Vital Farms (VITL) Competitors

$8.48 -0.03 (-0.35%)

Closing price 05/15/2026 04:00 PM Eastern

Extended Trading

$8.47 -0.01 (-0.12%)

As of 05/15/2026 07:46 PM Eastern

VITL vs. UTZ, NOMD, BRBR, OFRM, and MAMA

Should you buy Vital Farms stock or one of its competitors? MarketBeat compares Vital Farms with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Vital Farms include Utz Brands (UTZ), Nomad Foods (NOMD), BellRing Brands (BRBR), Once Upon A Farm (OFRM), and Mama's Creations (MAMA). These companies are all part of the "food products" industry.

How does Vital Farms compare to Utz Brands?

Vital Farms (NASDAQ:VITL) and Utz Brands (NYSE:UTZ) are both small-cap consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, earnings, valuation, analyst recommendations, media sentiment, dividends, profitability and risk.

Vital Farms currently has a consensus price target of $27.33, suggesting a potential upside of 222.33%. Utz Brands has a consensus price target of $12.06, suggesting a potential upside of 71.12%. Given Vital Farms' higher possible upside, research analysts clearly believe Vital Farms is more favorable than Utz Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Vital Farms	1 Sell rating(s)	9 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.27
Utz Brands	1 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.38

Vital Farms has higher earnings, but lower revenue than Utz Brands. Utz Brands is trading at a lower price-to-earnings ratio than Vital Farms, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Vital Farms	$759.44M	0.48	$66.28M	$1.04	8.15
Utz Brands	$1.44B	0.70	$800K	-$0.10	N/A

98.6% of Vital Farms shares are held by institutional investors. Comparatively, 96.0% of Utz Brands shares are held by institutional investors. 21.3% of Vital Farms shares are held by company insiders. Comparatively, 12.7% of Utz Brands shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Vital Farms has a net margin of 6.10% compared to Utz Brands' net margin of -0.58%. Vital Farms' return on equity of 14.47% beat Utz Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Vital Farms	6.10%	14.47%	9.95%
Utz Brands	-0.58%	8.61%	4.17%

In the previous week, Vital Farms had 22 more articles in the media than Utz Brands. MarketBeat recorded 26 mentions for Vital Farms and 4 mentions for Utz Brands. Vital Farms' average media sentiment score of 0.42 beat Utz Brands' score of 0.26 indicating that Vital Farms is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Vital Farms	5 Very Positive mention(s)	2 Positive mention(s)	15 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Utz Brands	1 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Vital Farms has a beta of 1.2, indicating that its stock price is 20% more volatile than the broader market. Comparatively, Utz Brands has a beta of 0.87, indicating that its stock price is 13% less volatile than the broader market.

Summary

Vital Farms beats Utz Brands on 13 of the 16 factors compared between the two stocks.

How does Vital Farms compare to Nomad Foods?

Nomad Foods (NYSE:NOMD) and Vital Farms (NASDAQ:VITL) are both small-cap consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, profitability, analyst recommendations, dividends, earnings, risk, valuation and institutional ownership.

Nomad Foods has higher revenue and earnings than Vital Farms. Vital Farms is trading at a lower price-to-earnings ratio than Nomad Foods, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Nomad Foods	$3.43B	0.40	$154.66M	$1.03	9.50
Vital Farms	$759.44M	0.48	$66.28M	$1.04	8.15

Nomad Foods presently has a consensus target price of $12.50, suggesting a potential upside of 27.76%. Vital Farms has a consensus target price of $27.33, suggesting a potential upside of 222.33%. Given Vital Farms' higher probable upside, analysts clearly believe Vital Farms is more favorable than Nomad Foods.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Nomad Foods	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50
Vital Farms	1 Sell rating(s)	9 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.27

75.3% of Nomad Foods shares are held by institutional investors. Comparatively, 98.6% of Vital Farms shares are held by institutional investors. 17.3% of Nomad Foods shares are held by insiders. Comparatively, 21.3% of Vital Farms shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Nomad Foods has a beta of 0.69, indicating that its share price is 31% less volatile than the broader market. Comparatively, Vital Farms has a beta of 1.2, indicating that its share price is 20% more volatile than the broader market.

In the previous week, Vital Farms had 14 more articles in the media than Nomad Foods. MarketBeat recorded 26 mentions for Vital Farms and 12 mentions for Nomad Foods. Nomad Foods' average media sentiment score of 0.69 beat Vital Farms' score of 0.42 indicating that Nomad Foods is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Nomad Foods	2 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Vital Farms	5 Very Positive mention(s)	2 Positive mention(s)	15 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Vital Farms has a net margin of 6.10% compared to Nomad Foods' net margin of 4.43%. Vital Farms' return on equity of 14.47% beat Nomad Foods' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Nomad Foods	4.43%	9.05%	3.61%
Vital Farms	6.10%	14.47%	9.95%

Summary

Vital Farms beats Nomad Foods on 11 of the 16 factors compared between the two stocks.

How does Vital Farms compare to BellRing Brands?

BellRing Brands (NYSE:BRBR) and Vital Farms (NASDAQ:VITL) are both small-cap consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, profitability, analyst recommendations, dividends, earnings, risk, valuation and institutional ownership.

BellRing Brands has a net margin of 6.78% compared to Vital Farms' net margin of 6.10%. Vital Farms' return on equity of 14.47% beat BellRing Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
BellRing Brands	6.78%	-44.06%	19.42%
Vital Farms	6.10%	14.47%	9.95%

95.0% of BellRing Brands shares are held by institutional investors. Comparatively, 98.6% of Vital Farms shares are held by institutional investors. 1.5% of BellRing Brands shares are held by insiders. Comparatively, 21.3% of Vital Farms shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

BellRing Brands has higher revenue and earnings than Vital Farms. BellRing Brands is trading at a lower price-to-earnings ratio than Vital Farms, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
BellRing Brands	$2.32B	0.49	$216.20M	$1.29	7.52
Vital Farms	$759.44M	0.48	$66.28M	$1.04	8.15

BellRing Brands has a beta of 0.74, indicating that its share price is 26% less volatile than the broader market. Comparatively, Vital Farms has a beta of 1.2, indicating that its share price is 20% more volatile than the broader market.

BellRing Brands presently has a consensus target price of $22.47, suggesting a potential upside of 131.52%. Vital Farms has a consensus target price of $27.33, suggesting a potential upside of 222.33%. Given Vital Farms' higher probable upside, analysts clearly believe Vital Farms is more favorable than BellRing Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
BellRing Brands	2 Sell rating(s)	8 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.37
Vital Farms	1 Sell rating(s)	9 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.27

In the previous week, Vital Farms had 15 more articles in the media than BellRing Brands. MarketBeat recorded 26 mentions for Vital Farms and 11 mentions for BellRing Brands. BellRing Brands' average media sentiment score of 0.65 beat Vital Farms' score of 0.42 indicating that BellRing Brands is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
BellRing Brands	4 Very Positive mention(s)	1 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Vital Farms	5 Very Positive mention(s)	2 Positive mention(s)	15 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

BellRing Brands beats Vital Farms on 9 of the 16 factors compared between the two stocks.

How does Vital Farms compare to Once Upon A Farm?

Once Upon A Farm (NYSE:OFRM) and Vital Farms (NASDAQ:VITL) are both small-cap consumer staples companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, media sentiment, risk, valuation, profitability, analyst recommendations, institutional ownership and dividends.

Vital Farms has a net margin of 6.10% compared to Once Upon A Farm's net margin of 0.00%. Vital Farms' return on equity of 14.47% beat Once Upon A Farm's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Once Upon A Farm	N/A	N/A	N/A
Vital Farms	6.10%	14.47%	9.95%

Once Upon A Farm presently has a consensus target price of $26.13, indicating a potential upside of 64.20%. Vital Farms has a consensus target price of $27.33, indicating a potential upside of 222.33%. Given Vital Farms' higher probable upside, analysts clearly believe Vital Farms is more favorable than Once Upon A Farm.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Once Upon A Farm	1 Sell rating(s)	5 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.36
Vital Farms	1 Sell rating(s)	9 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.27

Vital Farms has higher revenue and earnings than Once Upon A Farm.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Once Upon A Farm	$262.80M	2.54	N/A	N/A	N/A
Vital Farms	$759.44M	0.48	$66.28M	$1.04	8.15

98.6% of Vital Farms shares are owned by institutional investors. 21.3% of Vital Farms shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

In the previous week, Vital Farms had 25 more articles in the media than Once Upon A Farm. MarketBeat recorded 26 mentions for Vital Farms and 1 mentions for Once Upon A Farm. Once Upon A Farm's average media sentiment score of 0.44 beat Vital Farms' score of 0.42 indicating that Once Upon A Farm is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Once Upon A Farm	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Vital Farms	5 Very Positive mention(s)	2 Positive mention(s)	15 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Vital Farms beats Once Upon A Farm on 8 of the 11 factors compared between the two stocks.

How does Vital Farms compare to Mama's Creations?

Mama's Creations (NASDAQ:MAMA) and Vital Farms (NASDAQ:VITL) are both small-cap consumer staples companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, media sentiment, risk, valuation, profitability, analyst recommendations, institutional ownership and dividends.

Vital Farms has a net margin of 6.10% compared to Mama's Creations' net margin of 3.06%. Mama's Creations' return on equity of 15.31% beat Vital Farms' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Mama's Creations	3.06%	15.31%	8.85%
Vital Farms	6.10%	14.47%	9.95%

Mama's Creations presently has a consensus target price of $18.80, indicating a potential upside of 30.10%. Vital Farms has a consensus target price of $27.33, indicating a potential upside of 222.33%. Given Vital Farms' higher probable upside, analysts clearly believe Vital Farms is more favorable than Mama's Creations.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Mama's Creations	0 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.83
Vital Farms	1 Sell rating(s)	9 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.27

Vital Farms has higher revenue and earnings than Mama's Creations. Vital Farms is trading at a lower price-to-earnings ratio than Mama's Creations, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Mama's Creations	$171.71M	3.42	$5.29M	$0.12	120.42
Vital Farms	$759.44M	0.48	$66.28M	$1.04	8.15

45.2% of Mama's Creations shares are owned by institutional investors. Comparatively, 98.6% of Vital Farms shares are owned by institutional investors. 6.5% of Mama's Creations shares are owned by insiders. Comparatively, 21.3% of Vital Farms shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Mama's Creations has a beta of 0.64, indicating that its stock price is 36% less volatile than the broader market. Comparatively, Vital Farms has a beta of 1.2, indicating that its stock price is 20% more volatile than the broader market.

In the previous week, Vital Farms had 23 more articles in the media than Mama's Creations. MarketBeat recorded 26 mentions for Vital Farms and 3 mentions for Mama's Creations. Mama's Creations' average media sentiment score of 0.75 beat Vital Farms' score of 0.42 indicating that Mama's Creations is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Mama's Creations	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Vital Farms	5 Very Positive mention(s)	2 Positive mention(s)	15 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Vital Farms beats Mama's Creations on 10 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding VITL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

VITL vs. The Competition

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Metric	Vital Farms	FOOD Industry	Staples Sector	NASDAQ Exchange
Market Cap	$363.35M	$7.36B	$15.97B	$12.30B
Dividend Yield	N/A	4.33%	3.56%	5.27%
P/E Ratio	8.15	15.55	26.30	25.25
Price / Sales	0.48	1.16	47.50	76.57
Price / Cash	4.77	9.79	16.27	54.86
Price / Book	1.10	2.52	5.23	6.90
Net Income	$66.28M	$224.26M	$674.08M	$334.66M
7 Day Performance	-5.15%	-1.76%	-2.08%	0.12%
1 Month Performance	-31.00%	-5.00%	-3.71%	-0.18%
1 Year Performance	-76.31%	-14.14%	-13.66%	30.62%

Vital Farms Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
VITL Vital Farms	4.1761 of 5 stars	$8.48 -0.4%	$27.33 +222.3%	-76.3%	$363.35M	$759.44M	8.15	290	Trending News
UTZ Utz Brands	3.6251 of 5 stars	$7.22 -3.7%	$12.06 +66.9%	-45.7%	$1.08B	$1.44B	N/A	3,300
NOMD Nomad Foods	4.9941 of 5 stars	$9.48 +0.4%	$12.50 +31.9%	-46.1%	$1.34B	$3.43B	9.20	7,752	News Coverage Ex-Dividend Analyst Forecast Insider Trade
BRBR BellRing Brands	4.1767 of 5 stars	$9.42 -8.7%	$23.73 +152.1%	-85.3%	$1.21B	$2.32B	7.30	380	Analyst Forecast
OFRM Once Upon A Farm	N/A	$15.34 -6.1%	$26.13 +70.3%	N/A	$683.92M	$262.80M	N/A	144

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This page (NASDAQ:VITL) was last updated on 5/17/2026 by MarketBeat.com Staff.

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Vital Farms (VITL) Competitors

VITL vs. UTZ, NOMD, BRBR, OFRM, and MAMA

How does Vital Farms compare to Utz Brands?

Summary

How does Vital Farms compare to Nomad Foods?

Summary

How does Vital Farms compare to BellRing Brands?

Summary

How does Vital Farms compare to Once Upon A Farm?

Summary

How does Vital Farms compare to Mama's Creations?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

VITL vs. The Competition

Vital Farms Competitors List

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Stock Ideas and Recommendations

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Vital Farms (VITL) Competitors

VITL vs. UTZ, NOMD, BRBR, OFRM, and MAMA

How does Vital Farms compare to Utz Brands?

Do analysts prefer VITL or UTZ?

Which has preferable earnings and valuation, VITL or UTZ?

Do insiders & institutionals have more ownership in VITL or UTZ?

Is VITL or UTZ more profitable?

Does the media refer more to VITL or UTZ?

Which has more risk and volatility, VITL or UTZ?

Summary

How does Vital Farms compare to Nomad Foods?

Which has better valuation & earnings, NOMD or VITL?

Do analysts recommend NOMD or VITL?

Do insiders and institutionals hold more shares of NOMD or VITL?

Which has more volatility & risk, NOMD or VITL?

Does the media prefer NOMD or VITL?

Is NOMD or VITL more profitable?

Summary

How does Vital Farms compare to BellRing Brands?

Is BRBR or VITL more profitable?

Do insiders and institutionals hold more shares of BRBR or VITL?

Which has better valuation & earnings, BRBR or VITL?

Which has more volatility & risk, BRBR or VITL?

Do analysts recommend BRBR or VITL?

Does the media prefer BRBR or VITL?

Summary

How does Vital Farms compare to Once Upon A Farm?

Is OFRM or VITL more profitable?

Do analysts rate OFRM or VITL?

Which has stronger valuation and earnings, OFRM or VITL?

Do institutionals & insiders believe in OFRM or VITL?

Does the media refer more to OFRM or VITL?

Summary

How does Vital Farms compare to Mama's Creations?

Is MAMA or VITL more profitable?

Do analysts rate MAMA or VITL?

Which has stronger valuation and earnings, MAMA or VITL?

Do institutionals & insiders believe in MAMA or VITL?

Which has more risk & volatility, MAMA or VITL?

Does the media refer more to MAMA or VITL?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

VITL vs. The Competition

Vital Farms Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools