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Freshpet (FRPT) Competitors

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$64.07 -1.11 (-1.70%)
Closing price 10/9/2026 04:00 PM Eastern
Extended Trading
$64.04 -0.03 (-0.05%)
As of 10/9/2026 07:30 PM Eastern
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FRPT vs. VITL, UTZ, HRL, MICC, and JBS

Should you buy Freshpet stock or one of its competitors? Freshpet's main competitors and comparable companies include Vital Farms (VITL), Utz Brands (UTZ), Hormel Foods (HRL), Magnum Ice Cream (MICC), and JBS (JBS). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "packaged foods & meats" industry.

How does Freshpet compare to Vital Farms?

Vital Farms (NASDAQ:VITL) and Freshpet (NASDAQ:FRPT) are both consumer staples companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, institutional ownership, dividends, valuation, analyst recommendations, profitability, media sentiment and risk.

Freshpet has higher revenue and earnings than Vital Farms. Vital Farms is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Vital Farms$759.44M0.53$66.28M-$0.04N/A
Freshpet$1.10B2.86$139.14M$3.8016.86

Vital Farms presently has a consensus target price of $17.18, indicating a potential upside of 84.16%. Freshpet has a consensus target price of $75.75, indicating a potential upside of 18.23%. Given Vital Farms' higher possible upside, equities research analysts clearly believe Vital Farms is more favorable than Freshpet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Vital Farms
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.29
Freshpet
1 Sell rating(s)
8 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.47

In the previous week, Freshpet had 9 more articles in the media than Vital Farms. MarketBeat recorded 10 mentions for Freshpet and 1 mentions for Vital Farms. Vital Farms' average media sentiment score of 0.53 beat Freshpet's score of 0.06 indicating that Vital Farms is being referred to more favorably in the media.

Company Overall Sentiment
Vital Farms Positive
Freshpet Neutral

98.6% of Vital Farms shares are held by institutional investors. 3.9% of Vital Farms shares are held by company insiders. Comparatively, 4.3% of Freshpet shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Freshpet has a net margin of 17.28% compared to Vital Farms' net margin of 0.02%. Freshpet's return on equity of 5.97% beat Vital Farms' return on equity.

Company Net Margins Return on Equity Return on Assets
Vital Farms0.02% 3.46% 2.25%
Freshpet 17.28%5.97%4.07%

Vital Farms has a beta of 1.08, suggesting that its stock price is 8% more volatile than the broader market. Comparatively, Freshpet has a beta of 1.78, suggesting that its stock price is 78% more volatile than the broader market.

Summary

Freshpet beats Vital Farms on 13 of the 16 factors compared between the two stocks.

How does Freshpet compare to Utz Brands?

Utz Brands (NYSE:UTZ) and Freshpet (NASDAQ:FRPT) are both mid-cap consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, institutional ownership, media sentiment, earnings, dividends, profitability and risk.

Freshpet has lower revenue, but higher earnings than Utz Brands. Utz Brands is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Utz Brands$1.44B1.43$800K-$0.33N/A
Freshpet$1.10B2.86$139.14M$3.8016.86

Freshpet has a net margin of 17.28% compared to Utz Brands' net margin of -2.00%. Utz Brands' return on equity of 8.97% beat Freshpet's return on equity.

Company Net Margins Return on Equity Return on Assets
Utz Brands-2.00% 8.97% 4.32%
Freshpet 17.28%5.97%4.07%

Utz Brands presently has a consensus target price of $13.39, indicating a potential downside of 6.42%. Freshpet has a consensus target price of $75.75, indicating a potential upside of 18.23%. Given Freshpet's stronger consensus rating and higher probable upside, analysts clearly believe Freshpet is more favorable than Utz Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Utz Brands
1 Sell rating(s)
9 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Freshpet
1 Sell rating(s)
8 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.47

Utz Brands has a beta of 0.72, indicating that its stock price is 28% less volatile than the broader market. Comparatively, Freshpet has a beta of 1.78, indicating that its stock price is 78% more volatile than the broader market.

In the previous week, Freshpet had 1 more articles in the media than Utz Brands. MarketBeat recorded 10 mentions for Freshpet and 9 mentions for Utz Brands. Utz Brands' average media sentiment score of 0.35 beat Freshpet's score of 0.06 indicating that Utz Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Utz Brands
2 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Freshpet
2 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

96.0% of Utz Brands shares are held by institutional investors. 12.7% of Utz Brands shares are held by company insiders. Comparatively, 4.3% of Freshpet shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Freshpet beats Utz Brands on 10 of the 16 factors compared between the two stocks.

How does Freshpet compare to Hormel Foods?

Hormel Foods (NYSE:HRL) and Freshpet (NASDAQ:FRPT) are both consumer staples companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, profitability, analyst recommendations, valuation, institutional ownership, media sentiment, risk and dividends.

In the previous week, Hormel Foods had 3 more articles in the media than Freshpet. MarketBeat recorded 13 mentions for Hormel Foods and 10 mentions for Freshpet. Hormel Foods' average media sentiment score of 0.66 beat Freshpet's score of 0.06 indicating that Hormel Foods is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hormel Foods
4 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Freshpet
2 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

41.0% of Hormel Foods shares are held by institutional investors. 0.6% of Hormel Foods shares are held by insiders. Comparatively, 4.3% of Freshpet shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Hormel Foods has higher revenue and earnings than Freshpet. Freshpet is trading at a lower price-to-earnings ratio than Hormel Foods, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hormel Foods$12.11B0.87$478.20M$0.6330.46
Freshpet$1.10B2.86$139.14M$3.8016.86

Hormel Foods has a beta of 0.3, suggesting that its share price is 70% less volatile than the broader market. Comparatively, Freshpet has a beta of 1.78, suggesting that its share price is 78% more volatile than the broader market.

Hormel Foods presently has a consensus price target of $25.71, suggesting a potential upside of 34.01%. Freshpet has a consensus price target of $75.75, suggesting a potential upside of 18.23%. Given Hormel Foods' higher probable upside, analysts plainly believe Hormel Foods is more favorable than Freshpet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hormel Foods
1 Sell rating(s)
6 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.11
Freshpet
1 Sell rating(s)
8 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.47

Freshpet has a net margin of 17.28% compared to Hormel Foods' net margin of 2.82%. Hormel Foods' return on equity of 9.91% beat Freshpet's return on equity.

Company Net Margins Return on Equity Return on Assets
Hormel Foods2.82% 9.91% 5.89%
Freshpet 17.28%5.97%4.07%

Summary

Hormel Foods beats Freshpet on 9 of the 16 factors compared between the two stocks.

How does Freshpet compare to Magnum Ice Cream?

Magnum Ice Cream (NYSE:MICC) and Freshpet (NASDAQ:FRPT) are both consumer staples companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, earnings, media sentiment, valuation, dividends, profitability, risk and analyst recommendations.

Freshpet has a net margin of 17.28% compared to Magnum Ice Cream's net margin of 0.00%. Freshpet's return on equity of 5.97% beat Magnum Ice Cream's return on equity.

Company Net Margins Return on Equity Return on Assets
Magnum Ice CreamN/A N/A N/A
Freshpet 17.28%5.97%4.07%

Freshpet has a consensus target price of $75.75, indicating a potential upside of 18.23%. Given Freshpet's stronger consensus rating and higher possible upside, analysts clearly believe Freshpet is more favorable than Magnum Ice Cream.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Magnum Ice Cream
1 Sell rating(s)
7 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.10
Freshpet
1 Sell rating(s)
8 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.47

Magnum Ice Cream has higher revenue and earnings than Freshpet.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Magnum Ice Cream$8.95B1.18$331.50MN/AN/A
Freshpet$1.10B2.86$139.14M$3.8016.86

In the previous week, Freshpet had 9 more articles in the media than Magnum Ice Cream. MarketBeat recorded 10 mentions for Freshpet and 1 mentions for Magnum Ice Cream. Magnum Ice Cream's average media sentiment score of 1.78 beat Freshpet's score of 0.06 indicating that Magnum Ice Cream is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Magnum Ice Cream
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Freshpet
2 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Freshpet beats Magnum Ice Cream on 8 of the 11 factors compared between the two stocks.

How does Freshpet compare to JBS?

JBS (NYSE:JBS) and Freshpet (NASDAQ:FRPT) are both mid-cap consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, risk, dividends, media sentiment, profitability, valuation, earnings and institutional ownership.

In the previous week, Freshpet had 2 more articles in the media than JBS. MarketBeat recorded 10 mentions for Freshpet and 8 mentions for JBS. JBS's average media sentiment score of 0.62 beat Freshpet's score of 0.06 indicating that JBS is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
JBS
5 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Freshpet
2 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

JBS has higher revenue and earnings than Freshpet. JBS is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JBS$86.18B0.12$2.02B$1.0212.71
Freshpet$1.10B2.86$139.14M$3.8016.86

JBS has a beta of -1.44, suggesting that its stock price is 244% less volatile than the broader market. Comparatively, Freshpet has a beta of 1.78, suggesting that its stock price is 78% more volatile than the broader market.

JBS presently has a consensus price target of $18.50, suggesting a potential upside of 42.69%. Freshpet has a consensus price target of $75.75, suggesting a potential upside of 18.23%. Given JBS's stronger consensus rating and higher possible upside, analysts plainly believe JBS is more favorable than Freshpet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JBS
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.88
Freshpet
1 Sell rating(s)
8 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.47

Freshpet has a net margin of 17.28% compared to JBS's net margin of 1.22%. JBS's return on equity of 12.00% beat Freshpet's return on equity.

Company Net Margins Return on Equity Return on Assets
JBS1.22% 12.00% 2.47%
Freshpet 17.28%5.97%4.07%

Summary

Freshpet beats JBS on 8 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FRPT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FRPT vs. The Competition

MetricFreshpetFood Products IndustryConsumer Staples SectorNASDAQ Exchange
Market Cap$3.20B$5.35B$15.86B$13.21B
Dividend YieldN/A3.27%3.31%16.37%
P/E Ratio16.8613.2613.8826.16
Price / Sales2.8683.17265,659.24107.53
Price / Cash18.59111.9757.0453.09
Price / Book2.593.694.346.33
Net Income$139.14M$772.49M$844.17M$382.15M
7 Day Performance6.32%0.57%0.85%-1.40%
1 Month Performance-1.69%-4.26%-2.53%-3.47%
1 Year Performance32.51%33.77%9.74%1.18%

Freshpet Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FRPT
Freshpet
3.4945 of 5 stars
$64.07
-1.7%
$75.75
+18.2%
+28.1%$3.20B$1.10B16.861,288
VITL
Vital Farms
3.6144 of 5 stars
$9.25
+2.1%
$17.18
+85.7%
-78.6%$397.10M$759.44MN/A739
UTZ
Utz Brands
2.1472 of 5 stars
$14.27
0.0%
$13.39
-6.2%
+17.4%$2.05B$1.44BN/A3,300
HRL
Hormel Foods
4.4795 of 5 stars
$20.06
-0.9%
$26.14
+30.3%
-19.2%$11.04B$12.11B31.8520,000
MICC
Magnum Ice Cream
1.9613 of 5 stars
$17.10
-2.2%
N/AN/A$10.47B$8.95BN/A16,571

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This page (NASDAQ:FRPT) was last updated on 10/10/2026 by MarketBeat.com Staff.
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