eBay (EBAY) Stock Forecast & Price Target

Q: What analysts cover eBay?

eBay has been rated by research analysts at Arete Research , Bank of America , Barclays , BMO Capital Markets , BNP Paribas Exane , Cantor Fitzgerald , Citigroup , Citizens Jmp , Daiwa Securities Group , Deutsche Bank Aktiengesellschaft , Evercore , Jefferies Financial Group , JPMorgan Chase & Co. , Morgan Stanley , Needham & Company LLC , Piper Sandler , President Capital , Robert W. Baird , Rothschild & Co Redburn , Sanford C. Bernstein , Stifel Nicolaus , Susquehanna , TD Cowen , The Goldman Sachs Group , Truist Financial , UBS Group , Wedbush , Weiss Ratings , and Wells Fargo & Company in the past 90 days.

$110.91 -1.85 (-1.64%)

Closing price 07/16/2026 04:00 PM Eastern

Extended Trading

$110.88 -0.03 (-0.03%)

As of 07:13 AM Eastern

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eBay - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 33 Analyst Ratings

Sell
1

Hold
18

Buy
14

Based on 33 Wall Street analysts who have issued ratings for eBay in the last 12 months, the stock has a consensus rating of "Hold." Out of the 33 analysts, 1 has given a sell rating, 18 have given a hold rating, and 14 have given a buy rating for EBAY.

Consensus Price Target

$110.52
-0.36% Downside

According to the 33 analysts' twelve-month price targets for eBay, the average price target is $110.52. The highest price target for EBAY is $135.00, while the lowest price target for EBAY is $75.00. The average price target represents a forecasted downside of -0.36% from the current price of $110.91.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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EBAY Analyst Ratings Over Time

Type	Current Forecast 7/17/25 to 7/17/26	1 Month Ago 6/17/25 to 6/17/26	3 Months Ago 4/18/25 to 4/18/26	1 Year Ago 7/17/24 to 7/17/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	14 Buy rating(s)	13 Buy rating(s)	14 Buy rating(s)	8 Buy rating(s)
Hold	18 Hold rating(s)	19 Hold rating(s)	19 Hold rating(s)	16 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$110.52	$107.84	$98.38	$68.12
Forecasted Upside	-0.36% Downside	-0.05% Downside	-6.00% Downside	-11.30% Downside
Consensus Rating	Hold	Hold	Hold	Hold

EBAY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

EBAY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

eBay Stock vs. The Competition

Type	eBay	Retail/Wholesale Companies	Broader Market
Consensus Rating Score	2.39	2.16	2.52
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	-0.36% Downside	56.67% Upside	13.19% Upside
News Sentiment Rating	Positive News See Recent EBAY News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
7/16/2026	Wedbush 5 of 5 stars	Ygal Arounian Not Rated	Initiated Coverage	Outperform	$135.00	+19.72%
7/15/2026	Robert W. Baird 3 of 5 stars	Colin Sebastian 1 of 5 stars	Boost Target	Outperform	$117.00 ➝ $125.00	+9.91%
7/14/2026	Citigroup 4 of 5 stars	Ronald Josey 3 of 5 stars	Reiterated Rating	Outperform
7/14/2026	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Boone Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Market Outperform	$120.00 ➝ $125.00	+8.61%
7/14/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Colantuoni Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Underperform	$65.00 ➝ $75.00	-34.83%
7/9/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ken Gawrelski Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$104.00 ➝ $105.00	-8.89%
6/25/2026	President Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$102.00 ➝ $126.00	+15.37%
6/12/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy (B)
5/26/2026	Arete Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Neutral	$113.00 ➝ $111.00	-4.37%
5/20/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Market Perform	$95.00 ➝ $100.00	-13.70%
Get the Latest News and Ratings for EBAY and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for eBay and its competitors with MarketBeat's FREE daily newsletter.
5/13/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Neutral	$100.00 ➝ $115.00	+2.34%
5/11/2026	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$90.00 ➝ $114.00	+6.23%
5/5/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Neutral	$97.00 ➝ $110.00	+3.16%
5/4/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Youssef Squali Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$94.00 ➝ $105.00	-4.46%
5/4/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$124.00	+11.84%
5/1/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Blackledge Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$87.00 ➝ $88.00	-13.17%
5/1/2026	Susquehanna Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Shyam Patil Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$95.00 ➝ $110.00	+6.30%
4/30/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$98.00	-4.43%
4/30/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$96.00	-6.38%
4/30/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Eric Sheridan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$88.00 ➝ $100.00	+0.08%
4/30/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Thomas Champion Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$105.00 ➝ $115.00	+10.80%
4/30/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ross Sandler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$104.00 ➝ $114.00	+9.84%
4/30/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$120.00 ➝ $130.00	+28.27%
4/30/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Doug Anmuth Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$87.00 ➝ $100.00	-3.36%
4/30/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Deepak Mathivanan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$100.00 ➝ $110.00	+9.55%
4/30/2026	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bernie McTernan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$122.00	+17.55%
4/28/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Stephen Ju Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$96.00 ➝ $110.00	+9.68%
4/28/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nathan Feather Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$117.00	+15.06%
4/21/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Justin Post Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$102.00 ➝ $110.00	+2.69%
2/19/2026	Benchmark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Daniel Kurnos Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$110.00 ➝ $115.00	+39.94%
10/20/2025	B. Riley Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$94.00 ➝ $96.00	+4.34%
9/29/2025	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lloyd Walmsley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Neutral	$98.00	+7.49%
8/14/2025	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Bonner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy ➝ Hold
6/5/2025	Cfra Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Sundaram Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Moderate Buy
5/1/2025	TD Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Blackledge Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$62.00 ➝ $64.00	-4.91%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 07:17 AM ET.

Should I Buy eBay Stock? EBAY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, July 15, 2026. Please send any questions or comments about these eBay pros and cons to contact@marketbeat.com.

eBay
Bull Case

Here are some ways that investors could benefit from investing in eBay Inc.:

eBay Inc. recently reported earnings per share of $1.66, surpassing analyst expectations, indicating strong financial performance and potential for growth.
The company has shown a significant revenue increase of 19.5% compared to the same quarter last year, suggesting robust demand for its marketplace services.
With a current stock price around $109, eBay Inc. is positioned well within its 12-month trading range, reflecting investor confidence and market stability.
eBay Inc. has a high return on equity of 46.11%, which indicates effective management and the ability to generate profits from shareholders' equity.
The company has a reasonable dividend payout ratio of 28.12%, providing a steady income stream for investors while still retaining earnings for growth.

eBay
Bear Case

Investors should be bearish about investing in eBay Inc. for these reasons:

The company's debt-to-equity ratio of 1.36 suggests a higher reliance on debt financing, which could pose risks in a rising interest rate environment.
eBay Inc. has a price-to-earnings (P/E) ratio of 25.23, which may indicate that the stock is overvalued compared to its earnings, potentially limiting future price appreciation.
Despite recent revenue growth, the competitive landscape in e-commerce is intensifying, which could impact eBay Inc.'s market share and profitability.
The beta of 1.37 indicates that eBay Inc.'s stock is more volatile than the market, which could lead to larger price swings and increased risk for investors.
Analysts predict a modest earnings per share of 4.87 for the current fiscal year, which may not meet the growth expectations of some investors.

EBAY Forecast - Frequently Asked Questions

According to the research reports of 33 Wall Street equities research analysts, the average twelve-month stock price forecast for eBay is $110.52, with a high forecast of $135.00 and a low forecast of $75.00.

33 Wall Street analysts have issued "buy," "hold," and "sell" ratings for eBay in the last twelve months. There is currently 1 sell rating, 18 hold ratings and 14 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" EBAY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in EBAY, but not buy additional shares or sell existing shares.

According to analysts, eBay's stock has a predicted downside of -0.36% based on their 12-month stock forecasts.

eBay has been rated by research analysts at Arete Research, Bank of America, Barclays, BMO Capital Markets, BNP Paribas Exane, Cantor Fitzgerald, Citigroup, Citizens Jmp, Daiwa Securities Group, Deutsche Bank Aktiengesellschaft, Evercore, Jefferies Financial Group, JPMorgan Chase & Co., Morgan Stanley, Needham & Company LLC, Piper Sandler, President Capital, Robert W. Baird, Rothschild & Co Redburn, Sanford C. Bernstein, Stifel Nicolaus, Susquehanna, TD Cowen, The Goldman Sachs Group, Truist Financial, UBS Group, Wedbush, Weiss Ratings, and Wells Fargo & Company in the past 90 days.

Analysts like eBay more than other "retail/wholesale" companies. The consensus rating score for eBay is 2.39 while the average consensus rating score for "retail/wholesale" companies is 2.16. Learn more on how EBAY compares to other companies.

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This page (NASDAQ:EBAY) was last updated on 7/17/2026 by MarketBeat.com Staff.

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eBay (EBAY) Stock Forecast & Price Target