Wayfair (W) Competitors

$66.25 +0.05 (+0.07%)

Closing price 05/8/2026 03:59 PM Eastern

Extended Trading

$65.16 -1.09 (-1.65%)

As of 05/8/2026 07:56 PM Eastern

W vs. AFRM, TROW, FND, RH, and WSM

Should you be buying Wayfair stock or one of its competitors? The main competitors of Wayfair include Affirm (AFRM), T. Rowe Price Group (TROW), Floor & Decor (FND), RH (RH), and Williams-Sonoma (WSM).

How does Wayfair compare to Affirm?

Wayfair (NYSE:W) and Affirm (NASDAQ:AFRM) are related companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, earnings, dividends, risk, valuation and media sentiment.

In the previous week, Affirm had 6 more articles in the media than Wayfair. MarketBeat recorded 30 mentions for Affirm and 24 mentions for Wayfair. Affirm's average media sentiment score of 0.65 beat Wayfair's score of 0.40 indicating that Affirm is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Wayfair	8 Very Positive mention(s)	4 Positive mention(s)	10 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Affirm	7 Very Positive mention(s)	5 Positive mention(s)	9 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Positive

89.7% of Wayfair shares are owned by institutional investors. Comparatively, 69.3% of Affirm shares are owned by institutional investors. 18.4% of Wayfair shares are owned by company insiders. Comparatively, 11.0% of Affirm shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Affirm has lower revenue, but higher earnings than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Wayfair	$12.46B	0.70	-$313M	-$2.34	N/A
Affirm	$3.24B	6.57	$52.19M	$1.10	58.19

Wayfair currently has a consensus target price of $96.33, suggesting a potential upside of 45.42%. Affirm has a consensus target price of $85.28, suggesting a potential upside of 33.23%. Given Wayfair's higher probable upside, equities research analysts plainly believe Wayfair is more favorable than Affirm.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Wayfair	2 Sell rating(s)	10 Hold rating(s)	18 Buy rating(s)	1 Strong Buy rating(s)	2.58
Affirm	0 Sell rating(s)	9 Hold rating(s)	19 Buy rating(s)	1 Strong Buy rating(s)	2.72

Affirm has a net margin of 9.63% compared to Wayfair's net margin of -2.41%. Affirm's return on equity of 11.57% beat Wayfair's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Wayfair	-2.41%	-2.20%	1.92%
Affirm	9.63%	11.57%	3.22%

Wayfair has a beta of 3.02, meaning that its stock price is 202% more volatile than the S&P 500. Comparatively, Affirm has a beta of 3.72, meaning that its stock price is 272% more volatile than the S&P 500.

Summary

Affirm beats Wayfair on 12 of the 16 factors compared between the two stocks.

How does Wayfair compare to T. Rowe Price Group?

Wayfair (NYSE:W) and T. Rowe Price Group (NASDAQ:TROW) are related companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, dividends, risk, institutional ownership, media sentiment, valuation, profitability and analyst recommendations.

In the previous week, Wayfair had 10 more articles in the media than T. Rowe Price Group. MarketBeat recorded 24 mentions for Wayfair and 14 mentions for T. Rowe Price Group. T. Rowe Price Group's average media sentiment score of 1.22 beat Wayfair's score of 0.40 indicating that T. Rowe Price Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Wayfair	8 Very Positive mention(s)	4 Positive mention(s)	10 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
T. Rowe Price Group	9 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

89.7% of Wayfair shares are held by institutional investors. Comparatively, 73.4% of T. Rowe Price Group shares are held by institutional investors. 18.4% of Wayfair shares are held by company insiders. Comparatively, 1.6% of T. Rowe Price Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

T. Rowe Price Group has lower revenue, but higher earnings than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than T. Rowe Price Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Wayfair	$12.46B	0.70	-$313M	-$2.34	N/A
T. Rowe Price Group	$7.31B	3.09	$2.09B	$9.33	11.29

Wayfair presently has a consensus target price of $96.33, suggesting a potential upside of 45.42%. T. Rowe Price Group has a consensus target price of $99.54, suggesting a potential downside of 5.50%. Given Wayfair's stronger consensus rating and higher probable upside, equities analysts clearly believe Wayfair is more favorable than T. Rowe Price Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Wayfair	2 Sell rating(s)	10 Hold rating(s)	18 Buy rating(s)	1 Strong Buy rating(s)	2.58
T. Rowe Price Group	5 Sell rating(s)	10 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67

T. Rowe Price Group has a net margin of 28.28% compared to Wayfair's net margin of -2.41%. T. Rowe Price Group's return on equity of 20.60% beat Wayfair's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Wayfair	-2.41%	-2.20%	1.92%
T. Rowe Price Group	28.28%	20.60%	15.55%

Wayfair has a beta of 3.02, indicating that its share price is 202% more volatile than the S&P 500. Comparatively, T. Rowe Price Group has a beta of 1.51, indicating that its share price is 51% more volatile than the S&P 500.

Summary

Wayfair beats T. Rowe Price Group on 9 of the 17 factors compared between the two stocks.

How does Wayfair compare to Floor & Decor?

Wayfair (NYSE:W) and Floor & Decor (NYSE:FND) are both mid-cap retail/wholesale companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, dividends, risk, institutional ownership, media sentiment, valuation, profitability and analyst recommendations.

Wayfair presently has a consensus target price of $96.33, suggesting a potential upside of 45.42%. Floor & Decor has a consensus target price of $59.17, suggesting a potential upside of 14.61%. Given Wayfair's stronger consensus rating and higher probable upside, equities analysts clearly believe Wayfair is more favorable than Floor & Decor.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Wayfair	2 Sell rating(s)	10 Hold rating(s)	18 Buy rating(s)	1 Strong Buy rating(s)	2.58
Floor & Decor	3 Sell rating(s)	11 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.11

Floor & Decor has a net margin of 4.27% compared to Wayfair's net margin of -2.41%. Floor & Decor's return on equity of 8.38% beat Wayfair's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Wayfair	-2.41%	-2.20%	1.92%
Floor & Decor	4.27%	8.38%	3.63%

89.7% of Wayfair shares are held by institutional investors. 18.4% of Wayfair shares are held by company insiders. Comparatively, 1.8% of Floor & Decor shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Floor & Decor has lower revenue, but higher earnings than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Floor & Decor, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Wayfair	$12.46B	0.70	-$313M	-$2.34	N/A
Floor & Decor	$4.68B	1.19	$208.65M	$1.84	28.06

In the previous week, Floor & Decor had 3 more articles in the media than Wayfair. MarketBeat recorded 27 mentions for Floor & Decor and 24 mentions for Wayfair. Floor & Decor's average media sentiment score of 0.64 beat Wayfair's score of 0.40 indicating that Floor & Decor is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Wayfair	8 Very Positive mention(s)	4 Positive mention(s)	10 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Floor & Decor	11 Very Positive mention(s)	4 Positive mention(s)	6 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Wayfair has a beta of 3.02, indicating that its share price is 202% more volatile than the S&P 500. Comparatively, Floor & Decor has a beta of 1.63, indicating that its share price is 63% more volatile than the S&P 500.

Summary

Floor & Decor beats Wayfair on 9 of the 17 factors compared between the two stocks.

How does Wayfair compare to RH?

RH (NYSE:RH) and Wayfair (NYSE:W) are related mid-cap companies, but which is the better investment? We will compare the two companies based on the strength of their valuation, profitability, institutional ownership, risk, earnings, dividends, media sentiment and analyst recommendations.

RH currently has a consensus target price of $176.47, suggesting a potential upside of 31.85%. Wayfair has a consensus target price of $96.33, suggesting a potential upside of 45.42%. Given Wayfair's stronger consensus rating and higher possible upside, analysts clearly believe Wayfair is more favorable than RH.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
RH	5 Sell rating(s)	8 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.10
Wayfair	2 Sell rating(s)	10 Hold rating(s)	18 Buy rating(s)	1 Strong Buy rating(s)	2.58

RH has a net margin of 3.63% compared to Wayfair's net margin of -2.41%. Wayfair's return on equity of -2.20% beat RH's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
RH	3.63%	-567.82%	2.62%
Wayfair	-2.41%	-2.20%	1.92%

90.2% of RH shares are owned by institutional investors. Comparatively, 89.7% of Wayfair shares are owned by institutional investors. 27.0% of RH shares are owned by insiders. Comparatively, 18.4% of Wayfair shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

RH has higher earnings, but lower revenue than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than RH, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
RH	$3.44B	0.74	$124.79M	$6.31	21.21
Wayfair	$12.46B	0.70	-$313M	-$2.34	N/A

In the previous week, RH had 13 more articles in the media than Wayfair. MarketBeat recorded 37 mentions for RH and 24 mentions for Wayfair. RH's average media sentiment score of 1.11 beat Wayfair's score of 0.40 indicating that RH is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
RH	28 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	3 Negative mention(s)	1 Very Negative mention(s)	Positive
Wayfair	8 Very Positive mention(s)	4 Positive mention(s)	10 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

RH has a beta of 1.89, meaning that its stock price is 89% more volatile than the S&P 500. Comparatively, Wayfair has a beta of 3.02, meaning that its stock price is 202% more volatile than the S&P 500.

Summary

RH beats Wayfair on 10 of the 17 factors compared between the two stocks.

How does Wayfair compare to Williams-Sonoma?

Williams-Sonoma (NYSE:WSM) and Wayfair (NYSE:W) are both retail/wholesale companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, profitability, institutional ownership, earnings, valuation, media sentiment, dividends and analyst recommendations.

Williams-Sonoma has a beta of 1.49, meaning that its share price is 49% more volatile than the S&P 500. Comparatively, Wayfair has a beta of 3.02, meaning that its share price is 202% more volatile than the S&P 500.

Williams-Sonoma currently has a consensus target price of $209.56, suggesting a potential upside of 15.24%. Wayfair has a consensus target price of $96.33, suggesting a potential upside of 45.42%. Given Wayfair's higher possible upside, analysts clearly believe Wayfair is more favorable than Williams-Sonoma.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Williams-Sonoma	0 Sell rating(s)	8 Hold rating(s)	9 Buy rating(s)	1 Strong Buy rating(s)	2.61
Wayfair	2 Sell rating(s)	10 Hold rating(s)	18 Buy rating(s)	1 Strong Buy rating(s)	2.58

Williams-Sonoma has a net margin of 13.94% compared to Wayfair's net margin of -2.41%. Williams-Sonoma's return on equity of 51.45% beat Wayfair's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Williams-Sonoma	13.94%	51.45%	20.62%
Wayfair	-2.41%	-2.20%	1.92%

Williams-Sonoma has higher earnings, but lower revenue than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Williams-Sonoma, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Williams-Sonoma	$7.81B	2.74	$1.09B	$8.85	20.55
Wayfair	$12.46B	0.70	-$313M	-$2.34	N/A

In the previous week, Wayfair had 19 more articles in the media than Williams-Sonoma. MarketBeat recorded 24 mentions for Wayfair and 5 mentions for Williams-Sonoma. Williams-Sonoma's average media sentiment score of 1.07 beat Wayfair's score of 0.40 indicating that Williams-Sonoma is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Williams-Sonoma	4 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Wayfair	8 Very Positive mention(s)	4 Positive mention(s)	10 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

99.3% of Williams-Sonoma shares are owned by institutional investors. Comparatively, 89.7% of Wayfair shares are owned by institutional investors. 1.1% of Williams-Sonoma shares are owned by insiders. Comparatively, 18.4% of Wayfair shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Williams-Sonoma beats Wayfair on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding W and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

W vs. The Competition

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Metric	Wayfair	INTERNET COMMERCE Industry	Retail Sector	NYSE Exchange
Market Cap	$8.66B	$73.16B	$27.90B	$22.94B
Dividend Yield	N/A	1.27%	178.37%	4.02%
P/E Ratio	-28.31	17.52	17.54	29.12
Price / Sales	0.70	15.88	4.49	14.79
Price / Cash	23.41	35.87	15.99	25.22
Price / Book	-3.05	6.69	5.69	4.63
Net Income	-$313M	$2.47B	$963.08M	$1.07B
7 Day Performance	0.88%	-2.12%	2.09%	0.48%
1 Month Performance	-7.55%	5.53%	5.61%	4.47%
1 Year Performance	102.47%	4.14%	7.47%	28.60%

Wayfair Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
W Wayfair	4.2343 of 5 stars	$66.25 +0.1%	$96.33 +45.4%	+102.5%	$8.66B	$12.46B	N/A	12,800	Analyst Forecast
AFRM Affirm	4.4192 of 5 stars	$67.49 -0.1%	$83.76 +24.1%	+37.8%	$22.48B	$3.24B	83.32	2,206	Trending News Earnings Report Analyst Forecast
TROW T. Rowe Price Group	2.3866 of 5 stars	$103.41 0.0%	$98.62 -4.6%	+13.6%	$22.55B	$7.31B	11.11	7,773	Positive News Dividend Announcement
FND Floor & Decor	3.8537 of 5 stars	$49.50 -2.1%	$60.74 +22.7%	-31.6%	$5.38B	$4.68B	27.11	13,723	Analyst Downgrade
RH RH	4.5744 of 5 stars	$125.13 -3.7%	$176.47 +41.0%	-31.1%	$2.38B	$3.44B	20.07	7,230	Trending News

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This page (NYSE:W) was last updated on 5/10/2026 by MarketBeat.com Staff.

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Wayfair (W) Competitors

W vs. AFRM, TROW, FND, RH, and WSM

How does Wayfair compare to Affirm?

Summary

How does Wayfair compare to T. Rowe Price Group?

Summary

How does Wayfair compare to Floor & Decor?

Summary

How does Wayfair compare to RH?

Summary

How does Wayfair compare to Williams-Sonoma?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

W vs. The Competition

Wayfair Competitors List

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Wayfair (W) Competitors

W vs. AFRM, TROW, FND, RH, and WSM

How does Wayfair compare to Affirm?

Does the media prefer W or AFRM?

Do insiders & institutionals hold more shares of W or AFRM?

Which has stronger earnings & valuation, W or AFRM?

Do analysts recommend W or AFRM?

Is W or AFRM more profitable?

Which has more volatility & risk, W or AFRM?

Summary

How does Wayfair compare to T. Rowe Price Group?

Does the media prefer W or TROW?

Do insiders & institutionals hold more shares of W or TROW?

Which has preferable earnings and valuation, W or TROW?

Do analysts prefer W or TROW?

Is W or TROW more profitable?

Which has more risk & volatility, W or TROW?

Summary

How does Wayfair compare to Floor & Decor?

Do analysts prefer W or FND?

Is W or FND more profitable?

Do insiders & institutionals hold more shares of W or FND?

Which has preferable earnings and valuation, W or FND?

Does the media prefer W or FND?

Which has more risk & volatility, W or FND?

Summary

How does Wayfair compare to RH?

Do analysts recommend RH or W?

Is RH or W more profitable?

Do institutionals & insiders hold more shares of RH or W?

Which has higher valuation and earnings, RH or W?

Does the media favor RH or W?

Which has more risk & volatility, RH or W?

Summary

How does Wayfair compare to Williams-Sonoma?

Which has more volatility and risk, WSM or W?

Do analysts prefer WSM or W?

Is WSM or W more profitable?

Which has stronger valuation & earnings, WSM or W?

Does the media favor WSM or W?

Do insiders and institutionals hold more shares of WSM or W?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

W vs. The Competition

Wayfair Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools