234 shares of the retailer's stock, valued at approximately $214February 17 at 4:53 AM | marketbeat.comMOKAN Wealth Management Inc. Makes New Investment in Costco Wholesale Co. (NASDAQ:COST)MOKAN Wealth Management Inc. purchased a new position in shares of Costco Wholesale Co. (NASDAQ:COST - Free Report) in the fourth quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The fund purchased 2,627 shares of the retailer's stock, valuedFebruary 17 at 4:53 AM | marketbeat.comCsenge Advisory Group Trims Stake in Costco Wholesale Co. (NASDAQ:COST)Csenge Advisory Group lessened its holdings in shares of Costco Wholesale Co. (NASDAQ:COST - Free Report) by 21.0% during the fourth quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The firm owned 5,836 shares of the retailer's stock after sFebruary 17 at 4:52 AM | marketbeat.comBlue Zone Wealth Advisors LLC Increases Stake in Costco Wholesale Co. (NASDAQ:COST)Blue Zone Wealth Advisors LLC increased its position in Costco Wholesale Co. (NASDAQ:COST - Free Report) by 301.3% in the 4th quarter, according to the company in its most recent filing with the SEC. The fund owned 1,284 shares of the retailer's stock after acquiring an additional 964 shares duringFebruary 17 at 4:52 AM | marketbeat.comAllworth Financial LP Has $49.79 Million Stock Position in Costco Wholesale Co. (NASDAQ:COST)Allworth Financial LP increased its stake in shares of Costco Wholesale Co. (NASDAQ:COST - Free Report) by 65.2% in the fourth quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 52,703 shares of the retailer's stock aftFebruary 17 at 4:35 AM | marketbeat.com2 Soaring Stocks to Hold for the Next 20 YearsFebruary 17 at 4:30 AM | fool.comPrincipal Securities Inc. Raises Stake in Costco Wholesale Co. (NASDAQ:COST)Principal Securities Inc. raised its position in Costco Wholesale Co. (NASDAQ:COST - Free Report) by 15.8% in the fourth quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The fund owned 9,262 shares of the retailer's stock after acquiring an additiFebruary 17 at 4:26 AM | marketbeat.comCenterpoint Advisory Group Invests $653,000 in Costco Wholesale Co. (NASDAQ:COST)Centerpoint Advisory Group acquired a new position in Costco Wholesale Co. (NASDAQ:COST - Free Report) during the fourth quarter, according to its most recent 13F filing with the SEC. The firm acquired 713 shares of the retailer's stock, valued at approximately $653,000. Other large investors alsoFebruary 17 at 4:26 AM | marketbeat.comPalumbo Wealth Management LLC Boosts Stake in Costco Wholesale Co. (NASDAQ:COST)Palumbo Wealth Management LLC lifted its holdings in Costco Wholesale Co. (NASDAQ:COST - Free Report) by 6.2% during the 4th quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 6,018 shares of the retailFebruary 17 at 4:26 AM | marketbeat.comLegacy Capital Wealth Partners LLC Has $637,000 Stock Position in Costco Wholesale Co. (NASDAQ:COST)Legacy Capital Wealth Partners LLC reduced its stake in shares of Costco Wholesale Co. (NASDAQ:COST - Free Report) by 39.8% during the 4th quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor owned 695 shares of the retailer's stock after sellingFebruary 17 at 4:26 AM | marketbeat.comCostco releases 'dangerous' new dessert that fans are calling an 'instant classic'February 17 at 2:02 AM | msn.comTop Toy Stocks To Follow Today - February 16thCostco Wholesale, Walmart, Target, GameStop, Take-Two Interactive Software, Tractor Supply, and TKO Group are the seven Toy stocks to watch today, according to MarketBeat's stock screener tool. Toy stocks are shares of companies that design, manufacture, and sell toys and games for children and aduFebruary 16 at 4:08 PM | marketbeat.comTop Apparel Stocks To Research - February 16thCostco Wholesale, Walmart, and PDD are the three Apparel stocks to watch today, according to MarketBeat's stock screener tool. Apparel stocks refer to the shares of publicly traded companies that are involved in the design, manufacturing, and sale of clothing, footwear, and accessories. Investors cFebruary 16 at 2:00 PM | marketbeat.comCostco Wholesale (NASDAQ:COST) Trading Down 0.4% - Should You Sell?Costco Wholesale (NASDAQ:COST) Stock Price Down 0.4% - Time to Sell?February 16 at 7:24 AM | marketbeat.comJim Cramer Says ‘You Wanna Sell Into Costco Wholesale Corporation (COST), You Cut Your Price’February 16 at 5:57 AM | msn.com446 Shares in Costco Wholesale Co. (NASDAQ:COST) Bought by Next Level Wealth Planning LLCNext Level Wealth Planning LLC purchased a new stake in Costco Wholesale Co. (NASDAQ:COST - Free Report) in the 4th quarter, according to its most recent disclosure with the Securities & Exchange Commission. The fund purchased 446 shares of the retailer's stock, valued at approximately $409,000February 16 at 5:34 AM | marketbeat.comTigerOak Management L.L.C. Invests $661,000 in Costco Wholesale Co. (NASDAQ:COST)TigerOak Management L.L.C. acquired a new position in shares of Costco Wholesale Co. (NASDAQ:COST - Free Report) in the fourth quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor acquired 721 shares of the retailer's stock, valueFebruary 16 at 5:34 AM | marketbeat.comMontag A & Associates Inc. Lowers Holdings in Costco Wholesale Co. (NASDAQ:COST)Montag A & Associates Inc. lessened its holdings in Costco Wholesale Co. (NASDAQ:COST - Free Report) by 9.9% during the 4th quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The fund owned 17,429 shares of the retailer's stock after selliFebruary 16 at 5:16 AM | marketbeat.comCostco Wholesale Co. (NASDAQ:COST) Shares Sold by Congress Asset Management Co.Congress Asset Management Co. cut its position in Costco Wholesale Co. (NASDAQ:COST - Free Report) by 1.8% in the fourth quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 277,866 shares of the retailer's stock afterFebruary 16 at 5:07 AM | marketbeat.comSalomon & Ludwin LLC Has $323,000 Stake in Costco Wholesale Co. (NASDAQ:COST)Salomon & Ludwin LLC trimmed its position in shares of Costco Wholesale Co. (NASDAQ:COST - Free Report) by 54.0% during the fourth quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The fund owned 352 shares of the retailer's stock after selFebruary 16 at 5:07 AM | marketbeat.com1,222 Shares in Costco Wholesale Co. (NASDAQ:COST) Acquired by Roxbury Financial LLCRoxbury Financial LLC bought a new position in Costco Wholesale Co. (NASDAQ:COST - Free Report) during the 4th quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The firm bought 1,222 shares of the retailer's stock, valued at approximatelyFebruary 16 at 5:07 AM | marketbeat.comGuyasuta Investment Advisors Inc. Reduces Position in Costco Wholesale Co. (NASDAQ:COST)Guyasuta Investment Advisors Inc. cut its position in Costco Wholesale Co. (NASDAQ:COST - Free Report) by 17.3% during the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The fund owned 2,882 shares of the retailer's stock after seFebruary 16 at 4:59 AM | marketbeat.comAveo Capital Partners LLC Grows Position in Costco Wholesale Co. (NASDAQ:COST)Aveo Capital Partners LLC increased its holdings in Costco Wholesale Co. (NASDAQ:COST - Free Report) by 44.1% in the fourth quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The firm owned 1,677 shares of the retailer's stock after acFebruary 16 at 4:59 AM | marketbeat.comCostco Wholesale Co. (NASDAQ:COST) Stock Position Decreased by CapWealth Advisors LLCCapWealth Advisors LLC lessened its holdings in shares of Costco Wholesale Co. (NASDAQ:COST - Free Report) by 3.1% in the fourth quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The fund owned 20,834 shares of the retailer's stock after sellFebruary 16 at 4:58 AM | marketbeat.comHoward Wealth Management LLC Has $1.03 Million Position in Costco Wholesale Co. (NASDAQ:COST)Howard Wealth Management LLC increased its position in Costco Wholesale Co. (NASDAQ:COST - Free Report) by 154.7% during the fourth quarter, according to its most recent Form 13F filing with the SEC. The fund owned 1,118 shares of the retailer's stock after buying an additional 679 shares during thFebruary 16 at 4:58 AM | marketbeat.comEmpire Life Investments Inc. Has $19.46 Million Position in Costco Wholesale Co. (NASDAQ:COST)Empire Life Investments Inc. cut its stake in shares of Costco Wholesale Co. (NASDAQ:COST - Free Report) by 12.6% during the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm owned 21,242 shares of the retailer's stock after selling 3,066 shaFebruary 16 at 4:58 AM | marketbeat.comCostco Wholesale Co. (NASDAQ:COST) Shares Sold by WealthPlan Investment Management LLCWealthPlan Investment Management LLC trimmed its stake in shares of Costco Wholesale Co. (NASDAQ:COST - Free Report) by 4.6% in the fourth quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm owned 17,033 shares of the retailer's stock after sellingFebruary 16 at 4:58 AM | marketbeat.comBXM Wealth LLC Invests $1.21 Million in Costco Wholesale Co. (NASDAQ:COST)BXM Wealth LLC purchased a new position in Costco Wholesale Co. (NASDAQ:COST - Free Report) during the 4th quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor purchased 1,324 shares of the retailer's stock, valued at approximatFebruary 16 at 4:58 AM | marketbeat.comCostco Wholesale Co. (NASDAQ:COST) Holdings Trimmed by Nations Financial Group Inc. IA ADVNations Financial Group Inc. IA ADV trimmed its position in shares of Costco Wholesale Co. (NASDAQ:COST - Free Report) by 12.6% during the 4th quarter, according to the company in its most recent filing with the SEC. The institutional investor owned 12,999 shares of the retailer's stock after sellFebruary 16 at 4:49 AM | marketbeat.comWhich Is the Better Stock to Buy and Hold Forever: Amazon or Costco?February 16 at 4:49 AM | fool.comRhumbline Advisers Sells 15,261 Shares of Costco Wholesale Co. (NASDAQ:COST)Rhumbline Advisers lessened its stake in shares of Costco Wholesale Co. (NASDAQ:COST - Free Report) by 1.7% in the fourth quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 884,288 shares of the retailer'sFebruary 16 at 4:41 AM | marketbeat.comWASHINGTON TRUST Co Sells 806 Shares of Costco Wholesale Co. (NASDAQ:COST)WASHINGTON TRUST Co reduced its holdings in shares of Costco Wholesale Co. (NASDAQ:COST - Free Report) by 2.6% in the fourth quarter, according to its most recent filing with the SEC. The fund owned 30,123 shares of the retailer's stock after selling 806 shares during the period. Costco Wholesale cFebruary 16 at 4:41 AM | marketbeat.comWealthPLAN Partners LLC Lowers Stock Position in Costco Wholesale Co. (NASDAQ:COST)WealthPLAN Partners LLC reduced its stake in shares of Costco Wholesale Co. (NASDAQ:COST - Free Report) by 7.6% during the fourth quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 10,802 shares of the retFebruary 16 at 4:41 AM | marketbeat.com375 Shares in Costco Wholesale Co. (NASDAQ:COST) Bought by PUREfi Wealth LLCPUREfi Wealth LLC acquired a new position in shares of Costco Wholesale Co. (NASDAQ:COST - Free Report) during the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The fund acquired 375 shares of the retailer's stock, valued at apprFebruary 16 at 4:40 AM | marketbeat.comCostco Wholesale Co. (NASDAQ:COST) Shares Sold by New Mexico Educational Retirement BoardNew Mexico Educational Retirement Board lowered its position in Costco Wholesale Co. (NASDAQ:COST - Free Report) by 2.3% in the fourth quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 21,165 shares of the retailer's sFebruary 16 at 4:32 AM | marketbeat.comSage Advisors LLC Has $1.34 Million Stock Position in Costco Wholesale Co. (NASDAQ:COST)Sage Advisors LLC grew its position in Costco Wholesale Co. (NASDAQ:COST - Free Report) by 21.5% in the 4th quarter, according to its most recent filing with the SEC. The firm owned 1,464 shares of the retailer's stock after buying an additional 259 shares during the period. Costco Wholesale accounFebruary 16 at 4:32 AM | marketbeat.comCostco Wholesale Co. (NASDAQ:COST) Shares Purchased by Adell Harriman & Carpenter Inc.Adell Harriman & Carpenter Inc. increased its holdings in shares of Costco Wholesale Co. (NASDAQ:COST - Free Report) by 2.5% during the fourth quarter, according to its most recent filing with the Securities & Exchange Commission. The firm owned 37,860 shares of the retailer's stock after acquiFebruary 16 at 4:32 AM | marketbeat.comCostco Wholesale Co. (NASDAQ:COST) Receives $1,021.93 Consensus Target Price from BrokeragesShares of Costco Wholesale Co. (NASDAQ:COST - Get Free Report) have been assigned an average recommendation of "Moderate Buy" from the twenty-seven ratings firms that are covering the company, Marketbeat Ratings reports. Eight analysts have rated the stock with a hold rating and nineteen have givenFebruary 16 at 3:10 AM | marketbeat.comPromising Toy Stocks To Keep An Eye On - February 15thCostco Wholesale, Walmart, Target, GameStop, and Take-Two Interactive Software are the five Toy stocks to watch today, according to MarketBeat's stock screener tool. Toy stocks are shares of publicly traded companies that manufacture and sell toys and games. Investing in toy stocks can be influenceFebruary 15 at 4:01 PM | marketbeat.comApparel Stocks To Consider - February 15thCostco Wholesale, Walmart, and PDD are the three Apparel stocks to watch today, according to MarketBeat's stock screener tool. Apparel stocks refer to the shares of publicly traded companies that specialize in the design, manufacturing, and distribution of clothing and accessories. Investors can buFebruary 15 at 2:02 PM | marketbeat.com Get Costco Wholesale News Delivered to You Automatically Sign up to receive the latest news and ratings for COST and its competitors with MarketBeat's FREE daily newsletter. Email Address COST Media Mentions By Week COST Media Sentiment Learn about the media sentiment score. Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. COST News Sentiment▼1.190.62▲Average Retail/Wholesale News Sentiment COST News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. COST Articles This Week▼16663▲COST Articles Average Week Get Costco Wholesale News Delivered to You Automatically Sign up to receive the latest news and ratings for COST and its competitors with MarketBeat's FREE daily newsletter. Email Address Related Companies and Tools Related Companies WMT News Today PSMT News Today TGT News Today DG News Today DLTR News Today BJ News Today MNSO News Today OLLI News Today FIVE News Today EXTO News Today Headlines Tools Trending Media MentionsHigh Media Sentiment StocksLive News FeedMarketBeat OriginalsStock Ideas This page (NASDAQ:COST) was last updated on 2/17/2025 by MarketBeat.com Staff From Our PartnersCollect $7k per month from Tesla’s SECRET dividendTesla doesn't pay a traditional dividend.... But I just discovered a secret backdoor to collect a secret 69...Investors Alley | SponsoredElon “obliterates” Bill Gates?All 10 of the world's biggest money managers follow my work, and the Pentagon, the FBI and Harvard professors ...Altimetry | SponsoredNVDA Crash UpdateAn overseas AI rival sent shockwaves through the U.S. tech market last week... Leaving millions of investor...Chaikin Analytics | Sponsored$2 Trillion Disappears Because of Fed's Secretive New Move$2 trillion has disappeared from the US government's books. The reason why is a new, secretive move being c...Stansberry Research | Sponsored Is Starlink Set For The Largest IPO In History?He turned PayPal from a tiny, off-the-radar startup… to a massive $64 billion giant. Then, he did it again ...Paradigm Press | SponsoredHas Trump finally met his match?Dylan Jovine predicted the 2008 crash over a year before it happened. Folks who listened to him had the chance...Behind the Markets | SponsoredBuy this AI Stock Before Elon’s AnnouncementWith Trump back in office, xAI is primed to become the leader in generative AI, leaving competitors in the dus...InvestorPlace | SponsoredTop Picks for Trump’s Pro-Crypto America10,000% Crypto Opportunities in 2025 27 of the brightest minds in crypto share exclusive intel… Crypto 101 Media | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added five stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Costco Wholesale Co. Please log in to your account or sign up in order to add this asset to your watchlist. Share Costco Wholesale With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Your Password: Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Choose a Password: Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.