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Vital Farms (VITL) Competitors

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$10.04 0.00 (0.00%)
Closing price 06/5/2026 04:00 PM Eastern
Extended Trading
$10.10 +0.06 (+0.60%)
As of 06/5/2026 07:56 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

VITL vs. UTZ, NOMD, BRBR, OFRM, and MAMA

Should you buy Vital Farms stock or one of its competitors? MarketBeat compares Vital Farms with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Vital Farms include Utz Brands (UTZ), Nomad Foods (NOMD), BellRing Brands (BRBR), Once Upon A Farm (OFRM), and Mama's Creations (MAMA). These companies are all part of the "food products" industry.

How does Vital Farms compare to Utz Brands?

Utz Brands (NYSE:UTZ) and Vital Farms (NASDAQ:VITL) are both small-cap consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, profitability, media sentiment, valuation, risk, dividends and analyst recommendations.

Utz Brands has a beta of 0.83, suggesting that its share price is 17% less volatile than the broader market. Comparatively, Vital Farms has a beta of 1.1, suggesting that its share price is 10% more volatile than the broader market.

Utz Brands currently has a consensus price target of $12.06, suggesting a potential upside of 69.92%. Vital Farms has a consensus price target of $27.33, suggesting a potential upside of 172.24%. Given Vital Farms' higher possible upside, analysts plainly believe Vital Farms is more favorable than Utz Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Utz Brands
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.38
Vital Farms
2 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.20

Vital Farms has lower revenue, but higher earnings than Utz Brands. Utz Brands is trading at a lower price-to-earnings ratio than Vital Farms, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Utz Brands$1.44B0.71$800K-$0.10N/A
Vital Farms$759.44M0.57$66.28M$1.049.65

Vital Farms has a net margin of 6.10% compared to Utz Brands' net margin of -0.58%. Vital Farms' return on equity of 14.47% beat Utz Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
Utz Brands-0.58% 8.61% 4.17%
Vital Farms 6.10%14.47%9.95%

96.0% of Utz Brands shares are owned by institutional investors. Comparatively, 98.6% of Vital Farms shares are owned by institutional investors. 12.7% of Utz Brands shares are owned by company insiders. Comparatively, 3.9% of Vital Farms shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Vital Farms had 2 more articles in the media than Utz Brands. MarketBeat recorded 4 mentions for Vital Farms and 2 mentions for Utz Brands. Vital Farms' average media sentiment score of 0.76 beat Utz Brands' score of 0.00 indicating that Vital Farms is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Utz Brands
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Vital Farms
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Vital Farms beats Utz Brands on 12 of the 16 factors compared between the two stocks.

How does Vital Farms compare to Nomad Foods?

Vital Farms (NASDAQ:VITL) and Nomad Foods (NYSE:NOMD) are both small-cap consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, profitability, analyst recommendations, dividends, valuation, earnings and risk.

Vital Farms presently has a consensus target price of $27.33, indicating a potential upside of 172.24%. Nomad Foods has a consensus target price of $12.50, indicating a potential upside of 25.86%. Given Vital Farms' higher possible upside, equities research analysts plainly believe Vital Farms is more favorable than Nomad Foods.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Vital Farms
2 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.20
Nomad Foods
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33

In the previous week, Vital Farms had 1 more articles in the media than Nomad Foods. MarketBeat recorded 4 mentions for Vital Farms and 3 mentions for Nomad Foods. Nomad Foods' average media sentiment score of 0.78 beat Vital Farms' score of 0.76 indicating that Nomad Foods is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Vital Farms
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Nomad Foods
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

98.6% of Vital Farms shares are owned by institutional investors. Comparatively, 75.3% of Nomad Foods shares are owned by institutional investors. 3.9% of Vital Farms shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Nomad Foods has higher revenue and earnings than Vital Farms. Nomad Foods is trading at a lower price-to-earnings ratio than Vital Farms, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Vital Farms$759.44M0.57$66.28M$1.049.65
Nomad Foods$3.43B0.40$154.66M$1.039.64

Vital Farms has a beta of 1.1, meaning that its stock price is 10% more volatile than the broader market. Comparatively, Nomad Foods has a beta of 0.7, meaning that its stock price is 30% less volatile than the broader market.

Vital Farms has a net margin of 6.10% compared to Nomad Foods' net margin of 4.43%. Vital Farms' return on equity of 14.47% beat Nomad Foods' return on equity.

Company Net Margins Return on Equity Return on Assets
Vital Farms6.10% 14.47% 9.95%
Nomad Foods 4.43%9.05%3.61%

Summary

Vital Farms beats Nomad Foods on 12 of the 16 factors compared between the two stocks.

How does Vital Farms compare to BellRing Brands?

BellRing Brands (NYSE:BRBR) and Vital Farms (NASDAQ:VITL) are both small-cap consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, media sentiment, dividends, valuation, earnings, profitability and analyst recommendations.

BellRing Brands has a net margin of 6.78% compared to Vital Farms' net margin of 6.10%. Vital Farms' return on equity of 14.47% beat BellRing Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
BellRing Brands6.78% -44.06% 19.42%
Vital Farms 6.10%14.47%9.95%

In the previous week, BellRing Brands had 1 more articles in the media than Vital Farms. MarketBeat recorded 5 mentions for BellRing Brands and 4 mentions for Vital Farms. Vital Farms' average media sentiment score of 0.76 beat BellRing Brands' score of 0.73 indicating that Vital Farms is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
BellRing Brands
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Vital Farms
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

BellRing Brands currently has a consensus target price of $22.47, suggesting a potential upside of 155.33%. Vital Farms has a consensus target price of $27.33, suggesting a potential upside of 172.24%. Given Vital Farms' higher probable upside, analysts plainly believe Vital Farms is more favorable than BellRing Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BellRing Brands
2 Sell rating(s)
8 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.37
Vital Farms
2 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.20

BellRing Brands has a beta of 0.56, suggesting that its share price is 44% less volatile than the broader market. Comparatively, Vital Farms has a beta of 1.1, suggesting that its share price is 10% more volatile than the broader market.

BellRing Brands has higher revenue and earnings than Vital Farms. BellRing Brands is trading at a lower price-to-earnings ratio than Vital Farms, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
BellRing Brands$2.32B0.44$216.20M$1.296.82
Vital Farms$759.44M0.57$66.28M$1.049.65

95.0% of BellRing Brands shares are held by institutional investors. Comparatively, 98.6% of Vital Farms shares are held by institutional investors. 1.5% of BellRing Brands shares are held by insiders. Comparatively, 3.9% of Vital Farms shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

BellRing Brands and Vital Farms tied by winning 8 of the 16 factors compared between the two stocks.

How does Vital Farms compare to Once Upon A Farm?

Once Upon A Farm (NYSE:OFRM) and Vital Farms (NASDAQ:VITL) are both small-cap consumer staples companies, but which is the better stock? We will compare the two companies based on the strength of their risk, institutional ownership, profitability, earnings, valuation, analyst recommendations, media sentiment and dividends.

Vital Farms has higher revenue and earnings than Once Upon A Farm.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Once Upon A Farm$262.80M2.37N/AN/AN/A
Vital Farms$759.44M0.57$66.28M$1.049.65

98.6% of Vital Farms shares are held by institutional investors. 3.9% of Vital Farms shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Vital Farms has a net margin of 6.10% compared to Once Upon A Farm's net margin of 0.00%. Vital Farms' return on equity of 14.47% beat Once Upon A Farm's return on equity.

Company Net Margins Return on Equity Return on Assets
Once Upon A FarmN/A N/A N/A
Vital Farms 6.10%14.47%9.95%

In the previous week, Vital Farms had 2 more articles in the media than Once Upon A Farm. MarketBeat recorded 4 mentions for Vital Farms and 2 mentions for Once Upon A Farm. Vital Farms' average media sentiment score of 0.76 beat Once Upon A Farm's score of -0.50 indicating that Vital Farms is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Once Upon A Farm
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Negative
Vital Farms
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Once Upon A Farm presently has a consensus price target of $26.13, suggesting a potential upside of 75.85%. Vital Farms has a consensus price target of $27.33, suggesting a potential upside of 172.24%. Given Vital Farms' higher probable upside, analysts clearly believe Vital Farms is more favorable than Once Upon A Farm.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Once Upon A Farm
1 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.36
Vital Farms
2 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.20

Summary

Vital Farms beats Once Upon A Farm on 9 of the 11 factors compared between the two stocks.

How does Vital Farms compare to Mama's Creations?

Vital Farms (NASDAQ:VITL) and Mama's Creations (NASDAQ:MAMA) are both small-cap consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their risk, institutional ownership, media sentiment, profitability, earnings, valuation, dividends and analyst recommendations.

Vital Farms has higher revenue and earnings than Mama's Creations. Vital Farms is trading at a lower price-to-earnings ratio than Mama's Creations, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Vital Farms$759.44M0.57$66.28M$1.049.65
Mama's Creations$171.71M3.59$5.29M$0.12126.25

98.6% of Vital Farms shares are owned by institutional investors. Comparatively, 45.2% of Mama's Creations shares are owned by institutional investors. 3.9% of Vital Farms shares are owned by insiders. Comparatively, 1.0% of Mama's Creations shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Vital Farms has a net margin of 6.10% compared to Mama's Creations' net margin of 3.06%. Mama's Creations' return on equity of 15.31% beat Vital Farms' return on equity.

Company Net Margins Return on Equity Return on Assets
Vital Farms6.10% 14.47% 9.95%
Mama's Creations 3.06%15.31%8.85%

Vital Farms has a beta of 1.1, suggesting that its stock price is 10% more volatile than the broader market. Comparatively, Mama's Creations has a beta of 0.6, suggesting that its stock price is 40% less volatile than the broader market.

In the previous week, Mama's Creations had 2 more articles in the media than Vital Farms. MarketBeat recorded 6 mentions for Mama's Creations and 4 mentions for Vital Farms. Vital Farms' average media sentiment score of 0.76 beat Mama's Creations' score of 0.71 indicating that Vital Farms is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Vital Farms
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Mama's Creations
1 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Vital Farms currently has a consensus price target of $27.33, indicating a potential upside of 172.24%. Mama's Creations has a consensus price target of $18.80, indicating a potential upside of 24.09%. Given Vital Farms' higher probable upside, equities analysts clearly believe Vital Farms is more favorable than Mama's Creations.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Vital Farms
2 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.20
Mama's Creations
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.83

Summary

Vital Farms beats Mama's Creations on 10 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding VITL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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VITL vs. The Competition

MetricVital FarmsFOOD IndustryStaples SectorNASDAQ Exchange
Market Cap$430.21M$7.49B$16.01B$11.99B
Dividend YieldN/A4.41%3.56%5.56%
P/E Ratio9.6515.7424.9923.63
Price / Sales0.571.1847.69111.03
Price / Cash5.659.6713.0537.22
Price / Book1.282.665.556.66
Net Income$66.28M$223.97M$675.92M$337.55M
7 Day Performance-0.30%-0.79%-0.06%-3.71%
1 Month Performance12.30%-2.78%-2.69%0.97%
1 Year Performance-67.49%-15.53%-12.98%25.34%

Vital Farms Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
VITL
Vital Farms
4.5646 of 5 stars
$10.04
flat
$27.33
+172.2%
-67.5%$430.21M$759.44M9.65290
UTZ
Utz Brands
3.6291 of 5 stars
$7.23
-1.3%
$12.06
+66.9%
-48.2%$1.05B$1.44BN/A3,300
NOMD
Nomad Foods
4.9793 of 5 stars
$10.22
+0.7%
$12.50
+22.4%
-41.7%$1.42B$3.43B9.927,752
BRBR
BellRing Brands
4.138 of 5 stars
$9.07
+8.5%
$22.47
+147.6%
-85.6%$972.08M$2.32B7.03380
OFRM
Once Upon A Farm
N/A$14.72
-4.8%
$26.13
+77.5%
N/A$616.59M$262.80MN/A144

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This page (NASDAQ:VITL) was last updated on 6/8/2026 by MarketBeat.com Staff.
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