Wayfair (W) Competitors

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$88.55 +0.03 (+0.04%)
Closing price 06/18/2026 03:59 PM Eastern
Extended Trading
$89.26 +0.71 (+0.80%)
As of 06/18/2026 07:56 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

W vs. AFRM, TROW, FND, RH, and WSM

Should you buy Wayfair stock or one of its competitors? MarketBeat compares Wayfair with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Wayfair include Affirm (AFRM), T. Rowe Price Group (TROW), Floor & Decor (FND), RH (RH), and Williams-Sonoma (WSM).

How does Wayfair compare to Affirm?

Affirm (NASDAQ:AFRM) and Wayfair (NYSE:W) are related large-cap companies, but which is the superior business? We will contrast the two businesses based on the strength of their media sentiment, risk, institutional ownership, valuation, profitability, earnings, analyst recommendations and dividends.

69.3% of Affirm shares are owned by institutional investors. Comparatively, 89.7% of Wayfair shares are owned by institutional investors. 11.0% of Affirm shares are owned by insiders. Comparatively, 18.4% of Wayfair shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Affirm has higher earnings, but lower revenue than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Affirm, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Affirm$3.24B7.63$52.19M$1.1067.20
Wayfair$12.46B0.94-$313M-$2.34N/A

Affirm has a net margin of 9.63% compared to Wayfair's net margin of -2.41%. Affirm's return on equity of 11.17% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
Affirm9.63% 11.17% 3.14%
Wayfair -2.41%-2.20%1.92%

Affirm has a beta of 3.7, indicating that its share price is 270% more volatile than the broader market. Comparatively, Wayfair has a beta of 3.02, indicating that its share price is 202% more volatile than the broader market.

In the previous week, Wayfair had 20 more articles in the media than Affirm. MarketBeat recorded 28 mentions for Wayfair and 8 mentions for Affirm. Wayfair's average media sentiment score of 0.85 beat Affirm's score of 0.84 indicating that Wayfair is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Affirm
5 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
Wayfair
10 Very Positive mention(s)
10 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Affirm presently has a consensus target price of $86.20, suggesting a potential upside of 16.61%. Wayfair has a consensus target price of $99.68, suggesting a potential upside of 12.57%. Given Affirm's stronger consensus rating and higher possible upside, equities research analysts plainly believe Affirm is more favorable than Wayfair.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Affirm
0 Sell rating(s)
9 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.72
Wayfair
1 Sell rating(s)
10 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.63

Summary

Affirm beats Wayfair on 11 of the 16 factors compared between the two stocks.

How does Wayfair compare to T. Rowe Price Group?

T. Rowe Price Group (NASDAQ:TROW) and Wayfair (NYSE:W) are related large-cap companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, earnings, dividends, analyst recommendations, valuation and media sentiment.

73.4% of T. Rowe Price Group shares are held by institutional investors. Comparatively, 89.7% of Wayfair shares are held by institutional investors. 1.6% of T. Rowe Price Group shares are held by company insiders. Comparatively, 18.4% of Wayfair shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

T. Rowe Price Group has a net margin of 28.28% compared to Wayfair's net margin of -2.41%. T. Rowe Price Group's return on equity of 20.60% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
T. Rowe Price Group28.28% 20.60% 15.55%
Wayfair -2.41%-2.20%1.92%

T. Rowe Price Group has higher earnings, but lower revenue than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than T. Rowe Price Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
T. Rowe Price Group$7.31B3.15$2.09B$9.3311.54
Wayfair$12.46B0.94-$313M-$2.34N/A

In the previous week, Wayfair had 19 more articles in the media than T. Rowe Price Group. MarketBeat recorded 28 mentions for Wayfair and 9 mentions for T. Rowe Price Group. T. Rowe Price Group's average media sentiment score of 1.12 beat Wayfair's score of 0.85 indicating that T. Rowe Price Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
T. Rowe Price Group
6 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Wayfair
10 Very Positive mention(s)
10 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

T. Rowe Price Group has a beta of 1.5, meaning that its stock price is 50% more volatile than the broader market. Comparatively, Wayfair has a beta of 3.02, meaning that its stock price is 202% more volatile than the broader market.

T. Rowe Price Group presently has a consensus target price of $100.08, indicating a potential downside of 7.03%. Wayfair has a consensus target price of $99.68, indicating a potential upside of 12.57%. Given Wayfair's stronger consensus rating and higher possible upside, analysts clearly believe Wayfair is more favorable than T. Rowe Price Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
T. Rowe Price Group
4 Sell rating(s)
11 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.73
Wayfair
1 Sell rating(s)
10 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.63

Summary

Wayfair beats T. Rowe Price Group on 9 of the 17 factors compared between the two stocks.

How does Wayfair compare to Floor & Decor?

Floor & Decor (NYSE:FND) and Wayfair (NYSE:W) are both retail/wholesale companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, analyst recommendations, risk, media sentiment, profitability, earnings, institutional ownership and dividends.

89.7% of Wayfair shares are owned by institutional investors. 1.8% of Floor & Decor shares are owned by insiders. Comparatively, 18.4% of Wayfair shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Floor & Decor has a net margin of 4.27% compared to Wayfair's net margin of -2.41%. Floor & Decor's return on equity of 8.38% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
Floor & Decor4.27% 8.38% 3.63%
Wayfair -2.41%-2.20%1.92%

Floor & Decor currently has a consensus price target of $59.17, suggesting a potential upside of 11.85%. Wayfair has a consensus price target of $99.68, suggesting a potential upside of 12.57%. Given Wayfair's stronger consensus rating and higher possible upside, analysts clearly believe Wayfair is more favorable than Floor & Decor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Floor & Decor
4 Sell rating(s)
10 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.05
Wayfair
1 Sell rating(s)
10 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.63

Floor & Decor has a beta of 1.62, meaning that its share price is 62% more volatile than the broader market. Comparatively, Wayfair has a beta of 3.02, meaning that its share price is 202% more volatile than the broader market.

Floor & Decor has higher earnings, but lower revenue than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Floor & Decor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Floor & Decor$4.68B1.22$208.65M$1.8428.75
Wayfair$12.46B0.94-$313M-$2.34N/A

In the previous week, Wayfair had 20 more articles in the media than Floor & Decor. MarketBeat recorded 28 mentions for Wayfair and 8 mentions for Floor & Decor. Floor & Decor's average media sentiment score of 1.54 beat Wayfair's score of 0.85 indicating that Floor & Decor is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Floor & Decor
8 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Wayfair
10 Very Positive mention(s)
10 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Wayfair beats Floor & Decor on 9 of the 17 factors compared between the two stocks.

How does Wayfair compare to RH?

RH (NYSE:RH) and Wayfair (NYSE:W) are related companies, but which is the superior business? We will compare the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, dividends, earnings, media sentiment and institutional ownership.

RH presently has a consensus target price of $172.53, suggesting a potential upside of 16.52%. Wayfair has a consensus target price of $99.68, suggesting a potential upside of 12.57%. Given RH's higher probable upside, analysts plainly believe RH is more favorable than Wayfair.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RH
4 Sell rating(s)
9 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.15
Wayfair
1 Sell rating(s)
10 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.63

RH has a net margin of 3.01% compared to Wayfair's net margin of -2.41%. RH's return on equity of 423.79% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
RH3.01% 423.79% 1.76%
Wayfair -2.41%-2.20%1.92%

RH has a beta of 1.91, meaning that its share price is 91% more volatile than the broader market. Comparatively, Wayfair has a beta of 3.02, meaning that its share price is 202% more volatile than the broader market.

In the previous week, RH had 21 more articles in the media than Wayfair. MarketBeat recorded 49 mentions for RH and 28 mentions for Wayfair. Wayfair's average media sentiment score of 0.85 beat RH's score of 0.82 indicating that Wayfair is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
RH
32 Very Positive mention(s)
8 Positive mention(s)
1 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Positive
Wayfair
10 Very Positive mention(s)
10 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

90.2% of RH shares are owned by institutional investors. Comparatively, 89.7% of Wayfair shares are owned by institutional investors. 26.9% of RH shares are owned by insiders. Comparatively, 18.4% of Wayfair shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

RH has higher earnings, but lower revenue than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than RH, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
RH$3.44B0.81$124.79M$5.1828.58
Wayfair$12.46B0.94-$313M-$2.34N/A

Summary

RH beats Wayfair on 9 of the 17 factors compared between the two stocks.

How does Wayfair compare to Williams-Sonoma?

Williams-Sonoma (NYSE:WSM) and Wayfair (NYSE:W) are both large-cap retail/wholesale companies, but which is the better investment? We will contrast the two companies based on the strength of their risk, analyst recommendations, dividends, valuation, profitability, earnings, institutional ownership and media sentiment.

99.3% of Williams-Sonoma shares are owned by institutional investors. Comparatively, 89.7% of Wayfair shares are owned by institutional investors. 1.1% of Williams-Sonoma shares are owned by insiders. Comparatively, 18.4% of Wayfair shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Williams-Sonoma has higher earnings, but lower revenue than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Williams-Sonoma, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Williams-Sonoma$7.81B3.43$1.09B$8.9325.46
Wayfair$12.46B0.94-$313M-$2.34N/A

Williams-Sonoma currently has a consensus price target of $211.47, indicating a potential downside of 6.98%. Wayfair has a consensus price target of $99.68, indicating a potential upside of 12.57%. Given Wayfair's stronger consensus rating and higher probable upside, analysts clearly believe Wayfair is more favorable than Williams-Sonoma.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Williams-Sonoma
0 Sell rating(s)
9 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.56
Wayfair
1 Sell rating(s)
10 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.63

Williams-Sonoma has a net margin of 13.81% compared to Wayfair's net margin of -2.41%. Williams-Sonoma's return on equity of 53.29% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
Williams-Sonoma13.81% 53.29% 20.72%
Wayfair -2.41%-2.20%1.92%

In the previous week, Wayfair had 12 more articles in the media than Williams-Sonoma. MarketBeat recorded 28 mentions for Wayfair and 16 mentions for Williams-Sonoma. Williams-Sonoma's average media sentiment score of 1.14 beat Wayfair's score of 0.85 indicating that Williams-Sonoma is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Williams-Sonoma
12 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Wayfair
10 Very Positive mention(s)
10 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Williams-Sonoma has a beta of 1.51, suggesting that its stock price is 51% more volatile than the broader market. Comparatively, Wayfair has a beta of 3.02, suggesting that its stock price is 202% more volatile than the broader market.

Summary

Williams-Sonoma beats Wayfair on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding W and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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W vs. The Competition

MetricWayfairINTERNET COMMERCE IndustryRetail SectorNYSE Exchange
Market Cap$11.68B$71.52B$27.13B$23.21B
Dividend YieldN/A1.44%175.36%4.06%
P/E Ratio-37.8417.1520.4831.61
Price / Sales0.9412.383.8522.38
Price / Cash31.2726.0814.9424.44
Price / Book-4.156.286.204.68
Net Income-$313M$2.47B$961.99M$1.08B
7 Day Performance14.46%-1.45%-0.77%-0.82%
1 Month Performance36.92%-4.20%3.45%1.61%
1 Year Performance78.56%-11.80%2.65%24.87%

Wayfair Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
W
Wayfair
4.1872 of 5 stars
$88.55
+0.0%
$99.68
+12.6%
+80.1%$11.68B$12.46BN/A12,800
AFRM
Affirm
4.0761 of 5 stars
$73.17
+10.6%
$86.20
+17.8%
+19.8%$24.43B$3.24B66.332,206
TROW
T. Rowe Price Group
3.2385 of 5 stars
$110.53
+0.8%
$100.08
-9.5%
+16.8%$23.68B$7.31B11.857,773
FND
Floor & Decor
3.4859 of 5 stars
$55.18
+3.4%
$59.17
+7.2%
-28.4%$5.96B$4.68B30.0113,723
RH
RH
3.6814 of 5 stars
$152.71
-0.2%
$171.47
+12.3%
-21.8%$2.88B$3.44B29.467,230

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This page (NYSE:W) was last updated on 6/20/2026 by MarketBeat.com Staff.
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