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Wayfair (W) Competitors

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$107.61 +5.92 (+5.83%)
Closing price 08/19/2026 03:59 PM Eastern
Extended Trading
$108.74 +1.12 (+1.04%)
As of 04:34 AM Eastern
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W vs. FND, RH, WSM, BOBS, and ARHS

Should you buy Wayfair stock or one of its competitors? Wayfair's main competitors and comparable companies include Floor & Decor (FND), RH (RH), Williams-Sonoma (WSM), Bob's Discount Furniture (BOBS), and Arhaus (ARHS). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "specialty retail" industry.

How does Wayfair compare to Floor & Decor?

Floor & Decor (NYSE:FND) and Wayfair (NYSE:W) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, media sentiment, institutional ownership, analyst recommendations, profitability, valuation, earnings and risk.

Floor & Decor has a net margin of 4.93% compared to Wayfair's net margin of -2.49%. Floor & Decor's return on equity of 8.20% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
Floor & Decor4.93% 8.20% 3.58%
Wayfair -2.49%-3.40%3.06%

Floor & Decor currently has a consensus target price of $59.42, suggesting a potential upside of 3.56%. Wayfair has a consensus target price of $119.70, suggesting a potential upside of 11.23%. Given Wayfair's stronger consensus rating and higher possible upside, analysts plainly believe Wayfair is more favorable than Floor & Decor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Floor & Decor
3 Sell rating(s)
12 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.10
Wayfair
1 Sell rating(s)
11 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.61

89.7% of Wayfair shares are held by institutional investors. 1.8% of Floor & Decor shares are held by company insiders. Comparatively, 18.4% of Wayfair shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Floor & Decor has higher earnings, but lower revenue than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Floor & Decor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Floor & Decor$4.68B1.30$208.65M$2.1526.69
Wayfair$12.46B1.14-$313M-$2.46N/A

In the previous week, Wayfair had 22 more articles in the media than Floor & Decor. MarketBeat recorded 25 mentions for Wayfair and 3 mentions for Floor & Decor. Floor & Decor's average media sentiment score of 0.96 beat Wayfair's score of 0.45 indicating that Floor & Decor is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Floor & Decor
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Wayfair
9 Very Positive mention(s)
5 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral

Floor & Decor has a beta of 1.57, meaning that its stock price is 57% more volatile than the broader market. Comparatively, Wayfair has a beta of 2.99, meaning that its stock price is 199% more volatile than the broader market.

Summary

Wayfair beats Floor & Decor on 9 of the 17 factors compared between the two stocks.

How does Wayfair compare to RH?

RH (NYSE:RH) and Wayfair (NYSE:W) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, media sentiment, valuation, institutional ownership, analyst recommendations, profitability, risk and earnings.

RH currently has a consensus target price of $173.36, indicating a potential upside of 2.25%. Wayfair has a consensus target price of $119.70, indicating a potential upside of 11.23%. Given Wayfair's stronger consensus rating and higher probable upside, analysts plainly believe Wayfair is more favorable than RH.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RH
3 Sell rating(s)
10 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.20
Wayfair
1 Sell rating(s)
11 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.61

RH has a beta of 1.87, meaning that its share price is 87% more volatile than the broader market. Comparatively, Wayfair has a beta of 2.99, meaning that its share price is 199% more volatile than the broader market.

In the previous week, RH had 30 more articles in the media than Wayfair. MarketBeat recorded 55 mentions for RH and 25 mentions for Wayfair. RH's average media sentiment score of 1.12 beat Wayfair's score of 0.45 indicating that RH is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
RH
36 Very Positive mention(s)
8 Positive mention(s)
6 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Positive
Wayfair
9 Very Positive mention(s)
5 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral

90.2% of RH shares are owned by institutional investors. Comparatively, 89.7% of Wayfair shares are owned by institutional investors. 26.9% of RH shares are owned by company insiders. Comparatively, 18.4% of Wayfair shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

RH has a net margin of 3.01% compared to Wayfair's net margin of -2.49%. RH's return on equity of 423.79% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
RH3.01% 423.79% 1.76%
Wayfair -2.49%-3.40%3.06%

RH has higher earnings, but lower revenue than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than RH, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
RH$3.44B0.93$124.79M$5.1832.73
Wayfair$12.46B1.14-$313M-$2.46N/A

Summary

RH beats Wayfair on 9 of the 17 factors compared between the two stocks.

How does Wayfair compare to Williams-Sonoma?

Williams-Sonoma (NYSE:WSM) and Wayfair (NYSE:W) are both large-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their risk, analyst recommendations, institutional ownership, earnings, valuation, dividends, profitability and media sentiment.

Williams-Sonoma presently has a consensus price target of $231.88, suggesting a potential downside of 4.32%. Wayfair has a consensus price target of $119.70, suggesting a potential upside of 11.23%. Given Wayfair's stronger consensus rating and higher probable upside, analysts clearly believe Wayfair is more favorable than Williams-Sonoma.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Williams-Sonoma
0 Sell rating(s)
9 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.56
Wayfair
1 Sell rating(s)
11 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.61

In the previous week, Wayfair had 1 more articles in the media than Williams-Sonoma. MarketBeat recorded 25 mentions for Wayfair and 24 mentions for Williams-Sonoma. Williams-Sonoma's average media sentiment score of 0.85 beat Wayfair's score of 0.45 indicating that Williams-Sonoma is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Williams-Sonoma
17 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Wayfair
9 Very Positive mention(s)
5 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral

Williams-Sonoma has a beta of 1.5, indicating that its share price is 50% more volatile than the broader market. Comparatively, Wayfair has a beta of 2.99, indicating that its share price is 199% more volatile than the broader market.

99.3% of Williams-Sonoma shares are held by institutional investors. Comparatively, 89.7% of Wayfair shares are held by institutional investors. 1.1% of Williams-Sonoma shares are held by company insiders. Comparatively, 18.4% of Wayfair shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Williams-Sonoma has a net margin of 13.81% compared to Wayfair's net margin of -2.49%. Williams-Sonoma's return on equity of 53.29% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
Williams-Sonoma13.81% 53.29% 20.72%
Wayfair -2.49%-3.40%3.06%

Williams-Sonoma has higher earnings, but lower revenue than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Williams-Sonoma, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Williams-Sonoma$7.81B3.66$1.09B$8.9327.14
Wayfair$12.46B1.14-$313M-$2.46N/A

Summary

Williams-Sonoma beats Wayfair on 9 of the 16 factors compared between the two stocks.

How does Wayfair compare to Bob's Discount Furniture?

Bob's Discount Furniture (NYSE:BOBS) and Wayfair (NYSE:W) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their earnings, institutional ownership, dividends, media sentiment, profitability, analyst recommendations, risk and valuation.

In the previous week, Wayfair had 24 more articles in the media than Bob's Discount Furniture. MarketBeat recorded 25 mentions for Wayfair and 1 mentions for Bob's Discount Furniture. Bob's Discount Furniture's average media sentiment score of 0.76 beat Wayfair's score of 0.45 indicating that Bob's Discount Furniture is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bob's Discount Furniture
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Wayfair
9 Very Positive mention(s)
5 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral

Bob's Discount Furniture currently has a consensus price target of $24.00, indicating a potential upside of 30.45%. Wayfair has a consensus price target of $119.70, indicating a potential upside of 11.23%. Given Bob's Discount Furniture's stronger consensus rating and higher probable upside, research analysts clearly believe Bob's Discount Furniture is more favorable than Wayfair.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bob's Discount Furniture
0 Sell rating(s)
4 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.73
Wayfair
1 Sell rating(s)
11 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.61

89.7% of Wayfair shares are owned by institutional investors. 3.2% of Bob's Discount Furniture shares are owned by insiders. Comparatively, 18.4% of Wayfair shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Bob's Discount Furniture has a net margin of 0.00% compared to Wayfair's net margin of -2.49%. Bob's Discount Furniture's return on equity of 0.00% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
Bob's Discount FurnitureN/A N/A N/A
Wayfair -2.49%-3.40%3.06%

Bob's Discount Furniture has higher earnings, but lower revenue than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Bob's Discount Furniture, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bob's Discount Furniture$2.37B1.02$121.72M$0.6428.75
Wayfair$12.46B1.14-$313M-$2.46N/A

Summary

Bob's Discount Furniture and Wayfair tied by winning 8 of the 16 factors compared between the two stocks.

How does Wayfair compare to Arhaus?

Arhaus (NASDAQ:ARHS) and Wayfair (NYSE:W) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, earnings, media sentiment, analyst recommendations, dividends, risk, institutional ownership and valuation.

Arhaus has higher earnings, but lower revenue than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Arhaus, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Arhaus$1.38B1.01$67.26M$0.5019.66
Wayfair$12.46B1.14-$313M-$2.46N/A

27.9% of Arhaus shares are held by institutional investors. Comparatively, 89.7% of Wayfair shares are held by institutional investors. 1.2% of Arhaus shares are held by company insiders. Comparatively, 18.4% of Wayfair shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Arhaus has a net margin of 4.91% compared to Wayfair's net margin of -2.49%. Arhaus' return on equity of 17.23% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
Arhaus4.91% 17.23% 4.94%
Wayfair -2.49%-3.40%3.06%

Arhaus has a beta of 2.29, suggesting that its stock price is 129% more volatile than the broader market. Comparatively, Wayfair has a beta of 2.99, suggesting that its stock price is 199% more volatile than the broader market.

Arhaus currently has a consensus target price of $10.13, suggesting a potential upside of 3.00%. Wayfair has a consensus target price of $119.70, suggesting a potential upside of 11.23%. Given Wayfair's stronger consensus rating and higher possible upside, analysts plainly believe Wayfair is more favorable than Arhaus.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Arhaus
0 Sell rating(s)
7 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.36
Wayfair
1 Sell rating(s)
11 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.61

In the previous week, Wayfair had 21 more articles in the media than Arhaus. MarketBeat recorded 25 mentions for Wayfair and 4 mentions for Arhaus. Arhaus' average media sentiment score of 0.65 beat Wayfair's score of 0.45 indicating that Arhaus is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Arhaus
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Wayfair
9 Very Positive mention(s)
5 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral

Summary

Wayfair beats Arhaus on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding W and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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W vs. The Competition

MetricWayfairSpecialty Retail IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$13.42B$11.41B$13.01B$24.19B
Dividend YieldN/A106.01%54.44%3.73%
P/E Ratio-43.7527.1246.9430.14
Price / Sales1.1418.7689.0620.90
Price / Cash35.9213.5026.1831.97
Price / Book-5.105.684.016.84
Net Income-$313M$438.66M$446.21M$1.07B
7 Day Performance6.68%-0.70%-0.24%-0.57%
1 Month Performance22.25%2.05%1.30%2.97%
1 Year Performance34.56%-0.60%0.17%18.26%

Wayfair Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
W
Wayfair
3.9574 of 5 stars
$107.61
+5.8%
$119.70
+11.2%
+36.3%$13.42B$12.46BN/A12,800
FND
Floor & Decor
3.0259 of 5 stars
$60.43
+2.1%
$59.42
-1.7%
-32.4%$6.44B$4.68B28.1113,723
RH
RH
4.0669 of 5 stars
$182.59
-0.5%
$174.29
-4.5%
-26.9%$3.45B$3.44B35.257,230
WSM
Williams-Sonoma
4.4911 of 5 stars
$250.67
-0.1%
$223.29
-10.9%
+19.7%$29.52B$7.81B28.0719,800
BOBS
Bob's Discount Furniture
4.3111 of 5 stars
$18.38
0.0%
$24.00
+30.6%
N/A$2.40B$2.37B41.785,950

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This page (NYSE:W) was last updated on 8/20/2026 by MarketBeat.com Staff.
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