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Freshpet (FRPT) Competitors

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$61.44 -0.13 (-0.21%)
Closing price 09/18/2026 04:00 PM Eastern
Extended Trading
$62.43 +0.99 (+1.61%)
As of 09/18/2026 07:30 PM Eastern
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FRPT vs. VITL, UTZ, MICC, HRL, and JBS

Should you buy Freshpet stock or one of its competitors? Freshpet's main competitors and comparable companies include Vital Farms (VITL), Utz Brands (UTZ), Magnum Ice Cream (MICC), Hormel Foods (HRL), and JBS (JBS). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "packaged foods & meats" industry.

How does Freshpet compare to Vital Farms?

Freshpet (NASDAQ:FRPT) and Vital Farms (NASDAQ:VITL) are both consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, earnings, dividends, profitability, institutional ownership, risk and valuation.

Freshpet presently has a consensus price target of $75.31, indicating a potential upside of 22.58%. Vital Farms has a consensus price target of $17.18, indicating a potential upside of 43.30%. Given Vital Farms' higher possible upside, analysts plainly believe Vital Farms is more favorable than Freshpet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Freshpet
1 Sell rating(s)
7 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.50
Vital Farms
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.29

Freshpet has a beta of 1.66, indicating that its stock price is 66% more volatile than the broader market. Comparatively, Vital Farms has a beta of 1.05, indicating that its stock price is 5% more volatile than the broader market.

Freshpet has a net margin of 17.28% compared to Vital Farms' net margin of 0.02%. Freshpet's return on equity of 5.97% beat Vital Farms' return on equity.

Company Net Margins Return on Equity Return on Assets
Freshpet17.28% 5.97% 4.07%
Vital Farms 0.02%3.46%2.25%

In the previous week, Vital Farms had 9 more articles in the media than Freshpet. MarketBeat recorded 13 mentions for Vital Farms and 4 mentions for Freshpet. Freshpet's average media sentiment score of 1.07 beat Vital Farms' score of 0.76 indicating that Freshpet is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Freshpet
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Vital Farms
7 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Freshpet has higher revenue and earnings than Vital Farms. Vital Farms is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Freshpet$1.10B2.74$139.14M$3.8016.17
Vital Farms$759.44M0.68$66.28M-$0.04N/A

98.6% of Vital Farms shares are held by institutional investors. 4.3% of Freshpet shares are held by company insiders. Comparatively, 3.9% of Vital Farms shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

Freshpet beats Vital Farms on 13 of the 16 factors compared between the two stocks.

How does Freshpet compare to Utz Brands?

Utz Brands (NYSE:UTZ) and Freshpet (NASDAQ:FRPT) are both mid-cap consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, earnings, analyst recommendations, institutional ownership, profitability, dividends, media sentiment and valuation.

In the previous week, Utz Brands had 1 more articles in the media than Freshpet. MarketBeat recorded 5 mentions for Utz Brands and 4 mentions for Freshpet. Freshpet's average media sentiment score of 1.07 beat Utz Brands' score of 0.56 indicating that Freshpet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Utz Brands
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Freshpet
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Utz Brands has a beta of 0.76, meaning that its stock price is 24% less volatile than the broader market. Comparatively, Freshpet has a beta of 1.66, meaning that its stock price is 66% more volatile than the broader market.

Freshpet has a net margin of 17.28% compared to Utz Brands' net margin of -2.00%. Utz Brands' return on equity of 8.97% beat Freshpet's return on equity.

Company Net Margins Return on Equity Return on Assets
Utz Brands-2.00% 8.97% 4.32%
Freshpet 17.28%5.97%4.07%

Utz Brands presently has a consensus price target of $13.39, suggesting a potential downside of 6.09%. Freshpet has a consensus price target of $75.31, suggesting a potential upside of 22.58%. Given Freshpet's stronger consensus rating and higher possible upside, analysts plainly believe Freshpet is more favorable than Utz Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Utz Brands
1 Sell rating(s)
9 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Freshpet
1 Sell rating(s)
7 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.50

Freshpet has lower revenue, but higher earnings than Utz Brands. Utz Brands is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Utz Brands$1.44B1.43$800K-$0.33N/A
Freshpet$1.10B2.74$139.14M$3.8016.17

96.0% of Utz Brands shares are owned by institutional investors. 12.7% of Utz Brands shares are owned by insiders. Comparatively, 4.3% of Freshpet shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Freshpet beats Utz Brands on 10 of the 16 factors compared between the two stocks.

How does Freshpet compare to Magnum Ice Cream?

Magnum Ice Cream (NYSE:MICC) and Freshpet (NASDAQ:FRPT) are both consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their valuation, institutional ownership, analyst recommendations, dividends, earnings, profitability, risk and media sentiment.

Freshpet has a consensus price target of $75.31, suggesting a potential upside of 22.58%. Given Freshpet's stronger consensus rating and higher possible upside, analysts plainly believe Freshpet is more favorable than Magnum Ice Cream.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Magnum Ice Cream
1 Sell rating(s)
7 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.10
Freshpet
1 Sell rating(s)
7 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.50

In the previous week, Magnum Ice Cream had 2 more articles in the media than Freshpet. MarketBeat recorded 6 mentions for Magnum Ice Cream and 4 mentions for Freshpet. Freshpet's average media sentiment score of 1.07 beat Magnum Ice Cream's score of 0.38 indicating that Freshpet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Magnum Ice Cream
3 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Freshpet
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Freshpet has a net margin of 17.28% compared to Magnum Ice Cream's net margin of 0.00%. Freshpet's return on equity of 5.97% beat Magnum Ice Cream's return on equity.

Company Net Margins Return on Equity Return on Assets
Magnum Ice CreamN/A N/A N/A
Freshpet 17.28%5.97%4.07%

Magnum Ice Cream has higher revenue and earnings than Freshpet.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Magnum Ice Cream$8.95B1.30$331.50MN/AN/A
Freshpet$1.10B2.74$139.14M$3.8016.17

Summary

Freshpet beats Magnum Ice Cream on 8 of the 11 factors compared between the two stocks.

How does Freshpet compare to Hormel Foods?

Hormel Foods (NYSE:HRL) and Freshpet (NASDAQ:FRPT) are both consumer staples companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, analyst recommendations, institutional ownership, risk, earnings, valuation and dividends.

Hormel Foods has higher revenue and earnings than Freshpet. Freshpet is trading at a lower price-to-earnings ratio than Hormel Foods, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hormel Foods$12.11B0.95$478.20M$0.6333.08
Freshpet$1.10B2.74$139.14M$3.8016.17

41.0% of Hormel Foods shares are held by institutional investors. 0.6% of Hormel Foods shares are held by insiders. Comparatively, 4.3% of Freshpet shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, Hormel Foods and Hormel Foods both had 4 articles in the media. Freshpet's average media sentiment score of 1.07 beat Hormel Foods' score of 0.19 indicating that Freshpet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hormel Foods
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
Freshpet
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Hormel Foods has a beta of 0.33, indicating that its stock price is 67% less volatile than the broader market. Comparatively, Freshpet has a beta of 1.66, indicating that its stock price is 66% more volatile than the broader market.

Freshpet has a net margin of 17.28% compared to Hormel Foods' net margin of 2.82%. Hormel Foods' return on equity of 9.91% beat Freshpet's return on equity.

Company Net Margins Return on Equity Return on Assets
Hormel Foods2.82% 9.91% 5.89%
Freshpet 17.28%5.97%4.07%

Hormel Foods currently has a consensus target price of $26.14, suggesting a potential upside of 25.45%. Freshpet has a consensus target price of $75.31, suggesting a potential upside of 22.58%. Given Hormel Foods' higher possible upside, equities analysts plainly believe Hormel Foods is more favorable than Freshpet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hormel Foods
1 Sell rating(s)
6 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.11
Freshpet
1 Sell rating(s)
7 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.50

Summary

Freshpet beats Hormel Foods on 8 of the 15 factors compared between the two stocks.

How does Freshpet compare to JBS?

JBS (NYSE:JBS) and Freshpet (NASDAQ:FRPT) are both mid-cap consumer staples companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, valuation, risk, dividends, earnings, analyst recommendations, institutional ownership and media sentiment.

JBS presently has a consensus price target of $18.42, indicating a potential upside of 53.65%. Freshpet has a consensus price target of $75.31, indicating a potential upside of 22.58%. Given JBS's stronger consensus rating and higher possible upside, equities analysts clearly believe JBS is more favorable than Freshpet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JBS
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.88
Freshpet
1 Sell rating(s)
7 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.50

Freshpet has a net margin of 17.28% compared to JBS's net margin of 1.22%. JBS's return on equity of 12.00% beat Freshpet's return on equity.

Company Net Margins Return on Equity Return on Assets
JBS1.22% 12.00% 2.47%
Freshpet 17.28%5.97%4.07%

JBS has a beta of -1.67, suggesting that its stock price is 267% less volatile than the broader market. Comparatively, Freshpet has a beta of 1.66, suggesting that its stock price is 66% more volatile than the broader market.

JBS has higher revenue and earnings than Freshpet. JBS is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JBS$86.18B0.11$2.02B$1.0211.75
Freshpet$1.10B2.74$139.14M$3.8016.17

In the previous week, JBS had 2 more articles in the media than Freshpet. MarketBeat recorded 6 mentions for JBS and 4 mentions for Freshpet. Freshpet's average media sentiment score of 1.07 beat JBS's score of 0.58 indicating that Freshpet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
JBS
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Freshpet
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Freshpet beats JBS on 8 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FRPT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FRPT vs. The Competition

MetricFreshpetFood Products IndustryConsumer Staples SectorNASDAQ Exchange
Market Cap$3.02B$5.47B$15.55B$13.19B
Dividend YieldN/A3.22%3.25%12.81%
P/E Ratio16.1713.4714.1525.40
Price / Sales2.7483.80262,948.9989.45
Price / Cash17.52113.1056.6651.42
Price / Book2.483.734.696.33
Net Income$139.14M$770.96M$836.60M$358.33M
7 Day Performance-3.61%-1.40%-0.95%1.12%
1 Month Performance-17.12%-3.11%-2.88%-2.39%
1 Year Performance19.53%36.43%10.46%5.35%

Freshpet Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FRPT
Freshpet
3.1177 of 5 stars
$61.44
-0.2%
$75.31
+22.6%
+19.5%$3.02B$1.10B16.171,288
VITL
Vital Farms
3.1052 of 5 stars
$10.03
+3.0%
$17.18
+71.3%
-73.0%$430.59M$759.44MN/A739
UTZ
Utz Brands
1.9885 of 5 stars
$14.24
-0.3%
$13.39
-6.0%
+11.5%$2.05B$1.44BN/A3,300
MICC
Magnum Ice Cream
1.6922 of 5 stars
$19.93
+1.4%
N/AN/A$12.20B$8.95BN/A16,571
HRL
Hormel Foods
4.3787 of 5 stars
$20.96
+1.9%
$26.14
+24.8%
-16.1%$11.53B$12.11B33.2620,000

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This page (NASDAQ:FRPT) was last updated on 9/20/2026 by MarketBeat.com Staff.
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