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eBay (EBAY) Competitors

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$102.64 +0.37 (+0.36%)
Closing price 08/19/2026 04:00 PM Eastern
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$102.84 +0.19 (+0.19%)
As of 07:18 AM Eastern
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EBAY vs. AMZN, GOOG, GOOGL, MELI, and PYPL

Should you buy eBay stock or one of its competitors? eBay's main competitors and comparable companies include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), MercadoLibre (MELI), and PayPal (PYPL). Companies are selected based on similarities in market, industry, and size.

How does eBay compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and eBay (NASDAQ:EBAY) are both large-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, institutional ownership, media sentiment, dividends, risk, analyst recommendations, earnings and valuation.

eBay has a net margin of 18.50% compared to Amazon.com's net margin of 17.44%. eBay's return on equity of 47.88% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
eBay 18.50%47.88%12.38%

Amazon.com has higher revenue and earnings than eBay. eBay is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B4.00$77.67B$12.4321.39
eBay$11.10B4.11$2.03B$4.8321.25

Amazon.com has a beta of 1.45, indicating that its stock price is 45% more volatile than the broader market. Comparatively, eBay has a beta of 1.37, indicating that its stock price is 37% more volatile than the broader market.

Amazon.com currently has a consensus price target of $322.56, indicating a potential upside of 21.34%. eBay has a consensus price target of $117.09, indicating a potential upside of 14.08%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts clearly believe Amazon.com is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
2 Hold rating(s)
56 Buy rating(s)
1 Strong Buy rating(s)
2.98
eBay
2 Sell rating(s)
17 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.36

In the previous week, Amazon.com had 239 more articles in the media than eBay. MarketBeat recorded 271 mentions for Amazon.com and 32 mentions for eBay. eBay's average media sentiment score of 1.04 beat Amazon.com's score of 0.94 indicating that eBay is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
176 Very Positive mention(s)
44 Positive mention(s)
25 Neutral mention(s)
21 Negative mention(s)
4 Very Negative mention(s)
Positive
eBay
20 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
2 Negative mention(s)
2 Very Negative mention(s)
Positive

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 87.5% of eBay shares are held by institutional investors. 8.9% of Amazon.com shares are held by insiders. Comparatively, 0.7% of eBay shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Summary

Amazon.com beats eBay on 11 of the 17 factors compared between the two stocks.

How does eBay compare to Alphabet?

Alphabet (NASDAQ:GOOG) and eBay (NASDAQ:EBAY) are related large-cap companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, earnings, analyst recommendations, dividends, risk, profitability, institutional ownership and media sentiment.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.2%. Alphabet pays out 4.4% of its earnings in the form of a dividend. eBay pays out 25.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and eBay has increased its dividend for 7 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet currently has a consensus target price of $415.55, suggesting a potential upside of 21.61%. eBay has a consensus target price of $117.09, suggesting a potential upside of 14.08%. Given Alphabet's stronger consensus rating and higher probable upside, research analysts plainly believe Alphabet is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
29 Buy rating(s)
6 Strong Buy rating(s)
3.05
eBay
2 Sell rating(s)
17 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.36

Alphabet has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market. Comparatively, eBay has a beta of 1.37, suggesting that its stock price is 37% more volatile than the broader market.

Alphabet has a net margin of 54.77% compared to eBay's net margin of 18.50%. Alphabet's return on equity of 51.32% beat eBay's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 51.32% 35.42%
eBay 18.50%47.88%12.38%

Alphabet has higher revenue and earnings than eBay. Alphabet is trading at a lower price-to-earnings ratio than eBay, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.37$132.17B$19.9117.16
eBay$11.10B4.11$2.03B$4.8321.25

27.3% of Alphabet shares are held by institutional investors. Comparatively, 87.5% of eBay shares are held by institutional investors. 13.0% of Alphabet shares are held by company insiders. Comparatively, 0.7% of eBay shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

In the previous week, Alphabet had 178 more articles in the media than eBay. MarketBeat recorded 210 mentions for Alphabet and 32 mentions for eBay. eBay's average media sentiment score of 1.04 beat Alphabet's score of 0.76 indicating that eBay is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
114 Very Positive mention(s)
37 Positive mention(s)
39 Neutral mention(s)
17 Negative mention(s)
3 Very Negative mention(s)
Positive
eBay
20 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
2 Negative mention(s)
2 Very Negative mention(s)
Positive

Summary

Alphabet beats eBay on 14 of the 20 factors compared between the two stocks.

How does eBay compare to Alphabet?

eBay (NASDAQ:EBAY) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, valuation, institutional ownership, analyst recommendations, earnings, risk, profitability and media sentiment.

Alphabet has higher revenue and earnings than eBay. Alphabet is trading at a lower price-to-earnings ratio than eBay, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
eBay$11.10B4.11$2.03B$4.8321.25
Alphabet$402.84B10.47$132.17B$19.9117.31

eBay has a beta of 1.37, meaning that its stock price is 37% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.24, meaning that its stock price is 24% more volatile than the broader market.

In the previous week, Alphabet had 119 more articles in the media than eBay. MarketBeat recorded 151 mentions for Alphabet and 32 mentions for eBay. eBay's average media sentiment score of 1.04 beat Alphabet's score of 0.80 indicating that eBay is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
eBay
20 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
2 Negative mention(s)
2 Very Negative mention(s)
Positive
Alphabet
101 Very Positive mention(s)
3 Positive mention(s)
35 Neutral mention(s)
12 Negative mention(s)
0 Very Negative mention(s)
Positive

87.5% of eBay shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 0.7% of eBay shares are owned by company insiders. Comparatively, 11.6% of Alphabet shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Alphabet has a net margin of 54.77% compared to eBay's net margin of 18.50%. Alphabet's return on equity of 51.32% beat eBay's return on equity.

Company Net Margins Return on Equity Return on Assets
eBay18.50% 47.88% 12.38%
Alphabet 54.77%51.32%35.42%

eBay currently has a consensus target price of $117.09, indicating a potential upside of 14.08%. Alphabet has a consensus target price of $419.86, indicating a potential upside of 21.80%. Given Alphabet's stronger consensus rating and higher possible upside, analysts plainly believe Alphabet is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eBay
2 Sell rating(s)
17 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.36
Alphabet
0 Sell rating(s)
5 Hold rating(s)
44 Buy rating(s)
5 Strong Buy rating(s)
3.00

eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.2%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. eBay pays out 25.7% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. eBay has raised its dividend for 7 consecutive years and Alphabet has raised its dividend for 1 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Alphabet beats eBay on 14 of the 20 factors compared between the two stocks.

How does eBay compare to MercadoLibre?

eBay (NASDAQ:EBAY) and MercadoLibre (NASDAQ:MELI) are both large-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, profitability, media sentiment, risk, valuation, institutional ownership, analyst recommendations and earnings.

eBay has a beta of 1.37, indicating that its share price is 37% more volatile than the broader market. Comparatively, MercadoLibre has a beta of 1.34, indicating that its share price is 34% more volatile than the broader market.

In the previous week, MercadoLibre had 3 more articles in the media than eBay. MarketBeat recorded 35 mentions for MercadoLibre and 32 mentions for eBay. MercadoLibre's average media sentiment score of 1.58 beat eBay's score of 1.04 indicating that MercadoLibre is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
eBay
20 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
2 Negative mention(s)
2 Very Negative mention(s)
Positive
MercadoLibre
34 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Very Positive

eBay presently has a consensus price target of $117.09, indicating a potential upside of 14.08%. MercadoLibre has a consensus price target of $2,272.00, indicating a potential upside of 19.04%. Given MercadoLibre's stronger consensus rating and higher probable upside, analysts plainly believe MercadoLibre is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eBay
2 Sell rating(s)
17 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.36
MercadoLibre
0 Sell rating(s)
6 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.65

87.5% of eBay shares are held by institutional investors. Comparatively, 87.6% of MercadoLibre shares are held by institutional investors. 0.7% of eBay shares are held by insiders. Comparatively, 0.3% of MercadoLibre shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

eBay has higher earnings, but lower revenue than MercadoLibre. eBay is trading at a lower price-to-earnings ratio than MercadoLibre, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
eBay$11.10B4.11$2.03B$4.8321.25
MercadoLibre$28.89B3.35$2.00B$36.7751.91

eBay has a net margin of 18.50% compared to MercadoLibre's net margin of 5.30%. eBay's return on equity of 47.88% beat MercadoLibre's return on equity.

Company Net Margins Return on Equity Return on Assets
eBay18.50% 47.88% 12.38%
MercadoLibre 5.30%26.54%4.19%

Summary

eBay and MercadoLibre tied by winning 8 of the 16 factors compared between the two stocks.

How does eBay compare to PayPal?

PayPal (NASDAQ:PYPL) and eBay (NASDAQ:EBAY) are related large-cap companies, but which is the better stock? We will contrast the two companies based on the strength of their earnings, institutional ownership, valuation, risk, dividends, profitability, media sentiment and analyst recommendations.

In the previous week, PayPal had 30 more articles in the media than eBay. MarketBeat recorded 62 mentions for PayPal and 32 mentions for eBay. eBay's average media sentiment score of 1.04 beat PayPal's score of 0.76 indicating that eBay is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PayPal
28 Very Positive mention(s)
12 Positive mention(s)
12 Neutral mention(s)
8 Negative mention(s)
1 Very Negative mention(s)
Positive
eBay
20 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
2 Negative mention(s)
2 Very Negative mention(s)
Positive

PayPal presently has a consensus price target of $56.28, suggesting a potential downside of 8.12%. eBay has a consensus price target of $117.09, suggesting a potential upside of 14.08%. Given eBay's stronger consensus rating and higher possible upside, analysts plainly believe eBay is more favorable than PayPal.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PayPal
4 Sell rating(s)
34 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.11
eBay
2 Sell rating(s)
17 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.36

PayPal pays an annual dividend of $0.56 per share and has a dividend yield of 0.9%. eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.2%. PayPal pays out 10.6% of its earnings in the form of a dividend. eBay pays out 25.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. eBay has increased its dividend for 7 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

68.3% of PayPal shares are owned by institutional investors. Comparatively, 87.5% of eBay shares are owned by institutional investors. 0.6% of PayPal shares are owned by company insiders. Comparatively, 0.7% of eBay shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

PayPal has higher revenue and earnings than eBay. PayPal is trading at a lower price-to-earnings ratio than eBay, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PayPal$33.17B1.58$5.23B$5.2911.58
eBay$11.10B4.11$2.03B$4.8321.25

PayPal has a beta of 1.3, meaning that its stock price is 30% more volatile than the broader market. Comparatively, eBay has a beta of 1.37, meaning that its stock price is 37% more volatile than the broader market.

eBay has a net margin of 18.50% compared to PayPal's net margin of 14.36%. eBay's return on equity of 47.88% beat PayPal's return on equity.

Company Net Margins Return on Equity Return on Assets
PayPal14.36% 24.39% 6.06%
eBay 18.50%47.88%12.38%

Summary

eBay beats PayPal on 14 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding EBAY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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EBAY vs. The Competition

MetriceBayBroadline Retail IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$45.51B$58.87B$13.01B$12.86B
Dividend Yield1.21%2.33%54.44%10.29%
P/E Ratio21.2517.9146.9424.23
Price / Sales4.115.3189.03101.64
Price / Cash19.5524.2226.1852.73
Price / Book9.795.004.016.25
Net Income$2.03B$1.99B$446.21M$348.04M
7 Day Performance-1.86%0.37%-0.25%-0.17%
1 Month Performance-10.11%2.79%1.29%2.66%
1 Year Performance3.52%-0.24%0.16%21.01%

eBay Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
EBAY
eBay
4.562 of 5 stars
$102.64
+0.4%
$117.09
+14.1%
+2.8%$45.51B$11.10B21.2512,300
AMZN
Amazon.com
4.9309 of 5 stars
$278.09
+1.3%
$322.56
+16.0%
+16.6%$3.00T$716.92B22.371,576,000
GOOG
Alphabet
4.8685 of 5 stars
$355.84
+0.7%
$410.09
+15.2%
+68.7%$4.35T$402.84B17.87190,200
GOOGL
Alphabet
4.875 of 5 stars
$357.52
+0.9%
$419.86
+17.4%
+71.0%$4.37T$402.84B17.96190,820
MELI
MercadoLibre
4.784 of 5 stars
$1,824.34
+0.2%
$2,255.33
+23.6%
-18.5%$92.49B$28.89B49.6120,347

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This page (NASDAQ:EBAY) was last updated on 8/20/2026 by MarketBeat.com Staff.
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