Wayfair (W) Stock Price, News & Analysis

Company Overview

Wayfair Inc. is an e-commerce company focused on furniture, home furnishings and décor. Its online platform offers a broad assortment of products for rooms throughout the home, including furniture, mattresses, rugs, lighting, kitchen and dining items, outdoor furnishings, home improvement products and décor.

The company operates through the Wayfair brand and specialized retail brands such as Joss & Main, AllModern, Birch Lane and Perigold. It also serves business customers through Wayfair Professional, which provides products and services for commercial, hospitality and design-related projects. Wayfair’s online model connects customers with a large network of suppliers and supports product discovery, ordering and delivery.

Wayfair was founded in 2002 by Niraj Shah and Steve Conine as CSN Stores and adopted the Wayfair name in 2011. The company is headquartered in Boston, Massachusetts, and primarily serves customers in the United States, while also maintaining operations serving selected international markets, including Canada and the United Kingdom. Shah is a co-founder and has served as the company’s chief executive officer, while Conine is a co-founder and chairman.

Key Stats

• Today's Range: $95.99 to $99.79
• 50-Day Range: $82.62 to $116.34
• 52-Week Range: $55.60 to $119.98
• Volume: 1.88 million shs
• Average Volume: 2.32 million shs
• Market Capitalization: $12.96 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $119.89
• Consensus Rating: Moderate Buy

Wayfair Stock Analysis - MarketRank™

Wayfair scored higher than 78% of companies evaluated by MarketBeat, and ranked 191st out of 481 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.1 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Wayfair has received a consensus rating of Moderate Buy. The company's average rating score is 2.72, and is based on 3 strong buy ratings, 18 buy ratings, 10 hold ratings, and 1 sell rating.

Upside Potential

Wayfair has a consensus price target of $119.89, representing about 22.1% upside from its current price of $98.20.

Amount of Analyst Coverage

Wayfair has been the subject of 21 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 119.35%

Earnings Growth

Earnings for Wayfair are expected to grow by 119.35% in the coming year, from $0.93 to $2.04 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Wayfair is -39.92, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Wayfair is -39.92, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Growth Ratio

Wayfair has a PEG Ratio of 3.51. PEG Ratios above 1 indicate that a company could be overvalued.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

10.21% of the float of Wayfair has been sold short.

Short Interest Ratio / Days to Cover

Wayfair has a short interest ratio ("days to cover") of 4.58.

Change versus previous month

Short interest in Wayfair has recently increased by 13.62%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Wayfair does not currently pay a dividend.

Dividend Growth

Wayfair does not have a long track record of dividend growth.

News and Social Media

• Score: 3.4 / 5
• News Sentiment: 0.50

News Sentiment

Wayfair has a news sentiment score of 0.50. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 21 news articles for Wayfair this week, compared to 9 articles on an average week.

Search Interest

48 people have searched for W on MarketBeat in the last 30 days. This is an increase of 30% compared to the previous 30 days.

MarketBeat Follows

3 people have added Wayfair to their MarketBeat watchlist in the last 30 days. This is an increase of 50% compared to the previous 30 days.

Company Ownership

• Score: 2.1 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Wayfair insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $29,795,521.00 in company stock.

Percentage Held by Insiders

18.44% of the stock of Wayfair is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

89.67% of the stock of Wayfair is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/04/2026
• Today: 9/25/2026
• Next Earnings (Estimated): 10/27/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Specialty Retail
• Sub-Industry: Homefurnishing Retail
• Current Symbol: NYSE:W
• CIK: 1616707
• Web: www.wayfair.com
• Phone: (617) 532-6100
• Fax: N/A
• Employees: 12,800
• Year Founded: 2002

Price Target and Rating

• Average Price Target for Wayfair: $119.89
• High Price Target: $156.00
• Low Price Target: $79.00
• Potential Upside/Downside: +22.1%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.72
• Research Coverage: 32 Analysts

Profitability

• EPS (Trailing Twelve Months): ($2.46)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 105.59
• P/E Growth: 3.51
• Net Income: -$313 million
• Net Margins: -2.49%
• Pretax Margin: -2.43%
• Return on Equity: -3.40%
• Return on Assets: 3.06%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.74
• Quick Ratio: 0.71

Sales & Book Value

• Annual Sales: $12.46 billion
• Price / Sales: 1.04
• Cash Flow: $2.85 per share
• Price / Cash Flow: 34.50
• Book Value: ($21.34) per share
• Price / Book: -4.60

Miscellaneous

• Outstanding Shares: 132,000,000
• Free Float: 107,656,000
• Market Cap: $12.96 billion
• Optionable: Optionable
• Beta: 2.99