eBay (EBAY) Stock Forecast & Price Target

Q: What analysts cover eBay?

eBay has been rated by research analysts at Argus , Barclays , Benchmark , BMO Capital Markets , Cantor Fitzgerald , Citigroup , Citizens Jmp , Jefferies Financial Group , Mizuho , Morgan Stanley , Needham & Company LLC , Piper Sandler , President Capital , Robert W. Baird , Rosenblatt Securities , Sanford C. Bernstein , Susquehanna , Truist Financial , UBS Group , Wedbush , Weiss Ratings , and Wells Fargo & Company in the past 90 days.

$108.03 -0.96 (-0.88%)

Closing price 04:00 PM Eastern

Extended Trading

$107.60 -0.44 (-0.40%)

As of 05:57 PM Eastern

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eBay - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 34 Analyst Ratings

Sell
2

Hold
17

Buy
15

Based on 34 Wall Street analysts who have issued ratings for eBay in the last 12 months, the stock has a consensus rating of "Hold." Out of the 34 analysts, 2 have given a sell rating, 17 have given a hold rating, 14 have given a buy rating, and 1 has given a strong buy rating for EBAY.

Consensus Price Target

$117.24
8.53% Upside

According to the 34 analysts' twelve-month price targets for eBay, the average price target is $117.24. The highest price target for EBAY is $145.00, while the lowest price target for EBAY is $88.00. The average price target represents a forecasted upside of 8.53% from the current price of $108.03.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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EBAY Analyst Ratings Over Time

Type	Current Forecast 9/15/25 to 9/15/26	1 Month Ago 8/16/25 to 8/16/26	3 Months Ago 6/17/25 to 6/17/26	1 Year Ago 9/15/24 to 9/15/25
Strong Buy	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	14 Buy rating(s)	14 Buy rating(s)	13 Buy rating(s)	9 Buy rating(s)
Hold	17 Hold rating(s)	17 Hold rating(s)	19 Hold rating(s)	17 Hold rating(s)
Sell	2 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$117.24	$117.09	$107.84	$78.89
Forecasted Upside	8.53% Upside	13.53% Upside	-0.05% Downside	-12.69% Downside
Consensus Rating	Hold	Hold	Hold	Hold

EBAY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

EBAY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

eBay Stock vs. The Competition

Type	eBay	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.41	2.19	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	7.57% Upside	186.50% Upside	16.52% Upside
News Sentiment Rating	Positive News See Recent EBAY News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/11/2026	Weiss Ratings 5 of 5 stars		Upgrade	Buy (B) ➝ Buy (B+)
8/20/2026	Wedbush 5 of 5 stars	Ygal Arounian Not Rated	Boost Target	Outperform	$135.00 ➝ $137.00	+30.97%
8/20/2026	Rosenblatt Securities 5 of 5 stars	Scott Devitt Not Rated	Initiated Coverage	Buy	$120.00	+16.91%
8/13/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ronald Josey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$127.00 ➝ $130.00	+27.06%
8/11/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Stephen Ju Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$107.00 ➝ $120.00	+12.62%
8/7/2026	Susquehanna Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Shyam Patil Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral
8/7/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Bonner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy	$133.00	+20.76%
8/6/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nathan Feather Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$127.00	+18.40%
8/6/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Colin Sebastian Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$126.00	+15.63%
8/6/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ross Sandler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$115.00 ➝ $133.00	+19.42%
Get the Latest News and Ratings for EBAY and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for eBay and its competitors with MarketBeat's FREE daily newsletter.
8/6/2026	Benchmark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Daniel L. Kurnos Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$115.00 ➝ $134.00	+20.31%
8/6/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Pitz Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$145.00	+30.19%
8/6/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lloyd Walmsley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$110.00	-1.03%
8/6/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ross Sandler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$114.00 ➝ $123.00	+10.66%
8/6/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Colantuoni Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$145.00	+30.45%
8/6/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Youssef Squali Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$105.00 ➝ $115.00	+6.50%
8/6/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Deepak Mathivanan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$110.00 ➝ $106.00	-4.63%
8/6/2026	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bernie McTernan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$122.00 ➝ $135.00	+21.46%
8/4/2026	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Boone Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform
8/3/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform	$115.00	+0.87%
8/3/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ken Gawrelski Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Equal Weight ➝ Underweight	$105.00 ➝ $92.00	-19.31%
6/25/2026	President Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$102.00 ➝ $126.00	+15.37%
5/26/2026	Arete Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Neutral	$113.00 ➝ $111.00	-4.37%
5/13/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Neutral	$100.00 ➝ $115.00	+2.34%
5/11/2026	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$90.00 ➝ $114.00	+6.23%
5/5/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Neutral	$97.00 ➝ $110.00	+3.16%
5/4/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$124.00	+11.84%
5/1/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Blackledge Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$87.00 ➝ $88.00	-13.17%
4/30/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$98.00	-4.43%
4/30/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$96.00	-6.38%
4/30/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Eric Sheridan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$88.00 ➝ $100.00	+0.08%
4/30/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Doug Anmuth Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$87.00 ➝ $100.00	-3.36%
4/21/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Justin Post Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$102.00 ➝ $110.00	+2.69%
10/20/2025	B. Riley Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$94.00 ➝ $96.00	+4.34%
6/5/2025	Cfra Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Sundaram Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Moderate Buy
5/1/2025	TD Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Blackledge Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$62.00 ➝ $64.00	-4.91%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 06:02 PM ET.

Should I Buy eBay Stock? EBAY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, September 11, 2026. Please send any questions or comments about these eBay pros and cons to contact@marketbeat.com.

eBay
Bull Case

Here are some ways that investors could benefit from investing in eBay Inc.:

eBay Inc. recently reported strong financial performance for the second quarter of 2026, beating analyst expectations with earnings per share of $1.60 compared to a consensus estimate of $1.50, while revenue of $3.13 billion exceeded the $3.01 billion forecast, demonstrating robust top-line growth of 14.8% year-over-year.
The stock is currently trading at $107.75, which is below the consensus price target of $117.24 set by analysts, suggesting potential upside as the company maintains a Hold consensus rating with several firms, including Jefferies and BMO Capital Markets, assigning higher price targets of $145.00.
Analysts continue to favor eBay Inc. over competitors like GameStop, citing the company's stronger profitability and cleaner investment profile, which is supported by a return on equity of 47.88% and a net margin of 18.50% in the most recent quarter.
eBay Inc. is actively expanding its growth drivers through strategic initiatives in collectibles, live commerce, and AI, as outlined by CEO Jamie Iannone and CFO Peggy Alford, positioning the platform to capture new revenue streams in consumer-to-consumer selling and recommerce.
The company offers a stable income stream for investors with a dividend yield of 1.20% and a conservative payout ratio of 25.67%, allowing for sustainable shareholder returns while retaining capital for operational growth.

eBay
Bear Case

Investors should be bearish about investing in eBay Inc. for these reasons:

Regulatory and safety scrutiny remains a significant overhang, highlighted by the recent ban on airbag sales after the National Highway Traffic Safety Administration confirmed an 11th death linked to a counterfeit inflator, exposing the company to liability and compliance risks.
Marketplace integrity issues continue to pose challenges, as evidenced by the investigation into how banned gender-test kits appeared in listings in India, which underscores ongoing concerns about fraud controls and product monitoring despite the removal of the items.
CEO Jamie Iannone has engaged in consistent insider selling, recently selling 11,110 shares on September 8, 2026, and 22,220 shares in early September, which may signal a lack of confidence in the stock's near-term appreciation or simply a reduction in personal equity exposure.
The stock has experienced volatility and recent declines, including a drop to $108.63 on August 3, 2026, and is currently trading below its 50-day moving average of $108.83, indicating short-term bearish momentum despite the higher 200-day average.
Short interest in the stock has increased, with 18,018,529 shares shorted as of August 31, 2026, representing a 14.17% month-over-month increase, which suggests that a portion of the market is betting against the company's future performance.

EBAY Forecast - Frequently Asked Questions

According to the research reports of 34 Wall Street equities research analysts, the average twelve-month stock price forecast for eBay is $117.24, with a high forecast of $145.00 and a low forecast of $88.00.

34 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for eBay in the last year. There are currently 2 sell ratings, 17 hold ratings, 14 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "hold" EBAY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in EBAY, but not buy additional shares or sell existing shares.

According to analysts, eBay's stock has a predicted upside of 8.53% based on their 12-month stock forecasts.

Over the previous 90 days, eBay's stock had 4 upgrades and 3 downgrades by analysts.

eBay has been rated by research analysts at Argus, Barclays, Benchmark, BMO Capital Markets, Cantor Fitzgerald, Citigroup, Citizens Jmp, Jefferies Financial Group, Mizuho, Morgan Stanley, Needham & Company LLC, Piper Sandler, President Capital, Robert W. Baird, Rosenblatt Securities, Sanford C. Bernstein, Susquehanna, Truist Financial, UBS Group, Wedbush, Weiss Ratings, and Wells Fargo & Company in the past 90 days.

Analysts like eBay more than other "consumer discretionary" companies. The consensus rating score for eBay is 2.41 while the average consensus rating score for "consumer discretionary" companies is 2.19. Learn more on how EBAY compares to other companies.

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MarketBeat monitors more than a dozen sources for eBay analyst ratings, with the most recent rating issued on 9/11/2026.

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eBay (EBAY) Stock Forecast & Price Target