Vital Farms (VITL) Competitors

Utz Brands (NYSE:UTZ) and Vital Farms (NASDAQ:VITL) are both small-cap consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, analyst recommendations, profitability, dividends, institutional ownership, earnings, media sentiment and valuation.

Which has stronger earnings and valuation, UTZ or VITL?

Vital Farms has lower revenue, but higher earnings than Utz Brands. Vital Farms is trading at a lower price-to-earnings ratio than Utz Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Utz Brands	$1.41B	1.38	$15.97M	$0.32	42.98
Vital Farms	$606.31M	2.80	$53.39M	$1.12	34.08

Is UTZ or VITL more profitable?

Vital Farms has a net margin of 8.26% compared to Utz Brands' net margin of 1.94%. Vital Farms' return on equity of 19.53% beat Utz Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Utz Brands	1.94%	8.05%	4.14%
Vital Farms	8.26%	19.53%	14.63%

Which has more risk and volatility, UTZ or VITL?

Utz Brands has a beta of 1.14, suggesting that its share price is 14% more volatile than the S&P 500. Comparatively, Vital Farms has a beta of 0.94, suggesting that its share price is 6% less volatile than the S&P 500.

Do analysts prefer UTZ or VITL?

Utz Brands currently has a consensus price target of $17.69, indicating a potential upside of 28.59%. Vital Farms has a consensus price target of $44.67, indicating a potential upside of 17.02%. Given Utz Brands' higher possible upside, equities research analysts clearly believe Utz Brands is more favorable than Vital Farms.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Utz Brands	0 Sell rating(s)	2 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.75
Vital Farms	0 Sell rating(s)	0 Hold rating(s)	9 Buy rating(s)	1 Strong Buy rating(s)	3.10

Does the media favor UTZ or VITL?

In the previous week, Vital Farms had 2 more articles in the media than Utz Brands. MarketBeat recorded 9 mentions for Vital Farms and 7 mentions for Utz Brands. Vital Farms' average media sentiment score of 1.18 beat Utz Brands' score of 0.61 indicating that Vital Farms is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Utz Brands	3 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Vital Farms	5 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders & institutionals believe in UTZ or VITL?

96.0% of Utz Brands shares are owned by institutional investors. Comparatively, 98.6% of Vital Farms shares are owned by institutional investors. 16.3% of Utz Brands shares are owned by insiders. Comparatively, 21.3% of Vital Farms shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Vital Farms beats Utz Brands on 14 of the 17 factors compared between the two stocks.