eBay (EBAY) Competitors

$107.88 +0.19 (+0.17%)

As of 03:37 PM Eastern

EBAY vs. AMZN, GOOG, GOOGL, MELI, and PYPL

Should you be buying eBay stock or one of its competitors? The main competitors of eBay include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), MercadoLibre (MELI), and PayPal (PYPL).

How does eBay compare to Amazon.com?

eBay (NASDAQ:EBAY) and Amazon.com (NASDAQ:AMZN) are both large-cap retail/wholesale companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, risk, dividends, profitability, earnings, institutional ownership, media sentiment and valuation.

eBay has a beta of 1.39, meaning that its share price is 39% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.46, meaning that its share price is 46% more volatile than the S&P 500.

87.5% of eBay shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 0.6% of eBay shares are owned by insiders. Comparatively, 8.9% of Amazon.com shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, Amazon.com had 230 more articles in the media than eBay. MarketBeat recorded 328 mentions for Amazon.com and 98 mentions for eBay. Amazon.com's average media sentiment score of 0.79 beat eBay's score of 0.28 indicating that Amazon.com is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
eBay	27 Very Positive mention(s)	16 Positive mention(s)	32 Neutral mention(s)	13 Negative mention(s)	8 Very Negative mention(s)	Neutral
Amazon.com	179 Very Positive mention(s)	66 Positive mention(s)	35 Neutral mention(s)	29 Negative mention(s)	11 Very Negative mention(s)	Positive

Amazon.com has higher revenue and earnings than eBay. eBay is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
eBay	$11.60B	4.13	$2.03B	$4.41	24.46
Amazon.com	$716.92B	4.05	$77.67B	$8.36	32.26

eBay presently has a consensus target price of $106.61, suggesting a potential downside of 1.17%. Amazon.com has a consensus target price of $313.09, suggesting a potential upside of 16.09%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts plainly believe Amazon.com is more favorable than eBay.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
eBay	1 Sell rating(s)	18 Hold rating(s)	14 Buy rating(s)	0 Strong Buy rating(s)	2.39
Amazon.com	0 Sell rating(s)	3 Hold rating(s)	56 Buy rating(s)	0 Strong Buy rating(s)	2.95

eBay has a net margin of 17.58% compared to Amazon.com's net margin of 12.22%. eBay's return on equity of 46.11% beat Amazon.com's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
eBay	17.58%	46.11%	11.97%
Amazon.com	12.22%	19.92%	9.86%

Summary

Amazon.com beats eBay on 11 of the 16 factors compared between the two stocks.

How does eBay compare to Alphabet?

Alphabet (NASDAQ:GOOG) and eBay (NASDAQ:EBAY) are related large-cap companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, risk, valuation, profitability, earnings, institutional ownership, dividends and media sentiment.

Alphabet has a beta of 1.25, indicating that its stock price is 25% more volatile than the S&P 500. Comparatively, eBay has a beta of 1.39, indicating that its stock price is 39% more volatile than the S&P 500.

Alphabet has a net margin of 37.92% compared to eBay's net margin of 17.58%. eBay's return on equity of 46.11% beat Alphabet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	37.92%	38.99%	27.41%
eBay	17.58%	46.11%	11.97%

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 87.5% of eBay shares are owned by institutional investors. 13.0% of Alphabet shares are owned by company insiders. Comparatively, 0.6% of eBay shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Alphabet currently has a consensus target price of $362.73, suggesting a potential downside of 6.49%. eBay has a consensus target price of $106.61, suggesting a potential downside of 1.17%. Given eBay's higher probable upside, analysts plainly believe eBay is more favorable than Alphabet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	4 Hold rating(s)	28 Buy rating(s)	6 Strong Buy rating(s)	3.05
eBay	1 Sell rating(s)	18 Hold rating(s)	14 Buy rating(s)	0 Strong Buy rating(s)	2.39

In the previous week, Alphabet had 116 more articles in the media than eBay. MarketBeat recorded 214 mentions for Alphabet and 98 mentions for eBay. Alphabet's average media sentiment score of 0.97 beat eBay's score of 0.28 indicating that Alphabet is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	145 Very Positive mention(s)	14 Positive mention(s)	32 Neutral mention(s)	15 Negative mention(s)	5 Very Negative mention(s)	Positive
eBay	27 Very Positive mention(s)	16 Positive mention(s)	32 Neutral mention(s)	13 Negative mention(s)	8 Very Negative mention(s)	Neutral

Alphabet has higher revenue and earnings than eBay. eBay is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$422.50B	11.11	$132.17B	$13.11	29.59
eBay	$11.60B	4.13	$2.03B	$4.41	24.46

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.1%. Alphabet pays out 6.7% of its earnings in the form of a dividend. eBay pays out 28.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and eBay has increased its dividend for 7 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Alphabet beats eBay on 14 of the 20 factors compared between the two stocks.

How does eBay compare to Alphabet?

eBay (NASDAQ:EBAY) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the better investment? We will contrast the two companies based on the strength of their risk, earnings, media sentiment, analyst recommendations, institutional ownership, valuation, dividends and profitability.

eBay has a beta of 1.39, suggesting that its share price is 39% more volatile than the S&P 500. Comparatively, Alphabet has a beta of 1.26, suggesting that its share price is 26% more volatile than the S&P 500.

Alphabet has a net margin of 37.92% compared to eBay's net margin of 17.58%. eBay's return on equity of 46.11% beat Alphabet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
eBay	17.58%	46.11%	11.97%
Alphabet	37.92%	38.99%	27.41%

eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.1%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.2%. eBay pays out 28.1% of its earnings in the form of a dividend. Alphabet pays out 6.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. eBay has raised its dividend for 7 consecutive years and Alphabet has raised its dividend for 1 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

87.5% of eBay shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 0.6% of eBay shares are owned by insiders. Comparatively, 11.6% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

In the previous week, Alphabet had 88 more articles in the media than eBay. MarketBeat recorded 186 mentions for Alphabet and 98 mentions for eBay. Alphabet's average media sentiment score of 0.98 beat eBay's score of 0.28 indicating that Alphabet is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
eBay	27 Very Positive mention(s)	16 Positive mention(s)	32 Neutral mention(s)	13 Negative mention(s)	8 Very Negative mention(s)	Neutral
Alphabet	131 Very Positive mention(s)	7 Positive mention(s)	28 Neutral mention(s)	12 Negative mention(s)	1 Very Negative mention(s)	Positive

eBay presently has a consensus target price of $106.61, suggesting a potential downside of 1.17%. Alphabet has a consensus target price of $407.86, suggesting a potential upside of 4.34%. Given Alphabet's stronger consensus rating and higher possible upside, analysts clearly believe Alphabet is more favorable than eBay.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
eBay	1 Sell rating(s)	18 Hold rating(s)	14 Buy rating(s)	0 Strong Buy rating(s)	2.39
Alphabet	0 Sell rating(s)	5 Hold rating(s)	47 Buy rating(s)	2 Strong Buy rating(s)	2.94

Alphabet has higher revenue and earnings than eBay. eBay is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
eBay	$11.60B	4.13	$2.03B	$4.41	24.46
Alphabet	$422.50B	11.19	$132.17B	$13.11	29.82

Summary

Alphabet beats eBay on 15 of the 20 factors compared between the two stocks.

How does eBay compare to MercadoLibre?

eBay (NASDAQ:EBAY) and MercadoLibre (NASDAQ:MELI) are both large-cap retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, media sentiment, earnings, institutional ownership, dividends, profitability, risk and valuation.

eBay has a beta of 1.39, meaning that its share price is 39% more volatile than the S&P 500. Comparatively, MercadoLibre has a beta of 1.41, meaning that its share price is 41% more volatile than the S&P 500.

eBay has a net margin of 17.58% compared to MercadoLibre's net margin of 6.04%. eBay's return on equity of 46.11% beat MercadoLibre's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
eBay	17.58%	46.11%	11.97%
MercadoLibre	6.04%	30.84%	5.13%

87.5% of eBay shares are held by institutional investors. Comparatively, 87.6% of MercadoLibre shares are held by institutional investors. 0.6% of eBay shares are held by insiders. Comparatively, 0.3% of MercadoLibre shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, eBay had 38 more articles in the media than MercadoLibre. MarketBeat recorded 98 mentions for eBay and 60 mentions for MercadoLibre. MercadoLibre's average media sentiment score of 0.45 beat eBay's score of 0.28 indicating that MercadoLibre is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
eBay	27 Very Positive mention(s)	16 Positive mention(s)	32 Neutral mention(s)	13 Negative mention(s)	8 Very Negative mention(s)	Neutral
MercadoLibre	23 Very Positive mention(s)	9 Positive mention(s)	14 Neutral mention(s)	7 Negative mention(s)	2 Very Negative mention(s)	Neutral

eBay presently has a consensus price target of $106.61, indicating a potential downside of 1.17%. MercadoLibre has a consensus price target of $2,442.00, indicating a potential upside of 57.14%. Given MercadoLibre's stronger consensus rating and higher possible upside, analysts clearly believe MercadoLibre is more favorable than eBay.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
eBay	1 Sell rating(s)	18 Hold rating(s)	14 Buy rating(s)	0 Strong Buy rating(s)	2.39
MercadoLibre	1 Sell rating(s)	3 Hold rating(s)	14 Buy rating(s)	1 Strong Buy rating(s)	2.79

eBay has higher earnings, but lower revenue than MercadoLibre. eBay is trading at a lower price-to-earnings ratio than MercadoLibre, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
eBay	$11.60B	4.13	$2.03B	$4.41	24.46
MercadoLibre	$28.89B	2.73	$2.00B	$37.89	41.01

Summary

MercadoLibre beats eBay on 9 of the 16 factors compared between the two stocks.

How does eBay compare to PayPal?

PayPal (NASDAQ:PYPL) and eBay (NASDAQ:EBAY) are related large-cap companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, media sentiment, earnings, institutional ownership, valuation, profitability, risk and dividends.

68.3% of PayPal shares are held by institutional investors. Comparatively, 87.5% of eBay shares are held by institutional investors. 0.6% of PayPal shares are held by insiders. Comparatively, 0.6% of eBay shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

PayPal has a beta of 1.39, meaning that its stock price is 39% more volatile than the S&P 500. Comparatively, eBay has a beta of 1.39, meaning that its stock price is 39% more volatile than the S&P 500.

PayPal has higher revenue and earnings than eBay. PayPal is trading at a lower price-to-earnings ratio than eBay, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
PayPal	$33.73B	1.18	$5.23B	$5.33	8.48
eBay	$11.60B	4.13	$2.03B	$4.41	24.46

PayPal pays an annual dividend of $0.56 per share and has a dividend yield of 1.2%. eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.1%. PayPal pays out 10.5% of its earnings in the form of a dividend. eBay pays out 28.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. eBay has increased its dividend for 7 consecutive years. PayPal is clearly the better dividend stock, given its higher yield and lower payout ratio.

PayPal presently has a consensus price target of $56.42, indicating a potential upside of 24.78%. eBay has a consensus price target of $106.61, indicating a potential downside of 1.17%. Given PayPal's higher probable upside, research analysts clearly believe PayPal is more favorable than eBay.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PayPal	5 Sell rating(s)	32 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.07
eBay	1 Sell rating(s)	18 Hold rating(s)	14 Buy rating(s)	0 Strong Buy rating(s)	2.39

eBay has a net margin of 17.58% compared to PayPal's net margin of 15.00%. eBay's return on equity of 46.11% beat PayPal's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
PayPal	15.00%	25.02%	6.30%
eBay	17.58%	46.11%	11.97%

In the previous week, PayPal had 10 more articles in the media than eBay. MarketBeat recorded 108 mentions for PayPal and 98 mentions for eBay. PayPal's average media sentiment score of 0.35 beat eBay's score of 0.28 indicating that PayPal is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
PayPal	35 Very Positive mention(s)	16 Positive mention(s)	19 Neutral mention(s)	18 Negative mention(s)	11 Very Negative mention(s)	Neutral
eBay	27 Very Positive mention(s)	16 Positive mention(s)	32 Neutral mention(s)	13 Negative mention(s)	8 Very Negative mention(s)	Neutral

Summary

eBay beats PayPal on 10 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding EBAY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

EBAY vs. The Competition

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Metric	eBay	INTERNET COMMERCE Industry	Retail Sector	NASDAQ Exchange
Market Cap	$47.85B	$72.21B	$27.22B	$12.28B
Dividend Yield	1.17%	1.28%	178.35%	5.22%
P/E Ratio	24.44	17.10	17.14	25.72
Price / Sales	4.13	15.49	4.42	65.20
Price / Cash	20.58	31.01	15.43	36.27
Price / Book	10.57	6.56	5.93	6.76
Net Income	$2.03B	$2.48B	$964.03M	$333.20M
7 Day Performance	N/A	N/A	N/A	0.52%
1 Month Performance	13.08%	4.51%	1.11%	9.27%
1 Year Performance	55.20%	2.70%	5.40%	42.97%

eBay Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
EBAY eBay	3.5225 of 5 stars	$107.88 +0.2%	$106.61 -1.2%	+54.8%	$47.85B	$11.60B	24.44	12,300	Trending News Analyst Forecast
AMZN Amazon.com	4.5094 of 5 stars	$271.90 +1.4%	$311.65 +14.6%	+41.2%	$2.92T	$716.92B	32.52	1,576,000	Trending News Analyst Revision
GOOG Alphabet	4.1103 of 5 stars	$379.64 -0.9%	$362.73 -4.5%	+157.2%	$4.59T	$402.84B	28.96	190,200	Trending News Analyst Revision
GOOGL Alphabet	4.0767 of 5 stars	$383.25 -0.6%	$402.96 +5.1%	+162.3%	$4.64T	$402.84B	29.23	190,820	Trending News Analyst Revision
MELI MercadoLibre	4.8146 of 5 stars	$1,813.53 -2.0%	$2,685.33 +48.1%	-33.4%	$91.94B	$28.89B	46.03	20,347	Trending News Earnings Report Analyst Downgrade

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This page (NASDAQ:EBAY) was last updated on 5/11/2026 by MarketBeat.com Staff.

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eBay (EBAY) Competitors