Vital Farms (VITL) Competitors

Vital Farms (NASDAQ:VITL) and BRF (NYSE:BRFS) are both consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, community ranking, media sentiment, institutional ownership, risk, valuation, profitability and dividends.

Which has more volatility & risk, VITL or BRFS?

Vital Farms has a beta of 0.97, indicating that its share price is 3% less volatile than the S&P 500. Comparatively, BRF has a beta of 1.94, indicating that its share price is 94% more volatile than the S&P 500.

Is VITL or BRFS more profitable?

Vital Farms has a net margin of 8.70% compared to BRF's net margin of 3.61%. Vital Farms' return on equity of 22.77% beat BRF's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Vital Farms	8.70%	22.77%	16.44%
BRF	3.61%	11.51%	3.10%

Does the media prefer VITL or BRFS?

In the previous week, Vital Farms had 4 more articles in the media than BRF. MarketBeat recorded 6 mentions for Vital Farms and 2 mentions for BRF. Vital Farms' average media sentiment score of 1.19 beat BRF's score of 0.93 indicating that Vital Farms is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Vital Farms	4 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
BRF	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has higher valuation & earnings, VITL or BRFS?

Vital Farms has higher earnings, but lower revenue than BRF. Vital Farms is trading at a lower price-to-earnings ratio than BRF, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Vital Farms	$541.56M	2.83	$25.57M	$0.85	42.73
BRF	$56.54B	0.08	-$406.32M	$0.05	86.00

Does the MarketBeat Community believe in VITL or BRFS?

BRF received 304 more outperform votes than Vital Farms when rated by MarketBeat users. Likewise, 56.40% of users gave BRF an outperform vote while only 38.60% of users gave Vital Farms an outperform vote.

Company	Underperform	Outperform
Vital Farms	Outperform Votes 22 38.60%	Underperform Votes 35 61.40%
BRF	Outperform Votes 326 56.40%	Underperform Votes 252 43.60%

Do insiders and institutionals believe in VITL or BRFS?

98.6% of Vital Farms shares are held by institutional investors. Comparatively, 4.8% of BRF shares are held by institutional investors. 30.2% of Vital Farms shares are held by insiders. Comparatively, 1.0% of BRF shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Do analysts rate VITL or BRFS?

Vital Farms currently has a consensus price target of $34.60, indicating a potential downside of 4.74%. BRF has a consensus price target of $10.70, indicating a potential upside of 148.84%. Given BRF's higher probable upside, analysts clearly believe BRF is more favorable than Vital Farms.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Vital Farms	0 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.83
BRF	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50

Summary

Vital Farms beats BRF on 12 of the 18 factors compared between the two stocks.