Free Trial

eBay (EBAY) Competitors

eBay logo
$120.92 +0.78 (+0.65%)
Closing price 04:00 PM Eastern
Extended Trading
$120.95 +0.03 (+0.02%)
As of 04:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

EBAY vs. AMZN, GOOG, GOOGL, MELI, and PYPL

Should you buy eBay stock or one of its competitors? eBay's main competitors and comparable companies include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), MercadoLibre (MELI), and PayPal (PYPL). Companies are selected based on similarities in market, industry, and size.

How does eBay compare to Amazon.com?

eBay (NASDAQ:EBAY) and Amazon.com (NASDAQ:AMZN) are both large-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their earnings, risk, institutional ownership, profitability, valuation, analyst recommendations, media sentiment and dividends.

eBay has a beta of 1.3, meaning that its share price is 30% more volatile than the broader market. Comparatively, Amazon.com has a beta of 1.49, meaning that its share price is 49% more volatile than the broader market.

Amazon.com has higher revenue and earnings than eBay. Amazon.com is trading at a lower price-to-earnings ratio than eBay, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
eBay$11.10B4.75$2.03B$4.5826.23
Amazon.com$716.92B4.03$77.67B$12.3721.62

In the previous week, Amazon.com had 249 more articles in the media than eBay. MarketBeat recorded 275 mentions for Amazon.com and 26 mentions for eBay. Amazon.com's average media sentiment score of 0.95 beat eBay's score of 0.35 indicating that Amazon.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
eBay
11 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Neutral
Amazon.com
177 Very Positive mention(s)
56 Positive mention(s)
25 Neutral mention(s)
12 Negative mention(s)
4 Very Negative mention(s)
Positive

87.5% of eBay shares are owned by institutional investors. Comparatively, 72.2% of Amazon.com shares are owned by institutional investors. 0.7% of eBay shares are owned by company insiders. Comparatively, 8.9% of Amazon.com shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Amazon.com has a net margin of 16.90% compared to eBay's net margin of 16.84%. eBay's return on equity of 49.20% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
eBay16.84% 49.20% 12.47%
Amazon.com 16.90%15.72%7.79%

eBay presently has a consensus price target of $123.52, suggesting a potential upside of 2.81%. Amazon.com has a consensus price target of $321.74, suggesting a potential upside of 20.30%. Given Amazon.com's stronger consensus rating and higher possible upside, analysts plainly believe Amazon.com is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eBay
2 Sell rating(s)
16 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.43
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
55 Buy rating(s)
2 Strong Buy rating(s)
2.98

Summary

Amazon.com beats eBay on 13 of the 17 factors compared between the two stocks.

How does eBay compare to Alphabet?

eBay (NASDAQ:EBAY) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the better business? We will compare the two companies based on the strength of their dividends, profitability, valuation, institutional ownership, risk, earnings, media sentiment and analyst recommendations.

In the previous week, Alphabet had 140 more articles in the media than eBay. MarketBeat recorded 166 mentions for Alphabet and 26 mentions for eBay. Alphabet's average media sentiment score of 0.60 beat eBay's score of 0.35 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
eBay
11 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Neutral
Alphabet
90 Very Positive mention(s)
9 Positive mention(s)
52 Neutral mention(s)
13 Negative mention(s)
1 Very Negative mention(s)
Positive

Alphabet has higher revenue and earnings than eBay. Alphabet is trading at a lower price-to-earnings ratio than eBay, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
eBay$11.10B4.75$2.03B$4.5826.23
Alphabet$402.84B9.01$132.17B$19.1615.41

Alphabet has a net margin of 50.03% compared to eBay's net margin of 16.84%. eBay's return on equity of 49.20% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
eBay16.84% 49.20% 12.47%
Alphabet 50.03%43.33%29.24%

eBay presently has a consensus target price of $123.52, suggesting a potential upside of 2.81%. Alphabet has a consensus target price of $413.38, suggesting a potential upside of 39.96%. Given Alphabet's stronger consensus rating and higher probable upside, analysts clearly believe Alphabet is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eBay
2 Sell rating(s)
16 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.43
Alphabet
1 Sell rating(s)
5 Hold rating(s)
35 Buy rating(s)
6 Strong Buy rating(s)
2.98

eBay has a beta of 1.3, indicating that its stock price is 30% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.21, indicating that its stock price is 21% more volatile than the broader market.

87.5% of eBay shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 0.7% of eBay shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.0%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. eBay pays out 27.1% of its earnings in the form of a dividend. Alphabet pays out 4.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. eBay has raised its dividend for 7 consecutive years and Alphabet has raised its dividend for 1 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Alphabet beats eBay on 14 of the 20 factors compared between the two stocks.

How does eBay compare to Alphabet?

Alphabet (NASDAQ:GOOGL) and eBay (NASDAQ:EBAY) are related large-cap companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, risk, profitability, dividends, valuation, media sentiment, analyst recommendations and institutional ownership.

40.0% of Alphabet shares are held by institutional investors. Comparatively, 87.5% of eBay shares are held by institutional investors. 11.6% of Alphabet shares are held by company insiders. Comparatively, 0.7% of eBay shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Alphabet has a net margin of 50.03% compared to eBay's net margin of 16.84%. eBay's return on equity of 49.20% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet50.03% 43.33% 29.24%
eBay 16.84%49.20%12.47%

Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.0%. Alphabet pays out 4.6% of its earnings in the form of a dividend. eBay pays out 27.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Alphabet has increased its dividend for 1 consecutive years and eBay has increased its dividend for 7 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet currently has a consensus target price of $412.51, suggesting a potential upside of 38.10%. eBay has a consensus target price of $123.52, suggesting a potential upside of 2.81%. Given Alphabet's stronger consensus rating and higher possible upside, equities research analysts plainly believe Alphabet is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.00
eBay
2 Sell rating(s)
16 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.43

In the previous week, Alphabet had 181 more articles in the media than eBay. MarketBeat recorded 207 mentions for Alphabet and 26 mentions for eBay. Alphabet's average media sentiment score of 0.63 beat eBay's score of 0.35 indicating that Alphabet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alphabet
119 Very Positive mention(s)
12 Positive mention(s)
56 Neutral mention(s)
18 Negative mention(s)
1 Very Negative mention(s)
Positive
eBay
11 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Neutral

Alphabet has a beta of 1.23, suggesting that its stock price is 23% more volatile than the broader market. Comparatively, eBay has a beta of 1.3, suggesting that its stock price is 30% more volatile than the broader market.

Alphabet has higher revenue and earnings than eBay. Alphabet is trading at a lower price-to-earnings ratio than eBay, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$402.84B9.12$132.17B$19.1615.59
eBay$11.10B4.75$2.03B$4.5826.23

Summary

Alphabet beats eBay on 14 of the 20 factors compared between the two stocks.

How does eBay compare to MercadoLibre?

MercadoLibre (NASDAQ:MELI) and eBay (NASDAQ:EBAY) are both large-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, institutional ownership, profitability, media sentiment, analyst recommendations, risk, dividends and valuation.

In the previous week, MercadoLibre had 7 more articles in the media than eBay. MarketBeat recorded 33 mentions for MercadoLibre and 26 mentions for eBay. eBay's average media sentiment score of 0.35 beat MercadoLibre's score of 0.29 indicating that eBay is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MercadoLibre
13 Very Positive mention(s)
1 Positive mention(s)
9 Neutral mention(s)
5 Negative mention(s)
2 Very Negative mention(s)
Neutral
eBay
11 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Neutral

MercadoLibre has a beta of 1.42, meaning that its stock price is 42% more volatile than the broader market. Comparatively, eBay has a beta of 1.3, meaning that its stock price is 30% more volatile than the broader market.

MercadoLibre presently has a consensus target price of $2,170.63, suggesting a potential upside of 47.15%. eBay has a consensus target price of $123.52, suggesting a potential upside of 2.81%. Given MercadoLibre's stronger consensus rating and higher probable upside, equities analysts plainly believe MercadoLibre is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MercadoLibre
0 Sell rating(s)
5 Hold rating(s)
13 Buy rating(s)
1 Strong Buy rating(s)
2.79
eBay
2 Sell rating(s)
16 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.43

eBay has lower revenue, but higher earnings than MercadoLibre. eBay is trading at a lower price-to-earnings ratio than MercadoLibre, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MercadoLibre$28.89B2.59$2.00B$37.2839.57
eBay$11.10B4.75$2.03B$4.5826.23

87.6% of MercadoLibre shares are held by institutional investors. Comparatively, 87.5% of eBay shares are held by institutional investors. 0.3% of MercadoLibre shares are held by company insiders. Comparatively, 0.7% of eBay shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

eBay has a net margin of 16.84% compared to MercadoLibre's net margin of 4.91%. eBay's return on equity of 49.20% beat MercadoLibre's return on equity.

Company Net Margins Return on Equity Return on Assets
MercadoLibre4.91% 25.15% 3.81%
eBay 16.84%49.20%12.47%

Summary

MercadoLibre beats eBay on 9 of the 17 factors compared between the two stocks.

How does eBay compare to PayPal?

PayPal (NASDAQ:PYPL) and eBay (NASDAQ:EBAY) are related large-cap companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, earnings, institutional ownership, media sentiment, valuation, risk, analyst recommendations and dividends.

PayPal presently has a consensus target price of $56.37, suggesting a potential downside of 3.31%. eBay has a consensus target price of $123.52, suggesting a potential upside of 2.81%. Given eBay's stronger consensus rating and higher probable upside, analysts clearly believe eBay is more favorable than PayPal.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PayPal
6 Sell rating(s)
32 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.04
eBay
2 Sell rating(s)
16 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.43

PayPal has a beta of 1.33, suggesting that its share price is 33% more volatile than the broader market. Comparatively, eBay has a beta of 1.3, suggesting that its share price is 30% more volatile than the broader market.

In the previous week, PayPal had 6 more articles in the media than eBay. MarketBeat recorded 32 mentions for PayPal and 26 mentions for eBay. PayPal's average media sentiment score of 0.60 beat eBay's score of 0.35 indicating that PayPal is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PayPal
13 Very Positive mention(s)
5 Positive mention(s)
10 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
eBay
11 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Neutral

PayPal has higher revenue and earnings than eBay. PayPal is trading at a lower price-to-earnings ratio than eBay, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PayPal$33.17B1.46$5.23B$5.2411.13
eBay$11.10B4.75$2.03B$4.5826.23

68.3% of PayPal shares are held by institutional investors. Comparatively, 87.5% of eBay shares are held by institutional investors. 0.6% of PayPal shares are held by company insiders. Comparatively, 0.7% of eBay shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

PayPal pays an annual dividend of $0.56 per share and has a dividend yield of 1.0%. eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.0%. PayPal pays out 10.7% of its earnings in the form of a dividend. eBay pays out 27.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. eBay has increased its dividend for 7 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

eBay has a net margin of 16.84% compared to PayPal's net margin of 13.78%. eBay's return on equity of 49.20% beat PayPal's return on equity.

Company Net Margins Return on Equity Return on Assets
PayPal13.78% 24.39% 5.97%
eBay 16.84%49.20%12.47%

Summary

eBay beats PayPal on 12 of the 19 factors compared between the two stocks.

Get eBay News Delivered to You Automatically

Sign up to receive the latest news and ratings for EBAY and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding EBAY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

EBAY vs. The Competition

MetriceBayBroadline Retail IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$53.08B$59.58B$12.98B$12.10B
Dividend Yield1.01%2.32%3.10%4.50%
P/E Ratio26.4027.8126.7630.54
Price / Sales4.782.001.835.88
Price / Cash23.4525.6715.5322.80
Price / Book12.035.443.553.79
Net Income$2.03B$2.00B$445.33M$390.55M
7 Day Performance-0.85%0.51%-0.69%-0.30%
1 Month Performance3.87%1.05%-0.43%-6.62%
1 Year Performance43.22%-1.69%-2.54%-5.75%

eBay Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
EBAY
eBay
4.2297 of 5 stars
$120.92
+0.6%
$123.52
+2.1%
+36.8%$53.08B$11.10B26.4012,300
AMZN
Amazon.com
4.8025 of 5 stars
$245.63
+2.2%
$320.86
+30.6%
+9.5%$2.65T$716.92B19.861,576,000
GOOG
Alphabet
4.8189 of 5 stars
$278.04
-0.1%
$413.38
+48.7%
+2.8%$3.40T$471.10B14.51198,933
GOOGL
Alphabet
4.8679 of 5 stars
$278.99
-0.3%
$410.46
+47.1%
+4.2%$3.41T$471.10B14.56190,820
MELI
MercadoLibre
4.2497 of 5 stars
$1,676.79
+3.2%
$2,248.75
+34.1%
-29.9%$85.01B$28.89B45.6020,347

Related Companies and Tools


This page (NASDAQ:EBAY) was last updated on 11/13/2026 by MarketBeat.com Staff.
From Our Partners