Free Trial
Your $100 Credit Is Waiting! Get MarketBeat All Access Today
Lock In $149
Claim MarketBeat All Access Sale Promotion

Vital Farms (VITL) Insider Trading & Ownership

Vital Farms logo
$9.78 +0.35 (+3.71%)
As of 01:37 PM Eastern
This is a fair market value price provided by Massive. Learn more.

Vital Farms (NASDAQ:VITL) Insider Buying and Selling Activity

Current
Insider Ownership
Percentage
21.30%
Number Of
Insiders Buying
(Last 12 Months)
9
Amount Of
Insider Buying
(Last 12 Months)
$393.12K
Number Of
Insiders Selling
(Last 12 Months)
5
Amount Of
Insider Selling
(Last 12 Months)
$27.42M
Get VITL Insider Trade Alerts

Want to know when executives and insiders are buying or selling Vital Farms stock? Sign up for InsiderTrades.com's daily newsletter to get the latest insider transactions delivered to your inbox daily.

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

VITL Insider Buying and Selling by Quarter

Vital Farms Insider and Congressional Trades History

Transaction DateInsiderBuy/SellNumber of SharesAverage Share PriceTotal TransactionDetails
5/18/2026
Glenda J Flanagan
Director
Buy6,100$8.33$50,813.00  
5/15/2026
Kofi Owusu Amoo-Gottfried
Director
Buy2,375$8.45$20,068.75  
5/15/2026Buy5,895$8.42$49,635.90  
5/14/2026
Joseph Michael Holland
Insider
Buy12,484$8.00$99,872.00  
5/14/2026Buy604$8.28$5,001.12  
5/14/2026Buy2,500$8.40$21,000.00  
5/14/2026
Peter Nicholas Pappas
Insider
Buy3,500$8.51$29,785.00  
5/13/2026Buy3,000$8.23$24,690.00  
3/9/2026
Karl Khoury
Karl Khoury
Director
Buy5,000$18.45$92,250.00  
3/2/2026
Matthew Ohayer
Matthew Ohayer
Major Shareholder
Sell20,000$20.33$406,600.00  
2/2/2026Sell20,000$27.91$558,200.00  
1/2/2026Sell25,000$30.85$771,250.00  
12/15/2025Sell5,000$35.25$176,250.00  
12/15/2025Sell16,734$35.05$586,526.70  
12/1/2025Sell25,000$33.17$829,250.00  
11/4/2025Sell5,000$37.78$188,900.00  
11/3/2025Sell25,000$31.92$798,000.00  
10/8/2025Sell9,667$44.39$429,118.13  
9/10/2025Sell16,700$47.32$790,244.00  
9/4/2025Sell100,000$50.96$5,096,000.00  
9/2/2025Sell145,000$51.98$7,537,100.00  
8/29/2025Sell100,000$51.13$5,113,000.00  
8/22/2025
Joanne Bal
Joanne Bal
Insider
Sell4,796$50.95$244,356.20  
8/21/2025Sell4,200$50.25$211,050.00  
8/19/2025Sell800$50.31$40,248.00  
8/12/2025Sell16,700$46.11$770,037.00  
8/12/2025Sell10,005$46.15$461,730.75  
7/23/2025Sell5,000$40.34$201,700.00  
7/11/2025Sell1,200$38.97$46,764.00  
7/1/2025Sell30,000$39.17$1,175,100.00  
6/17/2025Sell5,000$32.25$161,250.00  
6/13/2025Sell25,000$31.62$790,500.00  
6/12/2025Sell1,200$31.93$38,316.00  
(Data available from 1/1/2013 forward)

VITL Insider Trading Activity - Frequently Asked Questions

The list of insiders at Vital Farms includes Denny Marie Post, Glenda J Flanagan, Jason Dale, Joanne Bal, Joseph Michael Holland, Karl Khoury, Kathryn Mckeon, Kelly J Kennedy, Kofi Owusu Amoo-Gottfried, Matthew Ohayer, Peter Nicholas Pappas, Russell Diez-Canseco, Stephanie Coon, and Thilo Wrede. Learn more on insiders at VITL.

21.30% of Vital Farms stock is owned by insiders. Learn more on VITL's insider holdings.

The following insiders have purchased VITL shares in the last 24 months: Denny Marie Post ($24,690.00), Glenda J Flanagan ($50,813.00), Joseph Michael Holland ($99,872.00), Karl Khoury ($92,250.00), Kathryn Mckeon ($5,001.12), Kelly J Kennedy ($21,000.00), Kofi Owusu Amoo-Gottfried ($20,068.75), Peter Nicholas Pappas ($29,785.00), and Stephanie Coon ($49,635.90).

Insiders have purchased a total of 41,458 VITL shares in the last 24 months for a total of $393,115.77 bought.

The following insiders have sold VITL shares in the last 24 months: Joanne Bal ($1,623,974.67), Kathryn Mckeon ($1,059,399.00), Matthew Ohayer ($33,312,880.82), Russell Diez-Canseco ($11,394,835.81), Stephanie Coon ($666,830.75), and Thilo Wrede ($85,080.00).

Insiders have sold a total of 1,137,531 Vital Farms shares in the last 24 months for a total of $48,143,001.05 sold.



This page (NASDAQ:VITL) was last updated on 5/21/2026 by MarketBeat.com Staff.
From Our Partners