Vital Farms (VITL) Stock Price, News & Analysis

Company Overview

Vital Farms, traded on the NASDAQ under the symbol VITL, is a U.S.-based food company specializing in pasture-raised egg and dairy products. The company partners with a network of family farms across the United States to produce eggs, butter and related items under a certified humane, pasture-centric farming model. Vital Farms’ supply chain emphasizes animal welfare, environmental stewardship and transparent sourcing, appealing to consumers seeking ethically produced, high-quality ingredients.

Founded in 2007 and headquartered in Austin, Texas, Vital Farms began by marketing pasture-raised eggs to health- and ethically minded shoppers. Since its initial public offering in 2018, the company has broadened its product portfolio to include cultured butter and other dairy innovations. This expansion builds on Vital Farms’ core mission of elevating regenerative agriculture practices and expanding consumer access to pasture-focused offerings.

Vital Farms distributes its products through major supermarket chains, natural foods retailers and e-commerce platforms throughout the continental United States. Its eggs and butter can be found in grocery aisles alongside conventional and organic competitors, where they command a premium based on their pasture-raised credentials and humane certification.

The company was co-founded by Matt O’Hayer, who serves as chief executive officer, and a small team of mission-driven entrepreneurs. Under O’Hayer’s leadership, Vital Farms has grown from a regional start-up into one of the leading branded suppliers of ethically produced eggs and dairy in North America, maintaining a focus on transparency, farm partnerships and ongoing innovation in regenerative food systems.

Key Stats

• Today's Range: $9.35 to $10.15
• 50-Day Range: $8.28 to $17.47
• 52-Week Range: $7.95 to $53.13
• Volume: 2.99 million shs
• Average Volume: 4.66 million shs
• Market Capitalization: $434.07 million
• P/E Ratio: 9.74
• Dividend Yield: N/A
• Price Target: $27.33
• Consensus Rating: Hold

Vital Farms Stock Analysis - MarketRank™

Vital Farms scored higher than 90% of companies evaluated by MarketBeat, and ranked 20th out of 150 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.1 / 5
• Analyst Rating: Hold

Consensus Rating

Vital Farms has received a consensus rating of Hold. The company's average rating score is 2.27, and is based on no strong buy ratings, 5 buy ratings, 9 hold ratings, and 1 sell rating.

Upside Potential

Vital Farms has a consensus price target of $27.33, representing about 169.8% upside from its current price of $10.13.

Amount of Analyst Coverage

Vital Farms has been the subject of 12 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Vital Farms are expected to grow in the coming year, from ($0.45) to $0.30 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Vital Farms is 9.74, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.78.

Price to Earnings Ratio vs. Sector

The P/E ratio of Vital Farms is 9.74, which means that it is trading at a less expensive P/E ratio than the Consumer Staples sector average P/E ratio of about 25.72.

Price to Book Value per Share Ratio

Vital Farms has a P/B Ratio of 1.31. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

41.86% of the float of Vital Farms has been sold short.

Short Interest Ratio / Days to Cover

Vital Farms has a short interest ratio ("days to cover") of 5.19.

Change versus previous month

Short interest in Vital Farms has recently increased by 12.47%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Vital Farms does not currently pay a dividend.

Dividend Growth

Vital Farms does not have a long track record of dividend growth.

News and Social Media

• Score: 4.2 / 5
• News Sentiment: 0.68

News Sentiment

Vital Farms has a news sentiment score of 0.68. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.57 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 39 news articles for Vital Farms this week, compared to 10 articles on an average week.

Search Interest

30 people have searched for VITL on MarketBeat in the last 30 days. This is an increase of 150% compared to the previous 30 days.

MarketBeat Follows

13 people have added Vital Farms to their MarketBeat watchlist in the last 30 days. This is an increase of 63% compared to the previous 30 days.

Company Ownership

• Score: 4.3 / 5
• Insider Trading: Acquiring Shares

Cluster Insider Buying

10 insiders have purchased shares of Vital Farms in the last three months. Multiple insiders buying is a strong bullish signal.

Net Insider Buying

Over the last three months, insiders have purchased a net $6,514.00 in company stock, which represents 0.0015% of the company's market cap.

Insider Buying vs. Insider Selling

In the past three months, Vital Farms insiders have bought 1.60% more of their company's stock than they have sold. Specifically, they have bought $413,114.00 in company stock and sold $406,600.00 in company stock.

Percentage Held by Insiders

21.30% of the stock of Vital Farms is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

98.59% of the stock of Vital Farms is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 5/07/2026
• Today: 5/25/2026
• Next Earnings (Estimated): 8/06/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Staples
• Industry: FOOD - MISC/DIVERSIFIED
• Sub-Industry: Food Products
• Current Symbol: NASDAQ:VITL
• CIK: 1579733
• Web: www.vitalfarms.com
• Phone: 877-455-3063
• Fax: N/A
• Employees: 290
• Year Founded: 2007

Price Target and Rating

• Average Price Target for Vital Farms: $27.33
• High Price Target: $60.00
• Low Price Target: $10.00
• Potential Upside/Downside: +169.8%
• Consensus Rating: Hold
• Rating Score (0-4): 2.27
• Research Coverage: 15 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.04
• Trailing P/E Ratio: 9.74
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: $66.28 million
• Net Margins: 6.10%
• Pretax Margin: 8.55%
• Return on Equity: 14.47%
• Return on Assets: 9.95%

Debt

• Debt-to-Equity Ratio: 0.01
• Current Ratio: 1.77
• Quick Ratio: 1.00

Sales & Book Value

• Annual Sales: $759.44 million
• Price / Sales: 0.57
• Cash Flow: $1.78 per share
• Price / Cash Flow: 5.70
• Book Value: $7.72 per share
• Price / Book: 1.31

Miscellaneous

• Outstanding Shares: 42,850,000
• Free Float: 33,721,000
• Market Cap: $434.07 million
• Optionable: Optionable
• Beta: 1.20