Wayfair (W) Stock Price, News & Analysis

Company Overview

Wayfair Inc. (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company’s portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.

Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014. Rather than operating its own warehouses, Wayfair employs a drop-ship model, partnering with thousands of third-party suppliers and manufacturers. This approach enables rapid expansion of its product catalog while leveraging supplier inventory to fulfill customer orders directly.

Wayfair serves consumers in North America and Europe, with dedicated websites in the United States, Canada, the United Kingdom, Germany and Ireland. The company has invested in logistics, customer service and technology infrastructure to support a seamless online shopping experience. Led by co-founders Niraj Shah (Chief Executive Officer) and Steve Conine (President), Wayfair continues to focus on innovation in areas such as augmented reality visualization tools and data-driven merchandising to enhance customer engagement and streamline the path to purchase.

Key Stats

• Today's Range: $62.82 to $66.67
• 50-Day Range: $63.14 to $81.45
• 52-Week Range: $29.68 to $119.98
• Volume: 3.42 million shs
• Average Volume: 3.95 million shs
• Market Capitalization: $8.25 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $97.00
• Consensus Rating: Moderate Buy

Wayfair Stock Analysis - MarketRank™

Wayfair scored higher than 85% of companies evaluated by MarketBeat, and ranked 55th out of 195 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Wayfair has received a consensus rating of Moderate Buy. The company's average rating score is 2.58, and is based on 1 strong buy rating, 18 buy ratings, 10 hold ratings, and 2 sell ratings.

Upside Potential

Wayfair has a consensus price target of $97.00, representing about 53.6% upside from its current price of $63.14.

Amount of Analyst Coverage

Wayfair has been the subject of 17 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 232.50%

Earnings Growth

Earnings for Wayfair are expected to grow by 232.50% in the coming year, from $0.40 to $1.33 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Wayfair is -26.98, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Wayfair is -26.98, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Growth Ratio

Wayfair has a PEG Ratio of 5.44. PEG Ratios above 1 indicate that a company could be overvalued.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

15.87% of the float of Wayfair has been sold short.

Short Interest Ratio / Days to Cover

Wayfair has a short interest ratio ("days to cover") of 4.99.

Change versus previous month

Short interest in Wayfair has recently decreased by 8.31%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Wayfair does not currently pay a dividend.

Dividend Growth

Wayfair does not have a long track record of dividend growth.

News and Social Media

• Score: 2.8 / 5
• News Sentiment: 0.44

News Sentiment

Wayfair has a news sentiment score of 0.44. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.70 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 52 news articles for Wayfair this week, compared to 11 articles on an average week.

Search Interest

23 people have searched for W on MarketBeat in the last 30 days. This is an increase of 21% compared to the previous 30 days.

MarketBeat Follows

Only 2 people have added Wayfair to their MarketBeat watchlist in the last 30 days. This is a decrease of -50% compared to the previous 30 days.

Company Ownership

• Score: 2.1 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Wayfair insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $54,004,173.00 in company stock.

Percentage Held by Insiders

18.44% of the stock of Wayfair is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

89.67% of the stock of Wayfair is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

W Stock Analysis - Frequently Asked Questions

How have W shares performed this year?

Wayfair's stock was trading at $100.44 at the start of the year. Since then, W shares have decreased by 37.1% and is now trading at $63.1350.

How were Wayfair's earnings last quarter?

Wayfair Inc. (NYSE:W) released its quarterly earnings results on Thursday, April, 30th. The company reported $0.26 earnings per share for the quarter, hitting the consensus estimate of $0.26. The company's revenue was up 7.4% compared to the same quarter last year.
Read the conference call transcript.

When did Wayfair IPO?

Wayfair (W) raised $292 million in an IPO on Thursday, October 2nd 2014. The company issued 11,000,000 shares at a price of $25.00-$28.00 per share.

Who are Wayfair's major shareholders?

Top institutional shareholders of Wayfair include Assenagon Asset Management S.A. (0.44%), Bank of New York Mellon Corp (0.24%), SG Americas Securities LLC (0.16%) and Strs Ohio (0.13%). Insiders that own company stock include Niraj Shah, Steven Conine, Steve Oblak, Fiona Tan, Thomas Netzer, Kate Gulliver, Jon Blotner, Anke Schaferkordt and Diana Frost.
View institutional ownership trends.

How do I buy shares of Wayfair?

Shares of W stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Wayfair own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Wayfair investors own include Predictive Oncology (POAI), JPMorgan Chase & Co. (JPM), Ford Motor (F), Bank of America (BAC), Abbott Laboratories (ABT), Wells Fargo & Company (WFC) and Insulet (PODD).

Company Calendar

• Last Earnings: 4/30/2026
• Today: 5/05/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Retail/Wholesale
• Industry: INTERNET COMMERCE
• Sub-Industry: Retail
• Current Symbol: NYSE:W
• CIK: 1616707
• Web: www.wayfair.com
• Phone: (617) 532-6100
• Fax: N/A
• Employees: 12,800
• Year Founded: 2002

Price Target and Rating

• Average Price Target for Wayfair: $97.00
• High Price Target: $150.00
• Low Price Target: $35.00
• Potential Upside/Downside: +53.6%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.58
• Research Coverage: 31 Analysts

Profitability

• EPS (Trailing Twelve Months): ($2.34)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 157.84
• P/E Growth: 5.44
• Net Income: -$313 million
• Net Margins: -2.41%
• Pretax Margin: -2.35%
• Return on Equity: -2.20%
• Return on Assets: 1.92%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.76
• Quick Ratio: 0.73

Sales & Book Value

• Annual Sales: $12.46 billion
• Price / Sales: 0.66
• Cash Flow: $2.76 per share
• Price / Cash Flow: 22.91
• Book Value: ($21.74) per share
• Price / Book: -2.90

Miscellaneous

• Outstanding Shares: 130,750,000
• Free Float: 106,638,000
• Market Cap: $8.25 billion
• Optionable: Optionable
• Beta: 3.02