Is W or AFRM more profitable?

Affirm has a net margin of 9.63% compared to Wayfair's net margin of -2.41%. Affirm's return on equity of 11.17% beat Wayfair's return on equity. Company Net Margins Return on Equity Return on Assets Wayfair -2.41% -2.20% 1.92% Affirm 9.63% 11.17% 3.14%

Does the media prefer W or AFRM?

In the previous week, Wayfair had 6 more articles in the media than Affirm. MarketBeat recorded 22 mentions for Wayfair and 16 mentions for Affirm. Affirm's average media sentiment score of 1.24 beat Wayfair's score of 0.54 indicating that Affirm is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Wayfair 7 Very Positive mention(s) 2 Positive mention(s) 10 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Affirm 11 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Is FND or W more profitable?

Floor & Decor has a net margin of 4.27% compared to Wayfair's net margin of -2.41%. Floor & Decor's return on equity of 8.38% beat Wayfair's return on equity. Company Net Margins Return on Equity Return on Assets Floor & Decor 4.27% 8.38% 3.63% Wayfair -2.41% -2.20% 1.92%

Does the media favor FND or W?

In the previous week, Wayfair had 17 more articles in the media than Floor & Decor. MarketBeat recorded 22 mentions for Wayfair and 5 mentions for Floor & Decor. Floor & Decor's average media sentiment score of 1.64 beat Wayfair's score of 0.54 indicating that Floor & Decor is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Floor & Decor 3 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Wayfair 7 Very Positive mention(s) 2 Positive mention(s) 10 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Which has higher earnings and valuation, RH or W?

RH has higher earnings, but lower revenue than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than RH, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio RH $3.44B 0.93 $124.79M $5.18 32.55 Wayfair $12.46B 0.96 -$313M -$2.34 N/A

Is RH or W more profitable?

RH has a net margin of 3.01% compared to Wayfair's net margin of -2.41%. RH's return on equity of 423.79% beat Wayfair's return on equity. Company Net Margins Return on Equity Return on Assets RH 3.01% 423.79% 1.76% Wayfair -2.41% -2.20% 1.92%

Does the media favor RH or W?

In the previous week, RH had 11 more articles in the media than Wayfair. MarketBeat recorded 33 mentions for RH and 22 mentions for Wayfair. RH's average media sentiment score of 0.62 beat Wayfair's score of 0.54 indicating that RH is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment RH 16 Very Positive mention(s) 7 Positive mention(s) 5 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Wayfair 7 Very Positive mention(s) 2 Positive mention(s) 10 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media refer more to W or WSM?

In the previous week, Wayfair had 8 more articles in the media than Williams-Sonoma. MarketBeat recorded 22 mentions for Wayfair and 14 mentions for Williams-Sonoma. Williams-Sonoma's average media sentiment score of 1.16 beat Wayfair's score of 0.54 indicating that Williams-Sonoma is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Wayfair 7 Very Positive mention(s) 2 Positive mention(s) 10 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Williams-Sonoma 9 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Which has stronger valuation & earnings, CPNG or W?

Coupang has higher revenue and earnings than Wayfair. Coupang is trading at a lower price-to-earnings ratio than Wayfair, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Coupang $34.53B 0.98 $208M -$0.09 N/A Wayfair $12.46B 0.96 -$313M -$2.34 N/A

Is CPNG or W more profitable?

Coupang has a net margin of -0.47% compared to Wayfair's net margin of -2.41%. Wayfair's return on equity of -2.20% beat Coupang's return on equity. Company Net Margins Return on Equity Return on Assets Coupang -0.47% -3.67% -0.92% Wayfair -2.41% -2.20% 1.92%

Does the media prefer CPNG or W?

In the previous week, Wayfair had 17 more articles in the media than Coupang. MarketBeat recorded 22 mentions for Wayfair and 5 mentions for Coupang. Wayfair's average media sentiment score of 0.54 beat Coupang's score of -0.19 indicating that Wayfair is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Coupang 2 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Wayfair 7 Very Positive mention(s) 2 Positive mention(s) 10 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Wayfair (W) Competitors

$90.37 +0.08 (+0.09%)

As of 11:00 AM Eastern

Compare

W vs. AFRM, FND, RH, WSM, and CPNG

Should you buy Wayfair stock or one of its competitors? MarketBeat compares Wayfair with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Wayfair include Affirm (AFRM), Floor & Decor (FND), RH (RH), Williams-Sonoma (WSM), and Coupang (CPNG).

How does Wayfair compare to Affirm?

Wayfair (NYSE:W) and Affirm (NASDAQ:AFRM) are related large-cap companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, analyst recommendations, valuation, dividends and media sentiment.

In the previous week, Wayfair had 6 more articles in the media than Affirm. MarketBeat recorded 22 mentions for Wayfair and 16 mentions for Affirm. Affirm's average media sentiment score of 1.24 beat Wayfair's score of 0.54 indicating that Affirm is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Wayfair	7 Very Positive mention(s)	2 Positive mention(s)	10 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Affirm	11 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Affirm has lower revenue, but higher earnings than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Wayfair	$12.46B	0.96	-$313M	-$2.34	N/A
Affirm	$3.24B	8.58	$52.19M	$1.10	75.57

Wayfair has a beta of 2.96, indicating that its share price is 196% more volatile than the broader market. Comparatively, Affirm has a beta of 3.67, indicating that its share price is 267% more volatile than the broader market.

Wayfair currently has a consensus target price of $99.68, indicating a potential upside of 10.30%. Affirm has a consensus target price of $90.35, indicating a potential upside of 8.68%. Given Wayfair's higher possible upside, research analysts clearly believe Wayfair is more favorable than Affirm.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Wayfair	1 Sell rating(s)	10 Hold rating(s)	18 Buy rating(s)	2 Strong Buy rating(s)	2.68
Affirm	0 Sell rating(s)	8 Hold rating(s)	20 Buy rating(s)	2 Strong Buy rating(s)	2.80

Affirm has a net margin of 9.63% compared to Wayfair's net margin of -2.41%. Affirm's return on equity of 11.17% beat Wayfair's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Wayfair	-2.41%	-2.20%	1.92%
Affirm	9.63%	11.17%	3.14%

89.7% of Wayfair shares are owned by institutional investors. Comparatively, 69.3% of Affirm shares are owned by institutional investors. 18.4% of Wayfair shares are owned by company insiders. Comparatively, 11.0% of Affirm shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Affirm beats Wayfair on 11 of the 16 factors compared between the two stocks.

How does Wayfair compare to Floor & Decor?

Floor & Decor (NYSE:FND) and Wayfair (NYSE:W) are both retail/wholesale companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, profitability, dividends, media sentiment, analyst recommendations, valuation, risk and institutional ownership.

In the previous week, Wayfair had 17 more articles in the media than Floor & Decor. MarketBeat recorded 22 mentions for Wayfair and 5 mentions for Floor & Decor. Floor & Decor's average media sentiment score of 1.64 beat Wayfair's score of 0.54 indicating that Floor & Decor is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Floor & Decor	3 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Wayfair	7 Very Positive mention(s)	2 Positive mention(s)	10 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Floor & Decor has higher earnings, but lower revenue than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Floor & Decor, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Floor & Decor	$4.68B	1.31	$208.65M	$1.84	30.95
Wayfair	$12.46B	0.96	-$313M	-$2.34	N/A

89.7% of Wayfair shares are owned by institutional investors. 1.8% of Floor & Decor shares are owned by company insiders. Comparatively, 18.4% of Wayfair shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Floor & Decor has a net margin of 4.27% compared to Wayfair's net margin of -2.41%. Floor & Decor's return on equity of 8.38% beat Wayfair's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Floor & Decor	4.27%	8.38%	3.63%
Wayfair	-2.41%	-2.20%	1.92%

Floor & Decor has a beta of 1.58, indicating that its share price is 58% more volatile than the broader market. Comparatively, Wayfair has a beta of 2.96, indicating that its share price is 196% more volatile than the broader market.

Floor & Decor presently has a consensus price target of $59.67, indicating a potential upside of 4.79%. Wayfair has a consensus price target of $99.68, indicating a potential upside of 10.30%. Given Wayfair's stronger consensus rating and higher probable upside, analysts plainly believe Wayfair is more favorable than Floor & Decor.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Floor & Decor	3 Sell rating(s)	11 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.11
Wayfair	1 Sell rating(s)	10 Hold rating(s)	18 Buy rating(s)	2 Strong Buy rating(s)	2.68

Summary

Wayfair beats Floor & Decor on 9 of the 17 factors compared between the two stocks.

How does Wayfair compare to RH?

RH (NYSE:RH) and Wayfair (NYSE:W) are related companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, valuation, profitability, risk, dividends, media sentiment and earnings.

90.2% of RH shares are owned by institutional investors. Comparatively, 89.7% of Wayfair shares are owned by institutional investors. 26.9% of RH shares are owned by insiders. Comparatively, 18.4% of Wayfair shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, RH had 11 more articles in the media than Wayfair. MarketBeat recorded 33 mentions for RH and 22 mentions for Wayfair. RH's average media sentiment score of 0.62 beat Wayfair's score of 0.54 indicating that RH is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
RH	16 Very Positive mention(s)	7 Positive mention(s)	5 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
Wayfair	7 Very Positive mention(s)	2 Positive mention(s)	10 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

RH currently has a consensus target price of $171.71, indicating a potential upside of 1.84%. Wayfair has a consensus target price of $99.68, indicating a potential upside of 10.30%. Given Wayfair's stronger consensus rating and higher probable upside, analysts plainly believe Wayfair is more favorable than RH.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
RH	3 Sell rating(s)	10 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.20
Wayfair	1 Sell rating(s)	10 Hold rating(s)	18 Buy rating(s)	2 Strong Buy rating(s)	2.68

RH has higher earnings, but lower revenue than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than RH, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
RH	$3.44B	0.93	$124.79M	$5.18	32.55
Wayfair	$12.46B	0.96	-$313M	-$2.34	N/A

RH has a beta of 1.88, suggesting that its stock price is 88% more volatile than the broader market. Comparatively, Wayfair has a beta of 2.96, suggesting that its stock price is 196% more volatile than the broader market.

RH has a net margin of 3.01% compared to Wayfair's net margin of -2.41%. RH's return on equity of 423.79% beat Wayfair's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
RH	3.01%	423.79%	1.76%
Wayfair	-2.41%	-2.20%	1.92%

Summary

RH beats Wayfair on 9 of the 17 factors compared between the two stocks.

How does Wayfair compare to Williams-Sonoma?

Wayfair (NYSE:W) and Williams-Sonoma (NYSE:WSM) are both large-cap retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, profitability, institutional ownership, media sentiment, earnings, risk, dividends and analyst recommendations.

Williams-Sonoma has lower revenue, but higher earnings than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Williams-Sonoma, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Wayfair	$12.46B	0.96	-$313M	-$2.34	N/A
Williams-Sonoma	$7.81B	3.37	$1.09B	$8.93	25.02

Wayfair has a beta of 2.96, indicating that its share price is 196% more volatile than the broader market. Comparatively, Williams-Sonoma has a beta of 1.49, indicating that its share price is 49% more volatile than the broader market.

Williams-Sonoma has a net margin of 13.81% compared to Wayfair's net margin of -2.41%. Williams-Sonoma's return on equity of 53.29% beat Wayfair's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Wayfair	-2.41%	-2.20%	1.92%
Williams-Sonoma	13.81%	53.29%	20.72%

Wayfair currently has a consensus target price of $99.68, suggesting a potential upside of 10.30%. Williams-Sonoma has a consensus target price of $212.65, suggesting a potential downside of 4.83%. Given Wayfair's stronger consensus rating and higher probable upside, equities analysts clearly believe Wayfair is more favorable than Williams-Sonoma.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Wayfair	1 Sell rating(s)	10 Hold rating(s)	18 Buy rating(s)	2 Strong Buy rating(s)	2.68
Williams-Sonoma	0 Sell rating(s)	9 Hold rating(s)	8 Buy rating(s)	1 Strong Buy rating(s)	2.56

In the previous week, Wayfair had 8 more articles in the media than Williams-Sonoma. MarketBeat recorded 22 mentions for Wayfair and 14 mentions for Williams-Sonoma. Williams-Sonoma's average media sentiment score of 1.16 beat Wayfair's score of 0.54 indicating that Williams-Sonoma is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Wayfair	7 Very Positive mention(s)	2 Positive mention(s)	10 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Williams-Sonoma	9 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

89.7% of Wayfair shares are held by institutional investors. Comparatively, 99.3% of Williams-Sonoma shares are held by institutional investors. 18.4% of Wayfair shares are held by insiders. Comparatively, 1.1% of Williams-Sonoma shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Williams-Sonoma beats Wayfair on 9 of the 17 factors compared between the two stocks.

How does Wayfair compare to Coupang?

Coupang (NYSE:CPNG) and Wayfair (NYSE:W) are both large-cap retail/wholesale companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, earnings, analyst recommendations, valuation, institutional ownership, dividends, risk and media sentiment.

83.7% of Coupang shares are owned by institutional investors. Comparatively, 89.7% of Wayfair shares are owned by institutional investors. 12.8% of Coupang shares are owned by company insiders. Comparatively, 18.4% of Wayfair shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Coupang presently has a consensus price target of $26.02, indicating a potential upside of 37.71%. Wayfair has a consensus price target of $99.68, indicating a potential upside of 10.30%. Given Coupang's higher probable upside, research analysts plainly believe Coupang is more favorable than Wayfair.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Coupang	2 Sell rating(s)	5 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.25
Wayfair	1 Sell rating(s)	10 Hold rating(s)	18 Buy rating(s)	2 Strong Buy rating(s)	2.68

Coupang has a beta of 1.11, indicating that its stock price is 11% more volatile than the broader market. Comparatively, Wayfair has a beta of 2.96, indicating that its stock price is 196% more volatile than the broader market.

Coupang has higher revenue and earnings than Wayfair. Coupang is trading at a lower price-to-earnings ratio than Wayfair, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Coupang	$34.53B	0.98	$208M	-$0.09	N/A
Wayfair	$12.46B	0.96	-$313M	-$2.34	N/A

Coupang has a net margin of -0.47% compared to Wayfair's net margin of -2.41%. Wayfair's return on equity of -2.20% beat Coupang's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Coupang	-0.47%	-3.67%	-0.92%
Wayfair	-2.41%	-2.20%	1.92%

In the previous week, Wayfair had 17 more articles in the media than Coupang. MarketBeat recorded 22 mentions for Wayfair and 5 mentions for Coupang. Wayfair's average media sentiment score of 0.54 beat Coupang's score of -0.19 indicating that Wayfair is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Coupang	2 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Wayfair	7 Very Positive mention(s)	2 Positive mention(s)	10 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Wayfair beats Coupang on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding W and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

W vs. The Competition

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Metric	Wayfair	INTERNET COMMERCE Industry	Retail Sector	NYSE Exchange
Market Cap	$11.96B	$71.97B	$26.89B	$23.45B
Dividend Yield	N/A	1.72%	175.41%	4.04%
P/E Ratio	-38.73	18.33	20.91	31.32
Price / Sales	0.96	10.49	3.53	20.82
Price / Cash	30.64	21.28	17.50	24.85
Price / Book	-4.23	5.14	6.39	4.77
Net Income	-$313M	$2.46B	$951.26M	$1.07B
7 Day Performance	-3.95%	-1.22%	-1.38%	-0.47%
1 Month Performance	31.49%	-0.32%	1.06%	2.12%
1 Year Performance	53.26%	-20.33%	-4.53%	15.91%

Wayfair Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
W Wayfair	3.0645 of 5 stars	$90.37 +0.1%	$99.68 +10.3%	+60.3%	$11.96B	$12.46B	N/A	12,800	Analyst Forecast Analyst Revision
AFRM Affirm	3.7879 of 5 stars	$86.08 +1.8%	$88.20 +2.5%	+21.3%	$28.83B	$3.24B	78.25	2,206	Analyst Forecast
FND Floor & Decor	3.0732 of 5 stars	$57.06 -3.4%	$59.17 +3.7%	-33.6%	$6.15B	$4.68B	30.98	13,723	Positive News Analyst Forecast
RH RH	3.5587 of 5 stars	$169.71 +0.4%	$172.53 +1.7%	-17.4%	$3.21B	$3.43B	32.74	7,230	Analyst Upgrade Insider Trade
WSM Williams-Sonoma	3.4631 of 5 stars	$223.22 -1.9%	$211.47 -5.3%	+26.6%	$26.28B	$7.81B	25.00	19,800	Positive News Dividend Announcement Analyst Forecast

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This page (NYSE:W) was last updated on 7/10/2026 by MarketBeat.com Staff.

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Wayfair (W) Competitors