JD.com (JD) Stock Forecast & Price Target $32.38 +0.78 (+2.47%) Closing price 05/19/2026 04:00 PM EasternExtended Trading$32.61 +0.23 (+0.71%) As of 09:02 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Analyst Forecasts Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock JD.com - Analysts' Recommendations and Stock Price Forecast (2026) How MarketBeat Calculates Price Target and Consensus Rating Consensus Rating Moderate BuyBased on 14 Analyst RatingsSell1Hold3Buy10 Based on 14 Wall Street analysts who have issued ratings for JD.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 14 analysts, 1 has given a sell rating, 3 have given a hold rating, and 10 have given a buy rating for JD. Consensus Price Target $38.7719.73% Upside According to the 14 analysts' twelve-month price targets for JD.com, the average price target is $38.77. The highest price target for JD is $50.00, while the lowest price target for JD is $27.00. The average price target represents a forecasted upside of 19.73% from the current price of $32.38. MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data. Get the Latest News and Ratings for JD and Related Stocks Enter your email address to receive the latest news and analysts' ratings for JD.com and its competitors. Sign Up View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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JD Analyst Ratings Over TimeTypeCurrent Forecast5/20/25 to 5/20/261 Month Ago4/20/25 to 4/20/263 Months Ago2/19/25 to 2/19/261 Year Ago5/20/24 to 5/20/25Strong Buy0 Strong Buy rating(s)0 Strong Buy rating(s)0 Strong Buy rating(s)1 Strong Buy rating(s)Buy10 Buy rating(s)11 Buy rating(s)11 Buy rating(s)9 Buy rating(s)Hold3 Hold rating(s)3 Hold rating(s)3 Hold rating(s)2 Hold rating(s)Sell1 Sell rating(s)2 Sell rating(s)2 Sell rating(s)0 Sell rating(s)Consensus Price Target$38.77$37.21$38.71$47.42Forecasted Upside19.73% Upside18.63% Upside41.97% Upside39.67% UpsideConsensus RatingModerate BuyModerate BuyModerate BuyModerate Buy JD Analyst Recommendations By MonthAnalyst Ratings Chart DescriptionThe chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.Skip Chart & View Analyst Rating History JD Price Targets by MonthAverage Share Price and Price Target by Month Chart DescriptionThe chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table JD.com Stock vs. The CompetitionTypeJD.comRetail/Wholesale CompaniesBroader MarketConsensus Rating Score 2.64 2.15 2.52Consensus RatingModerate BuyHoldModerate BuyPredicted Upside19.73% Upside62.86% Upside17.78% UpsideNews Sentiment RatingPositive NewsSee Recent JD NewsPositive NewsPositive News Recent Analyst Forecasts and Stock Ratings All Ratings Strong Buy Buy Hold Sell Rating Show All Upside > 100% Upside 50% - 100% Upside 20% - 50% Upside 10% - 20% Upside 0% - 10% Downside 0% - 10% Downside 10% - 20% Downside 20% - 50% Downside 50% - 100% Downside > 100% Upside/Downside All Actions Upgrades Downgrades Initiates Coverage Raises Target Lowers Target Reiterates Rating Action Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 3 Years 5 Years Time Frame Start Date End Date Most Recent from Each Brokerage All Show Export DateBrokerageAnalystActionRatingPrice TargetReport Date Upside/DownsideDetails5/15/2026 Nomura4 of 5 stars Boost TargetBuy$40.00 ➝ $41.00+24.77%5/14/2026 Barclays3 of 5 starsJiong Shao1 of 5 starsBoost TargetOverweight$41.00 ➝ $43.00+27.33%5/14/2026 Susquehanna5 of 5 starsShyam Patil2 of 5 starsBoost TargetNeutral$30.00 ➝ $35.00+5.41%5/13/2026 BenchmarkSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingFawne JiangSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetBuy$38.00 ➝ $42.00+24.51%5/13/2026 Sanford C. BernsteinSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingRobin ZhuSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetOutperform$36.00 ➝ $40.00+27.02%5/13/2026 Morgan StanleySubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetUnderweight$25.00 ➝ $27.00-14.26%4/27/2026 Weiss RatingsSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating UpgradeSell (D+) ➝ Hold (C-)4/17/2026 Arete ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Set Target$37.00+16.26%4/14/2026 CitigroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingAlicia YapSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetBuy$35.00 ➝ $36.00+24.40%3/6/2026 UBS GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingBuy Get the Latest News and Ratings for JD and Related StocksEnter your email address below to receive the latest news and analysts' ratings for JD.com and its competitors with MarketBeat's FREE daily newsletter. 3/5/2026 Bank of AmericaSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingJoyce JuSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingBuy$33.00+29.56%3/2/2026 Zacks ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating UpgradeStrong Sell ➝ Hold12/29/2025 HSBCSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingPeishan WangSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingBuy$37.00+25.85%10/22/2025 MizuhoSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingWei FangSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingSet Target$41.00+24.90%5/27/2025 JPMorgan Chase & Co.Subscribe to MarketBeat All Access for the firm's recommendation accuracy ratingAndre ChangSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetOverweight$48.00 ➝ $42.00+28.34%4/23/2025 Macquarie InfrastructureSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingEllie JiangSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingOutperform ➝ Neutral$35.00+3.95%2/12/2025 Dbs BankSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingS. MittalSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeStrong-Buy10/21/2024 Loop CapitalSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingRob SandersonSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeHold ➝ Buy$49.00 ➝ $48.00+20.06%Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 09:04 AM ET. Should I Buy JD.com Stock? JD Pros and Cons Explained These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, May 15, 2026. Please send any questions or comments about these JD.com pros and cons to contact@marketbeat.com. JD.com Bull Case Here are some ways that investors could benefit from investing in JD.com, Inc.: JD.com, Inc. has received multiple "buy" ratings from analysts, indicating strong confidence in its future performance. The current stock price is around $30, which is considered attractive given the company's growth potential and market position. Recent upgrades in dividend payouts, with a significant increase to $1.00 per share, reflect the company's commitment to returning value to shareholders. Analysts have set a consensus price target of approximately $37.38, suggesting potential upside from the current stock price. JD.com, Inc. operates a robust e-commerce platform that combines direct retailing with a marketplace for third-party merchants, enhancing its competitive edge in the market. JD.com Bear Case Investors should be bearish about investing in JD.com, Inc. for these reasons: Some analysts have issued "underweight" ratings, indicating concerns about the stock's performance relative to the market. The company has a relatively low net margin, which may limit profitability and growth potential compared to competitors. JD.com, Inc. has a beta of 0.41, suggesting lower volatility, but this could also mean less potential for high returns in a bullish market. Despite recent positive developments, the stock has experienced fluctuations, with a 12-month high of $38.08 and a low of $24.51, indicating potential instability. Market conditions and competition in the e-commerce sector could pose risks to JD.com, Inc.'s growth trajectory and market share. JD Forecast - Frequently Asked Questions What is JD.com's forecast for 2026? According to the research reports of 14 Wall Street equities research analysts, the average twelve-month stock price forecast for JD.com is $38.77, with a high forecast of $50.00 and a low forecast of $27.00. Should I buy or sell JD.com stock right now? 14 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for JD.com in the last twelve months. There is currently 1 sell rating, 3 hold ratings and 10 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" JD shares. Does JD.com's stock price have much upside? According to analysts, JD.com's stock has a predicted upside of 19.73% based on their 12-month stock forecasts. Has JD.com been upgraded or downgraded by Wall Street analysts recently? Over the previous 90 days, JD.com's stock had 4 upgrades and 2 downgrades by analysts. What analysts cover JD.com? JD.com has been rated by research analysts at Arete Research, Bank of America, Barclays, Benchmark, Citigroup, Morgan Stanley, Nomura, Sanford C. Bernstein, Susquehanna, UBS Group, Weiss Ratings, and Zacks Research in the past 90 days. Do Wall Street analysts like JD.com more than its competitors? Analysts like JD.com more than other "retail/wholesale" companies. The consensus rating for JD.com is Moderate Buy while the average consensus rating for "retail/wholesale" companies is Hold. Learn more on how JD compares to other companies. Stock Forecasts and Research Tools Related Companies Carvana Stock Forecast Coupang Stock Forecast Burlington Stores Stock Forecast CDW Stock Forecast BJ's Wholesale Club Stock Forecast Murphy USA Stock Forecast FirstCash Stock Forecast Chewy Stock Forecast Albertsons Companies Stock Forecast Sprouts Farmers Market Stock Forecast Today's Analyst Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter Brokerages With JD.com RecommendationsNomuraSusquehannaBarclaysMorgan StanleyBenchmarkSanford C. BernsteinWeiss RatingsWall Street ZenArete ResearchCitigroupUBS GroupBank of AmericaZacks ResearchHSBCMizuho This page (NASDAQ:JD) was last updated on 5/20/2026 by MarketBeat.com Staff. From Our PartnersTrump's gold order: the announcement they won't put on the front pageOn August 15, 1971, Nixon interrupted prime-time television and ended the gold standard in 15 minutes - no deb...Reagan Gold Group | SponsoredHey, it's Jon Najarian. The SpaceX IPO is right around the corner. But I discovered Elon may have something BIGGER planned. Check this out before June 9th...After being invited to the SpaceX launch headquarters in Cape Canaveral from one of Elon's top lobbyists… Hall...Banyan Hill Publishing | SponsoredI’m sounding the alarmMeta is cutting 10% of its workforce. Microsoft offered voluntary retirement to 7% of U.S. employees. 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