JD.com (JD) Stock Forecast & Price Target

Q: What analysts cover JD.com?

JD.com has been rated by research analysts at Barclays , Benchmark , Daiwa Securities Group , Mizuho , Sanford C. Bernstein , Susquehanna , Weiss Ratings , and Zacks Research in the past 90 days.

$28.74 +0.25 (+0.88%)

As of 08/28/2026 04:00 PM Eastern

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JD.com - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 14 Analyst Ratings

Sell
1

Hold
4

Buy
9

Based on 14 Wall Street analysts who have issued ratings for JD.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 14 analysts, 1 has given a sell rating, 4 have given a hold rating, and 9 have given a buy rating for JD.

Consensus Price Target

$35.83
24.68% Upside

According to the 14 analysts' twelve-month price targets for JD.com, the average price target is $35.83. The highest price target for JD is $42.00, while the lowest price target for JD is $27.00. The average price target represents a forecasted upside of 24.68% from the current price of $28.74.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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JD Analyst Ratings Over Time

Type	Current Forecast 8/29/25 to 8/29/26	1 Month Ago 7/30/25 to 7/30/26	3 Months Ago 5/31/25 to 5/31/26	1 Year Ago 8/29/24 to 8/29/25
Strong Buy	0 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	9 Buy rating(s)	9 Buy rating(s)	9 Buy rating(s)	9 Buy rating(s)
Hold	4 Hold rating(s)	3 Hold rating(s)	3 Hold rating(s)	3 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$35.83	$36.42	$38.50	$43.31
Forecasted Upside	24.68% Upside	12.71% Upside	33.54% Upside	39.39% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

JD Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

JD Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

JD.com Stock vs. The Competition

Type	JD.com	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.57	2.21	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	24.68% Upside	184.22% Upside	13.05% Upside
News Sentiment Rating	Neutral News See Recent JD News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/17/2026	Susquehanna 4 of 5 stars	Shyam Patil 2 of 5 stars	Lower Target	Neutral	$35.00 ➝ $30.00	+3.23%
8/14/2026	Sanford C. Bernstein 3 of 5 stars	Robin Zhu Not Rated	Reiterated Rating	Outperform
8/14/2026	Benchmark 4 of 5 stars	Fawne Jiang 2 of 5 stars	Reiterated Rating	Buy
8/14/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Wei Fang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$39.00	+33.11%
8/11/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
7/15/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jiong Shao Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$43.00 ➝ $41.00	+42.16%
7/13/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sell (D+) ➝ Hold (C-)
6/23/2026	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy ➝ Hold	$27.00	+2.80%
5/15/2026	Nomura Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$40.00 ➝ $41.00	+24.77%
5/13/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Underweight	$25.00 ➝ $27.00	-14.26%
Get the Latest News and Ratings for JD and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for JD.com and its competitors with MarketBeat's FREE daily newsletter.
4/17/2026	Arete Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$37.00	+16.26%
4/14/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alicia Yap Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$35.00 ➝ $36.00	+24.40%
3/6/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
3/5/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joyce Ju Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$33.00	+29.56%
12/29/2025	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peishan Wang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$37.00	+25.85%
5/27/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andre Chang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$48.00 ➝ $42.00	+28.34%
4/23/2025	Macquarie Infrastructure Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ellie Jiang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform ➝ Neutral	$35.00	+3.95%
2/12/2025	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	S. Mittal Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong-Buy
10/21/2024	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rob Sanderson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy	$49.00 ➝ $48.00	+20.06%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 03:03 AM ET.

Should I Buy JD.com Stock? JD Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, August 26, 2026. Please send any questions or comments about these JD.com pros and cons to contact@marketbeat.com.

JD.com
Bull Case

Here are some ways that investors could benefit from investing in JD.com, Inc.:

The company recently reported earnings per share (EPS) of $0.93, exceeding expectations, which indicates strong financial performance and effective management.
JD.com, Inc. has a solid return on equity of 6.78%, suggesting that the company is efficient in generating profits from its equity investments.
The current stock price is around $27, reflecting a positive market sentiment and potential for growth.
Institutional investors have shown increased confidence, with significant stakes being acquired, indicating a bullish outlook on the company's future.
JD.com, Inc. has diversified its services beyond e-commerce, expanding into digital marketplaces and cloud solutions, which can drive future revenue growth.

JD.com
Bear Case

Investors should be bearish about investing in JD.com, Inc. for these reasons:

The company's revenue has seen a decline of 2.9% compared to the same quarter last year, which may raise concerns about its growth trajectory.
Despite a positive EPS report, the net margin of 1.13% is relatively low, indicating that the company may face challenges in maintaining profitability.
Analysts have mixed ratings on the stock, with some maintaining an "underweight" rating, suggesting caution among market experts.
JD.com, Inc. operates in a highly competitive e-commerce market, which could impact its market share and pricing strategies.
The company's debt-to-equity ratio of 0.22, while relatively low, indicates that it may not be leveraging debt effectively to fuel growth compared to competitors.

JD Forecast - Frequently Asked Questions

According to the research reports of 14 Wall Street equities research analysts, the average twelve-month stock price forecast for JD.com is $35.83, with a high forecast of $42.00 and a low forecast of $27.00.

14 Wall Street analysts have issued "buy," "hold," and "sell" ratings for JD.com in the last year. There is currently 1 sell rating, 4 hold ratings and 9 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" JD shares.

According to analysts, JD.com's stock has a predicted upside of 24.68% based on their 12-month stock forecasts.

Over the previous 90 days, JD.com's stock had 2 upgrades and 2 downgrades by analysts.

JD.com has been rated by research analysts at Barclays, Benchmark, Daiwa Securities Group, Mizuho, Sanford C. Bernstein, Susquehanna, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like JD.com more than other "consumer discretionary" companies. The consensus rating for JD.com is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how JD compares to other companies.

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MarketBeat monitors more than a dozen sources for JD.com analyst ratings, with the most recent rating issued on 8/17/2026.

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JD.com (JD) Stock Forecast & Price Target