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eBay (EBAY) Competitors

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$105.03 +0.44 (+0.42%)
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EBAY vs. AMZN, GOOG, GOOGL, MELI, and PYPL

Should you buy eBay stock or one of its competitors? eBay's main competitors and comparable companies include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), MercadoLibre (MELI), and PayPal (PYPL). Companies are selected based on similarities in market, industry, and size.

How does eBay compare to Amazon.com?

eBay (NASDAQ:EBAY) and Amazon.com (NASDAQ:AMZN) are both large-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, media sentiment, risk, analyst recommendations, institutional ownership, profitability, valuation and earnings.

eBay presently has a consensus price target of $117.24, indicating a potential upside of 11.27%. Amazon.com has a consensus price target of $323.26, indicating a potential upside of 28.14%. Given Amazon.com's stronger consensus rating and higher probable upside, analysts plainly believe Amazon.com is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eBay
2 Sell rating(s)
17 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.41
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98

eBay has a net margin of 18.50% compared to Amazon.com's net margin of 17.44%. eBay's return on equity of 47.88% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
eBay18.50% 47.88% 12.38%
Amazon.com 17.44%18.00%8.97%

87.5% of eBay shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 0.7% of eBay shares are owned by insiders. Comparatively, 8.9% of Amazon.com shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.2%. Amazon.com pays an annual dividend of $0.20 per share and has a dividend yield of 0.1%. eBay pays out 25.7% of its earnings in the form of a dividend. Amazon.com pays out 1.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. eBay has raised its dividend for 7 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Amazon.com has higher revenue and earnings than eBay. Amazon.com is trading at a lower price-to-earnings ratio than eBay, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
eBay$11.10B4.22$2.03B$4.8321.81
Amazon.com$775.68B3.51$77.67B$12.4320.30

In the previous week, Amazon.com had 254 more articles in the media than eBay. MarketBeat recorded 281 mentions for Amazon.com and 27 mentions for eBay. eBay's average media sentiment score of 0.72 beat Amazon.com's score of 0.67 indicating that eBay is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
eBay
15 Very Positive mention(s)
2 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
Amazon.com
165 Very Positive mention(s)
39 Positive mention(s)
37 Neutral mention(s)
27 Negative mention(s)
12 Very Negative mention(s)
Positive

eBay has a beta of 1.34, indicating that its stock price is 34% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.44, indicating that its stock price is 44% more volatile than the broader market.

Summary

Amazon.com beats eBay on 10 of the 19 factors compared between the two stocks.

How does eBay compare to Alphabet?

eBay (NASDAQ:EBAY) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, analyst recommendations, valuation, profitability, earnings, dividends and risk.

Alphabet has a net margin of 54.77% compared to eBay's net margin of 18.50%. Alphabet's return on equity of 51.32% beat eBay's return on equity.

Company Net Margins Return on Equity Return on Assets
eBay18.50% 47.88% 12.38%
Alphabet 54.77%51.32%35.42%

eBay presently has a consensus price target of $117.24, indicating a potential upside of 11.27%. Alphabet has a consensus price target of $415.55, indicating a potential upside of 26.46%. Given Alphabet's stronger consensus rating and higher probable upside, analysts clearly believe Alphabet is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eBay
2 Sell rating(s)
17 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.41
Alphabet
0 Sell rating(s)
4 Hold rating(s)
30 Buy rating(s)
6 Strong Buy rating(s)
3.05

In the previous week, Alphabet had 172 more articles in the media than eBay. MarketBeat recorded 199 mentions for Alphabet and 27 mentions for eBay. Alphabet's average media sentiment score of 0.87 beat eBay's score of 0.72 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
eBay
15 Very Positive mention(s)
2 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
Alphabet
120 Very Positive mention(s)
20 Positive mention(s)
32 Neutral mention(s)
20 Negative mention(s)
7 Very Negative mention(s)
Positive

eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.2%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. eBay pays out 25.7% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. eBay has increased its dividend for 7 consecutive years and Alphabet has increased its dividend for 1 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

eBay has a beta of 1.34, indicating that its share price is 34% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.21, indicating that its share price is 21% more volatile than the broader market.

87.5% of eBay shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 0.7% of eBay shares are owned by company insiders. Comparatively, 13.0% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Alphabet has higher revenue and earnings than eBay. Alphabet is trading at a lower price-to-earnings ratio than eBay, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
eBay$11.10B4.22$2.03B$4.8321.81
Alphabet$402.84B9.98$132.17B$19.9116.50

Summary

Alphabet beats eBay on 15 of the 20 factors compared between the two stocks.

How does eBay compare to Alphabet?

eBay (NASDAQ:EBAY) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, profitability, risk, media sentiment, earnings and institutional ownership.

eBay currently has a consensus price target of $117.24, indicating a potential upside of 11.27%. Alphabet has a consensus price target of $420.19, indicating a potential upside of 27.02%. Given Alphabet's stronger consensus rating and higher probable upside, analysts clearly believe Alphabet is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eBay
2 Sell rating(s)
17 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.41
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02

Alphabet has a net margin of 54.77% compared to eBay's net margin of 18.50%. Alphabet's return on equity of 51.32% beat eBay's return on equity.

Company Net Margins Return on Equity Return on Assets
eBay18.50% 47.88% 12.38%
Alphabet 54.77%51.32%35.42%

In the previous week, Alphabet had 157 more articles in the media than eBay. MarketBeat recorded 184 mentions for Alphabet and 27 mentions for eBay. Alphabet's average media sentiment score of 0.99 beat eBay's score of 0.72 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
eBay
15 Very Positive mention(s)
2 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
Alphabet
138 Very Positive mention(s)
4 Positive mention(s)
24 Neutral mention(s)
17 Negative mention(s)
0 Very Negative mention(s)
Positive

87.5% of eBay shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 0.7% of eBay shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.2%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. eBay pays out 25.7% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. eBay has raised its dividend for 7 consecutive years and Alphabet has raised its dividend for 1 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has higher revenue and earnings than eBay. Alphabet is trading at a lower price-to-earnings ratio than eBay, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
eBay$11.10B4.22$2.03B$4.8321.81
Alphabet$402.84B10.04$132.17B$19.9116.61

eBay has a beta of 1.34, indicating that its stock price is 34% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.22, indicating that its stock price is 22% more volatile than the broader market.

Summary

Alphabet beats eBay on 15 of the 20 factors compared between the two stocks.

How does eBay compare to MercadoLibre?

eBay (NASDAQ:EBAY) and MercadoLibre (NASDAQ:MELI) are both large-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, institutional ownership, valuation, earnings, dividends, media sentiment, risk and analyst recommendations.

eBay currently has a consensus target price of $117.24, indicating a potential upside of 11.27%. MercadoLibre has a consensus target price of $2,272.00, indicating a potential upside of 21.10%. Given MercadoLibre's stronger consensus rating and higher probable upside, analysts clearly believe MercadoLibre is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eBay
2 Sell rating(s)
17 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.41
MercadoLibre
0 Sell rating(s)
6 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.65

eBay has higher earnings, but lower revenue than MercadoLibre. eBay is trading at a lower price-to-earnings ratio than MercadoLibre, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
eBay$11.10B4.22$2.03B$4.8321.81
MercadoLibre$35.18B2.70$2.00B$36.7751.02

eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.2%. MercadoLibre pays an annual dividend of $0.60 per share and has a dividend yield of 0.0%. eBay pays out 25.7% of its earnings in the form of a dividend. MercadoLibre pays out 1.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. eBay has increased its dividend for 7 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

eBay has a beta of 1.34, indicating that its share price is 34% more volatile than the broader market. Comparatively, MercadoLibre has a beta of 1.31, indicating that its share price is 31% more volatile than the broader market.

87.5% of eBay shares are owned by institutional investors. Comparatively, 87.6% of MercadoLibre shares are owned by institutional investors. 0.7% of eBay shares are owned by insiders. Comparatively, 0.3% of MercadoLibre shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, MercadoLibre had 3 more articles in the media than eBay. MarketBeat recorded 30 mentions for MercadoLibre and 27 mentions for eBay. MercadoLibre's average media sentiment score of 1.33 beat eBay's score of 0.72 indicating that MercadoLibre is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
eBay
15 Very Positive mention(s)
2 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
MercadoLibre
24 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

eBay has a net margin of 18.50% compared to MercadoLibre's net margin of 5.30%. eBay's return on equity of 47.88% beat MercadoLibre's return on equity.

Company Net Margins Return on Equity Return on Assets
eBay18.50% 47.88% 12.38%
MercadoLibre 5.30%26.54%4.19%

Summary

eBay beats MercadoLibre on 11 of the 20 factors compared between the two stocks.

How does eBay compare to PayPal?

eBay (NASDAQ:EBAY) and PayPal (NASDAQ:PYPL) are related large-cap companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, valuation, institutional ownership, dividends, analyst recommendations, risk and earnings.

eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.2%. PayPal pays an annual dividend of $0.56 per share and has a dividend yield of 1.1%. eBay pays out 25.7% of its earnings in the form of a dividend. PayPal pays out 10.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. eBay has increased its dividend for 7 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

87.5% of eBay shares are held by institutional investors. Comparatively, 68.3% of PayPal shares are held by institutional investors. 0.7% of eBay shares are held by insiders. Comparatively, 0.6% of PayPal shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

PayPal has higher revenue and earnings than eBay. PayPal is trading at a lower price-to-earnings ratio than eBay, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
eBay$11.10B4.22$2.03B$4.8321.81
PayPal$33.17B1.36$5.23B$5.299.98

eBay presently has a consensus target price of $117.24, suggesting a potential upside of 11.27%. PayPal has a consensus target price of $56.03, suggesting a potential upside of 6.12%. Given eBay's stronger consensus rating and higher possible upside, research analysts plainly believe eBay is more favorable than PayPal.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eBay
2 Sell rating(s)
17 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.41
PayPal
4 Sell rating(s)
34 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.11

In the previous week, PayPal had 18 more articles in the media than eBay. MarketBeat recorded 45 mentions for PayPal and 27 mentions for eBay. eBay's average media sentiment score of 0.72 beat PayPal's score of 0.50 indicating that eBay is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
eBay
15 Very Positive mention(s)
2 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
PayPal
17 Very Positive mention(s)
7 Positive mention(s)
9 Neutral mention(s)
5 Negative mention(s)
4 Very Negative mention(s)
Neutral

eBay has a beta of 1.34, suggesting that its share price is 34% more volatile than the broader market. Comparatively, PayPal has a beta of 1.28, suggesting that its share price is 28% more volatile than the broader market.

eBay has a net margin of 18.50% compared to PayPal's net margin of 14.36%. eBay's return on equity of 47.88% beat PayPal's return on equity.

Company Net Margins Return on Equity Return on Assets
eBay18.50% 47.88% 12.38%
PayPal 14.36%24.39%6.06%

Summary

eBay beats PayPal on 15 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding EBAY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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EBAY vs. The Competition

MetriceBayBroadline Retail IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$46.96B$56.97B$12.61B$12.78B
Dividend Yield1.20%2.37%51.55%9.15%
P/E Ratio21.8016.5145.8225.30
Price / Sales4.225.2191.68108.13
Price / Cash19.7623.6528.8352.39
Price / Book10.326.624.116.36
Net Income$2.03B$1.99B$445.09M$358.07M
7 Day Performance-1.25%-1.52%-1.25%-0.05%
1 Month Performance-5.91%-5.66%-4.06%-0.94%
1 Year Performance13.96%-7.27%-5.80%11.95%

eBay Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
EBAY
eBay
4.7339 of 5 stars
$104.88
+0.3%
$117.24
+11.8%
+12.4%$46.67B$11.10B21.7112,300
AMZN
Amazon.com
4.9084 of 5 stars
$259.77
-2.5%
$323.09
+24.4%
+9.0%$2.80T$716.92B20.901,576,000
GOOG
Alphabet
4.8611 of 5 stars
$335.41
-2.2%
$415.55
+23.9%
+43.2%$4.10T$402.84B16.85190,200
GOOGL
Alphabet
4.6744 of 5 stars
$339.35
-2.1%
$420.19
+23.8%
+44.6%$4.15T$402.84B17.04190,820
MELI
MercadoLibre
4.3318 of 5 stars
$1,936.88
-1.5%
$2,272.00
+17.3%
-17.9%$98.19B$35.18B52.6820,347

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This page (NASDAQ:EBAY) was last updated on 9/9/2026 by MarketBeat.com Staff.
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