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Wayfair (W) Competitors

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$90.02 +0.99 (+1.12%)
Closing price 07/30/2026 03:59 PM Eastern
Extended Trading
$88.38 -1.65 (-1.83%)
As of 07/30/2026 07:51 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

W vs. AFRM, FND, RH, WSM, and JD

Should you buy Wayfair stock or one of its competitors? MarketBeat compares Wayfair with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Wayfair include Affirm (AFRM), Floor & Decor (FND), RH (RH), Williams-Sonoma (WSM), and JD.com (JD).

How does Wayfair compare to Affirm?

Wayfair (NYSE:W) and Affirm (NASDAQ:AFRM) are related large-cap companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, analyst recommendations, risk, earnings, media sentiment, institutional ownership, profitability and dividends.

89.7% of Wayfair shares are held by institutional investors. Comparatively, 69.3% of Affirm shares are held by institutional investors. 18.4% of Wayfair shares are held by company insiders. Comparatively, 11.0% of Affirm shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, Wayfair had 2 more articles in the media than Affirm. MarketBeat recorded 19 mentions for Wayfair and 17 mentions for Affirm. Affirm's average media sentiment score of 1.35 beat Wayfair's score of 0.87 indicating that Affirm is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wayfair
9 Very Positive mention(s)
5 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Affirm
11 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Wayfair presently has a consensus price target of $100.64, suggesting a potential upside of 11.80%. Affirm has a consensus price target of $92.74, suggesting a potential upside of 26.61%. Given Affirm's stronger consensus rating and higher possible upside, analysts clearly believe Affirm is more favorable than Wayfair.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wayfair
1 Sell rating(s)
11 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.61
Affirm
0 Sell rating(s)
7 Hold rating(s)
21 Buy rating(s)
3 Strong Buy rating(s)
2.87

Affirm has lower revenue, but higher earnings than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wayfair$12.46B0.95-$313M-$2.34N/A
Affirm$3.24B7.56$52.19M$1.1066.59

Wayfair has a beta of 2.96, meaning that its stock price is 196% more volatile than the broader market. Comparatively, Affirm has a beta of 3.67, meaning that its stock price is 267% more volatile than the broader market.

Affirm has a net margin of 9.63% compared to Wayfair's net margin of -2.41%. Affirm's return on equity of 11.17% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
Wayfair-2.41% -2.20% 1.92%
Affirm 9.63%11.17%3.14%

Summary

Affirm beats Wayfair on 13 of the 17 factors compared between the two stocks.

How does Wayfair compare to Floor & Decor?

Floor & Decor (NYSE:FND) and Wayfair (NYSE:W) are both retail/wholesale companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, institutional ownership, valuation, earnings, analyst recommendations, media sentiment, dividends and profitability.

In the previous week, Floor & Decor and Floor & Decor both had 19 articles in the media. Floor & Decor's average media sentiment score of 0.90 beat Wayfair's score of 0.87 indicating that Floor & Decor is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Floor & Decor
9 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Wayfair
9 Very Positive mention(s)
5 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Floor & Decor has a beta of 1.58, meaning that its stock price is 58% more volatile than the broader market. Comparatively, Wayfair has a beta of 2.96, meaning that its stock price is 196% more volatile than the broader market.

Floor & Decor has higher earnings, but lower revenue than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Floor & Decor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Floor & Decor$4.68B1.28$208.65M$1.8430.09
Wayfair$12.46B0.95-$313M-$2.34N/A

89.7% of Wayfair shares are held by institutional investors. 1.8% of Floor & Decor shares are held by insiders. Comparatively, 18.4% of Wayfair shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Floor & Decor has a net margin of 4.27% compared to Wayfair's net margin of -2.41%. Floor & Decor's return on equity of 8.38% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
Floor & Decor4.27% 8.38% 3.63%
Wayfair -2.41%-2.20%1.92%

Floor & Decor presently has a consensus target price of $57.72, suggesting a potential upside of 4.26%. Wayfair has a consensus target price of $100.64, suggesting a potential upside of 11.80%. Given Wayfair's stronger consensus rating and higher probable upside, analysts plainly believe Wayfair is more favorable than Floor & Decor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Floor & Decor
3 Sell rating(s)
11 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.11
Wayfair
1 Sell rating(s)
11 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.61

Summary

Floor & Decor and Wayfair tied by winning 8 of the 16 factors compared between the two stocks.

How does Wayfair compare to RH?

Wayfair (NYSE:W) and RH (NYSE:RH) are related companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, profitability, risk, valuation, earnings, institutional ownership and dividends.

Wayfair has a beta of 2.96, indicating that its share price is 196% more volatile than the broader market. Comparatively, RH has a beta of 1.88, indicating that its share price is 88% more volatile than the broader market.

89.7% of Wayfair shares are owned by institutional investors. Comparatively, 90.2% of RH shares are owned by institutional investors. 18.4% of Wayfair shares are owned by company insiders. Comparatively, 26.9% of RH shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

RH has a net margin of 3.01% compared to Wayfair's net margin of -2.41%. RH's return on equity of 423.79% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
Wayfair-2.41% -2.20% 1.92%
RH 3.01%423.79%1.76%

Wayfair presently has a consensus target price of $100.64, indicating a potential upside of 11.80%. RH has a consensus target price of $171.71, indicating a potential upside of 3.29%. Given Wayfair's stronger consensus rating and higher possible upside, research analysts plainly believe Wayfair is more favorable than RH.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wayfair
1 Sell rating(s)
11 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.61
RH
3 Sell rating(s)
10 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.20

RH has lower revenue, but higher earnings than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than RH, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wayfair$12.46B0.95-$313M-$2.34N/A
RH$3.44B0.91$124.79M$5.1832.09

In the previous week, RH had 24 more articles in the media than Wayfair. MarketBeat recorded 43 mentions for RH and 19 mentions for Wayfair. RH's average media sentiment score of 1.42 beat Wayfair's score of 0.87 indicating that RH is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wayfair
9 Very Positive mention(s)
5 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
RH
33 Very Positive mention(s)
5 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

RH beats Wayfair on 9 of the 17 factors compared between the two stocks.

How does Wayfair compare to Williams-Sonoma?

Wayfair (NYSE:W) and Williams-Sonoma (NYSE:WSM) are both large-cap retail/wholesale companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, profitability, analyst recommendations, dividends, valuation, earnings and risk.

Wayfair presently has a consensus target price of $100.64, indicating a potential upside of 11.80%. Williams-Sonoma has a consensus target price of $215.47, indicating a potential downside of 7.75%. Given Wayfair's stronger consensus rating and higher possible upside, equities research analysts plainly believe Wayfair is more favorable than Williams-Sonoma.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wayfair
1 Sell rating(s)
11 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.61
Williams-Sonoma
0 Sell rating(s)
9 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.56

Williams-Sonoma has a net margin of 13.81% compared to Wayfair's net margin of -2.41%. Williams-Sonoma's return on equity of 53.29% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
Wayfair-2.41% -2.20% 1.92%
Williams-Sonoma 13.81%53.29%20.72%

Wayfair has a beta of 2.96, meaning that its stock price is 196% more volatile than the broader market. Comparatively, Williams-Sonoma has a beta of 1.49, meaning that its stock price is 49% more volatile than the broader market.

In the previous week, Wayfair had 5 more articles in the media than Williams-Sonoma. MarketBeat recorded 19 mentions for Wayfair and 14 mentions for Williams-Sonoma. Williams-Sonoma's average media sentiment score of 1.24 beat Wayfair's score of 0.87 indicating that Williams-Sonoma is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wayfair
9 Very Positive mention(s)
5 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Williams-Sonoma
10 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

89.7% of Wayfair shares are owned by institutional investors. Comparatively, 99.3% of Williams-Sonoma shares are owned by institutional investors. 18.4% of Wayfair shares are owned by insiders. Comparatively, 1.1% of Williams-Sonoma shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Williams-Sonoma has lower revenue, but higher earnings than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Williams-Sonoma, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wayfair$12.46B0.95-$313M-$2.34N/A
Williams-Sonoma$7.81B3.52$1.09B$8.9326.16

Summary

Williams-Sonoma beats Wayfair on 9 of the 16 factors compared between the two stocks.

How does Wayfair compare to JD.com?

JD.com (NASDAQ:JD) and Wayfair (NYSE:W) are both large-cap retail/wholesale companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, valuation, institutional ownership, earnings, profitability, dividends, media sentiment and analyst recommendations.

In the previous week, Wayfair had 13 more articles in the media than JD.com. MarketBeat recorded 19 mentions for Wayfair and 6 mentions for JD.com. Wayfair's average media sentiment score of 0.87 beat JD.com's score of 0.46 indicating that Wayfair is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
JD.com
1 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Wayfair
9 Very Positive mention(s)
5 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

16.0% of JD.com shares are held by institutional investors. Comparatively, 89.7% of Wayfair shares are held by institutional investors. 16.6% of JD.com shares are held by insiders. Comparatively, 18.4% of Wayfair shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

JD.com has a beta of 0.4, suggesting that its stock price is 60% less volatile than the broader market. Comparatively, Wayfair has a beta of 2.96, suggesting that its stock price is 196% more volatile than the broader market.

JD.com presently has a consensus price target of $36.42, suggesting a potential upside of 12.71%. Wayfair has a consensus price target of $100.64, suggesting a potential upside of 11.80%. Given JD.com's stronger consensus rating and higher possible upside, analysts clearly believe JD.com is more favorable than Wayfair.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JD.com
1 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.71
Wayfair
1 Sell rating(s)
11 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.61

JD.com has higher revenue and earnings than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than JD.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JD.com$187.20B0.22$2.81B$1.2825.24
Wayfair$12.46B0.95-$313M-$2.34N/A

JD.com has a net margin of 1.04% compared to Wayfair's net margin of -2.41%. JD.com's return on equity of 5.90% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
JD.com1.04% 5.90% 2.48%
Wayfair -2.41%-2.20%1.92%

Summary

JD.com beats Wayfair on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding W and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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W vs. The Competition

MetricWayfairINTERNET COMMERCE IndustryRetail SectorNYSE Exchange
Market Cap$11.75B$69.84B$27.12B$23.53B
Dividend YieldN/A1.63%176.83%4.19%
P/E Ratio-38.4724.4223.5230.73
Price / Sales0.959.803.3419.63
Price / Cash31.4520.5317.8931.18
Price / Book-4.224.996.404.66
Net Income-$313M$2.46B$954.63M$1.07B
7 Day Performance7.16%2.61%2.83%0.55%
1 Month Performance-2.64%-3.03%0.62%1.58%
1 Year Performance37.49%-20.51%1.87%17.66%

Wayfair Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
W
Wayfair
3.373 of 5 stars
$90.02
+1.1%
$100.64
+11.8%
+37.3%$11.75B$12.46BN/A12,800
AFRM
Affirm
4.7889 of 5 stars
$72.99
+3.9%
$92.74
+27.1%
+8.6%$24.47B$3.24B66.422,206
FND
Floor & Decor
2.0999 of 5 stars
$55.07
+2.5%
$57.72
+4.8%
-29.3%$5.93B$4.68B29.8913,723
RH
RH
3.3563 of 5 stars
$180.53
+3.5%
$171.71
-4.9%
-20.1%$3.41B$3.44B34.867,230
WSM
Williams-Sonoma
3.8172 of 5 stars
$230.74
+1.8%
$215.47
-6.6%
+22.6%$27.18B$7.81B25.8519,800

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This page (NYSE:W) was last updated on 7/31/2026 by MarketBeat.com Staff.
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