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eBay (EBAY) Competitors

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$105.21 -2.11 (-1.97%)
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EBAY vs. AMZN, GOOG, GOOGL, MELI, and PYPL

Should you buy eBay stock or one of its competitors? eBay's main competitors and comparable companies include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), MercadoLibre (MELI), and PayPal (PYPL). Companies are selected based on similarities in market, industry, and size.

How does eBay compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and eBay (NASDAQ:EBAY) are both large-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, institutional ownership, profitability, analyst recommendations, risk, valuation, dividends and media sentiment.

Amazon.com has higher revenue and earnings than eBay. Amazon.com is trading at a lower price-to-earnings ratio than eBay, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.71$77.67B$12.4319.84
eBay$11.10B4.22$2.03B$4.8321.78

In the previous week, Amazon.com had 334 more articles in the media than eBay. MarketBeat recorded 361 mentions for Amazon.com and 27 mentions for eBay. Amazon.com's average media sentiment score of 1.02 beat eBay's score of 0.26 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
243 Very Positive mention(s)
46 Positive mention(s)
34 Neutral mention(s)
26 Negative mention(s)
11 Very Negative mention(s)
Positive
eBay
7 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
6 Negative mention(s)
1 Very Negative mention(s)
Neutral

72.2% of Amazon.com shares are held by institutional investors. Comparatively, 87.5% of eBay shares are held by institutional investors. 8.9% of Amazon.com shares are held by insiders. Comparatively, 0.7% of eBay shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Amazon.com has a beta of 1.44, suggesting that its stock price is 44% more volatile than the broader market. Comparatively, eBay has a beta of 1.34, suggesting that its stock price is 34% more volatile than the broader market.

Amazon.com presently has a consensus target price of $321.19, suggesting a potential upside of 30.21%. eBay has a consensus target price of $115.12, suggesting a potential upside of 9.42%. Given Amazon.com's stronger consensus rating and higher probable upside, equities research analysts clearly believe Amazon.com is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
56 Buy rating(s)
0 Strong Buy rating(s)
2.95
eBay
2 Sell rating(s)
16 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.42

eBay has a net margin of 18.50% compared to Amazon.com's net margin of 17.44%. eBay's return on equity of 47.88% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com17.44% 18.00% 8.97%
eBay 18.50%47.88%12.38%

Summary

Amazon.com beats eBay on 10 of the 17 factors compared between the two stocks.

How does eBay compare to Alphabet?

eBay (NASDAQ:EBAY) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, earnings, dividends, institutional ownership, valuation, risk, media sentiment and profitability.

87.5% of eBay shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 0.7% of eBay shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Alphabet has a net margin of 54.77% compared to eBay's net margin of 18.50%. Alphabet's return on equity of 51.32% beat eBay's return on equity.

Company Net Margins Return on Equity Return on Assets
eBay18.50% 47.88% 12.38%
Alphabet 54.77%51.32%35.42%

eBay has a beta of 1.34, suggesting that its stock price is 34% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.21, suggesting that its stock price is 21% more volatile than the broader market.

Alphabet has higher revenue and earnings than eBay. Alphabet is trading at a lower price-to-earnings ratio than eBay, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
eBay$11.10B4.22$2.03B$4.8321.78
Alphabet$402.84B10.24$132.17B$19.9116.94

eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.2%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. eBay pays out 25.7% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. eBay has increased its dividend for 7 consecutive years and Alphabet has increased its dividend for 1 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Alphabet had 95 more articles in the media than eBay. MarketBeat recorded 122 mentions for Alphabet and 27 mentions for eBay. Alphabet's average media sentiment score of 0.46 beat eBay's score of 0.26 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
eBay
7 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
6 Negative mention(s)
1 Very Negative mention(s)
Neutral
Alphabet
46 Very Positive mention(s)
14 Positive mention(s)
38 Neutral mention(s)
16 Negative mention(s)
6 Very Negative mention(s)
Neutral

eBay presently has a consensus price target of $115.12, suggesting a potential upside of 9.42%. Alphabet has a consensus price target of $419.93, suggesting a potential upside of 24.49%. Given Alphabet's stronger consensus rating and higher possible upside, analysts clearly believe Alphabet is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eBay
2 Sell rating(s)
16 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.42
Alphabet
0 Sell rating(s)
4 Hold rating(s)
34 Buy rating(s)
6 Strong Buy rating(s)
3.05

Summary

Alphabet beats eBay on 15 of the 20 factors compared between the two stocks.

How does eBay compare to Alphabet?

eBay (NASDAQ:EBAY) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, institutional ownership, media sentiment, valuation, dividends, risk and profitability.

eBay has a beta of 1.34, meaning that its stock price is 34% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.22, meaning that its stock price is 22% more volatile than the broader market.

eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.2%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. eBay pays out 25.7% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. eBay has raised its dividend for 7 consecutive years and Alphabet has raised its dividend for 1 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Alphabet has a net margin of 54.77% compared to eBay's net margin of 18.50%. Alphabet's return on equity of 51.32% beat eBay's return on equity.

Company Net Margins Return on Equity Return on Assets
eBay18.50% 47.88% 12.38%
Alphabet 54.77%51.32%35.42%

eBay currently has a consensus target price of $115.12, suggesting a potential upside of 9.42%. Alphabet has a consensus target price of $425.60, suggesting a potential upside of 24.84%. Given Alphabet's stronger consensus rating and higher possible upside, analysts plainly believe Alphabet is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eBay
2 Sell rating(s)
16 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.42
Alphabet
0 Sell rating(s)
4 Hold rating(s)
45 Buy rating(s)
5 Strong Buy rating(s)
3.02

Alphabet has higher revenue and earnings than eBay. Alphabet is trading at a lower price-to-earnings ratio than eBay, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
eBay$11.10B4.22$2.03B$4.8321.78
Alphabet$402.84B10.35$132.17B$19.9117.12

In the previous week, Alphabet had 103 more articles in the media than eBay. MarketBeat recorded 130 mentions for Alphabet and 27 mentions for eBay. Alphabet's average media sentiment score of 0.62 beat eBay's score of 0.26 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
eBay
7 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
6 Negative mention(s)
1 Very Negative mention(s)
Neutral
Alphabet
52 Very Positive mention(s)
17 Positive mention(s)
42 Neutral mention(s)
15 Negative mention(s)
2 Very Negative mention(s)
Positive

87.5% of eBay shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 0.7% of eBay shares are owned by insiders. Comparatively, 11.6% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Alphabet beats eBay on 15 of the 20 factors compared between the two stocks.

How does eBay compare to MercadoLibre?

eBay (NASDAQ:EBAY) and MercadoLibre (NASDAQ:MELI) are both large-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, dividends, media sentiment, valuation, institutional ownership, profitability and analyst recommendations.

eBay has higher earnings, but lower revenue than MercadoLibre. eBay is trading at a lower price-to-earnings ratio than MercadoLibre, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
eBay$11.10B4.22$2.03B$4.8321.78
MercadoLibre$28.89B3.03$2.00B$36.7746.91

eBay has a beta of 1.34, suggesting that its share price is 34% more volatile than the broader market. Comparatively, MercadoLibre has a beta of 1.31, suggesting that its share price is 31% more volatile than the broader market.

eBay currently has a consensus target price of $115.12, suggesting a potential upside of 9.42%. MercadoLibre has a consensus target price of $2,283.13, suggesting a potential upside of 32.36%. Given MercadoLibre's stronger consensus rating and higher probable upside, analysts clearly believe MercadoLibre is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eBay
2 Sell rating(s)
16 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.42
MercadoLibre
0 Sell rating(s)
6 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.67

eBay has a net margin of 18.50% compared to MercadoLibre's net margin of 5.30%. eBay's return on equity of 47.88% beat MercadoLibre's return on equity.

Company Net Margins Return on Equity Return on Assets
eBay18.50% 47.88% 12.38%
MercadoLibre 5.30%26.54%4.19%

87.5% of eBay shares are owned by institutional investors. Comparatively, 87.6% of MercadoLibre shares are owned by institutional investors. 0.7% of eBay shares are owned by insiders. Comparatively, 0.3% of MercadoLibre shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, eBay had 12 more articles in the media than MercadoLibre. MarketBeat recorded 27 mentions for eBay and 15 mentions for MercadoLibre. MercadoLibre's average media sentiment score of 0.75 beat eBay's score of 0.26 indicating that MercadoLibre is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
eBay
7 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
6 Negative mention(s)
1 Very Negative mention(s)
Neutral
MercadoLibre
6 Very Positive mention(s)
4 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

eBay beats MercadoLibre on 10 of the 17 factors compared between the two stocks.

How does eBay compare to PayPal?

eBay (NASDAQ:EBAY) and PayPal (NASDAQ:PYPL) are related large-cap companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, profitability, risk, dividends, institutional ownership, earnings, valuation and analyst recommendations.

eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.2%. PayPal pays an annual dividend of $0.56 per share and has a dividend yield of 1.0%. eBay pays out 25.7% of its earnings in the form of a dividend. PayPal pays out 10.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. eBay has raised its dividend for 7 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

87.5% of eBay shares are held by institutional investors. Comparatively, 68.3% of PayPal shares are held by institutional investors. 0.7% of eBay shares are held by company insiders. Comparatively, 0.6% of PayPal shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

eBay has a net margin of 18.50% compared to PayPal's net margin of 14.36%. eBay's return on equity of 47.88% beat PayPal's return on equity.

Company Net Margins Return on Equity Return on Assets
eBay18.50% 47.88% 12.38%
PayPal 14.36%24.39%6.06%

PayPal has higher revenue and earnings than eBay. PayPal is trading at a lower price-to-earnings ratio than eBay, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
eBay$11.10B4.22$2.03B$4.8321.78
PayPal$33.17B1.39$5.23B$5.2910.19

In the previous week, PayPal had 12 more articles in the media than eBay. MarketBeat recorded 39 mentions for PayPal and 27 mentions for eBay. PayPal's average media sentiment score of 0.63 beat eBay's score of 0.26 indicating that PayPal is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
eBay
7 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
6 Negative mention(s)
1 Very Negative mention(s)
Neutral
PayPal
18 Very Positive mention(s)
7 Positive mention(s)
9 Neutral mention(s)
1 Negative mention(s)
2 Very Negative mention(s)
Positive

eBay presently has a consensus price target of $115.12, suggesting a potential upside of 9.42%. PayPal has a consensus price target of $56.31, suggesting a potential upside of 4.48%. Given eBay's stronger consensus rating and higher probable upside, research analysts clearly believe eBay is more favorable than PayPal.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eBay
2 Sell rating(s)
16 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.42
PayPal
4 Sell rating(s)
34 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.11

eBay has a beta of 1.34, suggesting that its stock price is 34% more volatile than the broader market. Comparatively, PayPal has a beta of 1.28, suggesting that its stock price is 28% more volatile than the broader market.

Summary

eBay beats PayPal on 14 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding EBAY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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EBAY vs. The Competition

MetriceBayBroadline Retail IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$46.82B$55.62B$12.21B$13.03B
Dividend Yield1.15%2.45%64.44%14.03%
P/E Ratio21.7816.1444.1725.67
Price / Sales4.225.0993.6180.64
Price / Cash20.6222.9518.4135.00
Price / Book10.306.283.966.43
Net Income$2.03B$1.99B$446.19M$360.21M
7 Day Performance-3.72%-1.44%-1.26%-2.82%
1 Month Performance-0.39%-3.83%-4.97%-4.06%
1 Year Performance15.40%-9.02%-7.05%3.86%

eBay Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
EBAY
eBay
3.9151 of 5 stars
$105.21
-2.0%
$115.12
+9.4%
+17.8%$46.82B$11.10B21.7812,300
AMZN
Amazon.com
4.9824 of 5 stars
$258.45
+1.9%
$321.19
+24.3%
+12.0%$2.79T$775.68B20.791,576,000
GOOG
Alphabet
4.602 of 5 stars
$350.87
+1.9%
$415.55
+18.4%
+37.2%$4.29T$402.84B17.62198,933
GOOGL
Alphabet
4.7047 of 5 stars
$354.97
+1.6%
$422.16
+18.9%
+39.0%$4.34T$402.84B17.83190,820
MELI
MercadoLibre
4.5599 of 5 stars
$1,820.47
+1.9%
$2,272.00
+24.8%
-30.6%$92.29B$35.18B49.5120,347

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This page (NASDAQ:EBAY) was last updated on 9/29/2026 by MarketBeat.com Staff.
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