Go Pro

Vital Farms (VITL) Competitors

Vital Farms logo
$11.54 -0.70 (-5.72%)
As of 12:03 PM Eastern
This is a fair market value price provided by Massive. Learn more.

VITL vs. UTZ, NOMD, FLO, BRBR, and JJSF

Should you buy Vital Farms stock or one of its competitors? MarketBeat compares Vital Farms with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Vital Farms include Utz Brands (UTZ), Nomad Foods (NOMD), Flowers Foods (FLO), BellRing Brands (BRBR), and J & J Snack Foods (JJSF). These companies are all part of the "packaged foods & meats" industry.

How does Vital Farms compare to Utz Brands?

Utz Brands (NYSE:UTZ) and Vital Farms (NASDAQ:VITL) are both consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, valuation, earnings, profitability, risk, analyst recommendations, dividends and media sentiment.

Vital Farms has lower revenue, but higher earnings than Utz Brands. Vital Farms is trading at a lower price-to-earnings ratio than Utz Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Utz Brands$1.44B1.41$800K-$0.33N/A
Vital Farms$759.44M0.65$66.28M-$0.04N/A

Utz Brands has a beta of 0.73, suggesting that its share price is 27% less volatile than the broader market. Comparatively, Vital Farms has a beta of 1.07, suggesting that its share price is 7% more volatile than the broader market.

Utz Brands presently has a consensus target price of $13.39, indicating a potential downside of 5.30%. Vital Farms has a consensus target price of $17.18, indicating a potential upside of 48.63%. Given Vital Farms' stronger consensus rating and higher probable upside, analysts clearly believe Vital Farms is more favorable than Utz Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Utz Brands
1 Sell rating(s)
9 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Vital Farms
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.29

In the previous week, Vital Farms had 5 more articles in the media than Utz Brands. MarketBeat recorded 19 mentions for Vital Farms and 14 mentions for Utz Brands. Vital Farms' average media sentiment score of 0.75 beat Utz Brands' score of 0.63 indicating that Vital Farms is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Utz Brands
4 Very Positive mention(s)
2 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Vital Farms
6 Very Positive mention(s)
6 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

96.0% of Utz Brands shares are held by institutional investors. Comparatively, 98.6% of Vital Farms shares are held by institutional investors. 12.7% of Utz Brands shares are held by company insiders. Comparatively, 3.9% of Vital Farms shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Vital Farms has a net margin of 0.02% compared to Utz Brands' net margin of -2.00%. Utz Brands' return on equity of 8.97% beat Vital Farms' return on equity.

Company Net Margins Return on Equity Return on Assets
Utz Brands-2.00% 8.97% 4.32%
Vital Farms 0.02%3.46%2.25%

Summary

Vital Farms beats Utz Brands on 10 of the 16 factors compared between the two stocks.

How does Vital Farms compare to Nomad Foods?

Vital Farms (NASDAQ:VITL) and Nomad Foods (NYSE:NOMD) are both small-cap consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, risk, analyst recommendations, dividends, earnings, profitability, valuation and institutional ownership.

98.6% of Vital Farms shares are owned by institutional investors. Comparatively, 75.3% of Nomad Foods shares are owned by institutional investors. 3.9% of Vital Farms shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Vital Farms has a beta of 1.07, suggesting that its share price is 7% more volatile than the broader market. Comparatively, Nomad Foods has a beta of 0.69, suggesting that its share price is 31% less volatile than the broader market.

In the previous week, Vital Farms had 18 more articles in the media than Nomad Foods. MarketBeat recorded 19 mentions for Vital Farms and 1 mentions for Nomad Foods. Nomad Foods' average media sentiment score of 1.65 beat Vital Farms' score of 0.75 indicating that Nomad Foods is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Vital Farms
6 Very Positive mention(s)
6 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Nomad Foods
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Vital Farms currently has a consensus target price of $17.18, indicating a potential upside of 48.63%. Nomad Foods has a consensus target price of $13.25, indicating a potential upside of 12.43%. Given Vital Farms' higher possible upside, equities research analysts clearly believe Vital Farms is more favorable than Nomad Foods.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Vital Farms
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.29
Nomad Foods
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50

Nomad Foods has higher revenue and earnings than Vital Farms. Vital Farms is trading at a lower price-to-earnings ratio than Nomad Foods, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Vital Farms$759.44M0.65$66.28M-$0.04N/A
Nomad Foods$3.43B0.48$154.66M$1.0311.44

Nomad Foods has a net margin of 4.43% compared to Vital Farms' net margin of 0.02%. Nomad Foods' return on equity of 9.05% beat Vital Farms' return on equity.

Company Net Margins Return on Equity Return on Assets
Vital Farms0.02% 3.46% 2.25%
Nomad Foods 4.43%9.05%3.61%

Summary

Nomad Foods beats Vital Farms on 9 of the 16 factors compared between the two stocks.

How does Vital Farms compare to Flowers Foods?

Flowers Foods (NYSE:FLO) and Vital Farms (NASDAQ:VITL) are both small-cap consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, media sentiment, valuation, profitability, risk, analyst recommendations, dividends and institutional ownership.

75.4% of Flowers Foods shares are held by institutional investors. Comparatively, 98.6% of Vital Farms shares are held by institutional investors. 7.2% of Flowers Foods shares are held by company insiders. Comparatively, 3.9% of Vital Farms shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Flowers Foods has a net margin of 1.38% compared to Vital Farms' net margin of 0.02%. Flowers Foods' return on equity of 15.98% beat Vital Farms' return on equity.

Company Net Margins Return on Equity Return on Assets
Flowers Foods1.38% 15.98% 5.11%
Vital Farms 0.02%3.46%2.25%

Flowers Foods has higher revenue and earnings than Vital Farms. Vital Farms is trading at a lower price-to-earnings ratio than Flowers Foods, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Flowers Foods$5.27B0.29$83.82M$0.3520.39
Vital Farms$759.44M0.65$66.28M-$0.04N/A

In the previous week, Vital Farms had 16 more articles in the media than Flowers Foods. MarketBeat recorded 19 mentions for Vital Farms and 3 mentions for Flowers Foods. Flowers Foods' average media sentiment score of 0.90 beat Vital Farms' score of 0.75 indicating that Flowers Foods is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Flowers Foods
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Vital Farms
6 Very Positive mention(s)
6 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

Flowers Foods currently has a consensus price target of $9.17, indicating a potential upside of 28.47%. Vital Farms has a consensus price target of $17.18, indicating a potential upside of 48.63%. Given Vital Farms' stronger consensus rating and higher probable upside, analysts clearly believe Vital Farms is more favorable than Flowers Foods.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Flowers Foods
2 Sell rating(s)
5 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.71
Vital Farms
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.29

Flowers Foods has a beta of 0.4, indicating that its share price is 60% less volatile than the broader market. Comparatively, Vital Farms has a beta of 1.07, indicating that its share price is 7% more volatile than the broader market.

Summary

Flowers Foods beats Vital Farms on 9 of the 16 factors compared between the two stocks.

How does Vital Farms compare to BellRing Brands?

Vital Farms (NASDAQ:VITL) and BellRing Brands (NYSE:BRBR) are both small-cap consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, institutional ownership, risk, analyst recommendations, valuation, dividends, profitability and media sentiment.

BellRing Brands has higher revenue and earnings than Vital Farms. Vital Farms is trading at a lower price-to-earnings ratio than BellRing Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Vital Farms$759.44M0.65$66.28M-$0.04N/A
BellRing Brands$2.32B0.58$216.20M$1.428.09

Vital Farms has a beta of 1.07, indicating that its share price is 7% more volatile than the broader market. Comparatively, BellRing Brands has a beta of 0.45, indicating that its share price is 55% less volatile than the broader market.

Vital Farms presently has a consensus target price of $17.18, indicating a potential upside of 48.63%. BellRing Brands has a consensus target price of $19.82, indicating a potential upside of 72.57%. Given BellRing Brands' stronger consensus rating and higher possible upside, analysts plainly believe BellRing Brands is more favorable than Vital Farms.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Vital Farms
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.29
BellRing Brands
1 Sell rating(s)
8 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.44

BellRing Brands has a net margin of 7.28% compared to Vital Farms' net margin of 0.02%. Vital Farms' return on equity of 3.46% beat BellRing Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
Vital Farms0.02% 3.46% 2.25%
BellRing Brands 7.28%-33.04%15.63%

98.6% of Vital Farms shares are owned by institutional investors. Comparatively, 95.0% of BellRing Brands shares are owned by institutional investors. 3.9% of Vital Farms shares are owned by insiders. Comparatively, 1.5% of BellRing Brands shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

In the previous week, BellRing Brands had 3 more articles in the media than Vital Farms. MarketBeat recorded 22 mentions for BellRing Brands and 19 mentions for Vital Farms. Vital Farms' average media sentiment score of 0.75 beat BellRing Brands' score of 0.29 indicating that Vital Farms is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Vital Farms
6 Very Positive mention(s)
6 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
BellRing Brands
8 Very Positive mention(s)
0 Positive mention(s)
9 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

BellRing Brands beats Vital Farms on 10 of the 16 factors compared between the two stocks.

How does Vital Farms compare to J & J Snack Foods?

Vital Farms (NASDAQ:VITL) and J & J Snack Foods (NASDAQ:JJSF) are both small-cap consumer staples companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, media sentiment, risk, institutional ownership, earnings, analyst recommendations, profitability and valuation.

J & J Snack Foods has a net margin of 3.23% compared to Vital Farms' net margin of 0.02%. J & J Snack Foods' return on equity of 8.93% beat Vital Farms' return on equity.

Company Net Margins Return on Equity Return on Assets
Vital Farms0.02% 3.46% 2.25%
J & J Snack Foods 3.23%8.93%6.07%

In the previous week, Vital Farms had 7 more articles in the media than J & J Snack Foods. MarketBeat recorded 19 mentions for Vital Farms and 12 mentions for J & J Snack Foods. J & J Snack Foods' average media sentiment score of 0.75 beat Vital Farms' score of 0.75 indicating that J & J Snack Foods is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Vital Farms
6 Very Positive mention(s)
6 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
J & J Snack Foods
4 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Vital Farms has a beta of 1.07, indicating that its stock price is 7% more volatile than the broader market. Comparatively, J & J Snack Foods has a beta of 0.38, indicating that its stock price is 62% less volatile than the broader market.

Vital Farms has higher earnings, but lower revenue than J & J Snack Foods. Vital Farms is trading at a lower price-to-earnings ratio than J & J Snack Foods, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Vital Farms$759.44M0.65$66.28M-$0.04N/A
J & J Snack Foods$1.58B1.07$65.60M$2.6034.59

98.6% of Vital Farms shares are owned by institutional investors. Comparatively, 76.0% of J & J Snack Foods shares are owned by institutional investors. 3.9% of Vital Farms shares are owned by insiders. Comparatively, 20.4% of J & J Snack Foods shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Vital Farms currently has a consensus price target of $17.18, indicating a potential upside of 48.63%. J & J Snack Foods has a consensus price target of $110.50, indicating a potential upside of 22.85%. Given Vital Farms' stronger consensus rating and higher possible upside, research analysts clearly believe Vital Farms is more favorable than J & J Snack Foods.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Vital Farms
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.29
J & J Snack Foods
2 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

J & J Snack Foods beats Vital Farms on 9 of the 16 factors compared between the two stocks.

Get Vital Farms News Delivered to You Automatically

Sign up to receive the latest news and ratings for VITL and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding VITL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

VITL vs. The Competition

MetricVital FarmsFood Products IndustryConsumer Staples SectorNASDAQ Exchange
Market Cap$498.55M$5.78B$16.15B$12.96B
Dividend YieldN/A3.14%3.20%10.20%
P/E Ratio-290.3313.3414.0524.87
Price / Sales0.6583.18264,297.08108.21
Price / Cash6.88111.9856.2237.44
Price / Book1.473.734.966.45
Net Income$66.28M$777.66M$838.30M$347.50M
7 Day Performance-9.62%0.19%0.38%3.77%
1 Month Performance-10.73%-0.01%0.25%-0.40%
1 Year Performance-74.58%40.28%13.13%23.55%

Vital Farms Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
VITL
Vital Farms
3.8135 of 5 stars
$11.54
-5.7%
$17.18
+48.9%
-73.1%$495.11M$759.44MN/A290
UTZ
Utz Brands
1.5635 of 5 stars
$14.18
+0.4%
$13.39
-5.6%
+10.7%$2.03B$1.44BN/A3,300
NOMD
Nomad Foods
4.9911 of 5 stars
$12.04
+1.2%
$13.25
+10.0%
-25.8%$1.66B$3.43B11.697,752
FLO
Flowers Foods
4.674 of 5 stars
$7.23
+2.9%
$9.17
+26.9%
-54.6%$1.49B$5.26B20.6410,300
BRBR
BellRing Brands
4.9109 of 5 stars
$13.01
+5.0%
$20.97
+61.1%
-70.4%$1.44B$2.32B10.09380

Related Companies and Tools


This page (NASDAQ:VITL) was last updated on 8/10/2026 by MarketBeat.com Staff.
From Our Partners