Coupang (CPNG) Stock Price, News & Analysis

Company Overview

Coupang, listed on the New York Stock Exchange under the ticker CPNG, is a South Korean e-commerce company headquartered in Seoul. Founded in 2010 by Bom Kim, the company grew rapidly by combining an online marketplace with a large direct-retail business model. Coupang completed a primary listing in the United States in 2021, and it has become one of South Korea’s leading online retailers by focusing on convenience, speed and a wide product assortment across consumer categories.

The company operates a vertically integrated e-commerce platform that includes a customer-facing marketplace and an extensive logistics and fulfillment network. Key offerings include fast same-day and next-day delivery services (commonly branded under its “Rocket” names), fresh grocery delivery, and a paid membership program that provides shipping and service benefits. Coupang has also expanded into adjacent services such as food delivery and digital content with products like Coupang Eats and Coupang Play, integrating these services into its mobile-first shopping experience.

Coupang emphasizes proprietary logistics and technology to support its customer promise of rapid delivery, operating fulfillment centers and last-mile delivery capabilities to control the supply chain end-to-end. The company was founded by Bom Kim, who has been a central figure in its development and strategy. While Coupang’s primary geographic market is South Korea, its business model and investments in logistics and technology define its position in the regional e-commerce landscape.

Key Stats

• Today's Range: $16.01 to $16.70
• 50-Day Range: $15.05 to $19.17
• 52-Week Range: $14.92 to $34.08
• Volume: 12.28 million shs
• Average Volume: 19.95 million shs
• Market Capitalization: $28.99 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $25.39
• Consensus Rating: Hold

Coupang Stock Analysis - MarketRank™

Coupang scored higher than 75% of companies evaluated by MarketBeat, and ranked 205th out of 486 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.2 / 5
• Analyst Rating: Hold

Consensus Rating

Coupang has received a consensus rating of Hold. The company's average rating score is 2.33, and is based on no strong buy ratings, 6 buy ratings, 4 hold ratings, and 2 sell ratings.

Upside Potential

Coupang has a consensus price target of $25.39, representing about 57.4% upside from its current price of $16.13.

Amount of Analyst Coverage

Coupang has been the subject of 6 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Coupang are expected to grow in the coming year, from ($0.38) to $0.35 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Coupang is -37.51, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Coupang is -37.51, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Coupang has a P/B Ratio of 9.72. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

5.15% of the float of Coupang has been sold short.

Short Interest Ratio / Days to Cover

Coupang has a short interest ratio ("days to cover") of 4.34.

Change versus previous month

Short interest in Coupang has recently decreased by 0.29%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Coupang does not currently pay a dividend.

Dividend Growth

Coupang does not have a long track record of dividend growth.

News and Social Media

• Score: 4.3 / 5
• News Sentiment: 0.91

News Sentiment

Coupang has a news sentiment score of 0.91. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.65 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 11 news articles for Coupang this week, compared to 8 articles on an average week.

Search Interest

19 people have searched for CPNG on MarketBeat in the last 30 days. This is an increase of 90% compared to the previous 30 days.

MarketBeat Follows

14 people have added Coupang to their MarketBeat watchlist in the last 30 days. This is an increase of 180% compared to the previous 30 days.

Company Ownership

• Score: 1.9 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Coupang insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $3,197,196.00 in company stock.

Percentage Held by Insiders

12.83% of the stock of Coupang is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

83.72% of the stock of Coupang is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 5/05/2026
• Today: 8/14/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Broadline Retail
• Sub-Industry: Broadline Retail
• Current Symbol: NYSE:CPNG
• CIK: 1834584
• Web: www.coupang.com
• Phone: 12063333839
• Fax: N/A
• Employees: 108,000
• Year Founded: 2010

Price Target and Rating

• Average Price Target for Coupang: $25.39
• High Price Target: $40.00
• Low Price Target: $17.00
• Potential Upside/Downside: +57.4%
• Consensus Rating: Hold
• Rating Score (0-4): 2.33
• Research Coverage: 12 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.43)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: $208 million
• Net Margins: -2.16%
• Pretax Margin: -1.69%
• Return on Equity: -8.77%
• Return on Assets: -2.00%

Debt

• Debt-to-Equity Ratio: 0.21
• Current Ratio: 0.87
• Quick Ratio: 0.68

Sales & Book Value

• Annual Sales: $34.53 billion
• Price / Sales: 0.84
• Cash Flow: $0.40 per share
• Price / Cash Flow: 40.62
• Book Value: $1.66 per share
• Price / Book: 9.72

Miscellaneous

• Outstanding Shares: 1,797,510,000
• Free Float: 1,564,757,000
• Market Cap: $28.99 billion
• Optionable: Optionable
• Beta: 1.13