NYSE:W Wayfair (W) Stock Price, News & Analysis $71.67 +4.60 (+6.86%) As of 11:28 AM Eastern Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock About Wayfair Stock (NYSE:W) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Wayfair alerts:Sign Up Key Stats Today's Range$69.63▼$73.4150-Day Range$57.53▼$81.4552-Week Range$36.84▼$119.98Volume1.35 million shsAverage Volume3.87 million shsMarket Capitalization$9.46 billionP/E RatioN/ADividend YieldN/APrice Target$99.89Consensus RatingModerate Buy Company Overview Wayfair Inc. (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company’s portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points. Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014. Rather than operating its own warehouses, Wayfair employs a drop-ship model, partnering with thousands of third-party suppliers and manufacturers. This approach enables rapid expansion of its product catalog while leveraging supplier inventory to fulfill customer orders directly. Wayfair serves consumers in North America and Europe, with dedicated websites in the United States, Canada, the United Kingdom, Germany and Ireland. The company has invested in logistics, customer service and technology infrastructure to support a seamless online shopping experience. Led by co-founders Niraj Shah (Chief Executive Officer) and Steve Conine (President), Wayfair continues to focus on innovation in areas such as augmented reality visualization tools and data-driven merchandising to enhance customer engagement and streamline the path to purchase.AI Generated. May Contain Errors. Read More Wayfair Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks87th Percentile Overall ScoreW MarketRank™: Wayfair scored higher than 87% of companies evaluated by MarketBeat, and ranked 58th out of 199 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion4.3 / 5Analyst RatingModerate Buy Consensus RatingWayfair has received a consensus rating of Moderate Buy. The company's average rating score is 2.63, and is based on 1 strong buy rating, 18 buy ratings, 10 hold ratings, and 1 sell rating.Upside PotentialWayfair has a consensus price target of $99.89, representing about 48.9% upside from its current price of $67.08.Amount of Analyst CoverageWayfair has been the subject of 11 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Wayfair's stock forecast and price target. Earnings and Valuation1.9 / 5Proj. Earnings Growth143.10% Earnings GrowthEarnings for Wayfair are expected to grow by 143.10% in the coming year, from $0.58 to $1.41 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Wayfair is -28.67, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Wayfair is -28.67, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Growth RatioWayfair has a PEG Ratio of 3.83. PEG Ratios above 1 indicate that a company could be overvalued.Read more about Wayfair's valuation and earnings. Short Interest3.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted15.52% of the float of Wayfair has been sold short.Short Interest Ratio / Days to CoverWayfair has a short interest ratio ("days to cover") of 3.79, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Wayfair has recently decreased by 1.26%, indicating that investor sentiment is improving. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldWayfair does not currently pay a dividend.Dividend GrowthWayfair does not have a long track record of dividend growth. News and Social Media2.8 / 5News Sentiment0.54 News SentimentWayfair has a news sentiment score of 0.54. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Retail/Wholesale companies.News Coverage This WeekMarketBeat has tracked 24 news articles for Wayfair this week, compared to 10 articles on an average week.Search Interest28 people have searched for W on MarketBeat in the last 30 days. This is an increase of 40% compared to the previous 30 days.MarketBeat FollowsOnly 2 people have added Wayfair to their MarketBeat watchlist in the last 30 days. This is a decrease of -33% compared to the previous 30 days. Company Ownership2.1 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Wayfair insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $40,119,261.00 in company stock.Percentage Held by Insiders18.44% of the stock of Wayfair is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions89.67% of the stock of Wayfair is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Wayfair's insider trading history. Receive W Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Wayfair and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. W Stock News HeadlinesWayfair just filled its secret outlet with even more patio deals—and we handpicked the 10 best up to 52% off56 minutes ago | msn.comWayfair’s Memorial Day sale ends tonight. Save up to 77% off patio sets, mattresses, sofas & moreMay 26 at 5:42 AM | nj.comNNevada gold explorer near Kinross district draws attentionGold has surged past $5,300 per ounce, with Goldman Sachs and JPMorgan forecasting $6,000+ by end of 2026. Central banks bought a record 863 tonnes in 2025 alone - and one small-cap explorer in Nevada's Walker Lane Belt may be positioned to benefit. Sitting 18 miles north of Tonopah in the same district that produced over 15 million ounces at Kinross Gold's Round Mountain Mine, this explorer carries historic drill intercepts of 30 meters at 2.5 g/t gold and surface samples exceeding 100 g/t. With a market cap under $15 million and drills ready to turn in H2 2026, the window may be narrow.May 26 at 1:00 AM | Wall Street Logic (Ad)Wayfair is a treasure trove of lightweight 100% cotton quilts, and these 15 are our favorites under $100May 26 at 5:42 AM | msn.comWayfair's lift-top coffee table now just $75: Stylish storage for small spacesMay 25 at 10:34 PM | msn.comWayfair's solar string lights on sale: Perfect for summer outdoor spacesMay 24 at 8:02 PM | msn.comThese weather-proof patio sets can withstand rain or shine — shop them for up to 70% off at WayfairMay 24 at 8:02 PM | msn.comNiraj Shah Sells 6,137 Shares of Wayfair (NYSE:W) StockApril 28, 2026 | insidertrades.comSee More Headlines W Stock Analysis - Frequently Asked Questions How have W shares performed this year? Wayfair's stock was trading at $100.44 on January 1st, 2026. Since then, W stock has decreased by 33.2% and is now trading at $67.0780. How were Wayfair's earnings last quarter? Wayfair Inc. (NYSE:W) released its earnings results on Thursday, April, 30th. The company reported $0.26 earnings per share (EPS) for the quarter, meeting analysts' consensus estimates of $0.26. The business's revenue was up 7.4% on a year-over-year basis. Read the conference call transcript. When did Wayfair IPO? Wayfair (W) raised $292 million in an IPO on Thursday, October 2nd 2014. The company issued 11,000,000 shares at a price of $25.00-$28.00 per share. Who are Wayfair's major shareholders? Wayfair's top institutional shareholders include Renaissance Technologies LLC (3.77%), Janus Henderson Group PLC (2.93%), Spruce House Investment Management LLC (1.97%) and Arrowstreet Capital Limited Partnership (1.49%). Insiders that own company stock include Niraj Shah, Steven Conine, Steve Oblak, Fiona Tan, Thomas Netzer, Kate Gulliver, Jon Blotner, Anke Schaferkordt and Diana Frost. View institutional ownership trends. How do I buy shares of Wayfair? Shares of W stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Wayfair own? Based on aggregate information from My MarketBeat watchlists, some other companies that Wayfair investors own include Predictive Oncology (POAI), JPMorgan Chase & Co. (JPM), Ford Motor (F), Bank of America (BAC), Abbott Laboratories (ABT), Wells Fargo & Company (WFC) and Insulet (PODD). Company Calendar Last Earnings4/30/2026Today5/26/2026Next Earnings (Estimated)8/03/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Yellow Zone (1m+) 1-Year History May 25 Aug 25 Nov 25 Feb 26 May 26 W's financial health is in the Yellow zone, according to TradeSmith. W has been in this zone for over one month. Industry, Sector and Symbol Stock ExchangeNYSE SectorRetail/Wholesale Industry INTERNET COMMERCE Sub-IndustryRetail Current SymbolNYSE:W CIK1616707 Webwww.wayfair.com Phone(617) 532-6100FaxN/AEmployees12,800Year Founded2002Price Target and Rating Average Price Target for Wayfair$99.89 High Price Target$150.00 Low Price Target$70.00 Potential Upside/Downside+38.2%Consensus RatingModerate Buy Rating Score (0-4)2.63 Research Coverage30 Analysts Profitability EPS (Trailing Twelve Months)($2.34) Trailing P/E RatioN/A Forward P/E Ratio124.62 P/E Growth3.83Net Income-$313 million Net Margins-2.41% Pretax Margin-2.35% Return on Equity-2.20% Return on Assets1.92% Debt Debt-to-Equity RatioN/A Current Ratio0.76 Quick Ratio0.73 Sales & Book Value Annual Sales$12.46 billion Price / Sales0.77 Cash Flow$3.05 per share Price / Cash Flow23.69 Book Value($21.53) per share Price / Book-3.36Miscellaneous Outstanding Shares132,000,000Free Float107,656,000Market Cap$9.54 billion OptionableOptionable Beta3.02 Social Links 10 Stocks Set to Soar in 2026Enter your email address and we’ll send you MarketBeat’s list of ten stocks set to soar in Summer 2026, despite the threat of tariffs and what's happening in Iran. These ten stocks are incredibly resilient and are likely to thrive in any economic environment. Get This Free Report This page (NYSE:W) was last updated on 5/26/2026 by MarketBeat.com Staff. From Our PartnersNevada gold explorer near Kinross district draws attentionGold has surged past $5,300 per ounce, with Goldman Sachs and JPMorgan forecasting $6,000+ by end of 2026. Cen...Wall Street Logic | SponsoredOpportunity Forming in a U.S. Supply-Chain Weak Spot?America has a supply-chain problem with graphite - demand is climbing while dependence on foreign sources rema...i2i Marketing Group, LLC | SponsoredThe SpaceX supplier that shipped 5 billion chips to StarlinkWhen Nvidia surged 770%, its data center cooling supplier Vertiv climbed 1,700%. 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