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Wayfair (W) Competitors

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$105.21 +0.74 (+0.70%)
Closing price 10/8/2026 03:59 PM Eastern
Extended Trading
$105.14 -0.07 (-0.07%)
As of 10/8/2026 07:32 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

W vs. FND, RH, WSM, BOBS, and ARHS

Should you buy Wayfair stock or one of its competitors? Wayfair's main competitors and comparable companies include Floor & Decor (FND), RH (RH), Williams-Sonoma (WSM), Bob's Discount Furniture (BOBS), and Arhaus (ARHS). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "specialty retail" industry.

How does Wayfair compare to Floor & Decor?

Floor & Decor (NYSE:FND) and Wayfair (NYSE:W) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, profitability, valuation, institutional ownership, dividends, risk and earnings.

Floor & Decor has a net margin of 4.93% compared to Wayfair's net margin of -2.49%. Floor & Decor's return on equity of 8.20% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
Floor & Decor4.93% 8.20% 3.58%
Wayfair -2.49%-3.40%3.06%

Floor & Decor currently has a consensus target price of $59.16, suggesting a potential upside of 27.21%. Wayfair has a consensus target price of $120.93, suggesting a potential upside of 14.94%. Given Floor & Decor's higher probable upside, equities analysts clearly believe Floor & Decor is more favorable than Wayfair.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Floor & Decor
2 Sell rating(s)
13 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.15
Wayfair
1 Sell rating(s)
11 Hold rating(s)
18 Buy rating(s)
2 Strong Buy rating(s)
2.66

89.7% of Wayfair shares are owned by institutional investors. 1.8% of Floor & Decor shares are owned by insiders. Comparatively, 18.4% of Wayfair shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Wayfair had 21 more articles in the media than Floor & Decor. MarketBeat recorded 28 mentions for Wayfair and 7 mentions for Floor & Decor. Floor & Decor's average media sentiment score of 0.72 beat Wayfair's score of 0.38 indicating that Floor & Decor is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Floor & Decor
2 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Wayfair
10 Very Positive mention(s)
2 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral

Floor & Decor has a beta of 1.6, suggesting that its stock price is 60% more volatile than the broader market. Comparatively, Wayfair has a beta of 3.02, suggesting that its stock price is 202% more volatile than the broader market.

Floor & Decor has higher earnings, but lower revenue than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Floor & Decor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Floor & Decor$4.71B1.05$208.65M$2.1521.63
Wayfair$12.46B1.11-$313M-$2.46N/A

Summary

Wayfair beats Floor & Decor on 9 of the 17 factors compared between the two stocks.

How does Wayfair compare to RH?

Wayfair (NYSE:W) and RH (NYSE:RH) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, risk, valuation, dividends, institutional ownership, profitability, analyst recommendations and media sentiment.

In the previous week, RH had 2 more articles in the media than Wayfair. MarketBeat recorded 30 mentions for RH and 28 mentions for Wayfair. RH's average media sentiment score of 0.80 beat Wayfair's score of 0.38 indicating that RH is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wayfair
10 Very Positive mention(s)
2 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
RH
16 Very Positive mention(s)
5 Positive mention(s)
6 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Wayfair currently has a consensus price target of $120.93, suggesting a potential upside of 14.94%. RH has a consensus price target of $164.86, suggesting a potential upside of 44.98%. Given RH's higher probable upside, analysts clearly believe RH is more favorable than Wayfair.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wayfair
1 Sell rating(s)
11 Hold rating(s)
18 Buy rating(s)
2 Strong Buy rating(s)
2.66
RH
3 Sell rating(s)
9 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.21

Wayfair has a beta of 3.02, meaning that its share price is 202% more volatile than the broader market. Comparatively, RH has a beta of 1.91, meaning that its share price is 91% more volatile than the broader market.

89.7% of Wayfair shares are held by institutional investors. Comparatively, 90.2% of RH shares are held by institutional investors. 18.4% of Wayfair shares are held by company insiders. Comparatively, 26.9% of RH shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

RH has a net margin of 3.23% compared to Wayfair's net margin of -2.49%. RH's return on equity of 132.79% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
Wayfair-2.49% -3.40% 3.06%
RH 3.23%132.79%1.63%

RH has lower revenue, but higher earnings than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than RH, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wayfair$12.46B1.11-$313M-$2.46N/A
RH$3.44B0.63$124.79M$5.6220.23

Summary

RH beats Wayfair on 10 of the 17 factors compared between the two stocks.

How does Wayfair compare to Williams-Sonoma?

Wayfair (NYSE:W) and Williams-Sonoma (NYSE:WSM) are both large-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, risk, media sentiment, valuation, institutional ownership, profitability, analyst recommendations and dividends.

Williams-Sonoma has a net margin of 14.73% compared to Wayfair's net margin of -2.49%. Williams-Sonoma's return on equity of 53.48% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
Wayfair-2.49% -3.40% 3.06%
Williams-Sonoma 14.73%53.48%20.50%

89.7% of Wayfair shares are held by institutional investors. Comparatively, 99.3% of Williams-Sonoma shares are held by institutional investors. 18.4% of Wayfair shares are held by insiders. Comparatively, 1.1% of Williams-Sonoma shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Williams-Sonoma has lower revenue, but higher earnings than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Williams-Sonoma, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wayfair$12.46B1.11-$313M-$2.46N/A
Williams-Sonoma$7.81B3.61$1.09B$9.7724.48

Wayfair has a beta of 3.02, indicating that its stock price is 202% more volatile than the broader market. Comparatively, Williams-Sonoma has a beta of 1.48, indicating that its stock price is 48% more volatile than the broader market.

Wayfair presently has a consensus target price of $120.93, suggesting a potential upside of 14.94%. Williams-Sonoma has a consensus target price of $245.56, suggesting a potential upside of 2.67%. Given Wayfair's stronger consensus rating and higher possible upside, equities analysts clearly believe Wayfair is more favorable than Williams-Sonoma.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wayfair
1 Sell rating(s)
11 Hold rating(s)
18 Buy rating(s)
2 Strong Buy rating(s)
2.66
Williams-Sonoma
0 Sell rating(s)
8 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.56

In the previous week, Wayfair had 23 more articles in the media than Williams-Sonoma. MarketBeat recorded 28 mentions for Wayfair and 5 mentions for Williams-Sonoma. Williams-Sonoma's average media sentiment score of 0.55 beat Wayfair's score of 0.38 indicating that Williams-Sonoma is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wayfair
10 Very Positive mention(s)
2 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
Williams-Sonoma
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Williams-Sonoma beats Wayfair on 9 of the 17 factors compared between the two stocks.

How does Wayfair compare to Bob's Discount Furniture?

Wayfair (NYSE:W) and Bob's Discount Furniture (NYSE:BOBS) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, risk, dividends, institutional ownership, profitability, valuation, analyst recommendations and media sentiment.

Bob's Discount Furniture has a net margin of 0.00% compared to Wayfair's net margin of -2.49%. Bob's Discount Furniture's return on equity of 0.00% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
Wayfair-2.49% -3.40% 3.06%
Bob's Discount Furniture N/A N/A N/A

Bob's Discount Furniture has lower revenue, but higher earnings than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Bob's Discount Furniture, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wayfair$12.46B1.11-$313M-$2.46N/A
Bob's Discount Furniture$2.37B0.79$121.72M$0.6422.23

In the previous week, Wayfair had 26 more articles in the media than Bob's Discount Furniture. MarketBeat recorded 28 mentions for Wayfair and 2 mentions for Bob's Discount Furniture. Wayfair's average media sentiment score of 0.38 beat Bob's Discount Furniture's score of 0.19 indicating that Wayfair is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wayfair
10 Very Positive mention(s)
2 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
Bob's Discount Furniture
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Wayfair currently has a consensus price target of $120.93, suggesting a potential upside of 14.94%. Bob's Discount Furniture has a consensus price target of $24.00, suggesting a potential upside of 68.72%. Given Bob's Discount Furniture's stronger consensus rating and higher probable upside, analysts plainly believe Bob's Discount Furniture is more favorable than Wayfair.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wayfair
1 Sell rating(s)
11 Hold rating(s)
18 Buy rating(s)
2 Strong Buy rating(s)
2.66
Bob's Discount Furniture
0 Sell rating(s)
4 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.73

89.7% of Wayfair shares are held by institutional investors. 18.4% of Wayfair shares are held by company insiders. Comparatively, 3.2% of Bob's Discount Furniture shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

Wayfair beats Bob's Discount Furniture on 9 of the 16 factors compared between the two stocks.

How does Wayfair compare to Arhaus?

Wayfair (NYSE:W) and Arhaus (NASDAQ:ARHS) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, analyst recommendations, dividends, institutional ownership, media sentiment, valuation, profitability and risk.

Arhaus has lower revenue, but higher earnings than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Arhaus, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wayfair$12.46B1.11-$313M-$2.46N/A
Arhaus$1.38B1.00$67.26M$0.5019.50

Arhaus has a net margin of 4.91% compared to Wayfair's net margin of -2.49%. Arhaus' return on equity of 17.23% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
Wayfair-2.49% -3.40% 3.06%
Arhaus 4.91%17.23%4.94%

Wayfair has a beta of 3.02, meaning that its share price is 202% more volatile than the broader market. Comparatively, Arhaus has a beta of 2.29, meaning that its share price is 129% more volatile than the broader market.

Wayfair currently has a consensus price target of $120.93, indicating a potential upside of 14.94%. Arhaus has a consensus price target of $10.22, indicating a potential upside of 4.84%. Given Wayfair's higher probable upside, analysts plainly believe Wayfair is more favorable than Arhaus.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wayfair
1 Sell rating(s)
11 Hold rating(s)
18 Buy rating(s)
2 Strong Buy rating(s)
2.66
Arhaus
0 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.70

89.7% of Wayfair shares are held by institutional investors. Comparatively, 27.9% of Arhaus shares are held by institutional investors. 18.4% of Wayfair shares are held by company insiders. Comparatively, 1.2% of Arhaus shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Wayfair had 24 more articles in the media than Arhaus. MarketBeat recorded 28 mentions for Wayfair and 4 mentions for Arhaus. Arhaus' average media sentiment score of 0.72 beat Wayfair's score of 0.38 indicating that Arhaus is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wayfair
10 Very Positive mention(s)
2 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
Arhaus
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Wayfair beats Arhaus on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding W and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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W vs. The Competition

MetricWayfairSpecialty Retail IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$13.79B$10.46B$12.44B$22.80B
Dividend YieldN/A213.96%70.37%3.73%
P/E Ratio-42.7724.8944.8828.55
Price / Sales1.1116.7984.9820.70
Price / Cash36.9012.8631.5436.44
Price / Book-4.935.543.964.70
Net Income-$313M$440.44M$444.34M$1.07B
7 Day Performance3.99%0.19%-0.33%0.16%
1 Month Performance4.88%-2.19%-3.31%-4.01%
1 Year Performance33.54%-5.56%-6.08%6.27%

Wayfair Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
W
Wayfair
3.3869 of 5 stars
$105.21
+0.7%
$120.93
+14.9%
+27.5%$13.79B$12.46BN/A12,800
FND
Floor & Decor
4.3147 of 5 stars
$46.96
+0.9%
$59.16
+26.0%
-34.0%$5.00B$4.71B21.8413,723
RH
RH
4.5667 of 5 stars
$117.16
-0.2%
$164.86
+40.7%
-43.0%$2.22B$3.45B20.857,230
WSM
Williams-Sonoma
3.9719 of 5 stars
$242.31
+1.5%
$245.56
+1.3%
+25.2%$28.54B$7.81B24.8019,800
BOBS
Bob's Discount Furniture
3.2542 of 5 stars
$14.71
+4.0%
$24.00
+63.1%
N/A$1.92B$2.37B22.995,950

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This page (NYSE:W) was last updated on 10/9/2026 by MarketBeat.com Staff.
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