eBay (EBAY) Competitors

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$108.24 0.00 (0.00%)
Closing price 06/18/2026 04:00 PM Eastern
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$108.00 -0.24 (-0.22%)
As of 06/18/2026 07:59 PM Eastern
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EBAY vs. AMZN, GOOG, GOOGL, MELI, and PYPL

Should you buy eBay stock or one of its competitors? MarketBeat compares eBay with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with eBay include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), MercadoLibre (MELI), and PayPal (PYPL).

How does eBay compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and eBay (NASDAQ:EBAY) are both large-cap retail/wholesale companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, profitability, risk, institutional ownership, valuation, dividends, analyst recommendations and media sentiment.

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 87.5% of eBay shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by insiders. Comparatively, 0.7% of eBay shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Amazon.com has higher revenue and earnings than eBay. eBay is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$742.78B3.54$77.67B$8.3629.23
eBay$11.60B4.14$2.03B$4.4124.54

In the previous week, Amazon.com had 287 more articles in the media than eBay. MarketBeat recorded 323 mentions for Amazon.com and 36 mentions for eBay. Amazon.com's average media sentiment score of 0.98 beat eBay's score of 0.77 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
215 Very Positive mention(s)
50 Positive mention(s)
33 Neutral mention(s)
18 Negative mention(s)
5 Very Negative mention(s)
Positive
eBay
21 Very Positive mention(s)
2 Positive mention(s)
9 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

Amazon.com has a beta of 1.44, meaning that its stock price is 44% more volatile than the broader market. Comparatively, eBay has a beta of 1.39, meaning that its stock price is 39% more volatile than the broader market.

Amazon.com pays an annual dividend of $0.20 per share and has a dividend yield of 0.1%. eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.1%. Amazon.com pays out 2.4% of its earnings in the form of a dividend. eBay pays out 28.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. eBay has raised its dividend for 7 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

eBay has a net margin of 17.58% compared to Amazon.com's net margin of 12.22%. eBay's return on equity of 46.11% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com12.22% 19.92% 9.86%
eBay 17.58%46.11%11.97%

Amazon.com currently has a consensus target price of $312.78, suggesting a potential upside of 27.98%. eBay has a consensus target price of $107.84, suggesting a potential downside of 0.37%. Given Amazon.com's stronger consensus rating and higher probable upside, equities analysts clearly believe Amazon.com is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95
eBay
1 Sell rating(s)
19 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.36

Summary

Amazon.com beats eBay on 12 of the 19 factors compared between the two stocks.

How does eBay compare to Alphabet?

eBay (NASDAQ:EBAY) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, valuation, analyst recommendations, media sentiment, earnings, profitability, risk and dividends.

In the previous week, Alphabet had 161 more articles in the media than eBay. MarketBeat recorded 197 mentions for Alphabet and 36 mentions for eBay. Alphabet's average media sentiment score of 0.91 beat eBay's score of 0.77 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
eBay
21 Very Positive mention(s)
2 Positive mention(s)
9 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
Alphabet
135 Very Positive mention(s)
10 Positive mention(s)
30 Neutral mention(s)
19 Negative mention(s)
2 Very Negative mention(s)
Positive

87.5% of eBay shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 0.7% of eBay shares are owned by insiders. Comparatively, 13.0% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Alphabet has a net margin of 37.92% compared to eBay's net margin of 17.58%. eBay's return on equity of 46.11% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
eBay17.58% 46.11% 11.97%
Alphabet 37.92%38.99%27.41%

eBay currently has a consensus price target of $107.84, indicating a potential downside of 0.37%. Alphabet has a consensus price target of $376.78, indicating a potential upside of 2.54%. Given Alphabet's stronger consensus rating and higher probable upside, analysts plainly believe Alphabet is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eBay
1 Sell rating(s)
19 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.36
Alphabet
0 Sell rating(s)
4 Hold rating(s)
29 Buy rating(s)
5 Strong Buy rating(s)
3.03

Alphabet has higher revenue and earnings than eBay. eBay is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
eBay$11.60B4.14$2.03B$4.4124.54
Alphabet$422.50B10.54$132.17B$13.1128.03

eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.1%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. eBay pays out 28.1% of its earnings in the form of a dividend. Alphabet pays out 6.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. eBay has raised its dividend for 7 consecutive years and Alphabet has raised its dividend for 1 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

eBay has a beta of 1.39, suggesting that its stock price is 39% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.22, suggesting that its stock price is 22% more volatile than the broader market.

Summary

Alphabet beats eBay on 15 of the 20 factors compared between the two stocks.

How does eBay compare to Alphabet?

eBay (NASDAQ:EBAY) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, media sentiment, earnings, institutional ownership, dividends, profitability, risk and valuation.

Alphabet has a net margin of 37.92% compared to eBay's net margin of 17.58%. eBay's return on equity of 46.11% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
eBay17.58% 46.11% 11.97%
Alphabet 37.92%38.99%27.41%

87.5% of eBay shares are held by institutional investors. Comparatively, 40.0% of Alphabet shares are held by institutional investors. 0.7% of eBay shares are held by company insiders. Comparatively, 11.6% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

In the previous week, Alphabet had 172 more articles in the media than eBay. MarketBeat recorded 208 mentions for Alphabet and 36 mentions for eBay. Alphabet's average media sentiment score of 1.09 beat eBay's score of 0.77 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
eBay
21 Very Positive mention(s)
2 Positive mention(s)
9 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
Alphabet
155 Very Positive mention(s)
5 Positive mention(s)
27 Neutral mention(s)
20 Negative mention(s)
0 Very Negative mention(s)
Positive

eBay has a beta of 1.39, meaning that its share price is 39% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, meaning that its share price is 23% more volatile than the broader market.

eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.1%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. eBay pays out 28.1% of its earnings in the form of a dividend. Alphabet pays out 6.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. eBay has raised its dividend for 7 consecutive years and Alphabet has raised its dividend for 1 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has higher revenue and earnings than eBay. eBay is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
eBay$11.60B4.14$2.03B$4.4124.54
Alphabet$422.50B10.57$132.17B$13.1128.11

eBay presently has a consensus price target of $107.84, indicating a potential downside of 0.37%. Alphabet has a consensus price target of $413.13, indicating a potential upside of 12.12%. Given Alphabet's stronger consensus rating and higher possible upside, analysts clearly believe Alphabet is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eBay
1 Sell rating(s)
19 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.36
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94

Summary

Alphabet beats eBay on 15 of the 20 factors compared between the two stocks.

How does eBay compare to MercadoLibre?

eBay (NASDAQ:EBAY) and MercadoLibre (NASDAQ:MELI) are both large-cap retail/wholesale companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, dividends, risk, profitability, institutional ownership, valuation, analyst recommendations and media sentiment.

eBay presently has a consensus target price of $107.84, suggesting a potential downside of 0.37%. MercadoLibre has a consensus target price of $2,255.33, suggesting a potential upside of 37.93%. Given MercadoLibre's stronger consensus rating and higher possible upside, analysts clearly believe MercadoLibre is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eBay
1 Sell rating(s)
19 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.36
MercadoLibre
1 Sell rating(s)
5 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.67

eBay has a beta of 1.39, suggesting that its share price is 39% more volatile than the broader market. Comparatively, MercadoLibre has a beta of 1.36, suggesting that its share price is 36% more volatile than the broader market.

87.5% of eBay shares are owned by institutional investors. Comparatively, 87.6% of MercadoLibre shares are owned by institutional investors. 0.7% of eBay shares are owned by company insiders. Comparatively, 0.3% of MercadoLibre shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

eBay has a net margin of 17.58% compared to MercadoLibre's net margin of 6.04%. eBay's return on equity of 46.11% beat MercadoLibre's return on equity.

Company Net Margins Return on Equity Return on Assets
eBay17.58% 46.11% 11.97%
MercadoLibre 6.04%29.58%4.82%

eBay has higher earnings, but lower revenue than MercadoLibre. eBay is trading at a lower price-to-earnings ratio than MercadoLibre, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
eBay$11.60B4.14$2.03B$4.4124.54
MercadoLibre$28.89B2.87$2.00B$37.8943.16

In the previous week, eBay had 9 more articles in the media than MercadoLibre. MarketBeat recorded 36 mentions for eBay and 27 mentions for MercadoLibre. MercadoLibre's average media sentiment score of 1.19 beat eBay's score of 0.77 indicating that MercadoLibre is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
eBay
21 Very Positive mention(s)
2 Positive mention(s)
9 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
MercadoLibre
21 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

Summary

eBay beats MercadoLibre on 9 of the 17 factors compared between the two stocks.

How does eBay compare to PayPal?

PayPal (NASDAQ:PYPL) and eBay (NASDAQ:EBAY) are related large-cap companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, dividends, earnings, analyst recommendations, profitability, institutional ownership, valuation and risk.

PayPal has higher revenue and earnings than eBay. PayPal is trading at a lower price-to-earnings ratio than eBay, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PayPal$33.73B1.11$5.23B$5.337.98
eBay$11.60B4.14$2.03B$4.4124.54

eBay has a net margin of 17.58% compared to PayPal's net margin of 15.00%. eBay's return on equity of 46.11% beat PayPal's return on equity.

Company Net Margins Return on Equity Return on Assets
PayPal15.00% 25.02% 6.30%
eBay 17.58%46.11%11.97%

PayPal pays an annual dividend of $0.56 per share and has a dividend yield of 1.3%. eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.1%. PayPal pays out 10.5% of its earnings in the form of a dividend. eBay pays out 28.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. eBay has raised its dividend for 7 consecutive years. PayPal is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, PayPal had 18 more articles in the media than eBay. MarketBeat recorded 54 mentions for PayPal and 36 mentions for eBay. PayPal's average media sentiment score of 0.94 beat eBay's score of 0.77 indicating that PayPal is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PayPal
28 Very Positive mention(s)
10 Positive mention(s)
12 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive
eBay
21 Very Positive mention(s)
2 Positive mention(s)
9 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

PayPal presently has a consensus price target of $55.85, suggesting a potential upside of 31.38%. eBay has a consensus price target of $107.84, suggesting a potential downside of 0.37%. Given PayPal's higher possible upside, analysts clearly believe PayPal is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PayPal
5 Sell rating(s)
32 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.07
eBay
1 Sell rating(s)
19 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.36

PayPal has a beta of 1.34, indicating that its share price is 34% more volatile than the broader market. Comparatively, eBay has a beta of 1.39, indicating that its share price is 39% more volatile than the broader market.

68.3% of PayPal shares are held by institutional investors. Comparatively, 87.5% of eBay shares are held by institutional investors. 0.6% of PayPal shares are held by insiders. Comparatively, 0.7% of eBay shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

eBay beats PayPal on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding EBAY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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EBAY vs. The Competition

MetriceBayINTERNET COMMERCE IndustryRetail SectorNASDAQ Exchange
Market Cap$48.06B$70.19B$26.95B$12.59B
Dividend Yield1.15%1.43%175.37%5.74%
P/E Ratio24.5417.1520.5624.44
Price / Sales4.1411.843.7790.50
Price / Cash20.6926.0814.9455.09
Price / Book10.606.286.206.58
Net Income$2.03B$2.47B$961.99M$337.17M
7 Day Performance-0.34%-1.45%-0.85%0.83%
1 Month Performance-9.01%-4.20%3.41%3.27%
1 Year Performance39.45%-11.80%2.65%36.05%

eBay Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
EBAY
eBay
3.4618 of 5 stars
$108.24
flat
$107.84
-0.4%
+39.6%$48.06B$11.60B24.5412,300
AMZN
Amazon.com
4.964 of 5 stars
$246.02
+3.1%
$312.78
+27.1%
+15.0%$2.65T$716.92B29.431,576,000
GOOG
Alphabet
3.8096 of 5 stars
$367.11
+2.5%
$376.78
+2.6%
+111.2%$4.45T$402.84B28.00190,200
GOOGL
Alphabet
4.3452 of 5 stars
$369.35
+2.7%
$413.13
+11.9%
+112.6%$4.48T$402.84B28.17190,820
MELI
MercadoLibre
4.8641 of 5 stars
$1,646.36
+3.6%
$2,255.33
+37.0%
-31.9%$83.47B$31.80B43.4520,347

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This page (NASDAQ:EBAY) was last updated on 6/20/2026 by MarketBeat.com Staff.
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