Sprouts Farmers Market (SFM) Competitors

Sprouts Farmers Market (NASDAQ:SFM) and Vital Farms (NASDAQ:VITL) are related companies, but which is the superior stock? We will compare the two businesses based on the strength of their media sentiment, earnings, analyst recommendations, institutional ownership, dividends, risk, valuation and profitability.

Do institutionals and insiders have more ownership in SFM or VITL?

98.6% of Vital Farms shares are owned by institutional investors. 1.1% of Sprouts Farmers Market shares are owned by insiders. Comparatively, 21.3% of Vital Farms shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Do analysts prefer SFM or VITL?

Sprouts Farmers Market presently has a consensus target price of $167.79, indicating a potential upside of 5.06%. Vital Farms has a consensus target price of $44.67, indicating a potential upside of 17.02%. Given Vital Farms' stronger consensus rating and higher possible upside, analysts plainly believe Vital Farms is more favorable than Sprouts Farmers Market.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sprouts Farmers Market	0 Sell rating(s)	9 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.36
Vital Farms	0 Sell rating(s)	0 Hold rating(s)	9 Buy rating(s)	1 Strong Buy rating(s)	3.10

Which has more risk & volatility, SFM or VITL?

Sprouts Farmers Market has a beta of 0.77, suggesting that its stock price is 23% less volatile than the S&P 500. Comparatively, Vital Farms has a beta of 0.94, suggesting that its stock price is 6% less volatile than the S&P 500.

Which has preferable valuation and earnings, SFM or VITL?

Sprouts Farmers Market has higher revenue and earnings than Vital Farms. Vital Farms is trading at a lower price-to-earnings ratio than Sprouts Farmers Market, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sprouts Farmers Market	$7.72B	2.02	$380.60M	$4.45	35.89
Vital Farms	$606.31M	2.80	$53.39M	$1.12	34.08

Does the media prefer SFM or VITL?

In the previous week, Sprouts Farmers Market had 14 more articles in the media than Vital Farms. MarketBeat recorded 23 mentions for Sprouts Farmers Market and 9 mentions for Vital Farms. Sprouts Farmers Market's average media sentiment score of 1.33 beat Vital Farms' score of 1.13 indicating that Sprouts Farmers Market is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sprouts Farmers Market	21 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Vital Farms	4 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is SFM or VITL more profitable?

Vital Farms has a net margin of 8.26% compared to Sprouts Farmers Market's net margin of 5.53%. Sprouts Farmers Market's return on equity of 34.20% beat Vital Farms' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sprouts Farmers Market	5.53%	34.20%	12.43%
Vital Farms	8.26%	19.53%	14.63%

Summary

Vital Farms beats Sprouts Farmers Market on 10 of the 17 factors compared between the two stocks.