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eBay (EBAY) Competitors

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$113.52 -1.78 (-1.54%)
Closing price 07/30/2026 04:00 PM Eastern
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$113.07 -0.45 (-0.40%)
As of 05:00 AM Eastern
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EBAY vs. AMZN, GOOG, GOOGL, MELI, and PYPL

Should you buy eBay stock or one of its competitors? MarketBeat compares eBay with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with eBay include Amazon.com (AMZN), Alphabet (GOOG), Alphabet (GOOGL), MercadoLibre (MELI), and PayPal (PYPL).

How does eBay compare to Amazon.com?

Amazon.com (NASDAQ:AMZN) and eBay (NASDAQ:EBAY) are both large-cap retail/wholesale companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, analyst recommendations, media sentiment, earnings, institutional ownership, dividends, valuation and risk.

In the previous week, Amazon.com had 308 more articles in the media than eBay. MarketBeat recorded 345 mentions for Amazon.com and 37 mentions for eBay. Amazon.com's average media sentiment score of 0.75 beat eBay's score of 0.51 indicating that Amazon.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Amazon.com
186 Very Positive mention(s)
70 Positive mention(s)
50 Neutral mention(s)
28 Negative mention(s)
6 Very Negative mention(s)
Positive
eBay
18 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
7 Negative mention(s)
3 Very Negative mention(s)
Positive

72.2% of Amazon.com shares are owned by institutional investors. Comparatively, 87.5% of eBay shares are owned by institutional investors. 8.9% of Amazon.com shares are owned by company insiders. Comparatively, 0.7% of eBay shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

eBay has a net margin of 17.58% compared to Amazon.com's net margin of 12.22%. eBay's return on equity of 46.11% beat Amazon.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Amazon.com12.22% 19.92% 9.86%
eBay 17.58%46.11%11.97%

Amazon.com has higher revenue and earnings than eBay. eBay is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Amazon.com$716.92B3.53$77.67B$8.3628.17
eBay$11.60B4.34$2.03B$4.4125.74

Amazon.com presently has a consensus target price of $313.43, indicating a potential upside of 33.09%. eBay has a consensus target price of $110.52, indicating a potential downside of 2.65%. Given Amazon.com's stronger consensus rating and higher probable upside, equities research analysts plainly believe Amazon.com is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Amazon.com
0 Sell rating(s)
3 Hold rating(s)
57 Buy rating(s)
0 Strong Buy rating(s)
2.95
eBay
1 Sell rating(s)
18 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.39

Amazon.com has a beta of 1.46, suggesting that its share price is 46% more volatile than the broader market. Comparatively, eBay has a beta of 1.37, suggesting that its share price is 37% more volatile than the broader market.

Summary

Amazon.com beats eBay on 11 of the 16 factors compared between the two stocks.

How does eBay compare to Alphabet?

eBay (NASDAQ:EBAY) and Alphabet (NASDAQ:GOOG) are related large-cap companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, institutional ownership, earnings, media sentiment, profitability, analyst recommendations, risk and valuation.

eBay currently has a consensus target price of $110.52, indicating a potential downside of 2.65%. Alphabet has a consensus target price of $410.09, indicating a potential upside of 22.90%. Given Alphabet's stronger consensus rating and higher possible upside, analysts plainly believe Alphabet is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eBay
1 Sell rating(s)
18 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.39
Alphabet
0 Sell rating(s)
3 Hold rating(s)
29 Buy rating(s)
7 Strong Buy rating(s)
3.10

eBay has a beta of 1.37, indicating that its share price is 37% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.23, indicating that its share price is 23% more volatile than the broader market.

eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.1%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. eBay pays out 28.1% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. eBay has raised its dividend for 7 consecutive years and Alphabet has raised its dividend for 1 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Alphabet had 267 more articles in the media than eBay. MarketBeat recorded 304 mentions for Alphabet and 37 mentions for eBay. Alphabet's average media sentiment score of 0.66 beat eBay's score of 0.51 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
eBay
18 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
7 Negative mention(s)
3 Very Negative mention(s)
Positive
Alphabet
184 Very Positive mention(s)
16 Positive mention(s)
42 Neutral mention(s)
37 Negative mention(s)
6 Very Negative mention(s)
Positive

87.5% of eBay shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 0.7% of eBay shares are held by insiders. Comparatively, 13.0% of Alphabet shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Alphabet has a net margin of 54.77% compared to eBay's net margin of 17.58%. Alphabet's return on equity of 51.32% beat eBay's return on equity.

Company Net Margins Return on Equity Return on Assets
eBay17.58% 46.11% 11.97%
Alphabet 54.77%51.32%35.42%

Alphabet has higher revenue and earnings than eBay. Alphabet is trading at a lower price-to-earnings ratio than eBay, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
eBay$11.60B4.34$2.03B$4.4125.74
Alphabet$402.84B10.04$132.17B$19.9116.76

Summary

Alphabet beats eBay on 15 of the 20 factors compared between the two stocks.

How does eBay compare to Alphabet?

eBay (NASDAQ:EBAY) and Alphabet (NASDAQ:GOOGL) are related large-cap companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, profitability, valuation, dividends, earnings, analyst recommendations, institutional ownership and risk.

87.5% of eBay shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 0.7% of eBay shares are owned by insiders. Comparatively, 11.6% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

eBay has a beta of 1.37, suggesting that its share price is 37% more volatile than the broader market. Comparatively, Alphabet has a beta of 1.24, suggesting that its share price is 24% more volatile than the broader market.

Alphabet has higher revenue and earnings than eBay. Alphabet is trading at a lower price-to-earnings ratio than eBay, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
eBay$11.60B4.34$2.03B$4.4125.74
Alphabet$402.84B10.04$132.17B$19.9116.76

eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.1%. Alphabet pays an annual dividend of $0.88 per share and has a dividend yield of 0.3%. eBay pays out 28.1% of its earnings in the form of a dividend. Alphabet pays out 4.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. eBay has raised its dividend for 7 consecutive years and Alphabet has raised its dividend for 1 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

eBay currently has a consensus target price of $110.52, suggesting a potential downside of 2.65%. Alphabet has a consensus target price of $419.86, suggesting a potential upside of 25.83%. Given Alphabet's stronger consensus rating and higher possible upside, analysts clearly believe Alphabet is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eBay
1 Sell rating(s)
18 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.39
Alphabet
0 Sell rating(s)
4 Hold rating(s)
44 Buy rating(s)
6 Strong Buy rating(s)
3.04

Alphabet has a net margin of 54.77% compared to eBay's net margin of 17.58%. Alphabet's return on equity of 51.32% beat eBay's return on equity.

Company Net Margins Return on Equity Return on Assets
eBay17.58% 46.11% 11.97%
Alphabet 54.77%51.32%35.42%

In the previous week, Alphabet had 215 more articles in the media than eBay. MarketBeat recorded 252 mentions for Alphabet and 37 mentions for eBay. Alphabet's average media sentiment score of 0.63 beat eBay's score of 0.51 indicating that Alphabet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
eBay
18 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
7 Negative mention(s)
3 Very Negative mention(s)
Positive
Alphabet
150 Very Positive mention(s)
11 Positive mention(s)
38 Neutral mention(s)
30 Negative mention(s)
4 Very Negative mention(s)
Positive

Summary

Alphabet beats eBay on 15 of the 20 factors compared between the two stocks.

How does eBay compare to MercadoLibre?

MercadoLibre (NASDAQ:MELI) and eBay (NASDAQ:EBAY) are both large-cap retail/wholesale companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, risk, dividends, profitability, analyst recommendations, media sentiment, earnings and valuation.

eBay has lower revenue, but higher earnings than MercadoLibre. eBay is trading at a lower price-to-earnings ratio than MercadoLibre, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MercadoLibre$28.89B3.31$2.00B$37.8949.77
eBay$11.60B4.34$2.03B$4.4125.74

eBay has a net margin of 17.58% compared to MercadoLibre's net margin of 6.04%. eBay's return on equity of 46.11% beat MercadoLibre's return on equity.

Company Net Margins Return on Equity Return on Assets
MercadoLibre6.04% 29.58% 4.82%
eBay 17.58%46.11%11.97%

In the previous week, MercadoLibre had 9 more articles in the media than eBay. MarketBeat recorded 46 mentions for MercadoLibre and 37 mentions for eBay. MercadoLibre's average media sentiment score of 1.27 beat eBay's score of 0.51 indicating that MercadoLibre is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MercadoLibre
35 Very Positive mention(s)
0 Positive mention(s)
9 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
eBay
18 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
7 Negative mention(s)
3 Very Negative mention(s)
Positive

87.6% of MercadoLibre shares are owned by institutional investors. Comparatively, 87.5% of eBay shares are owned by institutional investors. 0.3% of MercadoLibre shares are owned by company insiders. Comparatively, 0.7% of eBay shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

MercadoLibre has a beta of 1.35, suggesting that its stock price is 35% more volatile than the broader market. Comparatively, eBay has a beta of 1.37, suggesting that its stock price is 37% more volatile than the broader market.

MercadoLibre currently has a consensus price target of $2,258.67, indicating a potential upside of 19.78%. eBay has a consensus price target of $110.52, indicating a potential downside of 2.65%. Given MercadoLibre's stronger consensus rating and higher probable upside, analysts clearly believe MercadoLibre is more favorable than eBay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MercadoLibre
0 Sell rating(s)
6 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.72
eBay
1 Sell rating(s)
18 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.39

Summary

MercadoLibre beats eBay on 9 of the 17 factors compared between the two stocks.

How does eBay compare to PayPal?

PayPal (NASDAQ:PYPL) and eBay (NASDAQ:EBAY) are related large-cap companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, institutional ownership, dividends, earnings, profitability, media sentiment, analyst recommendations and risk.

eBay has a net margin of 17.58% compared to PayPal's net margin of 14.36%. eBay's return on equity of 46.11% beat PayPal's return on equity.

Company Net Margins Return on Equity Return on Assets
PayPal14.36% 24.39% 6.06%
eBay 17.58%46.11%11.97%

In the previous week, PayPal had 104 more articles in the media than eBay. MarketBeat recorded 141 mentions for PayPal and 37 mentions for eBay. PayPal's average media sentiment score of 0.73 beat eBay's score of 0.51 indicating that PayPal is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PayPal
57 Very Positive mention(s)
24 Positive mention(s)
32 Neutral mention(s)
10 Negative mention(s)
4 Very Negative mention(s)
Positive
eBay
18 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
7 Negative mention(s)
3 Very Negative mention(s)
Positive

PayPal pays an annual dividend of $0.56 per share and has a dividend yield of 1.0%. eBay pays an annual dividend of $1.24 per share and has a dividend yield of 1.1%. PayPal pays out 10.6% of its earnings in the form of a dividend. eBay pays out 28.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. eBay has increased its dividend for 7 consecutive years. eBay is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

PayPal presently has a consensus price target of $55.50, indicating a potential downside of 3.73%. eBay has a consensus price target of $110.52, indicating a potential downside of 2.65%. Given eBay's stronger consensus rating and higher probable upside, analysts clearly believe eBay is more favorable than PayPal.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PayPal
4 Sell rating(s)
34 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.11
eBay
1 Sell rating(s)
18 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.39

PayPal has higher revenue and earnings than eBay. PayPal is trading at a lower price-to-earnings ratio than eBay, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PayPal$34.13B1.49$5.23B$5.2910.90
eBay$11.60B4.34$2.03B$4.4125.74

68.3% of PayPal shares are held by institutional investors. Comparatively, 87.5% of eBay shares are held by institutional investors. 0.6% of PayPal shares are held by company insiders. Comparatively, 0.7% of eBay shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

PayPal has a beta of 1.33, meaning that its stock price is 33% more volatile than the broader market. Comparatively, eBay has a beta of 1.37, meaning that its stock price is 37% more volatile than the broader market.

Summary

eBay beats PayPal on 13 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding EBAY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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EBAY vs. The Competition

MetriceBayINTERNET COMMERCE IndustryRetail SectorNASDAQ Exchange
Market Cap$51.19B$69.84B$27.12B$12.02B
Dividend Yield1.06%1.63%176.83%10.11%
P/E Ratio25.7424.4223.5223.56
Price / Sales4.349.803.3477.94
Price / Cash22.0420.5317.8958.30
Price / Book11.124.996.405.85
Net Income$2.03B$2.46B$954.63M$336.53M
7 Day Performance3.78%2.61%2.83%0.38%
1 Month Performance1.58%-3.03%0.62%-4.97%
1 Year Performance23.73%-20.51%1.87%17.95%

eBay Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
EBAY
eBay
3.9235 of 5 stars
$113.52
-1.5%
$110.52
-2.6%
+46.4%$51.19B$11.60B25.7412,300
AMZN
Amazon.com
4.7796 of 5 stars
$249.99
+1.1%
$312.76
+25.1%
+2.3%$2.69T$716.92B29.901,576,000
GOOG
Alphabet
4.8661 of 5 stars
$351.37
+1.5%
$383.44
+9.1%
+69.0%$4.26T$402.84B26.80190,200
GOOGL
Alphabet
4.9448 of 5 stars
$351.99
+1.5%
$414.11
+17.6%
+69.8%$4.26T$402.84B26.85190,820
MELI
MercadoLibre
4.7381 of 5 stars
$1,832.42
+1.0%
$2,258.67
+23.3%
-20.8%$92.90B$28.89B48.3620,347

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This page (NASDAQ:EBAY) was last updated on 7/31/2026 by MarketBeat.com Staff.
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