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eBay (EBAY) Competitors

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$109.27 -2.86 (-2.55%)
Closing price 05/29/2026 04:00 PM Eastern
Extended Trading
$109.38 +0.11 (+0.10%)
As of 05/29/2026 07:58 PM Eastern
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EBAY vs. AMZN, GOOG, GOOGL, MELI, and PYPL

Should you buy eBay stock or one of its competitors? MarketBeat compares eBay with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with eBay include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), MercadoLibre (MELI), and PayPal (PYPL).

How does eBay compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and eBay (NASDAQ:EBAY) are both large-cap retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, valuation, risk, analyst recommendations, earnings, dividends and profitability.

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 87.5% of eBay shares are held by institutional investors. 8.9% of Amazon.com shares are held by insiders. Comparatively, 0.6% of eBay shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

eBay has a net margin of 17.58% compared to Amazon.com's net margin of 12.22%. eBay's return on equity of 46.11% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com12.22% 19.92% 9.86%
eBay 17.58%46.11%11.97%

Amazon.com currently has a consensus target price of $312.83, indicating a potential upside of 15.59%. eBay has a consensus target price of $107.84, indicating a potential downside of 1.31%. Given Amazon.com's stronger consensus rating and higher possible upside, research analysts plainly believe Amazon.com is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95
eBay
1 Sell rating(s)
19 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.36

Amazon.com has higher revenue and earnings than eBay. eBay is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B4.06$77.67B$8.3632.37
eBay$11.10B4.37$2.03B$4.4124.78

In the previous week, Amazon.com had 260 more articles in the media than eBay. MarketBeat recorded 294 mentions for Amazon.com and 34 mentions for eBay. eBay's average media sentiment score of 0.90 beat Amazon.com's score of 0.89 indicating that eBay is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
184 Very Positive mention(s)
38 Positive mention(s)
34 Neutral mention(s)
21 Negative mention(s)
9 Very Negative mention(s)
Positive
eBay
20 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Positive

Amazon.com has a beta of 1.46, meaning that its stock price is 46% more volatile than the broader market. Comparatively, eBay has a beta of 1.39, meaning that its stock price is 39% more volatile than the broader market.

Summary

Amazon.com beats eBay on 10 of the 16 factors compared between the two stocks.

How does eBay compare to Alphabet?

Alphabet (NASDAQ:GOOG) and eBay (NASDAQ:EBAY) are related large-cap companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, analyst recommendations, risk, institutional ownership, media sentiment, valuation, dividends and profitability.

In the previous week, Alphabet had 148 more articles in the media than eBay. MarketBeat recorded 182 mentions for Alphabet and 34 mentions for eBay. eBay's average media sentiment score of 0.90 beat Alphabet's score of 0.81 indicating that eBay is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
110 Very Positive mention(s)
20 Positive mention(s)
22 Neutral mention(s)
25 Negative mention(s)
4 Very Negative mention(s)
Positive
eBay
20 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Positive

27.3% of Alphabet shares are held by institutional investors. Comparatively, 87.5% of eBay shares are held by institutional investors. 13.0% of Alphabet shares are held by company insiders. Comparatively, 0.6% of eBay shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.2%. eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.1%. Alphabet pays out 6.4% of its earnings in the form of a dividend. eBay pays out 28.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and eBay has increased its dividend for 7 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has higher revenue and earnings than eBay. eBay is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B11.32$132.17B$13.1128.71
eBay$11.10B4.37$2.03B$4.4124.78

Alphabet has a beta of 1.25, indicating that its share price is 25% more volatile than the broader market. Comparatively, eBay has a beta of 1.39, indicating that its share price is 39% more volatile than the broader market.

Alphabet presently has a consensus price target of $372.65, suggesting a potential downside of 1.01%. eBay has a consensus price target of $107.84, suggesting a potential downside of 1.31%. Given Alphabet's stronger consensus rating and higher possible upside, equities analysts clearly believe Alphabet is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
28 Buy rating(s)
6 Strong Buy rating(s)
3.05
eBay
1 Sell rating(s)
19 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.36

Alphabet has a net margin of 37.92% compared to eBay's net margin of 17.58%. eBay's return on equity of 46.11% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
eBay 17.58%46.11%11.97%

Summary

Alphabet beats eBay on 14 of the 20 factors compared between the two stocks.

How does eBay compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and eBay (NASDAQ:EBAY) are related large-cap companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, profitability, risk, institutional ownership, valuation, dividends, analyst recommendations and media sentiment.

Alphabet has a beta of 1.26, meaning that its stock price is 26% more volatile than the broader market. Comparatively, eBay has a beta of 1.39, meaning that its stock price is 39% more volatile than the broader market.

Alphabet has a net margin of 37.92% compared to eBay's net margin of 17.58%. eBay's return on equity of 46.11% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
eBay 17.58%46.11%11.97%

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 87.5% of eBay shares are owned by institutional investors. 11.6% of Alphabet shares are owned by insiders. Comparatively, 0.6% of eBay shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Alphabet currently has a consensus target price of $412.94, suggesting a potential upside of 8.57%. eBay has a consensus target price of $107.84, suggesting a potential downside of 1.31%. Given Alphabet's stronger consensus rating and higher probable upside, equities analysts clearly believe Alphabet is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94
eBay
1 Sell rating(s)
19 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.36

In the previous week, Alphabet had 164 more articles in the media than eBay. MarketBeat recorded 198 mentions for Alphabet and 34 mentions for eBay. Alphabet's average media sentiment score of 0.95 beat eBay's score of 0.90 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
136 Very Positive mention(s)
9 Positive mention(s)
23 Neutral mention(s)
25 Negative mention(s)
3 Very Negative mention(s)
Positive
eBay
20 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Positive

Alphabet has higher revenue and earnings than eBay. eBay is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B11.44$132.17B$13.1129.01
eBay$11.10B4.37$2.03B$4.4124.78

Alphabet pays an annual dividend of $0.84 per share and has a dividend yield of 0.2%. eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.1%. Alphabet pays out 6.4% of its earnings in the form of a dividend. eBay pays out 28.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and eBay has raised its dividend for 7 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Alphabet beats eBay on 15 of the 20 factors compared between the two stocks.

How does eBay compare to MercadoLibre?

MercadoLibre (NASDAQ:MELI) and eBay (NASDAQ:EBAY) are both retail/wholesale companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, media sentiment, earnings, institutional ownership, valuation, profitability, risk and dividends.

In the previous week, eBay had 20 more articles in the media than MercadoLibre. MarketBeat recorded 34 mentions for eBay and 14 mentions for MercadoLibre. MercadoLibre's average media sentiment score of 1.06 beat eBay's score of 0.90 indicating that MercadoLibre is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MercadoLibre
7 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
eBay
20 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Positive

87.6% of MercadoLibre shares are held by institutional investors. Comparatively, 87.5% of eBay shares are held by institutional investors. 0.3% of MercadoLibre shares are held by insiders. Comparatively, 0.6% of eBay shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

MercadoLibre has a beta of 1.41, meaning that its stock price is 41% more volatile than the broader market. Comparatively, eBay has a beta of 1.39, meaning that its stock price is 39% more volatile than the broader market.

eBay has lower revenue, but higher earnings than MercadoLibre. eBay is trading at a lower price-to-earnings ratio than MercadoLibre, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MercadoLibre$31.80B2.70$2.00B$37.8944.75
eBay$11.10B4.37$2.03B$4.4124.78

MercadoLibre pays an annual dividend of $0.60 per share and has a dividend yield of 0.0%. eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.1%. MercadoLibre pays out 1.6% of its earnings in the form of a dividend. eBay pays out 28.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. eBay has increased its dividend for 7 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

MercadoLibre presently has a consensus price target of $2,255.33, indicating a potential upside of 33.01%. eBay has a consensus price target of $107.84, indicating a potential downside of 1.31%. Given MercadoLibre's stronger consensus rating and higher probable upside, research analysts clearly believe MercadoLibre is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MercadoLibre
1 Sell rating(s)
5 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.67
eBay
1 Sell rating(s)
19 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.36

eBay has a net margin of 17.58% compared to MercadoLibre's net margin of 6.04%. eBay's return on equity of 46.11% beat MercadoLibre's return on equity.

Company Net Margins Return on Equity Return on Assets
MercadoLibre6.04% 29.58% 4.82%
eBay 17.58%46.11%11.97%

Summary

MercadoLibre and eBay tied by winning 10 of the 20 factors compared between the two stocks.

How does eBay compare to PayPal?

PayPal (NASDAQ:PYPL) and eBay (NASDAQ:EBAY) are related large-cap companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, media sentiment, earnings, profitability, analyst recommendations, risk, institutional ownership and dividends.

PayPal currently has a consensus target price of $55.85, suggesting a potential upside of 24.81%. eBay has a consensus target price of $107.84, suggesting a potential downside of 1.31%. Given PayPal's higher probable upside, equities analysts clearly believe PayPal is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PayPal
5 Sell rating(s)
32 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.07
eBay
1 Sell rating(s)
19 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.36

PayPal has a beta of 1.39, indicating that its share price is 39% more volatile than the broader market. Comparatively, eBay has a beta of 1.39, indicating that its share price is 39% more volatile than the broader market.

68.3% of PayPal shares are owned by institutional investors. Comparatively, 87.5% of eBay shares are owned by institutional investors. 0.6% of PayPal shares are owned by insiders. Comparatively, 0.6% of eBay shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

eBay has a net margin of 17.58% compared to PayPal's net margin of 15.00%. eBay's return on equity of 46.11% beat PayPal's return on equity.

Company Net Margins Return on Equity Return on Assets
PayPal15.00% 25.02% 6.30%
eBay 17.58%46.11%11.97%

In the previous week, PayPal had 4 more articles in the media than eBay. MarketBeat recorded 38 mentions for PayPal and 34 mentions for eBay. eBay's average media sentiment score of 0.90 beat PayPal's score of 0.85 indicating that eBay is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PayPal
19 Very Positive mention(s)
5 Positive mention(s)
7 Neutral mention(s)
5 Negative mention(s)
1 Very Negative mention(s)
Positive
eBay
20 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Positive

PayPal has higher revenue and earnings than eBay. PayPal is trading at a lower price-to-earnings ratio than eBay, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PayPal$33.17B1.19$5.23B$5.338.40
eBay$11.10B4.37$2.03B$4.4124.78

PayPal pays an annual dividend of $0.56 per share and has a dividend yield of 1.3%. eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.1%. PayPal pays out 10.5% of its earnings in the form of a dividend. eBay pays out 28.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. eBay has increased its dividend for 7 consecutive years. PayPal is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

eBay beats PayPal on 11 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding EBAY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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EBAY vs. The Competition

MetriceBayINTERNET COMMERCE IndustryRetail SectorNASDAQ Exchange
Market Cap$48.52B$73.84B$27.65B$12.56B
Dividend Yield1.13%1.33%178.34%5.31%
P/E Ratio24.7816.7020.5826.27
Price / Sales4.3712.644.10142.41
Price / Cash20.8828.1915.1656.84
Price / Book10.997.575.437.30
Net Income$2.03B$2.43B$965.38M$337.27M
7 Day Performance-5.60%2.85%2.25%3.58%
1 Month Performance5.60%-4.77%0.49%5.71%
1 Year Performance49.38%-2.70%2.35%39.70%

eBay Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
EBAY
eBay
3.5298 of 5 stars
$109.27
-2.6%
$107.84
-1.3%
+49.4%$48.52B$11.10B24.7812,300
AMZN
Amazon.com
4.5816 of 5 stars
$266.32
flat
$312.66
+17.4%
+32.7%$2.86T$716.92B31.861,576,000
GOOG
Alphabet
3.3485 of 5 stars
$379.38
flat
$372.65
-1.8%
+120.3%$4.60T$402.84B28.94190,200
GOOGL
Alphabet
4.1617 of 5 stars
$382.97
flat
$412.65
+7.8%
+124.1%$4.64T$402.84B29.21190,820
MELI
MercadoLibre
4.968 of 5 stars
$1,664.42
flat
$2,255.33
+35.5%
-33.8%$84.38B$31.80B43.9320,347

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This page (NASDAQ:EBAY) was last updated on 5/31/2026 by MarketBeat.com Staff.
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