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Coupang (CPNG) Stock Forecast & Price Target

Coupang logo
$15.53 -0.44 (-2.76%)
Closing price 09/3/2026 03:58 PM Eastern
Extended Trading
$15.63 +0.10 (+0.64%)
As of 05:01 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Coupang - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
2
Hold
4
Buy
6

Based on 12 Wall Street analysts who have issued ratings for Coupang in the last 12 months, the stock has a consensus rating of "Hold." Out of the 12 analysts, 2 have given a sell rating, 4 have given a hold rating, and 6 have given a buy rating for CPNG.

Consensus Price Target

$25.39
63.50% Upside
According to the 12 analysts' twelve-month price targets for Coupang, the average price target is $25.39. The highest price target for CPNG is $40.00, while the lowest price target for CPNG is $17.00. The average price target represents a forecasted upside of 63.50% from the current price of $15.53.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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CPNG Analyst Ratings Over Time

TypeCurrent Forecast
9/4/25 to 9/4/26
1 Month Ago
8/5/25 to 8/5/26
3 Months Ago
6/6/25 to 6/6/26
1 Year Ago
9/4/24 to 9/4/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
6 Buy rating(s)
5 Buy rating(s)
4 Buy rating(s)
6 Buy rating(s)
Hold
4 Hold rating(s)
5 Hold rating(s)
5 Hold rating(s)
2 Hold rating(s)
Sell
2 Sell rating(s)
2 Sell rating(s)
2 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$25.39$25.93$26.92$31.13
Forecasted Upside63.50% Upside61.68% Upside75.32% Upside8.28% Upside
Consensus RatingHoldHoldHoldModerate Buy

CPNG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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CPNG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Coupang Stock vs. The Competition

TypeCoupangConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.33
2.21
2.53
Consensus RatingHoldHoldModerate Buy
Predicted Upside63.50% Upside209.79% Upside13.66% Upside
News Sentiment Rating
Positive News

See Recent CPNG News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
8/5/2026
Bank of America Corporation logo
Bank of America
4 of 5 stars
Ahyung Cho
Not Rated
Lower TargetBuy$27.00 ➝ $24.00+49.81%
8/5/2026
Mizuho logo
Mizuho
3 of 5 stars
James Lee
3 of 5 stars
Set Target$22.00+34.97%
8/5/2026UpgradeHoldBuy$23.00 ➝ $21.50+27.91%
8/4/2026 Reiterated RatingSell (D)
7/9/2026 Set Target$31.00+62.75%
7/7/2026Reiterated RatingOverweight$29.00+56.54%
6/15/2026Initiated CoverageOutperform$24.00+42.37%
5/6/2026DowngradeBuyNeutral$23.00 ➝ $22.20+6.86%
3/2/2026 Reiterated RatingUnderperform
3/2/2026 Lower TargetNeutral$22.00 ➝ $20.00+8.33%
3/2/2026Lower TargetOverweight$31.00 ➝ $29.00+57.08%
2/19/2026 Set Target$25.00+38.39%
11/4/2025 UpgradeStrong SellHold
9/18/2025Initiated CoverageBuy$40.00+19.26%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 05:02 AM ET.


Should I Buy Coupang Stock? CPNG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, September 1, 2026. Please send any questions or comments about these Coupang pros and cons to contact@marketbeat.com.

Coupang
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Coupang, Inc.:

  • Coupang, Inc. recently reported a significant earnings beat for the quarter ended August 4, 2026, posting an EPS of ($0.09) which exceeded the consensus estimate of ($0.27) by $0.18, demonstrating stronger-than-expected profitability relative to analyst expectations despite the negative earnings figure.
  • The stock is currently trading at $15.85, which is near its 52-week low of $14.92, potentially offering a value entry point for investors given that the company's revenue grew 3.9% year-over-year to $8.86 billion in the most recent quarter.
  • Institutional interest remains robust, with major firms like Dodge & Cox and Capital International Investors increasing their holdings in recent quarters, and Quantitative Investment Management LLC establishing a new position of 65,473 shares in the second quarter of 2026.
  • Coupang, Inc. operates a vertically integrated e-commerce platform with a strong logistics network in South Korea, allowing it to maintain a dominant market position and offer services like Rocket Fresh and Coupang Eats that drive customer retention and recurring revenue.
  • The company has a relatively low debt-to-equity ratio of 0.21, indicating a conservative balance sheet that provides financial flexibility to invest in growth initiatives or weather economic downturns without excessive leverage risk.

Coupang
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Coupang, Inc. for these reasons:

  • The stock has experienced a significant decline from its 52-week high of $34.08 to the current price of $15.85, reflecting a substantial drop in market valuation that may indicate ongoing investor concerns about the company's long-term growth trajectory or profitability.
  • Coupang, Inc. continues to report negative earnings, with a GAAP EPS of ($0.32) in the most recent quarter and a negative net margin of 2.16%, suggesting that the company is still burning cash and has not yet achieved sustainable profitability on a GAAP basis.
  • The company faces geopolitical and regulatory risks, as evidenced by recent disputes involving U.S. tariffs and congressional investigations into data breaches, which could lead to additional trade barriers or legal costs that impact operations in key markets.
  • Insider selling activity has been notable, with Harold Rogers selling 192,110 shares and CAO Jonathan D. Lee selling 5,519 shares in August 2026, which may signal a lack of confidence from company insiders in the current stock price or future performance.
  • The consensus rating from analysts is "Hold" with an average price target of $25.39, which, while higher than the current price, suggests that analysts are cautious about the stock's upside potential and are not uniformly bullish on its future performance.

CPNG Forecast - Frequently Asked Questions

According to the research reports of 12 Wall Street equities research analysts, the average twelve-month stock price forecast for Coupang is $25.39, with a high forecast of $40.00 and a low forecast of $17.00.

12 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Coupang in the last twelve months. There are currently 2 sell ratings, 4 hold ratings and 6 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" CPNG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in CPNG, but not buy additional shares or sell existing shares.

According to analysts, Coupang's stock has a predicted upside of 63.50% based on their 12-month stock forecasts.

Over the previous 90 days, Coupang's stock had 1 upgrade by analysts.

Coupang has been rated by research analysts at Bank of America, Barclays, CLSA, Deutsche Bank Aktiengesellschaft, Mizuho, The Goldman Sachs Group, and Weiss Ratings in the past 90 days.

Analysts like Coupang more than other "consumer discretionary" companies. The consensus rating score for Coupang is 2.33 while the average consensus rating score for "consumer discretionary" companies is 2.21. Learn more on how CPNG compares to other companies.


MarketBeat monitors more than a dozen sources for Coupang analyst ratings, with the most recent rating issued on 8/5/2026.
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