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Wayfair (W) Competitors

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$100.50 +1.88 (+1.90%)
As of 02:26 PM Eastern
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W vs. FND, RH, WSM, BOBS, and ARHS

Should you buy Wayfair stock or one of its competitors? Wayfair's main competitors and comparable companies include Floor & Decor (FND), RH (RH), Williams-Sonoma (WSM), Bob's Discount Furniture (BOBS), and Arhaus (ARHS). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "specialty retail" industry.

How does Wayfair compare to Floor & Decor?

Wayfair (NYSE:W) and Floor & Decor (NYSE:FND) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, media sentiment, profitability, valuation, institutional ownership, dividends, risk and analyst recommendations.

Floor & Decor has a net margin of 4.93% compared to Wayfair's net margin of -2.49%. Floor & Decor's return on equity of 8.20% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
Wayfair-2.49% -3.40% 3.06%
Floor & Decor 4.93%8.20%3.58%

Floor & Decor has lower revenue, but higher earnings than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Floor & Decor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wayfair$12.46B1.06-$313M-$2.46N/A
Floor & Decor$4.68B1.06$208.65M$2.1521.63

Wayfair currently has a consensus target price of $120.61, suggesting a potential upside of 21.00%. Floor & Decor has a consensus target price of $59.16, suggesting a potential upside of 27.23%. Given Floor & Decor's higher probable upside, analysts plainly believe Floor & Decor is more favorable than Wayfair.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wayfair
1 Sell rating(s)
10 Hold rating(s)
18 Buy rating(s)
3 Strong Buy rating(s)
2.72
Floor & Decor
2 Sell rating(s)
13 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.15

89.7% of Wayfair shares are held by institutional investors. 18.4% of Wayfair shares are held by company insiders. Comparatively, 1.8% of Floor & Decor shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Wayfair had 12 more articles in the media than Floor & Decor. MarketBeat recorded 17 mentions for Wayfair and 5 mentions for Floor & Decor. Wayfair's average media sentiment score of 0.34 beat Floor & Decor's score of 0.34 indicating that Wayfair is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wayfair
2 Very Positive mention(s)
6 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Floor & Decor
0 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Wayfair has a beta of 2.99, meaning that its stock price is 199% more volatile than the broader market. Comparatively, Floor & Decor has a beta of 1.55, meaning that its stock price is 55% more volatile than the broader market.

Summary

Wayfair beats Floor & Decor on 9 of the 17 factors compared between the two stocks.

How does Wayfair compare to RH?

Wayfair (NYSE:W) and RH (NYSE:RH) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, media sentiment, risk, valuation, institutional ownership, profitability, dividends and analyst recommendations.

Wayfair presently has a consensus price target of $120.61, suggesting a potential upside of 21.00%. RH has a consensus price target of $164.86, suggesting a potential upside of 34.54%. Given RH's higher probable upside, analysts plainly believe RH is more favorable than Wayfair.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wayfair
1 Sell rating(s)
10 Hold rating(s)
18 Buy rating(s)
3 Strong Buy rating(s)
2.72
RH
3 Sell rating(s)
10 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.20

Wayfair has a beta of 2.99, indicating that its share price is 199% more volatile than the broader market. Comparatively, RH has a beta of 1.85, indicating that its share price is 85% more volatile than the broader market.

In the previous week, RH had 33 more articles in the media than Wayfair. MarketBeat recorded 50 mentions for RH and 17 mentions for Wayfair. RH's average media sentiment score of 0.73 beat Wayfair's score of 0.34 indicating that RH is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wayfair
2 Very Positive mention(s)
6 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
RH
27 Very Positive mention(s)
7 Positive mention(s)
5 Neutral mention(s)
8 Negative mention(s)
1 Very Negative mention(s)
Positive

89.7% of Wayfair shares are held by institutional investors. Comparatively, 90.2% of RH shares are held by institutional investors. 18.4% of Wayfair shares are held by company insiders. Comparatively, 26.9% of RH shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

RH has a net margin of 3.23% compared to Wayfair's net margin of -2.49%. RH's return on equity of 132.79% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
Wayfair-2.49% -3.40% 3.06%
RH 3.23%132.79%1.63%

RH has lower revenue, but higher earnings than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than RH, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wayfair$12.46B1.06-$313M-$2.46N/A
RH$3.44B0.67$124.79M$5.6221.80

Summary

RH beats Wayfair on 10 of the 17 factors compared between the two stocks.

How does Wayfair compare to Williams-Sonoma?

Wayfair (NYSE:W) and Williams-Sonoma (NYSE:WSM) are both large-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, earnings, institutional ownership, risk, dividends, media sentiment, valuation and profitability.

Wayfair currently has a consensus price target of $120.61, suggesting a potential upside of 21.00%. Williams-Sonoma has a consensus price target of $245.56, suggesting a potential upside of 7.35%. Given Wayfair's stronger consensus rating and higher possible upside, analysts plainly believe Wayfair is more favorable than Williams-Sonoma.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wayfair
1 Sell rating(s)
10 Hold rating(s)
18 Buy rating(s)
3 Strong Buy rating(s)
2.72
Williams-Sonoma
0 Sell rating(s)
8 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.56

Williams-Sonoma has lower revenue, but higher earnings than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Williams-Sonoma, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wayfair$12.46B1.06-$313M-$2.46N/A
Williams-Sonoma$7.81B3.45$1.09B$9.7723.41

89.7% of Wayfair shares are held by institutional investors. Comparatively, 99.3% of Williams-Sonoma shares are held by institutional investors. 18.4% of Wayfair shares are held by insiders. Comparatively, 1.1% of Williams-Sonoma shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Williams-Sonoma has a net margin of 14.73% compared to Wayfair's net margin of -2.49%. Williams-Sonoma's return on equity of 53.48% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
Wayfair-2.49% -3.40% 3.06%
Williams-Sonoma 14.73%53.48%20.50%

Wayfair has a beta of 2.99, meaning that its stock price is 199% more volatile than the broader market. Comparatively, Williams-Sonoma has a beta of 1.47, meaning that its stock price is 47% more volatile than the broader market.

In the previous week, Wayfair had 14 more articles in the media than Williams-Sonoma. MarketBeat recorded 17 mentions for Wayfair and 3 mentions for Williams-Sonoma. Williams-Sonoma's average media sentiment score of 0.78 beat Wayfair's score of 0.34 indicating that Williams-Sonoma is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wayfair
2 Very Positive mention(s)
6 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Williams-Sonoma
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Williams-Sonoma beats Wayfair on 9 of the 17 factors compared between the two stocks.

How does Wayfair compare to Bob's Discount Furniture?

Bob's Discount Furniture (NYSE:BOBS) and Wayfair (NYSE:W) are both consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, valuation, dividends, institutional ownership, profitability, analyst recommendations, earnings and risk.

In the previous week, Wayfair had 14 more articles in the media than Bob's Discount Furniture. MarketBeat recorded 17 mentions for Wayfair and 3 mentions for Bob's Discount Furniture. Bob's Discount Furniture's average media sentiment score of 0.62 beat Wayfair's score of 0.34 indicating that Bob's Discount Furniture is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bob's Discount Furniture
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Wayfair
2 Very Positive mention(s)
6 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Bob's Discount Furniture currently has a consensus price target of $24.00, suggesting a potential upside of 75.05%. Wayfair has a consensus price target of $120.61, suggesting a potential upside of 21.00%. Given Bob's Discount Furniture's stronger consensus rating and higher probable upside, equities analysts plainly believe Bob's Discount Furniture is more favorable than Wayfair.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bob's Discount Furniture
0 Sell rating(s)
4 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.73
Wayfair
1 Sell rating(s)
10 Hold rating(s)
18 Buy rating(s)
3 Strong Buy rating(s)
2.72

Bob's Discount Furniture has higher earnings, but lower revenue than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Bob's Discount Furniture, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bob's Discount Furniture$2.37B0.76$121.72M$0.6421.42
Wayfair$12.46B1.06-$313M-$2.46N/A

89.7% of Wayfair shares are held by institutional investors. 18.4% of Wayfair shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Bob's Discount Furniture has a net margin of 0.00% compared to Wayfair's net margin of -2.49%. Bob's Discount Furniture's return on equity of 0.00% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
Bob's Discount FurnitureN/A N/A N/A
Wayfair -2.49%-3.40%3.06%

Summary

Bob's Discount Furniture and Wayfair tied by winning 8 of the 16 factors compared between the two stocks.

How does Wayfair compare to Arhaus?

Wayfair (NYSE:W) and Arhaus (NASDAQ:ARHS) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, valuation, profitability, risk, dividends, earnings and analyst recommendations.

In the previous week, Wayfair had 11 more articles in the media than Arhaus. MarketBeat recorded 17 mentions for Wayfair and 6 mentions for Arhaus. Arhaus' average media sentiment score of 0.77 beat Wayfair's score of 0.34 indicating that Arhaus is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wayfair
2 Very Positive mention(s)
6 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Arhaus
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Wayfair has a beta of 2.99, suggesting that its share price is 199% more volatile than the broader market. Comparatively, Arhaus has a beta of 2.3, suggesting that its share price is 130% more volatile than the broader market.

Arhaus has lower revenue, but higher earnings than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Arhaus, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wayfair$12.46B1.06-$313M-$2.46N/A
Arhaus$1.38B0.97$67.26M$0.5018.83

Arhaus has a net margin of 4.91% compared to Wayfair's net margin of -2.49%. Arhaus' return on equity of 17.23% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
Wayfair-2.49% -3.40% 3.06%
Arhaus 4.91%17.23%4.94%

Wayfair presently has a consensus target price of $120.61, indicating a potential upside of 21.00%. Arhaus has a consensus target price of $10.22, indicating a potential upside of 8.57%. Given Wayfair's stronger consensus rating and higher probable upside, analysts clearly believe Wayfair is more favorable than Arhaus.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wayfair
1 Sell rating(s)
10 Hold rating(s)
18 Buy rating(s)
3 Strong Buy rating(s)
2.72
Arhaus
0 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50

89.7% of Wayfair shares are owned by institutional investors. Comparatively, 27.9% of Arhaus shares are owned by institutional investors. 18.4% of Wayfair shares are owned by insiders. Comparatively, 1.2% of Arhaus shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Wayfair beats Arhaus on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding W and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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W vs. The Competition

MetricWayfairSpecialty Retail IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$13.17B$10.42B$12.21B$22.68B
Dividend YieldN/A173.56%64.44%3.68%
P/E Ratio-40.5624.8744.1327.60
Price / Sales1.0617.5993.7720.06
Price / Cash34.6713.1118.4119.27
Price / Book-4.675.463.954.63
Net Income-$313M$441.51M$446.19M$1.07B
7 Day Performance-7.21%-1.50%-1.40%-3.12%
1 Month Performance-3.68%-5.00%-5.12%-6.16%
1 Year Performance11.69%-7.91%-7.20%5.41%

Wayfair Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
W
Wayfair
3.6406 of 5 stars
$100.42
+1.8%
$120.61
+20.1%
+13.9%$13.25B$12.46BN/A12,800
FND
Floor & Decor
4.1377 of 5 stars
$48.99
+3.7%
$59.42
+21.3%
-39.2%$5.22B$4.68B22.7813,723
RH
RH
4.6629 of 5 stars
$130.79
+2.8%
$165.57
+26.6%
-39.6%$2.48B$3.44B23.277,230
WSM
Williams-Sonoma
4.2539 of 5 stars
$232.54
+2.4%
$245.56
+5.6%
+14.6%$27.39B$8.01B23.8019,800
BOBS
Bob's Discount Furniture
3.9128 of 5 stars
$15.24
+5.6%
$24.00
+57.4%
N/A$1.99B$2.37B23.825,950

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This page (NYSE:W) was last updated on 9/29/2026 by MarketBeat.com Staff.
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