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Freshpet (FRPT) Competitors

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$67.77 +0.86 (+1.29%)
Closing price 08/10/2026 04:00 PM Eastern
Extended Trading
$67.76 -0.01 (-0.01%)
As of 07:00 AM Eastern
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FRPT vs. VITL, UTZ, SJM, MICC, and JBS

Should you buy Freshpet stock or one of its competitors? Freshpet's main competitors and comparable companies include Vital Farms (VITL), Utz Brands (UTZ), J. M. Smucker (SJM), Magnum Ice Cream (MICC), and JBS (JBS). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "packaged foods & meats" industry.

How does Freshpet compare to Vital Farms?

Freshpet (NASDAQ:FRPT) and Vital Farms (NASDAQ:VITL) are both consumer staples companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, risk, profitability, valuation, dividends, institutional ownership, earnings and media sentiment.

Freshpet presently has a consensus price target of $75.31, indicating a potential upside of 11.13%. Vital Farms has a consensus price target of $17.18, indicating a potential upside of 52.59%. Given Vital Farms' higher possible upside, analysts plainly believe Vital Farms is more favorable than Freshpet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Freshpet
1 Sell rating(s)
7 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.50
Vital Farms
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.29

In the previous week, Freshpet had 7 more articles in the media than Vital Farms. MarketBeat recorded 26 mentions for Freshpet and 19 mentions for Vital Farms. Vital Farms' average media sentiment score of 0.75 beat Freshpet's score of 0.65 indicating that Vital Farms is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Freshpet
6 Very Positive mention(s)
6 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Vital Farms
6 Very Positive mention(s)
6 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

98.6% of Vital Farms shares are owned by institutional investors. 4.3% of Freshpet shares are owned by company insiders. Comparatively, 3.9% of Vital Farms shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Freshpet has higher revenue and earnings than Vital Farms. Vital Farms is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Freshpet$1.18B2.83$139.14M$3.8017.83
Vital Farms$759.44M0.64$66.28M-$0.04N/A

Freshpet has a net margin of 17.28% compared to Vital Farms' net margin of 0.02%. Freshpet's return on equity of 5.97% beat Vital Farms' return on equity.

Company Net Margins Return on Equity Return on Assets
Freshpet17.28% 5.97% 4.07%
Vital Farms 0.02%3.46%2.25%

Freshpet has a beta of 1.61, suggesting that its share price is 61% more volatile than the broader market. Comparatively, Vital Farms has a beta of 1.07, suggesting that its share price is 7% more volatile than the broader market.

Summary

Freshpet beats Vital Farms on 13 of the 16 factors compared between the two stocks.

How does Freshpet compare to Utz Brands?

Freshpet (NASDAQ:FRPT) and Utz Brands (NYSE:UTZ) are both mid-cap consumer staples companies, but which is the superior stock? We will contrast the two businesses based on the strength of their profitability, dividends, analyst recommendations, media sentiment, earnings, institutional ownership, risk and valuation.

In the previous week, Freshpet had 10 more articles in the media than Utz Brands. MarketBeat recorded 26 mentions for Freshpet and 16 mentions for Utz Brands. Utz Brands' average media sentiment score of 0.71 beat Freshpet's score of 0.65 indicating that Utz Brands is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Freshpet
6 Very Positive mention(s)
6 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Utz Brands
6 Very Positive mention(s)
2 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Freshpet currently has a consensus target price of $75.31, suggesting a potential upside of 11.13%. Utz Brands has a consensus target price of $13.39, suggesting a potential downside of 5.13%. Given Freshpet's stronger consensus rating and higher probable upside, research analysts clearly believe Freshpet is more favorable than Utz Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Freshpet
1 Sell rating(s)
7 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.50
Utz Brands
1 Sell rating(s)
9 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Freshpet has higher earnings, but lower revenue than Utz Brands. Utz Brands is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Freshpet$1.18B2.83$139.14M$3.8017.83
Utz Brands$1.44B1.41$800K-$0.33N/A

96.0% of Utz Brands shares are held by institutional investors. 4.3% of Freshpet shares are held by insiders. Comparatively, 12.7% of Utz Brands shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Freshpet has a net margin of 17.28% compared to Utz Brands' net margin of -2.00%. Utz Brands' return on equity of 8.97% beat Freshpet's return on equity.

Company Net Margins Return on Equity Return on Assets
Freshpet17.28% 5.97% 4.07%
Utz Brands -2.00%8.97%4.32%

Freshpet has a beta of 1.61, meaning that its share price is 61% more volatile than the broader market. Comparatively, Utz Brands has a beta of 0.73, meaning that its share price is 27% less volatile than the broader market.

Summary

Freshpet beats Utz Brands on 10 of the 16 factors compared between the two stocks.

How does Freshpet compare to J. M. Smucker?

Freshpet (NASDAQ:FRPT) and J. M. Smucker (NYSE:SJM) are both consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, risk, media sentiment, analyst recommendations, profitability, dividends, valuation and earnings.

In the previous week, Freshpet had 13 more articles in the media than J. M. Smucker. MarketBeat recorded 26 mentions for Freshpet and 13 mentions for J. M. Smucker. J. M. Smucker's average media sentiment score of 0.99 beat Freshpet's score of 0.65 indicating that J. M. Smucker is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Freshpet
6 Very Positive mention(s)
6 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
J. M. Smucker
7 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Freshpet currently has a consensus price target of $75.31, indicating a potential upside of 11.13%. J. M. Smucker has a consensus price target of $121.67, indicating a potential upside of 3.03%. Given Freshpet's higher possible upside, research analysts plainly believe Freshpet is more favorable than J. M. Smucker.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Freshpet
1 Sell rating(s)
7 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.50
J. M. Smucker
0 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.50

Freshpet has a beta of 1.61, indicating that its stock price is 61% more volatile than the broader market. Comparatively, J. M. Smucker has a beta of 0.25, indicating that its stock price is 75% less volatile than the broader market.

81.7% of J. M. Smucker shares are held by institutional investors. 4.3% of Freshpet shares are held by company insiders. Comparatively, 2.8% of J. M. Smucker shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Freshpet has a net margin of 17.28% compared to J. M. Smucker's net margin of -1.53%. J. M. Smucker's return on equity of 17.18% beat Freshpet's return on equity.

Company Net Margins Return on Equity Return on Assets
Freshpet17.28% 5.97% 4.07%
J. M. Smucker -1.53%17.18%5.76%

Freshpet has higher earnings, but lower revenue than J. M. Smucker. J. M. Smucker is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Freshpet$1.18B2.83$139.14M$3.8017.83
J. M. Smucker$9.05B1.39-$138.70M-$1.30N/A

Summary

Freshpet beats J. M. Smucker on 10 of the 15 factors compared between the two stocks.

How does Freshpet compare to Magnum Ice Cream?

Freshpet (NASDAQ:FRPT) and Magnum Ice Cream (NYSE:MICC) are both consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, risk, media sentiment, institutional ownership, profitability, analyst recommendations, valuation and dividends.

Freshpet currently has a consensus price target of $75.31, indicating a potential upside of 11.13%. Given Freshpet's stronger consensus rating and higher probable upside, equities research analysts clearly believe Freshpet is more favorable than Magnum Ice Cream.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Freshpet
1 Sell rating(s)
7 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.50
Magnum Ice Cream
1 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.13

Freshpet has a net margin of 17.28% compared to Magnum Ice Cream's net margin of 0.00%. Freshpet's return on equity of 5.97% beat Magnum Ice Cream's return on equity.

Company Net Margins Return on Equity Return on Assets
Freshpet17.28% 5.97% 4.07%
Magnum Ice Cream N/A N/A N/A

Magnum Ice Cream has higher revenue and earnings than Freshpet.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Freshpet$1.18B2.83$139.14M$3.8017.83
Magnum Ice Cream$8.95B1.31$331.50MN/AN/A

In the previous week, Freshpet had 17 more articles in the media than Magnum Ice Cream. MarketBeat recorded 26 mentions for Freshpet and 9 mentions for Magnum Ice Cream. Magnum Ice Cream's average media sentiment score of 1.20 beat Freshpet's score of 0.65 indicating that Magnum Ice Cream is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Freshpet
6 Very Positive mention(s)
6 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Magnum Ice Cream
6 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Freshpet beats Magnum Ice Cream on 8 of the 11 factors compared between the two stocks.

How does Freshpet compare to JBS?

JBS (NYSE:JBS) and Freshpet (NASDAQ:FRPT) are both consumer staples companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, risk, dividends, earnings, media sentiment, analyst recommendations, institutional ownership and profitability.

JBS currently has a consensus target price of $18.75, suggesting a potential upside of 40.13%. Freshpet has a consensus target price of $75.31, suggesting a potential upside of 11.13%. Given JBS's stronger consensus rating and higher possible upside, equities research analysts plainly believe JBS is more favorable than Freshpet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JBS
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
2 Strong Buy rating(s)
3.00
Freshpet
1 Sell rating(s)
7 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.50

JBS has higher revenue and earnings than Freshpet. JBS is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JBS$88.27B0.12$2.02B$1.598.42
Freshpet$1.18B2.83$139.14M$3.8017.83

Freshpet has a net margin of 17.28% compared to JBS's net margin of 1.98%. JBS's return on equity of 19.28% beat Freshpet's return on equity.

Company Net Margins Return on Equity Return on Assets
JBS1.98% 19.28% 4.08%
Freshpet 17.28%5.97%4.07%

In the previous week, Freshpet had 9 more articles in the media than JBS. MarketBeat recorded 26 mentions for Freshpet and 17 mentions for JBS. Freshpet's average media sentiment score of 0.65 beat JBS's score of 0.29 indicating that Freshpet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
JBS
2 Very Positive mention(s)
5 Positive mention(s)
9 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Freshpet
6 Very Positive mention(s)
6 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

JBS has a beta of -1.65, meaning that its stock price is 265% less volatile than the broader market. Comparatively, Freshpet has a beta of 1.61, meaning that its stock price is 61% more volatile than the broader market.

Summary

Freshpet beats JBS on 8 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FRPT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FRPT vs. The Competition

MetricFreshpetFood Products IndustryConsumer Staples SectorNASDAQ Exchange
Market Cap$3.33B$5.80B$16.22B$12.98B
Dividend YieldN/A3.14%3.19%10.06%
P/E Ratio17.8313.3314.0024.72
Price / Sales2.8382.57263,621.0695.49
Price / Cash19.08111.9856.2237.42
Price / Book2.743.704.956.42
Net Income$139.14M$777.66M$838.30M$347.03M
7 Day Performance8.64%-0.14%0.26%0.71%
1 Month Performance26.39%-0.29%0.25%-0.87%
1 Year Performance8.66%39.92%13.17%21.94%

Freshpet Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FRPT
Freshpet
2.7373 of 5 stars
$67.77
+1.3%
$75.31
+11.1%
+8.0%$3.33B$1.18B17.831,288
VITL
Vital Farms
3.9504 of 5 stars
$11.27
-7.9%
$17.18
+52.4%
-75.2%$484.25M$759.44MN/A290
UTZ
Utz Brands
1.5551 of 5 stars
$14.12
+0.0%
$13.39
-5.2%
+10.4%$2.03B$1.44BN/A3,300
SJM
J. M. Smucker
3.7287 of 5 stars
$118.06
-1.7%
$121.67
+3.1%
+6.7%$12.56B$9.05BN/A8,000
MICC
Magnum Ice Cream
2.0991 of 5 stars
$19.22
-0.3%
N/AN/A$11.75B$8.95BN/A16,571

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This page (NASDAQ:FRPT) was last updated on 8/11/2026 by MarketBeat.com Staff.
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