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Wayfair (W) Stock Forecast & Price Target

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$53.51 +4.22 (+8.56%)
(As of 12/6/2024 ET)

Wayfair - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
0
Hold
12
Buy
14

Based on 26 Wall Street analysts who have issued ratings for Wayfair in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 26 analysts, 12 have given a hold rating, 13 have given a buy rating, and 1 has given a strong buy rating for W.

Consensus Price Target

$60.28
12.65% Upside
According to the 26 analysts' twelve-month price targets for Wayfair, the average price target is $60.28. The highest price target for W is $90.00, while the lowest price target for W is $45.00. The average price target represents a forecasted upside of 12.65% from the current price of $53.51.
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W Analyst Ratings Over Time

TypeCurrent Forecast
12/8/23 to 12/7/24
1 Month Ago
11/8/23 to 11/7/24
3 Months Ago
9/9/23 to 9/8/24
1 Year Ago
12/8/22 to 12/8/23
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
13 Buy rating(s)
13 Buy rating(s)
13 Buy rating(s)
17 Buy rating(s)
Hold
12 Hold rating(s)
12 Hold rating(s)
11 Hold rating(s)
14 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$60.28$60.28$65.63$75.52
Forecasted Upside12.65% Upside51.55% Upside54.01% Upside37.05% Upside
Consensus Rating
Moderate Buy
Moderate Buy
Moderate Buy
Moderate Buy

W Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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W Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Wayfair Stock vs. The Competition

TypeWayfairRetail/Wholesale CompaniesS&P 500
Consensus Rating Score
2.58
2.51
2.50
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside12.65% Upside20.03% Upside8.48% Upside
News Sentiment Rating
Positive News

See Recent W News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
11/4/2024Royal Bank of Canada
4 of 5 stars
 Lower TargetSector Perform ➝ Sector Perform$53.00 ➝ $50.00+19.13%
11/4/2024Deutsche Bank Aktiengesellschaft
3 of 5 stars
 Lower TargetBuy ➝ Buy$69.00 ➝ $46.00+9.60%
11/4/2024Citigroup
3 of 5 stars
 Lower TargetBuy ➝ Buy$70.00 ➝ $54.00+30.40%
11/4/2024BMO Capital Markets
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 Lower TargetMarket Perform ➝ Market Perform$58.00 ➝ $50.00+20.74%
11/4/2024Wedbush
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 Lower TargetOutperform ➝ Outperform$50.00 ➝ $45.00+8.67%
11/4/2024Truist Financial
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 Lower TargetBuy ➝ Buy$60.00 ➝ $55.00+25.92%
11/4/2024Stifel Nicolaus
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 Lower TargetHold ➝ Hold$55.00 ➝ $47.00+7.60%
11/4/2024Mizuho
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 Lower TargetOutperform ➝ Outperform$65.00 ➝ $60.00+48.88%
11/4/2024Robert W. Baird
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 Lower TargetNeutral ➝ Neutral$56.00 ➝ $50.00+24.53%
11/1/2024Needham & Company LLC
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B. Mcternan
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Reiterated RatingBuy ➝ Buy$60.00 ➝ $60.00+40.02%
10/28/2024Piper Sandler
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 Lower TargetOverweight ➝ Overweight$67.00 ➝ $63.00+41.92%
10/22/2024UBS Group
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 Lower TargetBuy ➝ Buy$70.00 ➝ $65.00+39.43%
9/26/2024Guggenheim
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 Reiterated RatingBuy ➝ Buy$70.00 ➝ $70.00+29.92%
9/26/2024Loop Capital
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 Boost TargetHold ➝ Hold$45.00 ➝ $55.00+6.44%
8/26/2024Argus
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R. Department
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DowngradeBuy ➝ Hold
8/5/2024Barclays
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 Lower TargetEqual Weight ➝ Equal Weight$58.00 ➝ $51.00+14.94%
8/2/2024JPMorgan Chase & Co.
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 Lower TargetOverweight ➝ Overweight$80.00 ➝ $63.00+31.88%
8/2/2024Raymond James
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 Lower TargetStrong-Buy ➝ Strong-Buy$70.00 ➝ $65.00+33.77%
8/2/2024The Goldman Sachs Group
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 Lower TargetNeutral ➝ Neutral$67.00 ➝ $54.00+9.98%
8/1/2024Bank of America
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 DowngradeBuy ➝ Neutral$85.00 ➝ $58.00+16.16%
8/1/2024Gordon Haskett
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C. Grom
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DowngradeBuy ➝ Hold
5/13/2024Morgan Stanley
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 Boost TargetOverweight ➝ Overweight$85.00 ➝ $90.00+23.58%
5/3/2024Sanford C. Bernstein
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 Boost TargetMarket Perform ➝ Market Perform$50.00 ➝ $55.00-13.51%
5/3/2024TD Cowen
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 Boost TargetHold ➝ Hold$55.00 ➝ $58.00-8.79%
4/4/2024Evercore ISI
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 UpgradeIn-Line ➝ Outperform$65.00 ➝ $80.00+28.18%
2/23/2024Canaccord Genuity Group
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 Reiterated RatingBuy ➝ Buy$80.00+46.71%
11/2/2023Stephens
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 Lower TargetOverweight ➝ Overweight$105.00 ➝ $75.00+60.63%
8/18/2023Oppenheimer
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 Boost TargetOutperform ➝ Outperform$70.00 ➝ $100.00+42.51%
8/4/2023Credit Suisse Group
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 Boost TargetOutperform ➝ Outperform$118.00 ➝ $139.00+64.28%
8/3/2023Wells Fargo & Company
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 UpgradeUnderweight ➝ Overweight$135.00 ➝ $100.00+15.47%
6/23/2023Moffett Nathanson
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 UpgradeUnderperform ➝ Market Perform$44.00-22.96%
5/5/2023DA Davidson
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 Boost Target$49.00 ➝ $57.00+37.58%
2/24/2023Cowen
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 Lower TargetMarket Perform$60.00 ➝ $40.00+4.36%
1/20/2023KeyCorp
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 Initiated CoverageSector Weight ➝ Sector Weight
12/15/2022Wolfe Research
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 Initiated CoveragePeer Perform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 01:03 AM ET.


W Forecast - Frequently Asked Questions

According to the research reports of 26 Wall Street equities research analysts, the average twelve-month stock price forecast for Wayfair is $60.28, with a high forecast of $90.00 and a low forecast of $45.00.

26 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Wayfair in the last year. There are currently 12 hold ratings, 13 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" W shares.

According to analysts, Wayfair's stock has a predicted upside of 12.65% based on their 12-month stock forecasts.

Analysts like Wayfair more than other "retail/wholesale" companies. The consensus rating score for Wayfair is 2.58 while the average consensus rating score for "retail/wholesale" companies is 2.51. Learn more on how W compares to other companies.


This page (NYSE:W) was last updated on 12/7/2024 by MarketBeat.com Staff
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