Freshpet (FRPT) Competitors $68.39 -2.36 (-3.34%) Closing price 07/11/2025 04:00 PM EasternExtended Trading$69.11 +0.72 (+1.06%) As of 07/11/2025 07:35 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock FRPT vs. VITL, UTZ, BRBR, LW, NOMD, KLG, OTLY, MAMA, BYND, and AFRIShould you be buying Freshpet stock or one of its competitors? The main competitors of Freshpet include Vital Farms (VITL), Utz Brands (UTZ), BellRing Brands (BRBR), Lamb Weston (LW), Nomad Foods (NOMD), WK Kellogg (KLG), Oatly Group (OTLY), Mama's Creations (MAMA), Beyond Meat (BYND), and Forafric Global (AFRI). These companies are all part of the "food products" industry. Freshpet vs. Its Competitors Vital Farms Utz Brands BellRing Brands Lamb Weston Nomad Foods WK Kellogg Oatly Group Mama's Creations Beyond Meat Forafric Global Vital Farms (NASDAQ:VITL) and Freshpet (NASDAQ:FRPT) are both consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, earnings, risk, dividends, institutional ownership, media sentiment and profitability. Do institutionals & insiders have more ownership in VITL or FRPT? 98.6% of Vital Farms shares are held by institutional investors. 21.3% of Vital Farms shares are held by insiders. Comparatively, 4.4% of Freshpet shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term. Which has more volatility & risk, VITL or FRPT? Vital Farms has a beta of 0.94, indicating that its stock price is 6% less volatile than the S&P 500. Comparatively, Freshpet has a beta of 1.79, indicating that its stock price is 79% more volatile than the S&P 500. Do analysts recommend VITL or FRPT? Vital Farms currently has a consensus target price of $44.67, suggesting a potential upside of 17.02%. Freshpet has a consensus target price of $119.14, suggesting a potential upside of 74.21%. Given Freshpet's higher possible upside, analysts plainly believe Freshpet is more favorable than Vital Farms.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Vital Farms 0 Sell rating(s) 0 Hold rating(s) 9 Buy rating(s) 1 Strong Buy rating(s) 3.10Freshpet 1 Sell rating(s) 5 Hold rating(s) 8 Buy rating(s) 0 Strong Buy rating(s) 2.50 Does the media prefer VITL or FRPT? In the previous week, Freshpet had 3 more articles in the media than Vital Farms. MarketBeat recorded 12 mentions for Freshpet and 9 mentions for Vital Farms. Vital Farms' average media sentiment score of 1.04 beat Freshpet's score of 1.00 indicating that Vital Farms is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Vital Farms 5 Very Positive mention(s) 2 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Freshpet 6 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive Is VITL or FRPT more profitable? Vital Farms has a net margin of 8.26% compared to Freshpet's net margin of 1.54%. Vital Farms' return on equity of 19.53% beat Freshpet's return on equity.Company Net Margins Return on Equity Return on Assets Vital Farms8.26% 19.53% 14.63% Freshpet 1.54%3.16%2.11% Which has higher valuation and earnings, VITL or FRPT? Vital Farms has higher earnings, but lower revenue than Freshpet. Vital Farms is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioVital Farms$606.31M2.80$53.39M$1.1234.08Freshpet$975.18M3.42$46.92M$0.31220.61 SummaryVital Farms beats Freshpet on 11 of the 17 factors compared between the two stocks. Get Freshpet News Delivered to You Automatically Sign up to receive the latest news and ratings for FRPT and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding FRPT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart FRPT vs. The Competition Export to ExcelMetricFreshpetFOOD IndustryStaples SectorNASDAQ ExchangeMarket Cap$3.34B$8.35B$16.22B$9.10BDividend YieldN/A3.47%3.11%4.02%P/E Ratio220.6125.7019.7820.26Price / Sales3.421.7345.99165.28Price / Cash28.9212.6414.7057.67Price / Book3.153.556.105.49Net Income$46.92M$398.24M$680.31M$250.45M7 Day Performance-4.66%4.35%2.16%4.79%1 Month Performance-7.92%2.95%3.64%9.59%1 Year Performance-46.35%-1.60%4.30%16.41% Freshpet Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)FRPTFreshpet4.134 of 5 stars$68.39-3.3%$119.14+74.2%-46.3%$3.34B$975.18M220.611,296Positive NewsAnalyst ForecastVITLVital Farms4.2176 of 5 stars$38.52-0.8%$44.63+15.8%-11.7%$1.72B$606.31M34.39290News CoveragePositive NewsAnalyst ForecastUTZUtz Brands4.5511 of 5 stars$12.57+1.0%$17.69+40.7%-8.7%$1.78B$1.41B39.283,200News CoverageBRBRBellRing Brands4.0314 of 5 stars$57.90-1.1%$77.00+33.0%+5.1%$7.35B$2.00B26.93380News CoverageLWLamb Weston4.7219 of 5 stars$51.94-2.7%$67.73+30.4%-35.0%$7.33B$6.47B20.3710,700Analyst ForecastOptions VolumeNOMDNomad Foods4.5174 of 5 stars$16.98-0.4%$24.00+41.3%+2.0%$2.60B$3.35B11.327,788News CoverageKLGWK Kellogg1.7131 of 5 stars$15.94-0.4%$16.86+5.8%+46.6%$1.37B$2.71B24.913,280Trending NewsAnalyst ForecastOptions VolumeOTLYOatly Group1.8693 of 5 stars$11.87+2.0%$16.80+41.5%-35.2%$355.27M$823.67M-2.081,482Positive NewsAnalyst UpgradeMAMAMama's Creations2.0321 of 5 stars$8.30+1.0%$10.50+26.5%+19.1%$312.16M$123.33M75.46N/ANews CoverageBYNDBeyond Meat2.1477 of 5 stars$3.49+2.0%$4.00+14.6%-49.3%$266.88M$326.45M-1.53880News CoverageAFRIForafric Global0.3672 of 5 stars$7.80+0.5%N/A-27.5%$209.66M$274.22M0.001High Trading Volume Related Companies and Tools Related Companies Vital Farms Alternatives Utz Brands Alternatives BellRing Brands Alternatives Lamb Weston Alternatives Nomad Foods Alternatives WK Kellogg Alternatives Oatly Group Alternatives Mama's Creations Alternatives Beyond Meat Alternatives Forafric Global Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:FRPT) was last updated on 7/13/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredThis Signal Only Flashes Once Every 4 Years – And It Just TriggeredThis same signal has appeared twice before in the past 8 years — both times, it kicked off major moves in cryp...Crypto Swap Profits | SponsoredPresidential Bombshell: $150T Resource to Be Released as soon as this Summer?Something extraordinary is happening in Washington. 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