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eBay (EBAY) Competitors

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$117.20 -0.13 (-0.11%)
Closing price 07/10/2026 04:00 PM Eastern
Extended Trading
$116.98 -0.22 (-0.19%)
As of 07/10/2026 07:57 PM Eastern
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EBAY vs. AMZN, GOOG, GOOGL, MELI, and PYPL

Should you buy eBay stock or one of its competitors? MarketBeat compares eBay with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with eBay include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), MercadoLibre (MELI), and PayPal (PYPL).

How does eBay compare to Amazon.com?

eBay (NASDAQ:EBAY) and Amazon.com (NASDAQ:AMZN) are both large-cap retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, institutional ownership, media sentiment, analyst recommendations, earnings, profitability, dividends and valuation.

eBay currently has a consensus target price of $108.65, suggesting a potential downside of 7.30%. Amazon.com has a consensus target price of $312.79, suggesting a potential upside of 27.49%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts clearly believe Amazon.com is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eBay
1 Sell rating(s)
19 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.36
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95

eBay has a beta of 1.37, indicating that its share price is 37% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.46, indicating that its share price is 46% more volatile than the broader market.

Amazon.com has higher revenue and earnings than eBay. eBay is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
eBay$11.10B4.69$2.03B$4.4126.58
Amazon.com$716.92B3.68$77.67B$8.3629.35

87.5% of eBay shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 0.7% of eBay shares are owned by company insiders. Comparatively, 8.9% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, Amazon.com had 219 more articles in the media than eBay. MarketBeat recorded 246 mentions for Amazon.com and 27 mentions for eBay. eBay's average media sentiment score of 0.98 beat Amazon.com's score of 0.86 indicating that eBay is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
eBay
16 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
Amazon.com
144 Very Positive mention(s)
32 Positive mention(s)
37 Neutral mention(s)
20 Negative mention(s)
12 Very Negative mention(s)
Positive

eBay has a net margin of 17.58% compared to Amazon.com's net margin of 12.22%. eBay's return on equity of 46.11% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
eBay17.58% 46.11% 11.97%
Amazon.com 12.22%19.92%9.86%

Summary

Amazon.com beats eBay on 10 of the 16 factors compared between the two stocks.

How does eBay compare to Alphabet?

Alphabet (NASDAQ:GOOG) and eBay (NASDAQ:EBAY) are related large-cap companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, valuation, analyst recommendations, dividends, media sentiment, institutional ownership, risk and earnings.

Alphabet has higher revenue and earnings than eBay. eBay is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.68$132.17B$13.1127.08
eBay$11.10B4.69$2.03B$4.4126.58

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 87.5% of eBay shares are owned by institutional investors. 13.0% of Alphabet shares are owned by insiders. Comparatively, 0.7% of eBay shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Alphabet presently has a consensus price target of $378.53, suggesting a potential upside of 6.62%. eBay has a consensus price target of $108.65, suggesting a potential downside of 7.30%. Given Alphabet's stronger consensus rating and higher probable upside, equities analysts clearly believe Alphabet is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
27 Buy rating(s)
5 Strong Buy rating(s)
3.03
eBay
1 Sell rating(s)
19 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.36

Alphabet has a beta of 1.23, meaning that its stock price is 23% more volatile than the broader market. Comparatively, eBay has a beta of 1.37, meaning that its stock price is 37% more volatile than the broader market.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.1%. Alphabet pays out 6.7% of its earnings in the form of a dividend. eBay pays out 28.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has raised its dividend for 1 consecutive years and eBay has raised its dividend for 7 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Alphabet had 105 more articles in the media than eBay. MarketBeat recorded 132 mentions for Alphabet and 27 mentions for eBay. eBay's average media sentiment score of 0.98 beat Alphabet's score of 0.94 indicating that eBay is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
87 Very Positive mention(s)
6 Positive mention(s)
26 Neutral mention(s)
8 Negative mention(s)
3 Very Negative mention(s)
Positive
eBay
16 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

Alphabet has a net margin of 37.92% compared to eBay's net margin of 17.58%. eBay's return on equity of 46.11% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
eBay 17.58%46.11%11.97%

Summary

Alphabet beats eBay on 14 of the 20 factors compared between the two stocks.

How does eBay compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and eBay (NASDAQ:EBAY) are related large-cap companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, risk, analyst recommendations, profitability, valuation, dividends, institutional ownership and media sentiment.

Alphabet currently has a consensus target price of $413.92, suggesting a potential upside of 15.89%. eBay has a consensus target price of $108.65, suggesting a potential downside of 7.30%. Given Alphabet's stronger consensus rating and higher possible upside, equities analysts plainly believe Alphabet is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
47 Buy rating(s)
2 Strong Buy rating(s)
2.94
eBay
1 Sell rating(s)
19 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.36

Alphabet has a beta of 1.24, meaning that its stock price is 24% more volatile than the broader market. Comparatively, eBay has a beta of 1.37, meaning that its stock price is 37% more volatile than the broader market.

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.1%. Alphabet pays out 6.7% of its earnings in the form of a dividend. eBay pays out 28.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and eBay has increased its dividend for 7 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Alphabet had 106 more articles in the media than eBay. MarketBeat recorded 133 mentions for Alphabet and 27 mentions for eBay. Alphabet's average media sentiment score of 1.07 beat eBay's score of 0.98 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
99 Very Positive mention(s)
5 Positive mention(s)
19 Neutral mention(s)
7 Negative mention(s)
1 Very Negative mention(s)
Positive
eBay
16 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

40.0% of Alphabet shares are owned by institutional investors. Comparatively, 87.5% of eBay shares are owned by institutional investors. 11.6% of Alphabet shares are owned by insiders. Comparatively, 0.7% of eBay shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Alphabet has higher revenue and earnings than eBay. eBay is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B10.74$132.17B$13.1127.24
eBay$11.10B4.69$2.03B$4.4126.58

Alphabet has a net margin of 37.92% compared to eBay's net margin of 17.58%. eBay's return on equity of 46.11% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet37.92% 38.99% 27.41%
eBay 17.58%46.11%11.97%

Summary

Alphabet beats eBay on 15 of the 20 factors compared between the two stocks.

How does eBay compare to MercadoLibre?

MercadoLibre (NASDAQ:MELI) and eBay (NASDAQ:EBAY) are both large-cap retail/wholesale companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, media sentiment, risk, institutional ownership, earnings, profitability, valuation and analyst recommendations.

87.6% of MercadoLibre shares are held by institutional investors. Comparatively, 87.5% of eBay shares are held by institutional investors. 0.3% of MercadoLibre shares are held by insiders. Comparatively, 0.7% of eBay shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, MercadoLibre had 4 more articles in the media than eBay. MarketBeat recorded 31 mentions for MercadoLibre and 27 mentions for eBay. eBay's average media sentiment score of 0.98 beat MercadoLibre's score of 0.71 indicating that eBay is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MercadoLibre
14 Very Positive mention(s)
5 Positive mention(s)
7 Neutral mention(s)
2 Negative mention(s)
2 Very Negative mention(s)
Positive
eBay
16 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

MercadoLibre has a beta of 1.35, suggesting that its stock price is 35% more volatile than the broader market. Comparatively, eBay has a beta of 1.37, suggesting that its stock price is 37% more volatile than the broader market.

MercadoLibre currently has a consensus target price of $2,255.33, indicating a potential upside of 21.76%. eBay has a consensus target price of $108.65, indicating a potential downside of 7.30%. Given MercadoLibre's stronger consensus rating and higher possible upside, equities research analysts plainly believe MercadoLibre is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MercadoLibre
1 Sell rating(s)
5 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.67
eBay
1 Sell rating(s)
19 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.36

eBay has a net margin of 17.58% compared to MercadoLibre's net margin of 6.04%. eBay's return on equity of 46.11% beat MercadoLibre's return on equity.

Company Net Margins Return on Equity Return on Assets
MercadoLibre6.04% 29.58% 4.82%
eBay 17.58%46.11%11.97%

eBay has lower revenue, but higher earnings than MercadoLibre. eBay is trading at a lower price-to-earnings ratio than MercadoLibre, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MercadoLibre$28.89B3.25$2.00B$37.8948.88
eBay$11.10B4.69$2.03B$4.4126.58

Summary

eBay beats MercadoLibre on 9 of the 17 factors compared between the two stocks.

How does eBay compare to PayPal?

PayPal (NASDAQ:PYPL) and eBay (NASDAQ:EBAY) are related large-cap companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, analyst recommendations, media sentiment, profitability, valuation, earnings, risk and institutional ownership.

68.3% of PayPal shares are owned by institutional investors. Comparatively, 87.5% of eBay shares are owned by institutional investors. 0.6% of PayPal shares are owned by company insiders. Comparatively, 0.7% of eBay shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

In the previous week, PayPal had 19 more articles in the media than eBay. MarketBeat recorded 46 mentions for PayPal and 27 mentions for eBay. eBay's average media sentiment score of 0.98 beat PayPal's score of 0.92 indicating that eBay is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PayPal
28 Very Positive mention(s)
4 Positive mention(s)
9 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive
eBay
16 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

PayPal has a beta of 1.33, meaning that its stock price is 33% more volatile than the broader market. Comparatively, eBay has a beta of 1.37, meaning that its stock price is 37% more volatile than the broader market.

PayPal presently has a consensus target price of $53.91, suggesting a potential upside of 16.38%. eBay has a consensus target price of $108.65, suggesting a potential downside of 7.30%. Given PayPal's higher probable upside, equities analysts clearly believe PayPal is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PayPal
6 Sell rating(s)
32 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.02
eBay
1 Sell rating(s)
19 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.36

eBay has a net margin of 17.58% compared to PayPal's net margin of 15.00%. eBay's return on equity of 46.11% beat PayPal's return on equity.

Company Net Margins Return on Equity Return on Assets
PayPal15.00% 25.02% 6.30%
eBay 17.58%46.11%11.97%

PayPal pays an annual dividend of $0.56 per share and has a dividend yield of 1.2%. eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.1%. PayPal pays out 10.5% of its earnings in the form of a dividend. eBay pays out 28.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. eBay has increased its dividend for 7 consecutive years. PayPal is clearly the better dividend stock, given its higher yield and lower payout ratio.

PayPal has higher revenue and earnings than eBay. PayPal is trading at a lower price-to-earnings ratio than eBay, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PayPal$33.17B1.23$5.23B$5.338.69
eBay$11.10B4.69$2.03B$4.4126.58

Summary

eBay beats PayPal on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding EBAY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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EBAY vs. The Competition

MetriceBayINTERNET COMMERCE IndustryRetail SectorNASDAQ Exchange
Market Cap$52.09B$73.11B$27.06B$12.61B
Dividend Yield1.06%1.72%175.41%7.83%
P/E Ratio26.5818.2420.9524.56
Price / Sales4.6910.383.50121.71
Price / Cash22.4221.5917.6160.04
Price / Book11.485.126.386.39
Net Income$2.03B$2.46B$951.26M$331.44M
7 Day Performance2.06%-1.75%-1.26%0.37%
1 Month Performance6.92%-0.82%1.17%2.17%
1 Year Performance51.99%-20.64%-4.22%20.90%

eBay Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
EBAY
eBay
4.0878 of 5 stars
$117.20
-0.1%
$108.65
-7.3%
+51.8%$52.09B$11.10B26.5812,300
AMZN
Amazon.com
4.8494 of 5 stars
$244.16
+0.6%
$312.79
+28.1%
+10.4%$2.63T$742.78B29.211,576,000
GOOG
Alphabet
4.0635 of 5 stars
$364.90
+2.4%
$376.19
+3.1%
+98.7%$4.42T$402.84B27.83190,200
GOOGL
Alphabet
4.6493 of 5 stars
$366.46
+1.8%
$413.54
+12.8%
+101.1%$4.44T$402.84B27.95190,820
MELI
MercadoLibre
4.5933 of 5 stars
$1,805.68
+2.4%
$2,255.33
+24.9%
-22.9%$89.40B$31.80B47.6620,347

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This page (NASDAQ:EBAY) was last updated on 7/11/2026 by MarketBeat.com Staff.
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